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PODCAST

Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain CookIn this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable

health & fitness nutrition

All Episodes

4:33

The Micronutrient Detective - "The Case of the...

Pay the Farmer, Not the Pharmacy ·

2025/10/20

Share your thoughts Think your anxiety might actually be a mineral deficiency in disguise? In this first episode of our new "Micronutrient Detective" series, hosts Ashok Vasudevan and Meera crack the case of why so many people feel anxious, can't sleep, and get muscle cramps despite eating "healthy" foods. Discover why your spinach salad might be working against you (and how a simple citrus hack can fix it), which everyday habits are stealing your calm, and why pumpkin seeds and dark chocolat...

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6:02

Food Forensics - "The Case of the Nutrient-Robbed...

Pay the Farmer, Not the Pharmacy ·

2025/10/20

Share your thoughts 🕵️‍♀️ Welcome to Food Forensics - In this eye-opening episode, hosts Ashok Vasudevan and Meera expose the nutritional heist that's been happening right under our noses. Did you know today's tomato has 62% less calcium and 30% less vitamin C than the one your grandparents ate? Join our forensic investigation as we uncover the three culprits behind this nutrient robbery: soil depletion, speed breeding, and long-distance transport. But don't worry - we've got the evidence

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6:38

Food Forensics: The Great Grain Robbery - A Global...

Pay the Farmer, Not the Pharmacy ·

2025/10/14

Share your thoughts 🕵️‍♂️🕵️‍♀️Join hosts Meera and Ashok Vasudevan in our biggest Food Forensics investigation yet - "The Great Grain Robbery." From Wonder Bread in Chicago to instant ramen in Singapore to maida rotis in Mumbai, the same nutritional heist has devastated grains worldwide! Discover the shocking truth: modern grain processing removes 22 essential nutrients, then adds back just 4 synthetic vitamins and calls it "enriched." It's like someone stealing your entire wallet and giving

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5:49

Sleep Better, Eat Smarter. How your diet powers your...

Pay the Farmer, Not the Pharmacy ·

2025/08/18

Share your thoughts Discover how the foods you eat can dramatically improve your sleep! In this lively episode of “Pay the Farmer, Not the Pharmacy,” Meera and Ashok Vasudevan reveal the surprising science behind nutrition and sleep—from melatonin-rich kiwis and cherries to the dangers of late-night snacks. Learn actionable hacks and tasty bedtime rituals that nourish your body and set you up for deep, natural rest—all while supporting your local farmers, not the pharmacy aisle. Listen in for...

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6:38

From Cane to Stevia: Decoding Sweet Choices

Pay the Farmer, Not the Pharmacy ·

2025/08/11

Share your thoughts Dive into the science (and surprises) behind what sweetens your day! Hosts Meera and Ashok debunk common myths about sugar, jaggery, honey, maple syrup, coconut sugar, stevia, monk fruit—and even artificial sweeteners. With real research, playful banter, and bite-sized health advice, each episode asks: What’s really healthier, and what’s just hype? Tune in to make smarter, tastier choices—without giving up on flavor or fun. Thanks for tuning in to "Pay the Farmer, N...

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5:31

YES- we can reverse Type 2 Diabetes.

Pay the Farmer, Not the Pharmacy ·

2025/07/28

Share your thoughts Can you truly reverse Type 2 diabetes with smart food choices and regular exercise? On this episode of Pay The Farmer Not The Pharmacy, Meera and Ashok go beyond calorie counting to reveal what really works for diabetes control and even reversal. They break down: Why where your calories come from is more important than the numbersThe proven 3-point mantra: Eat less, eat right, and work out moreHow liver and pancreas fat play a key role in blood sugar controlThe difference ...

