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PODCAST

thunder::cast

An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along with their guests, our hosts provide useful and often humorous insights designed for marketers from any industry or company size. From the latest innovations in advertising and web design to the ever-changing

business

All Episodes

28:19

Episode 126 - Marketing Trends Vol. 12: Creative...

thunder::cast ·

2020/07/14

This is part two of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we dive deep into the creative articles in this year's marketing trends magazine, featuring two topics sure to grab your attention. We focus on how to break the rules of design without making any brand-fatal mistakes, then we segue into creative content studios. Why does your design team need one and how can your brand benefit from it? To sink our teeth into these topics

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36:02

Episode 125: Marketing Trends Vol. 12: Insights to...

thunder::cast ·

2020/06/18

This is part one of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we are joined by three special guests, all of whom are experts in advertising. We welcome Michael Ganda from ServiceMaster DSI, Kenny Trusnik from RWB and our very own J.P. Krainz to discuss creative ad targeting, e-commerce trends and empathy marketing. Join us as we explore the strategies and trends behind adapting ads to a digital world. For more information, visit

en

29:32

Episode 124: Social Media in 2020

thunder::cast ·

2020/04/23

In this episode of thunder::cast, we welcome Alyssa Santoli, Social Media and PR Manager at Vitamix, and Danyelle Kupfer, Social Media Specialist at thunder::tech to break down their experiences with social media and how it can best fit into your communications strategy in 2020. For more, read our show notes!

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25:19

Episode 123: CEO Round Table: Marketing Trends of 2020

thunder::cast ·

2020/02/26

In this very special thunder::cast episode, thunder::tech president Jason Therrien sits down with seven agency CEOs to talk about the marketing trends they expect going into the 2020s. Learn about the evolution of your brand, the importance of creativity and the things you’ll want to keep an eye on going into the new decade. For more, read out show notes!

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27:17

Episode 122: Super Bowl 2020: Highs, lows and the...

thunder::cast ·

2020/02/04

On this episode, joining host Craig Israel in the studio are thunder::tech’s own Danyelle Kupfer, Social Media Specialist, and J.P. Krainz, Account Services Director. The group conducts a Super Bowl ad roundtable, each bringing three ads worth talking about. Some well-done, some in poor taste and most of them too far out there and off message to even be properly judged. For more, visit our show notes now!

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16:03

Episode 121: Branding for Reputation and Retail -...

thunder::cast ·

2020/02/03

On this episode, joining host Craig Israel in the studio are Joe Hicks and J.P. Krainz, Account Services Group Managers at thunder::tech to talk about brandtailing and why it’s important for businesses to build a strong brand. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.

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24:27

Episode 120: Website Platforms Face Off - Marketing...

thunder::cast ·

2020/01/30

Joining host and Creative Director, Craig Israel via Skype is Eric Webb, VP of Sales - North America for Kentico Software and in the studio is Bruce Williams, VP of the Development Department for thunder::tech. The hot topic is headless, monolithic or decoupled. Which platform is best for your brand in 2020? This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication. Visit our show notes for more information!

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13:46

Episode 119: Why HR and Marketing Should Team Up -...

thunder::cast ·

2020/01/16

On this episode, joining host Craig Israel in the studio is Marc Theodore, Director of Operations at thunder::tech to discuss HR and marketing and how you should get these teams together to focus on talent growth in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication. For more visit our show notes!

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15:19

Episode 118: Advertising Trends You Shouldn’t...

thunder::cast ·

2019/12/26

Host Craig Israel is joined in the studio by Dan Lyons, Digital Marketing Team Lead at thunder::tech to talk about the latest trends and tech in advertising. From Amazon sponsored posts to weather-based ads, we dive into the new ways to give your marketing plans an edge for 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication. For more visit our show notes.

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20:15

Episode 117: Direct-to-Consumer Selling - Marketing...

thunder::cast ·

2019/12/12

Joining host Craig Israel in the studio is Jason Therrien, President of thunder::tech to talk about direct-to-consumer (DTC) selling and what’s changing for middle-market brands in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication. For more information, see our show notes!

