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PODCAST

Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain CookIn this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable

health & fitness nutrition

All Episodes

6:19

Kitchen Pharmacy ( Heart & Circulation) 1/8—The...

Pay the Farmer, Not the Pharmacy ·

2026/02/16

Share your thoughts Your heart beats 100,000 times a day. It pumps blood through 60,000 miles of vessels. And the foods you eat can either protect it or slowly destroy it. The good news? Your kitchen is full of heart healers—and the science is rock solid. In Episode 2 of "The Magic of the Kitchen Pharmacy," Ashok and Meera dive into the first pillar of healing: Heart and Circulation. From garlic that thins the blood naturally to beetroot that opens blood vessels, from omega-3 rich flaxseeds t...

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6:48

Kitchen Pharmacy Series (Opener) 0/8—Your Grandmother...

Pay the Farmer, Not the Pharmacy ·

2026/02/09

Share your thoughts Your grandmother wasn't guessing. She was practicing medicine—she just called it dinner. Turmeric for inflammation. Ginger for nausea. Honey for a cough. Garlic for everything. These weren't old wives' tales. They were clinical wisdom, passed down through kitchens for centuries. And now, modern science is finally catching up. Welcome to "The Magic of the Kitchen Pharmacy"—a 10-part series exploring the healing power of everyday foods, herbs, and spices. But this isn't just...

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5:38

Quarter, Quarter, Half Or The Balanced Plate, Part 4:...

Pay the Farmer, Not the Pharmacy ·

2026/02/02

Share your thoughts Dinner is where families gather, traditions are passed down, and the day finally slows down. It's also the meal where seniors often eat alone, where busy parents throw together whatever's fastest, and where late-night eating can wreck tomorrow's sleep. The evening plate matters—for every generation. In the finale of "The Balanced Plate" series, Ashok and Meera bring Quarter Quarter Half home to the dinner table. We cover the science of dinner timing, why protein becomes MO...

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5:22

Quarter, Quarter, Half or The Balanced Plate, Part 3:...

Pay the Farmer, Not the Pharmacy ·

2026/01/26

Share your thoughts A sad desk sandwich. Fast food grabbed between meetings. Or worse—skipping lunch entirely and crashing by 3pm. For working people everywhere, lunch is where good intentions meet brutal schedules. Convenience wins, balance loses. In Part 3 of "The Balanced Plate" series, Ashok and Meera tackle the midday meal—the one that determines whether your afternoon is productive or a fog of fatigue and cravings. The secret? A little planning goes a long way. This episode covers: why ...

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5:21

Quarter, Quarter, Half or The Balanced Plate, Part 2:...

Pay the Farmer, Not the Pharmacy ·

2026/01/19

Share your thoughts Cereal and milk. Toast and jam. A muffin with your coffee. For most of the Western world, breakfast is where the balanced plate goes to die—75% carbs, minimal protein, vegetables nowhere in sight. But here's the thing: your body just spent eight hours in rest mode with stable blood sugar. Why spike it first thing in the morning? In Part 2 of "The Balanced Plate" series, Ashok and Meera tackle the most unbalanced meal of the day. We explore why the typical Western breakfast...

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6:35

The Balanced Plate or Quarter, Quarter, Half - Part...

Pay the Farmer, Not the Pharmacy ·

2026/01/12

Share your thoughts The food pyramid. The inverted pyramid. Michelle Obama's MyPlate. Low-fat, then low-carb, then keto, now carnivore. American nutrition guidelines have kept us spinning for decades—a new shape every few years. But what if the answer isn't another US framework, but one from Singapore? In this first episode of "The Balanced Plate" series, Ashok and Meera introduce Singapore's "My Healthy Plate" approach—also known as Quarter Quarter Half. One quarter wholegrains. One quarter ...

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5:31

Break the Inflammation Cycle, Part 4: The Exit —...