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4:36

Grains of Truth: The Real Story Behind Gluten

Pay the Farmer, Not the Pharmacy ·

2025/07/22

Share your thoughts In this episode of Pay The Farmer Not The Pharmacy, Meera and Ashok dive deep into the gluten craze sweeping kitchens and conversations everywhere. Is gluten truly the villain many claim it to be, or just misunderstood? Together, they: Explain what gluten really is and its crucial role in making our favorite breads, rotis, and more deliciously chewy.Break down the big difference between Celiac disease and gluten intolerance—why one's an autoimmune disorder with serious con...

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5:16

Glycemic Index vs. Glycemic Load: The Speedometer and...

Pay the Farmer, Not the Pharmacy ·

2025/06/30

Share your thoughts Confused about Glycemic Index (GI) and Glycemic Load (GL)? You’re not alone! In this zippy, science-backed episode, Meera and Ashok break down the difference between GI and GL using a fun car analogy—think of GI as your blood sugar’s speedometer and GL as the odometer. Discover why both matter for diabetics, pre-diabetics, and anyone who wants steady energy and better health. With juicy examples like watermelon and dates, you’ll learn how to calculate GL in plain English a...

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7:02

Marrakesh Magic: Spices, Tea, and Timeless Health

Pay the Farmer, Not the Pharmacy ·

2025/06/23

Share your thoughts Join Ashok and Meera as they explore the vibrant markets and timeless kitchens of Marrakesh, Morocco, uncovering the secrets behind the city’s radiant health and joyful living. Discover how Marrakesh’s people thrive on fresh, locally grown vegetables, legumes, and heart-healthy oils, all brought to life with an array of spices like saffron, ras el hanout, and condiments such as harissa and argan oil. Savor the ritual of Moroccan mint tea, more than just a drink—it’s a symb...

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6:32

The Jab vs. The Plate: Can GLP-1 Drugs Like Ozempic...

Pay the Farmer, Not the Pharmacy ·

2025/06/02

Share your thoughts Are GLP-1 drugs like Ozempic and Mounjaro really the miracle jabs for a longer, healthier life-or is there a smarter, tastier way to get the same benefits? Join Meera and Ashok as they break down the latest science from The Times UK, exploring how these weight-loss drugs are being hailed as game-changers for heart health, strokes, and aging itself. But before you roll up your sleeve, get the inside scoop on why eating less and eating better might be the ultimate prescripti...

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4:15

Zymology: The Fun Side of Fermentation

Pay the Farmer, Not the Pharmacy ·

2025/05/26

Share your thoughts Unlock the tangy secrets of zymology-the science of fermentation! Join Meera and Ashok as they take you on a lively, science-packed journey from ancient food traditions to your modern kitchen. Discover how fermented favorites like sauerkraut, kimchi, miso, and pickled veggies not only tickle your taste buds but also supercharge your gut health. Learn why trillions of friendly bacteria are your body’s best friends, and get simple tips to add more zing (and wellness) to your...

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7:40

From Buzzwords to Better Health: What Natural &...

Pay the Farmer, Not the Pharmacy ·

2025/05/22

Share your thoughts Are “natural” foods really as wholesome as they sound? What makes organic the gold standard for your health and the planet? Join Ashok and Meera, live from the stunning Batu Batu Island at the Unreasonable accelerator retreat, as they dish out the science, the sass, and the truth about what’s in your food. In this special episode, we break down the difference between natural and organic foods, reveal the surprising number of chemicals allowed in our food supply, and spotli...

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5:13

Butterfly Boss: Master Your Thyroid Naturally

Pay the Farmer, Not the Pharmacy ·

2025/05/19

Share your thoughts Is your energy tank running low, or are you feeling way too wired? Your thyroid might be trying to tell you something! Join Meera & Ashok on this episode of “Pay the Farmer, Not the Pharmacy” as they serve up fast-paced, science-backed hacks for keeping your thyroid happy-whether it’s in slow-mo (hypothyroidism) or on overdrive (hyperthyroidism). Discover why women, foodies, and wellness warriors need to pay attention, which foods are thyroid superheroes, and how a spr...

