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PODCAST

Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Sam Birkett and Sally Green

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you"re a marketer, you"ll recognise some of the stories we tell, and if you are a small business owner, hopefully, we"ll answer a question or two.

business marketing

All Episodes

25:03

Imperfect Marketing Campaigns - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2023/01/24

In this episode, Sally and Sam discuss the concept of imperfect marketing campaigns, exploring how to turn a potential catastrophe into a successful campaign and the importance of setting up a good system for dealing with potential issues.(0:44) - Understanding where imperfections arise(8:58) - Imperfections in Modern Marketing(14:31) - Budgeting and its Effect on Imperfect Marketing(16:55) - Agile Marketing and Learning from Experience(20:43) - Communication and DebriefingWe'd love to hear

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26:03

Stakeholder Management

Marketing Meanders: The Marketing Podcast for... ·

2023/01/10

This week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every level.(0:05) What is Stakeholder Management?(7:15) Managing Stakeholder Expectations(9:39) The Importance of Listening(17:10) Communication and AlignmentWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted

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7:58

Acceptance of Failure - Mini Meander

Marketing Meanders: The Marketing Podcast for... ·

2022/12/27

We are all faced with the risk of failure, however through manageable goals and an understanding that failure does not necessarily mean disaster, can we avoid unnecessary distress? This week, join Sam for a Mini Meander exploring the importance of acceptance in the face of failure. We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and

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27:48

How Marketers Can Use Podcasts - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/12/13

How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to discuss the power of podcasting and the benefits that podcasting can have for your business.Welcome to Part 2 of our conversation about Podcasting with Matt Eastland-Jones(0:18) Can you do podcasting cheaply?(3:30) Building confidence in podcasting(9:47) The increase in podcast popularity(12:57) Advertising through

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46:19

Marketing into the New Year

Marketing Meanders: The Marketing Podcast for... ·

2022/11/29

With the new year quickly approaching, how can you make the best use of this time to finish up your campaigns for this year and prepare for the next? This week Sally and Sam explore marketing at the year-end and how marketers can get the most out of the holiday season.(01:13) - Making the most of the end of the year(08:00) - Planning for the holiday season (16:12) - Working with your finance team to maximise your budget (27:58) - Taking the time to look inward (35:43) - How to improve your

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19:53

How Marketers Can Use Podcasts - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2022/11/15

How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to discuss the power of podcasting and the benefits that podcasting can have for your business.Welcome to Part 1 of our conversation about Podcasting with Matt Eastland-Jones(2:08) Why podcasting?(7:21) What service do Story Ninety-Four offer?(12:50) The difference between a good podcast and a bad podcast.(17:16) Identifying

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26:33

Marketing as a Team and Learning from Mistakes...

Marketing Meanders: The Marketing Podcast for... ·

2022/11/01

In part two of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.(00:27) Recruiting a diverse team.(5:33) Choosing the CRM that's right for you.(7:30) Gaining insight and solutions from marketers at all levels.(14:05) Learning from marketing mistakes.(23:09) Meandering towards the next 100 episodes.We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us

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27:46

Managing Marketing Budget Cuts and Defining Value...

Marketing Meanders: The Marketing Podcast for... ·

2022/10/18

In part one of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.(0:23) The humble beginnings of Marketing Meanders.(9:35) Defining "value" for your business.(13:51) How marketing has changed over the years.(19:26) The unexpected benefit of marketing budget cuts.We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email

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28:22

Aligning, Transforming, and Growing your business...

Marketing Meanders: The Marketing Podcast for... ·

2022/10/04

Welcome to Part 2 of our conversation on how communication can align your business.Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Nick Hughes and Andrew Hancock discuss how to align your departments to enhance your reach and provide the best possible customer experience.(00:06) What’s the most important thing you can do to improve your business?(04:57) Why you have to be

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27:53

Aligning, Transforming, and Growing your business...