Pay the Farmer, Not the Pharmacy ·

2026/01/05

Share your thoughts This is the 4th and the final episode in the inflammation cycle: stress hijacks your cravings, wrecks your sleep, and pushes you toward quick fixes that make everything worse. Now it's time for the exit. In Part 4 of "Break the Inflammation Cycle," Ashok and Meera break down anti-inflammatory eating—not as a restrictive diet, but as a direction. It's not about perfection. It's about adding the foods that calm your system and crowding out the ones that don't. This epi...

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5:25

Break the Inflammation Cycle, Part 3: The...

Pay the Farmer, Not the Pharmacy ·

2025/12/29

Share your thoughts You're stressed. You're exhausted. You know you need to eat "healthy." So, you reach for a protein bar, a shake, maybe some beef jerky. It feels virtuous. But is it actually helping—or just a different kind of overcorrection? In Part 3 of "Break the Inflammation Cycle," Ashok and Meera tackle the protein obsession that's taken over grocery aisles and gym bags alike. We're not anti-protein—protein is essential. But somewhere between "eat enough protein" and "protein everyth...

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5:52

Break the Inflammation Cycle, Part 2: The Fallout —...

Pay the Farmer, Not the Pharmacy ·

2025/12/22

Share your thoughts You survived the stressful day. You ate okay. But now it's 2 AM and you're staring at the ceiling, brain running laps. In Part 2 of "Break the Inflammation Cycle," Ashok and Meera explore the stress-sleep connection—and why a bad night sets you up for a worse tomorrow. When cortisol stays elevated, it blocks melatonin production. No melatonin, no quality sleep. And here's the kicker: poor sleep spikes your hunger hormones and tanks your satiety signals. So that exhausted v...

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5:32

Break the Inflammation Cycle, Part 1: The Trigger —...

Pay the Farmer, Not the Pharmacy ·

2025/12/15

Share your thoughts Ever wonder why a stressful day ends with you elbow-deep in a bag of chips? It's not weakness—it's biology. In this first episode of our 4-part series "Break the Inflammation Cycle," Ashok and Meera break down the cortisol-craving connection and why your brain treats a work deadline like a saber-toothed tiger attack. We explore how chronic stress rewires your gut bacteria, tanks your nutrient absorption, and sets the stage for inflammation. But here's the good news: the ri...

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4:11

The Sunshine Deficiency: Why Gen Z Is Ditching Pills...

Pay the Farmer, Not the Pharmacy ·

2025/12/08

Share your thoughts In this episode of "Pay the Farmer, Not the Pharmacy," hosts Meera and Ashok dive into a surprising health crisis affecting Gen Z: a massive vitamin D deficiency that's leaving 78% of young adults drained, foggy, and fighting weaker immune systems. But here's the twist—instead of reaching for supplement bottles, Gen Z is getting smart about functional foods. Discover why those tiny vitamin D pills aren't cutting it, how kombucha and kimchi are becoming wellness warriors, a...

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7:45

Seasonal Healing Rhythms. Autumn Foods

Pay the Farmer, Not the Pharmacy ·

2025/12/01

Share your thoughts 🍂 Episode 3 of Seasonal Healing Rhythms is here! Join hosts Meera and Ashok Vasudevan as they explore "Autumn Foods: Nature's Immunity Arsenal" - how fall's harvest provides exactly what you need to prepare for winter and strengthen your body's defenses. Why Autumn Foods Build Immunity: Ever notice how root vegetables, squashes, and warming spices naturally appeal as weather cools? These aren't random cravings - autumn foods are packed with immune-supporting compounds

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7:24

Seasonal Healing Rhythms. Summer Foods: Nature's Air...

Pay the Farmer, Not the Pharmacy ·

2025/11/24

Share your thoughts 🌞 Episode 2 of Seasonal Healing Rhythms is here! Join hosts Meera and Ashok Vasudevan as they explore "Summer Foods: Nature's Air Conditioning System" - how Asian and tropical cultures mastered internal cooling through food science, long before electricity existed. Why Summer Foods Cool You Down: Traditional medicine systems from Ayurveda to Traditional Chinese Medicine classified foods by their thermal properties. These aren't just theories - modern science validates how

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7:24

Seasonal Healing Rhythms. Spring Awakening

Pay the Farmer, Not the Pharmacy ·

2025/11/17

Share your thoughts Welcome to our new series: Seasonal Healing Rhythms! Join hosts Meera and Ashok Vasudevan as they explore how eating with nature's calendar provides exactly what your body needs, when it needs it. First up: "Spring Awakening: Nature's Green Reset Button!" Why Spring Makes You Crave Greens: Ever notice how you naturally want lighter, fresher foods as winter ends? Your body isn't being random - it's seeking the bitter, green medicines that support your liver after months of ...