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4:49

Fresh & Local: The Power of Seasonal Eating

Pay the Farmer, Not the Pharmacy ·

2025/05/12

Share your thoughts Ever wondered why that summer tomato tastes like sunshine, but the winter one tastes like cardboard? In this lively episode of Pay the Farmer, Not the Pharmacy, Meera and Ashok dig into the science and joy of seasonal eating. Discover how choosing fruits and veggies at their peak not only packs more flavor and nutrition into your meals, but also saves you money and supports local farmers. They’ll share easy supermarket tips for spotting what’s in season, bust some myths ab...

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5:09

Liquid Life: The Unsung Power of Water

Pay the Farmer, Not the Pharmacy ·

2025/05/05

Share your thoughts In this refreshing episode of "We Are What We Eat," Meera and Ashok dive deep into the science and secrets of water-the most essential, yet most overlooked, ingredient in our wellness journey. From how much to drink and when, to the truth about alkaline water and the best temperature for your morning glass, this fast-paced, fact-packed conversation will quench your curiosity and leave you with practical hydration hacks. Whether you’re a hydration hero or a water forgetter,...

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4:05

B-ing Plant-Based: Power Up with Plant Vitamin B!

Pay the Farmer, Not the Pharmacy ·

2025/04/21

Share your thoughts Ditch the pills and dig into the delicious world of plant-based Vitamin B! Join Meera and Ashok as they explore the best veggie sources for this essential nutrient family. Discover which leafy greens, legumes, and more can keep your energy levels soaring and your health thriving, all while supporting sustainable farming. Are you ready to B-lieve in the power of plants? Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Sta...

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5:01

Microgreens- Nutritional Ninjas of the Plant Kingdom

Pay the Farmer, Not the Pharmacy ·

2025/04/14

Share your thoughts Join Meera and Ashok on Pay the Farmer, Not the Pharmacy as they dive into the stealthy world of microgreens—those tiny greens that pack a nutritional punch. From boosting glucose uptake to enhancing brain health, microgreens are the unsung heroes of the plant kingdom. We explore the science behind their superpowers, discuss how to grow them at home, and share tips on how to add them to your meals for maximum impact. Whether you're a health enthusiast or just curious about...

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5:00

"Electrolyte Harmony: Balancing Sodium and Potassium...

Pay the Farmer, Not the Pharmacy ·

2025/04/07

Share your thoughts Join Meera and Ashok on Pay the Farmer, Not the Pharmacy as they dive into the fascinating world of sodium and potassium—two electrolytes that keep your body running smoothly. Discover how to balance these essential minerals through simple dietary changes, using foods like bananas, bok choy, sweet potatoes, and butternut squash. Learn how to cut back on sodium and boost your potassium intake naturally, without relying on supplements or medications. Tune in for actionable t...

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4:24

Body Fat, BMI, Visceral Fat & Nutrition

Pay the Farmer, Not the Pharmacy ·

2025/03/31

Share your thoughts This episode dives into the world of body fat, BMI, and visceral fat and their link to nutrition. Explains why BMI ( Body mass Index) is a bit rudimentary as a health indicator and why visceral fat needs to be better understood and managed. Keeping our diets nutrient dense and calorie light, bringing in more whole grains in keeping processed foods out are all good ways to unleash the magic in our kitchens. Thanks for tuning in to "Pay the Farmer, Not the...

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5:44

Cholesterol, Triglycerides & Nutririon

Pay the Farmer, Not the Pharmacy ·

2025/03/24

Send us a text This episode is tackling a topic close to many hearts – quite literally! it's talking about cholesterol and its often-misunderstood cousin, triglycerides, who are like siblings in a Lipid family. Maybe statins are the answer for some, but your kitchen too is a veritable pharmacy. #paythefarmernotthe pharmacy #https://csaw.com #wearewhatweeat #Meeravasudevan #Ashokvasudevan #https://umaglobalfoods.com/

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65 results

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