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PODCAST

thunder::cast

An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along with their guests, our hosts provide useful and often humorous insights designed for marketers from any industry or company size. From the latest innovations in advertising and web design to the ever-changing

business

All Episodes

16:25

Episode 106: Trends Summer Reader 2019: Video Content...

thunder::cast ·

2019/07/18

On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why robust framework for your business’ video strategy is vital to reach your audience both more effectively and efficiently. For more information and insights visit our show notes!

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20:41

Episode 105: Trends Summer Reader 2019: Big Data and...

thunder::cast ·

2019/07/03

One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Charlie Laurie, Chief Innovation Officer at Palmer Holland and Bruce Williams, Vice President Development Department at thunder::tech to talk about their personal experience with collecting data and the importance of privacy regulations. For more information and insights visit our show notes!

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14:27

Episode 104: Trends Summer Reader 2019: Trade Shows...

thunder::cast ·

2019/06/20

On this episode, joining host, Craig Israel in the studio are thunder::tech team members, Dan Lyons and Madeline Hoyle to break down new executions from digital assets before the show and bringing digital assets to the physical environment, such as AI and VR. For more information and insights visit our show notes!

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15:19

Episode 103: Trends Summer Reader 2019: Consumer...

thunder::cast ·

2019/06/06

One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from simply age, gender, location to behaviors and interest. Learn why you should know what individuals interests are like rather than large groups. For more information and insights visit our show notes!

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15:09

Episode 102: Blog Content Audit

thunder::cast ·

2019/05/16

Blogging is on the rise and as you continue writing, those older blogs are going to get pushed down on the list. However, there are steps you can take to refresh and update. On this episode, joining Creative Director and host Craig Israel is Dan Lyons, Digital Marketing Team Lead, to break down why a blog content audit something you should consider if you have a lot of blogs on your website. For more information and insights visit our show notes!

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25:11

Episode 101: Destination Marketing: Tourism’s Impact...

thunder::cast ·

2019/05/02

Fly, drive or walk into your next vacation destination, but before you do that you should look into which cities are the spot for tourism. On this episode, joining Creative Director and host Craig Israel is Jason Therrien, President and Founder of thunder::tech in the studio and joining via Skype, Amir Eylon, President and CEO of Longwoods International to break down the love/ hate relationship with tourism from residents of destination places. For more information and insights visit our show

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01:36:37

Episode 100: 100 Minutes, 20 Years, 1 Team

thunder::cast ·

2019/04/18

97...98...99... 100! To celebrate our 100th episode we opened the studio and invited the whole team. THE. WHOLE. TEAM. Since this milestone coincides with our 20th anniversary as an agency, we decided to celebrate with the one secret ingredient that’s behind all of our success: the people. Over the next 100 minutes or so, join Creative Director and host Craig Israel as everyone from President Jason Therrien to some of our newest members dive into the last 20 years and share the stories of t::t. It’s

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21:30

Episode 99 : Brainstorming Techniques for Innovation

thunder::cast ·

2019/04/04

In order to deliver the best ideas we can to clients, we sometimes have to rally the troops, throw up some ideas to see what we can perfect and send over. This is otherwise known as Brainstorming. On this episode, joining Creative Director and host Craig Israel is J.P. Krainz, Account Services Manager and Media Strategist and Buying Lead and Danyelle Kupfer, Social Media Specialist to break down the love/ hate relationship with the brainstorming process. For more information and insights visit our

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17:07

Episode 98: Local SEO

thunder::cast ·

2019/03/21

Local SEO isn’t just getting your business listing on Google Maps, it's much more. On this episode, joining Creative Director and host Craig Israel is Lydia Panko, Optimization Specialist to break down why Local Search Engine Optimization is a necessity for any business to have. From google my business to making sure your site is acquiring quality local backlinks. This is one podcast you won’t want to miss. For more information and insights visit our show notes!

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13:54

Episode 97: Hero Hub Help

thunder::cast ·

2019/03/07

Join us while we talk about creating your video content strategy. We dive into the Hero, Hub, Help concept and why it’s important to have a distribution strategy for your content. For more information and insights visit our show notes!

