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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

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All Episodes

07:00

Episode 440 - One Structure That Makes Every Video Work

Get Digital Marketing Results ·

2026/03/31

Is your video strategy just... winging it? Most businesses that struggle with video don't have a talent problem. They have a structure problem. In this episode of Get Digital Marketing Results, we walk through the one framework that makes every video work, whether you're a roofer, an accountant, or an insurance agent. Google's ABCD framework gives you four things to nail every time: Attention, Branding, Connection, and Direction. We also cover two other simple structures (Hook-Story-Offer and PAS)

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07:00

Episode 439 - The Map Pack Isn't the Only Doorway...

Get Digital Marketing Results ·

2026/03/24

Is your local marketing strategy still built around the map pack? AI recommendations are changing how people discover local businesses, and they're pulling signals from more than just Google Maps. In this episode of Get Digital Marketing Results, we cover why your Google Business Profile is still foundational but no longer enough on its own, and where AI is actually looking when it decides who to recommend. The 2026 Local Visibility Index from Soci found that AI assistants recommend a much smaller

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06:41

Episode 438 - People Don't Hate Email. They Hate...

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2026/03/17

Is your email newsletter worth keeping? Gmail's new subscription management view lets people see every sender, sorted by email volume, with a one-click unsubscribe button. That means if your emails aren't delivering clear value, you're easier to cut than ever. On this episode of Get Digital Marketing Results, we cover what's changed in the inbox, why newsletters are still growing, and how local businesses can send emails people actually want to open. Here's what you'll learn: ✅ How Gmail's "Manage

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08:18

Episode 437 - Stop Leading With the Link on Social Media

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2026/03/10

Social media platforms want you to stay within their platform. Facebook is even testing a cap on the number of posts that Pages can post that contain links. It's another clear signal: platforms don't want you sending people away. In this episode of Get Digital Marketing Results, Donna and Bob walk through what local businesses should do instead on Instagram, Facebook, and LinkedIn. If your link posts aren't getting the reach they used to, this episode explains why and gives you practical

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04:47

Episode 436 - Google Business Profile vs. Search...

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2026/03/03

Google gives you lots of data about your online visibility, but not all in one place, and not all about the same thing. This episode explains the differences between Google Business Profile, Search Console, and Analytics. You'll learn what each tool actually measures, how they work together, and what to check to make sure you're getting the full picture of how people find and interact with your business online. ✅ Which tool shows map visibility vs. organic search ✅ How to track traffic from all

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04:10

Episode 435 - The Truth About AI Rankings and SEO

Get Digital Marketing Results ·

2026/02/24

Getting visibility in AI results from Google, ChatGPT, Claude, or Perplexity is a smart goal, but not if you're buying into tools that overpromise. In this episode, we unpack the real story behind "AI visibility and tracking" tools, why AI results are still too inconsistent to measure accurately, and what Google actually says about showing up in AI-driven search. Spoiler: the fundamentals still win. ✅ Why AI-generated answers vary every time ✅ Which tactics aren't worth your time ✅ What Google's

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04:04

Episode 434 - Instagram Is Done With Perfect—Are You?

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2026/02/17

Instagram is done with the perfect, polished feed. And your audience is too. In this episode, we break down why overly edited, scripted, or AI-generated content is losing traction—and how showing up with your real voice and brand personality is what truly works now. It's not about going viral. It's about being consistent and useful. ✅ Why "slop" content is being ignored ✅ What Instagram says it wants from small businesses ✅ How to use AI without losing your voice 📖 Learn more:

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06:41

Episode 433 - Quick Wins From the Latest Marketing...

Get Digital Marketing Results ·

2026/02/10

Small updates can make a big difference—if you know where to focus. In this lightning round episode, we highlight recent changes across Instagram, Google, Facebook, and AI tools that affect your marketing visibility. You'll learn what's working now, what to avoid, and where to spend your time for maximum impact. ✅ Which CTA language performs best (and why) ✅ Why Instagram Reels and replies matter more than hashtags ✅ How AI is shifting from search to delegation—and what that means for your content

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03:53

Episode 432 - Want More People to See Your LinkedIn...