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14:55

Episode 116: Creative Digital Commerce - Marketing...

thunder::cast ·

2019/11/27

On this episode, joining host Craig Israel in the studio is Madison Letizia, Director of Communications at thunder::tech to talk about digital commerce and how you can get a bigger piece of the online commerce game in 2020. Part one of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication. For more information, see our show notes.

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20:47

Episode 115: Advertising on Google

thunder::cast ·

2019/11/14

On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Optimization Specialist, Michael Laskowski to talk about Google ads. They dive deep into how targeting works for PPC, display ads and re marketing with the targeting of competition, key words or affinity categories. For more information, see our show notes!

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21:37

Episode 114: Marketing Automation 101: Part 2

thunder::cast ·

2019/11/07

Part 2 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation platforms and which could be right for a business and how to choose. For more information, visit our show notes!

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18:34

Episode 113: Marketing Automation 101: Part 1

thunder::cast ·

2019/10/31

Part 1 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation; what it is, how marketers can use it and what size platform is right for you. For more information, check our our show notes!

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24:35

Episode 112: Opportunities through Changing Media Habits

thunder::cast ·

2019/10/10

thunder::cast took a field trip for this recording! We headed out to the iHeart Media studios to take a deep dive into media habits. On this episode, joining Creative Director and host Craig Israel is the President of the North Ohio Region of iHeartMedia Markets Group, Keith Hotchkiss, Vice President and Territory Manager for the Lamar Advertising Company, Tom Fahey and from thunder::tech, Account Services Group Manager and media specialist, JP Krainz to talk about changing media habits,

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23:01

Episode 111: Tourism’s Impact on Marketing

thunder::cast ·

2019/10/03

Tourism is a driving factor for the economy and marketing. On this episode, joining Creative Director and host Craig Israel is Matt MacLaren, Director of TourismOhio and Joe Hicks, Account Services Group Manager, at thunder::tech, to talk about how tourism and marketing impact each other. For more information and insights visit our show notes!

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23:38

Episode 110: Sports Technology and how it is Shaping...

thunder::cast ·

2019/09/12

Ever wonder how sports teams can get those instant replays up on social media so fast? On this episode, joining Creative Director and host Craig Israel is Madison Letizia, Director of Communications at thunder::tech and Brandon Jirousek, VP of Digital and Web Services for the Cleveland Cavaliers, to talk about the behind the scenes technology and innovative new marketing approaches. For more information and insights visit our show notes!

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25:58

Episode 109: Creative Faux Pas: Creative Crimes You...

thunder::cast ·

2019/09/05

When it comes to creative design, there are tips and tricks, but there are creative crimes you shouldn’t be committing. Creative crimes could be using the wrong typeface or too many together or leading spacing. On this episode, joining Creative Director and host Craig Israel is Joe Cola, Art Director, to break down which crimes are punishable by eraser (or delete button.) For more information and insights visit our show notes!

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16:18

Episode 108: Website E-commerce Solutions

thunder::cast ·

2019/08/15

When it comes to developing a plan on which e-commerce platform is best for your website, there are a few items you will want to consider, Monolithic vs. Decoupled. Both have pros and cons and should be taken into consideration before making decisions. On this episode, joining Creative Director and host Craig Israel is Matt Waler, Frontend Developer, to break down which solution would best fit your business and goals. This is one podcast you won’t want to miss. For more information and insights

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20:15

Episode 107: Trends Summer Reader 2019: State of Retail

thunder::cast ·

2019/08/01

On this episode, joining host, Craig Israel via Skype is Kristine Buyers, Creative Services Team Lead for National Food Group. Kristine breaks down how National Food Group (NFG) got started selling B2C on Amazon and QVC after building a trusted brand through wholesale food distribution to K-12, correctional facilities, healthcare organizations, colleges and universities. For more information and insights visit our show notes!

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