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PODCAST

Create Tomorrow, The WGSN Podcast

What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.

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All Episodes

00:26:51

141. Beauty & the Beef – Vegan Reversal in Food & Beauty

Create Tomorrow, The WGSN Podcast ·

2025/07/22

Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how traditional diets are being redefined with primal diet trends, the resurgence of animal-based beauty products and the cultural factors fueling this

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00:28:20

140. Sparking Socially Conscious Connections

Create Tomorrow, The WGSN Podcast ·

2025/07/08

Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands. As consumer interest in social good and the role of influencers evolve, Lauren shares how the innovative ETY (Earned Thank You) currency rewards volunteer efforts. Gain insights on brand partnerships, the vetting process for

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00:25:41

139. Stitching Together Fashion and Wellness

Create Tomorrow, The WGSN Podcast ·

2025/06/24

Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie and Martina emphasise the importance of integrating biological intelligence into textile design, including probiotics in clothing and their impact on skin

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00:30:13

138. Turning on Sexual Wellness with Audio Erotica

Create Tomorrow, The WGSN Podcast ·

2025/06/10

Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections.Caroline discusses popular themes and the potential for multisensory experiences in audio erotica while addressing the role of AI and its implications for human-centric content creation. Discover

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00:21:45

137. What’s next for the Phygital Experience?

Create Tomorrow, The WGSN Podcast ·

2025/05/27

Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha. Rajni emphasises the importance of self-expression online, focusing on authenticity and engagement in content creation. She uncovers how brands are increasingly valuing versatile creators who can connect

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00:27:01

136. Changing the Course: Golf’s Big Cultural Swing

Create Tomorrow, The WGSN Podcast ·

2025/05/13

How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewele and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity.Amid the cultural shift in golf, Josh and Modi break down their innovative approach to making golf more accessible and appealing to younger generations. Drawing from music, they reshape the perception of the

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00:26:52

135. Under the Covers of Cosmopolitan and Seventeen

Create Tomorrow, The WGSN Podcast ·

2025/04/29

Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape.Community engagement remains all-important—how can brands strengthen it? Willa highlights the need for authenticity and connection in storytelling to overcome challenges in curating content for a

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00:27:10

134. Climate Storytelling for Trust and Transparency

Create Tomorrow, The WGSN Podcast ·

2025/04/15

In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education.Nicole highlights the importance of effectively translating scientific data into relatable narratives, especially for younger generations like Gen Z, who are increasingly impacted by climate change. Listen in on emerging climate

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00:27:46

133. From Dua Lipa to Diwali – Welcome to WGSN Events...

Create Tomorrow, The WGSN Podcast ·

2025/04/07

In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collective effervescence and the cost-of-living impact on consumer sentiment, driving future consumer trends

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00:29:58

132. Say Yes to the Vintage Dress

Create Tomorrow, The WGSN Podcast ·

2025/04/01

Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.Join them to learn how important the influence of social media is – especially TikTok, why in-person

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00:30:23

131. NFL’s Fashion Touchdown

Create Tomorrow, The WGSN Podcast ·

2025/03/18

How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representation, and the potential for athletes to transition into fashion careers post-retirement. Join them to learn about the cultural shifts shaking up the sports

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00:28:12

130. Rolling in Soft Adventure with GrlSwirl

Create Tomorrow, The WGSN Podcast ·

2025/03/04

How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment.They champion Soft Adventure – WGSN’s top trend, where many consumers seek less physically demanding outdoor activities that need little prior expertise

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00:25:17

129. What 12-Year Olds Can Teach the Creative...

Create Tomorrow, The WGSN Podcast ·

2025/02/18

What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights

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00:27:29

128. Welcome Generation Beta!

Create Tomorrow, The WGSN Podcast ·

2025/02/04

Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies.We explore Gen Beta’s defining traits – from the rise of inclusive postpartum care and innovative infant nutrition, to why some Gen Z parents choose to go offline and

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00:27:14

127. NRF Big Show Speaker Meghan Hurley from Claire’s...

Create Tomorrow, The WGSN Podcast ·

2025/01/17

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers. Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged

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00:30:33

126. Forever Young Adult, Day-jamas and Therapeutic...

Create Tomorrow, The WGSN Podcast ·

2025/01/07

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness. Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with her

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00:21:12

125. WGSN’s Colour of the Year 2025: Future Dusk

Create Tomorrow, The WGSN Podcast ·

2024/12/30

Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn – perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.

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00:28:55

124. How WGSN Forecasts the Future

Create Tomorrow, The WGSN Podcast ·

2024/12/17

In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance. Joining our host, Cassandra Napoli, are WGSN experts – Lisa White, Content Director of Strategic Forecasting, Ella Hudson, Head of Research, and Martina Rocca, Foresight Lead. Find out how

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00:29:01

123. Decoding Slanguage for Cultural Capital

Create Tomorrow, The WGSN Podcast ·

2024/12/03

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically.WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young people are shaping the future of the English language with their online behaviors. Joining her are WGSN’s Senior Strategist Liz Tan and Fashion Strategist Mia

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00:13:04

122. Meet WGSN Create Tomorrow’s New Host Cassandra...

Create Tomorrow, The WGSN Podcast ·

2024/11/28

The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast.Having hosted and starred on previous WGSN podcasts, we mark her appointment with a special episode to get to know her and what she does. Hear what inspires Cassandra, her journey into trend forecasting, and what her first episode of

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162 results

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