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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

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03:43

Episode 420 - Forget AIO, GEO, and AEO — Just Do This

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2025/11/11

There's a lot of noise out there about AI changing search, and no one can even agree on what to call it. AIO, GEO, AEO... the acronyms keep shifting. But one thing is clear: your business needs to show up when people ask AI tools for help. In this episode of Get Digital Marketing Results, we focus on what local businesses should actually do to prepare for AI-powered search. The good news? Right now, it's the same solid marketing foundation that's always worked. You'll learn: Why AI tools still

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03:24

Episode 419 - How to Build a Brand That Attracts the...

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2025/11/04

Your business already has a brand, even if you haven't actively worked on it. It's what people think and feel when they hear your name or land on your website. The question is: are you shaping that impression, or leaving it to chance? In this episode of Get Digital Marketing Results, we talk about why brand consistency matters more than ever, especially when people often meet your business online before they ever speak to you. Your values, content, tone, visuals, and even how you respond to

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03:17

Episode 418- A Smarter Way to Plan Your Marketing...

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2025/10/28

If your content feels scattered — and it's not bringing in results — you probably don't need more content. You need a better plan. In this episode of Get Digital Marketing Results, we explain how to use content pillars to organize your digital marketing around the business you actually want to attract. Content pillars help you stay focused, simplify your planning, and create content that's more effective and easier to manage. You'll learn: What a content pillar is (and what it's not) How to

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04:19

Episode 417 - Is Your Business Ready for AI-Powered...

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2025/10/21

AI assistants like ChatGPT are starting to shop for people — and in some cases, even complete purchases. Is your business ready for that? In this episode of Get Digital Marketing Results, we talk about how AI is changing the online shopping experience and what local businesses can do right now to prepare. OpenAI is already testing instant checkout features within ChatGPT, and tools like Google’s virtual try-ons are influencing purchase decisions before someone even visits your site. Even if AI

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06:08

Episode 416 - Why AI Tools Fail Most Local Businesses

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2025/10/14

Tried AI for your marketing and hated the results? You’re not alone. Most local businesses get disappointing, robotic content because they’re using AI the wrong way. In this episode of Get Digital Marketing Results, we explain why built-in AI features in tools like Word, Gmail, or Canva don’t always deliver—and how to build an AI marketing teammate that actually works for your business. Listen and find out more at DelosInc.com/episode416.

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05:10

Episode 415 - Use Your Google Business Profile to...

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2025/10/07

Google is tightening the rules on Business Profiles—and the businesses that pay attention to these changes are the ones showing up higher in local search. In this episode of Get Digital Marketing Results, we cover the newest updates, what recent research shows about top-performing profiles, and how you can use these insights to outrank local competitors. Listen and find out more at DelosInc.com/episode415.

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05:47

Episode 414 - How Local Businesses Can Grow on...

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2025/09/30

Most local businesses treat all Instagram posts the same way—and it’s holding them back. In this episode of Get Digital Marketing Results, we explain Instagram’s latest updates and reveal how to grow your audience by matching the right content type to the right audience behavior. Listen and find out more at DelosInc.com/episode414.

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05:07

Episode 413 - The AI Image Upgrade Every Local...

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2025/09/23

Just a few months ago, AI images were easy to spot—extra fingers, messy text, strange details. But that’s changed. Google’s new Nano Banana model in Gemini 2.5 Flash is producing clean, consistent visuals that are ready for real marketing use. In this episode of Get Digital Marketing Results, we explain what’s new, what’s possible, and how your business can take advantage right now. What Nano Banana can do for you -Consistency across edits: Keep the same product or person looking the same, even in

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05:38

Episode 412- Get More From LinkedIn With a Clear...

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2025/09/16

LinkedIn is noisy, but cutting through doesn’t mean posting more random updates. In this episode of Get Digital Marketing Results, Donna and Bob share data-backed strategies to get better results from your LinkedIn presence. You’ll learn why professionals trust real voices over generic advice, how to shape posts with a clear point of view, and why short, specific updates build more trust than broad tips. They also cover LinkedIn’s new alerts that show you which posts are driving profile views and

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03:02

Episode 411 - The Rise of AI Referrals and What It...

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2025/09/09

Website traffic from AI tools like ChatGPT and Perplexity is rising quickly, with referrals up more than 350% year-over-year. In this episode of Get Digital Marketing Results, Donna and Bob explain how AI-driven referrals are starting to show up in analytics for businesses of all sizes—and why they could become an important source of qualified leads for you too. You’ll hear how local businesses are already gaining new customers from these sources, why creating helpful, customer-focused content

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02:48

Episode 410 - Turn Your Photos Into Short Videos With...