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2026/02/03

If you're posting on LinkedIn and getting little response, you're not alone. The algorithm has shifted, and that's actually a good thing for local businesses. In this episode, we explain how LinkedIn is prioritizing expert content and genuine conversation over viral posts designed to get likes. You'll learn how to update your approach to get better reach, why personal profiles matter more than business pages, and how to build momentum through consistency. ✅ Learn what kind of content reaches beyond

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06:24

Episode 431 - Want to Rank Higher Locally? Focus Here...

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2026/01/27

What helps your local business show up in 2026? The Google Business Profile is still one of the most powerful local ranking signals. While reviews and keywords still matter, Google's paying closer attention to signs your business is active and available. In this episode of Get Digital Marketing Results, we're taking a look at what's changed in Google's local search algorithm based on Whitespark's 2026 Local Ranking Factors report, and the experience of our clients. You'll learn: • Why your business

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08:00

Episode 430 - Is Your Social Strategy Still Stuck in...

Get Digital Marketing Results ·

2026/01/20

Your customers are still on social media—but how they engage is changing fast. In this episode of Get Digital Marketing Results, we take a look at new research about platform usage, video content, and private messaging trends that are reshaping what a smart social strategy looks like in 2026. You'll learn: Why YouTube now matters more than ever (across all age groups) How to start using video—without a big setup or production team What the shift from comments to DMs means for your

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06:28

Episode 429 - AI Can't Fake This. Here's What Still...

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2026/01/13

AI can generate content faster than ever, but that's not the hard part anymore. In this episode of Get Digital Marketing Results, we talk about what actually makes content stand out in an AI world if you are a local business. Spoiler: it's not just more content, and it's definitely not more generic AI blurbs. Your audience is experiencing content fatigue. AI tools are everywhere. And what cuts through now is real experience, clear structure, and content that sounds like you. You'll learn: Why

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08:53

Episode 428 - AI Search vs. Google Search: How to Win...

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2026/01/06

Are AI tools like ChatGPT and Perplexity showing your business—or your competitor's? In this episode of Get Digital Marketing Results, we break down how AI is changing search visibility and what it means for your website in 2026. Google has shifted to a site-wide quality model, and AI tools don't always follow the same signals as traditional SEO. And while new tools claim to track "AI visibility," the truth is, this space is still evolving—and no tool can give you clear answers yet. You'll learn:

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08:15

Episode 427 - How to Get Better Google Reviews in 2026

Get Digital Marketing Results ·

2025/12/30

Are your Google reviews working for you? In this episode of Get Digital Marketing Results, we're sharing the latest updates to Google's review system plus best practices to get better, more detailed reviews that actually help your visibility in 2026. You'll learn: How Google's new pseudonym feature helps clients in sensitive industries feel comfortable leaving reviews What to do if you're targeted by review extortion scams Why review wording matters for SEO and AI visibility (and how to ask

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05:10

Episode 426 - Quick Fixes to Boost Your Google...

Get Digital Marketing Results ·

2025/12/23

Google rolled out several new features this year—including post scheduling, QR codes for reviews, and service list updates—that make it easier to manage your profile and show up better in search results. But most businesses still haven't taken advantage of them. In this episode of Get Digital Marketing Results, we walk you through the latest updates and explain exactly how to: Schedule your Google posts in advance (even across locations) Use QR codes to make it easier for happy customers to

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03:06

Episode 425 - Real vs. AI: Why It Matters for Local...

Get Digital Marketing Results ·

2025/12/16

AI-generated content is everywhere from fantasy travel photos to flower arrangements that don't exist. The result? People are starting to lose trust in what they see online. In this episode of Get Digital Marketing Results, we're talking about AI slop—the flood of synthetic, often unrealistic images and content, and how it's starting to affect real-world businesses. From florists and stylists to contractors and designers, many service providers are seeing the impact firsthand: customers come in with

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03:17

Episode 424 - Fix Your Homepage So It Works for You...

Get Digital Marketing Results ·

2025/12/09

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you,

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03:17

Episode 424 - Fix Your Homepage So It Works for You...

Get Digital Marketing Results ·

2025/12/09

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you,

en

03:17

Episode 424 - Fix Your Homepage So It Works for You...

Get Digital Marketing Results ·

2025/12/09

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you,

en

Episode 424 - Fix Your Homepage So It Works for You...

Get Digital Marketing Results ·

2025/12/09

Think AI search tools have made your website less important? Think again. In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting. If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you,

en

338 results

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