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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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All Episodes

00:27:29

128. Welcome Generation Beta!

Create Tomorrow, The WGSN Podcast ·

2025/02/04

Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies.We explore Gen Beta’s defining traits – from the rise of inclusive postpartum care and innovative infant nutrition, to why some Gen Z parents choose to go offline and

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00:27:14

127. NRF Big Show Speaker Meghan Hurley from Claire’s...

Create Tomorrow, The WGSN Podcast ·

2025/01/17

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers. Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged

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00:30:33

126. Forever Young Adult, Day-jamas and Therapeutic...

Create Tomorrow, The WGSN Podcast ·

2025/01/07

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness. Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with her

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00:21:12

125. WGSN’s Colour of the Year 2025: Future Dusk

Create Tomorrow, The WGSN Podcast ·

2024/12/30

Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn – perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.

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00:28:55

124. How WGSN Forecasts the Future

Create Tomorrow, The WGSN Podcast ·

2024/12/17

In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance. Joining our host, Cassandra Napoli, are WGSN experts – Lisa White, Content Director of Strategic Forecasting, Ella Hudson, Head of Research, and Martina Rocca, Foresight Lead. Find out how

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00:29:01

123. Decoding Slanguage for Cultural Capital

Create Tomorrow, The WGSN Podcast ·

2024/12/03

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically.WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young people are shaping the future of the English language with their online behaviors. Joining her are WGSN’s Senior Strategist Liz Tan and Fashion Strategist Mia

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00:13:04

122. Meet WGSN Create Tomorrow’s New Host Cassandra...

Create Tomorrow, The WGSN Podcast ·

2024/11/28

The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast.Having hosted and starred on previous WGSN podcasts, we mark her appointment with a special episode to get to know her and what she does. Hear what inspires Cassandra, her journey into trend forecasting, and what her first episode of

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00:19:22

121. Planet-positive Leather Tanning

Create Tomorrow, The WGSN Podcast ·

2024/11/19

Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based alternatives. Join Lisa White, WGSN’s Director of Strategic Forecasting, and Randi Seiff, US Representative for Ecotan Leather, CEO and Co-founder of Treun

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00:18:48

120. Body Hair, Men’s Health & Glimmers in Personal Care

Create Tomorrow, The WGSN Podcast ·

2024/11/05

How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years. Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create Tomorrow. Learn about trends destigmatising body hair, erectile dysfunction and reduced libidos and what brands can do to infuse glimmers or small moments

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00:19:45

119. Early Discounts – The Gift that Keeps on Giving

Create Tomorrow, The WGSN Podcast ·

2024/10/22

The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday season.Join us in this episode about holiday shopping and gifting where we also explore the importance of personalisation, delivering value and sustainable

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00:32:30

118. Home is where Mindful Purchases are

Create Tomorrow, The WGSN Podcast ·

2024/10/08

How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to continue to use for years to come.In this episode of Lives of Tomorrow, we’re discussing slow retail – where consumers are making more considered purchases, especially when it comes to big purchases and items for the home. WGSN Insight Director Joe McDonell, Senior Strategist Candice Medeiros and Senior Strategist Rachel Gwyther look into products, apps and

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00:22:44

117. Making Sense of the Catwalk with WGSN

Create Tomorrow, The WGSN Podcast ·

2024/09/24

Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN.Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN’s Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the details of catwalk data, WGSN’s image recognition AI tool, and how this helps us update every item on runways globally with fast, accurate and actionable

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00:30:41

116. Soft Yellows, 3D Printing Lego Parts, and...

Create Tomorrow, The WGSN Podcast ·

2024/09/05

Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the highlights of this year’s Maison. WGSN Director of Strategic Forecasting Lisa White welcomes Maison veteran, Interiors Director Gemma Riberti and

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00:25:24

115. WGSN Fashion Buying: From TikTok Trading to...

Create Tomorrow, The WGSN Podcast ·

2024/08/27

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fashion.With WGSN’s fashion buying platform launch, we discover future-proof trend decision intelligence and buying-specific forecasts following the

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00:21:16

114. Soft Adventure, Digital Brights and Rugged...

Create Tomorrow, The WGSN Podcast ·

2024/08/12

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors.Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Birch. From soft adventure to easily accessing health and wellness benefits of the outdoors for new

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00:22:34

113. Paris Olympics 2024 Uniform Collections

Create Tomorrow, The WGSN Podcast ·

2024/07/29

The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it.We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustainable choices, and WGSN Olympic fashion design highlights. Lisa White, Director of Strategic Forecasting at WGSN hosts this Olympic kit fashion design

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00:18:23

112. The Future of the Dinner Party

Create Tomorrow, The WGSN Podcast ·

2024/07/15

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invited to one. Forget about spending hours making fancy French cuisine. The new dinner party is small and more practical – as well as being more

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00:23:20

111. Wave of Change From The Surfing World

Create Tomorrow, The WGSN Podcast ·

2024/07/01

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.Surfer, filmmaker, and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary 'The Big Sea'. In this episode, we dive into the big sea a new documentary exploring the connection between the $10b surfing industry and Cancer Alley in Louisiana in the US. Cancer Alley is a region along the Mississippi River in

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00:28:16

110. Festival Fashion with WGSN

Create Tomorrow, The WGSN Podcast ·

2024/06/17

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.In this episode, we discuss the emerging styles, subcultures, consumer drivers and aesthetics in youth fashion that we’ve been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jacobs and Jaeyeon Park join host Graham ‘Kraggy’ Krag, Senior Commissioning Manager at WGSN to find out how subcultures and multi-genre festival line-ups

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00:23:13

109. How Tech Can Build an Inclusive Future For Everyone

Create Tomorrow, The WGSN Podcast ·

2024/06/03

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities. Joining host Lisa Yong, Director of Consumer Tech, are WGSN UX strategists Arianne Anabukiand Abdulrahman Hadi. Find out how user experience design can help

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149 results

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