Marketing Meanders: The Marketing Podcast for... ·

2022/09/20

Welcome to Part 1 of our conversation on how communication can align your business. Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Nick Hughes and Andrew Hancock discuss how to align your departments to enhance your reach and provide the best possible customer experience.(00:05) Welcome to the show and Introduction(05:54) The business cultural change that’s been going on for

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20:47

Customer personas and buying behaviour - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/09/06

To be successful in marketing, it is essential that a company has a clear understanding of who its customers are. This is done through the use of customer personas, which are representations of an individual customer and their needs. Customer personas also predict how a customer might react to specific marketing campaigns. However, creating personas can be challenging, and often businesses forget to implement their customer personas in their marketing strategy after creating them.Meanwhile,

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25:03

Customer personas and buying behaviour - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2022/08/23

To be successful in marketing, it is essential that a company has a clear understanding of who its customers are. This is done through the use of customer personas, which are representations of an individual customer and their needs. Customer personas also predict how a customer might react to specific marketing campaigns. However, creating personas can be challenging, and often businesses forget to implement their customer personas in their marketing strategy after creating them.Meanwhile,

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28:26

Do You Need to Host or Attend Conferences? - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/08/09

After a lengthy two-year drought of physical conferences, they're back with a bang in 2022. But are they essential for your business and marketing? Welcome to Part 2 of our conversation about conferences. In this episode, Sally and Sam discuss conference collateral, do you need merchandise on your stand, and how you get people's attention.We'd love to hear your thoughts and experiences, so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing

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27:31

Do You Need to Host or Attend Conferences? - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2022/07/26

After a lengthy two-year drought of physical conferences, they're back with a bang in 2022. But are they essential for your business and marketing? In this episode, Sally and Sam discuss how conferences should fit in with the rest of your marketing strategy, why it's essential to negotiate conference rates, and why you should always aim to create a welcoming shop window. We'd love to hear your thoughts and experiences, so please share!Tweet us at @meanderspod, message us on Facebook, or

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31:21

Video Production in 2022 with David Camburn - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/07/12

Welcome to Part 2 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company based in Henley On Thames, Oxfordshire.Video is widely accepted as being one of the most powerful tools available to marketers to promote products and services. So why do so many businesses not utilise it? Is it too daunting? Too hard? Too expensive? In this episode, we chat to David about the importance of video, how to overcome

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24:34

Video Production in 2022 with David Camburn - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2022/06/28

Welcome to Part 1 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company based in Henley On Thames, Oxfordshire.Video is widely accepted as being one of the most powerful tools available to marketers to promote products and services. So why do so many businesses not utililse it? Is it too daunting? Too hard? Too expensive? In this episode we chat to David about the importance of video, how to overcome

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19:31

What does it mean to be Authentic? - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/06/14

Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic". How does authenticity translate behind the scenes?How do you measure authenticity?How important is trust in authenticity?As ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or email

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19:06

What does it mean to be Authentic? - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2022/05/31

Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?In this episode of Marketing Meanders, Sally and Sam undertake the difficult task of defining the meaning of the word "authentic". Does authenticity mean being true to yourself, your brand, or your customer? How far does authenticity go within your organisation? How important is trust and relationships?As ever, we'd love to hear your thoughts and experiences so please

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34:08

The Power of Brands with Andrew Hancock - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/05/17

Welcome to Part 2 of our conversation about branding with Andrew Hancock, founder of Brand Ayslum a creative branding agency based in Oxfordshire. Connect with Andrew and learn more about Brand Asylum - brandasylum.co.ukAs ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of

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29:29

The Power of Brands with Andrew Hancock - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2022/05/03

Welcome to Part 1 of our conversation about branding with Andrew Hancock, founder of Brand Asylum a creative branding agency based in Oxfordshire. We chat about the importance of creating a stong brand based on values, why a brand is so much more than a logo, and why we align with the brands that we like. Andrew also shares with us his mantra - KISS, which stands for Keep it Simple, Stupid when developing brands. "The best suff works, when it's the simplest and purest" - Andrew

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128 results

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