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2025/09/02

Short-form video is one of the best ways to get attention online, but creating it can feel overwhelming if you don’t have video clips or editing skills. In this episode of Get Digital Marketing Results, you’ll discover how new tools in YouTube Shorts and Google Photos make it simple to turn your existing photos into engaging videos with music, effects, and transitions. From behind-the-scenes shots to product images, you’ll learn how to repurpose what you already have to show up consistently on

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02:37

Episode 409 - How AI Email Summaries Impact Open Rates

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2025/08/26

AI is changing the way people preview emails, and that could impact your open rates. In this episode, we explain how Gmail and Apple Mail are now generating AI-powered summaries that can alter, or even replace your subject line and preheader text. You’ll learn why the opening lines of your email matter more than ever, how AI summaries influence what readers see, and practical tips for writing intros that immediately deliver value. The key is keeping it short, relevant, and engaging so your message

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02:42

Episode 408- Using AI for Content Without Losing Your...

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2025/08/19

AI-generated content doesn’t have to hurt your Google rankings, if you use it the right way. In this episode we’ll break down an Ahrefs study that shows AI-assisted content can still rank well in Google when it’s genuinely useful to your audience. Google’s priority hasn’t changed: quality and helpfulness matter more than whether a human or AI wrote the words. You’ll hear why AI content isn’t automatically penalized, how to keep your unique voice and expertise front and center, and ways to use AI as

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03:02

Episode 407 - What Are People Near You Really...

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2025/08/12

More local insights, and less guesswork. Google has rolled out a valuable update to Keyword Planner that local businesses will want to check out. The latest change allows you to filter keyword data down to your specific region, giving you a clear view of what people near you are searching for right now. Whether you’re running Google Ads or simply improving your website content, you can use this tool to see local customer search trends, target ads with relevant local terms, create blog posts and

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03:40

Episode 406 - Stop Posting Random Photos on Instagram

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2025/08/05

Posting random photos isn’t cutting it on Instagram anymore — so what actually works? In this episode, we break down how Instagram’s algorithm has changed and share a simple content mix that small businesses can use to stay consistent, build trust, and reach more people. You’ll learn why Reels, Carousels, and shareable content drive better reach, how to balance engagement, educational, and personal posts, and how batching content can help you avoid the daily scramble. Listen and find out more at

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03:44

Episode 405 - Pinterest Is Becoming a Search Engine...

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2025/07/29

Pinterest isn’t just for recipes and crafts anymore — it’s evolving into a powerful search engine for buyers. In this episode, we explore how Pinterest is shifting into a discovery platform and why local businesses should consider adding it to their marketing strategy, especially if their audience is active there. We’ll cover why Pinterest now acts more like a search engine than a social platform, how to evaluate if it’s a good fit for your audience, and simple ways to repurpose your existing

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03:26

Episode 404 - Email Engagement Is Growing — Here’s...

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2025/07/22

Email engagement is up over 50%, and it still delivers the highest return on investment of any marketing channel. In this episode, we explore why email continues to outperform social media and how small businesses can make the most of it. You'll learn why email is your most valuable marketing asset, how short and helpful messages build trust, and simple ways to get started without feeling overwhelmed. Listen and find out more at DelosInc.com/episode404.

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03:05

Episode 403 - Why Showing Up Personally on LinkedIn...

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2025/07/15

In this episode, we’re talking about how LinkedIn is becoming more than just a platform for job seekers, it’s a place where real business relationships begin. We’ll explore how LinkedIn is shifting toward relationship marketing and why that matters for small business owners. You’ll learn how creating simple, helpful content can build trust over time and hear easy ways to start showing up personally and authentically. If you want to attract more business by being more present on LinkedIn, this

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03:47

Episode 402 - Memberships and Subscriptions? Read...

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2025/07/08

Do you offer memberships, subscriptions, or recurring payments? You need to hear this. The FTC now requires full transparency: clear billing terms, easy online cancellations, and upfront customer consent. Small businesses like fitness centers, coaching programs, and subscription boxes must comply. Review your sign up process, terms and privacy policies now to avoid steep penalties. Listen and find out more at DelosInc.com/episode402.

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03:43

Episode 401 - More People Are Watching YouTube Than...

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2025/07/01

YouTube now surpasses Netflix and Disney for total TV viewing time. Learn why creating simple video content can help local businesses reach customers where they’re already searching. Listen and find out more at DelosInc.com/episode401.

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