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36:15

Episode 96: Super Bowl 53 Ads: Who Scored and Who...

thunder::cast ·

2019/02/04

Join us for a recap of all the commercials from Super Bowl 53! We will dissect them from a marketing standpoint and give you our thoughts on who scored a touchdown and who fumbled it this year. For more information and insights visit our show notes!

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21:18

Episode 95 - Trends Volume 10: Digital Integration

thunder::cast ·

2019/02/04

One of the six-part series of podcasts connected to our 2019 Trends publication. The trend of integrating digital into physical environments is gaining momentum because it is becoming more expected by consumers and cost-effectively testable by brands. On this episode, President and Founder, Jason Therrien joins Creative Director and host Craig Israel in explaining how to take online assets and bring them into offline areas. For more information and insights visit our show notes!

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17:33

Episode 94: Trends Volume 10: The Era of GDPR

thunder::cast ·

2019/01/31

One of the six-part series of podcasts connected to our 2019 Trends publication. Gone are the days when we, as marketers, could beg, borrow and snag data unbeknownst to our customers. What do we mean? GDPR is just that. thunder::cast host Craig Israel sits down with Casey Braun, Marketing Automation Specialist, to discuss why the rise of security awareness and a heightened sense of vulnerability will determine what the next GDPR law will be. For more information and insights visit our show

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22:59

Episode 93: Trends Volume 10: Four Consumer Behaviors...

thunder::cast ·

2019/01/17

One of the six-part series of podcasts connected to our 2019 Trends publication. On this episode, thunder::tech Founder and President Jason Therrien drops by the studio to discuss how ever-changing consumer behaviors are forcing brands to evolve. He and Craig chat about omnichannel strategies, influences on purchasing decisions, privacy and Generation Z. For more information and insights visit our show notes!

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15:33

Episode 92: Trends Volume 10: What The Amazon Effect...

thunder::cast ·

2018/12/27

One of the six-part series of podcasts connected to our 2019 Trends publication. Amazon is at it again and shaking things up in the advertising space. On this episode, Communications Department Manager Madison Letizia breaks down how these changes will impact brands and how they go-to-market and connect with consumers in the online retail space. For more information and insights visit our show notes!

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17:41

Episode 91: Trends Volume 10: Using Chatbots to Drive...

thunder::cast ·

2018/12/13

One of the six-part series of podcasts connected to our 2019 Trends publication. Are robots taking over? thunder::cast host Craig Israel sits down with Bruce Williams, Vice President of thunder::tech’s Development Department, to discuss why more businesses are adopting chatbots and debate the benefits and implications of this new technology. For more information and insights visit our show notes!

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25:33

Episode 90: Trends Volume 10: Designing with Purpose

thunder::cast ·

2018/11/29

One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos. For more information and insights visit our show notes!

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19:35

Episode 89: Digital Display Advertising and...

thunder::cast ·

2018/10/18

Digital display ads and programmatic buying are a part of a business’s PPC campaigns and becoming more and more common to companies and customers. On this episode, thunder::tech’s Account Services Group Manager JP. Krainz and Integrated Marketing Coordinator Dan Lyons address what digital display ads are, what programmatic buying is and how middle market companies can use it to reach those niche customers. Discover more about this episode by reading the show notes.

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25:43

Episode 88: thunder::tech Celebrates 1,000 Blog Posts

thunder::cast ·

2018/10/09

Break out the party hats and noise makers, because we have a lot to celebrate! On this episode of thunder::cast, we’re marking a big milestone in thunder::tech’s history – 1,000 blog posts! To mark this monumental content achievement, Craig is joined in the studio by Kelly McGuire, Market Development Manager, and Madison Letizia, Communications Department Manager, to discuss our blog writing process and approach, lessons learned and so much more! Discover more about this episode by reading the show

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31:46

Episode 87: Should your Brand Invest in Consumer...

thunder::cast ·

2018/10/04

On this episode of thunder::cast, we’re discussing research, the voice-of-the-customer, consumer insights and how this information can help brands better understand their audiences. Listen in and thunder::cast host, Craig Israel, and Jeff Hyde, Managing Director of Ideas in Focus, discuss how middle market companies can get started with consumer research. Want more? Check out the episode show notes.

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