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6:13

Kitchen Balance: Cracking the Omega Code

Pay the Farmer, Not the Pharmacy ·

2025/10/23

Share your thoughts 🧩 The great fat puzzle solved! Why inflammation runs wild in modern bodies. Join hosts Meera and Ashok Vasudevan as they crack "The Omega Mystery" - how the delicate balance of essential fats in our diet got completely flipped over the past century. The Great Imbalance: A century ago, our omega-6 to omega-3 ratio was a healthy 4:1. Today it's a staggering 20:1! This dramatic shift toward inflammatory fats while omega-3s disappeared from our plates is connected to

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7:25

The Vitamin Vanishing Act: What Happened to Our...

Pay the Farmer, Not the Pharmacy ·

2025/10/21

Share your thoughts 🌱 Your food isn't what your grandmother ate - and now we know why! Join hosts Meera and Ashok Vasudevan as they uncover "The Vitamin Vanishing Act" - how modern agriculture traded nutrition for productivity, and what you can do about it in your own kitchen. What Happened: Over the past 70 years, many fruits and vegetables have lost significant amounts of key nutrients. The focus on fast-growing, high-yielding, good looking, travel ready varieties during the Green Rev...

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6:39

The Fiber Vanishing Act: Where Did All the Fiber Go?

Pay the Farmer, Not the Pharmacy ·

2025/10/21

Share your thoughts 🌾 The great fiber mystery solved! Where did all the digestive magic go? Join hosts Meera and Ashok Vasudevan as they uncover "The Fiber Vanishing Act" - how our great-grandmothers effortlessly got 35-50 grams of fiber daily while we struggle to reach 15 grams today. The Great Disappearance: When grains got "refined," we stripped away 80% of their fiber. White flour, white rice, and fruit juices removed the very thing that kept our ancestors' digestive systems humming

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4:33

The Micronutrient Detective - "The Case of the...

Pay the Farmer, Not the Pharmacy ·

2025/10/20

Share your thoughts Think your anxiety might actually be a mineral deficiency in disguise? In this first episode of our new "Micronutrient Detective" series, hosts Ashok Vasudevan and Meera crack the case of why so many people feel anxious, can't sleep, and get muscle cramps despite eating "healthy" foods. Discover why your spinach salad might be working against you (and how a simple citrus hack can fix it), which everyday habits are stealing your calm, and why pumpkin seeds and dark chocolat...

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6:02

Food Forensics - "The Case of the Nutrient-Robbed...

Pay the Farmer, Not the Pharmacy ·

2025/10/20

Share your thoughts 🕵️‍♀️ Welcome to Food Forensics - In this eye-opening episode, hosts Ashok Vasudevan and Meera expose the nutritional heist that's been happening right under our noses. Did you know today's tomato has 62% less calcium and 30% less vitamin C than the one your grandparents ate? Join our forensic investigation as we uncover the three culprits behind this nutrient robbery: soil depletion, speed breeding, and long-distance transport. But don't worry - we've got the evidence

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7:24

Food Forensics - "The Liquid Gold Heist"

Pay the Farmer, Not the Pharmacy ·

2025/10/20

Share your thoughts 🕵️‍♀️🕵️‍♂️ Join detective duo Meera and Ashok Vasudevan as they investigate "The Liquid Gold Heist" - how the world's most precious traditional oils were systematically stolen from our kitchens and replaced with industrial counterfeits! From Mediterranean olive groves to Indian village presses, traditional oils worth their weight in gold were replaced by chemically extracted impostors. Discover how margarine (one molecule away from plastic!) convinced doctors it was

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