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PODCAST

Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Sam Birkett and Sally Green

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you"re a marketer, you"ll recognise some of the stories we tell, and if you are a small business owner, hopefully, we"ll answer a question or two.

business marketing

All Episodes

24:31

Inside the Mind of a Marketing Student - Part 2 of 3

Marketing Meanders: The Marketing Podcast for... ·

2025/04/22

Join us for the second of a three-part discussion of learning marketing with student Daniel Honey. This time, we discuss specialisations in marketing, Daniel's interest in pursuing marketing consultancy, the soft skills that need to be developed in a career, and how the COVID pandemic affected Daniel's A-level studies and beyond. Whether you're a student, educator, or marketing professional, this conversation offers insightful perspectives on the evolving landscape of marketing education

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19:54

Inside the Mind of a Marketing Student - Part 1 of 3

Marketing Meanders: The Marketing Podcast for... ·

2025/04/04

We're back!! We've gone right back to the beginning, what learning marketing is all about. In Part 1 of 3 we are thrilled to speak with Daniel Honey, a marketing student from Oxford Brookes University. Join us as we explore Daniel's journey from studying architecture to finding his passion in marketing. We delve into the importance of practical application in education, the challenges of entering the job market, and the invaluable skills learned through real-world projects. Whether you're a

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32:05

What are the sift skills of marketing? - Part One

Marketing Meanders: The Marketing Podcast for... ·

2024/09/19

This time on Marketing Meanders, Sally and Sam discuss the soft skills of marketing. What do marketers need to enable them to be successful in the workplace beyond technicla abilities? Well, we've identified five including communication, creativity, interpersonal skills, adaptability, and analytical skills.See if you agree with us in part one.

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24:59

Email marketing with Chris Barnett - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2024/09/04

In part two of our exploration of email marketing with Chris Barnett from 1973 Limited, we delve into the technical aspects of email marketing, focusing on email design, optimisation, and audience engagement. Topics include the effective use of animated GIFs, the importance of editorial planning for newsletters, and the role of dynamic content. The discussion also covers the significance of analytics in understanding email performance and making data-driven decisions. Pick up some practical

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36:27

Email Marketing with Chris Barnett - Part One

Marketing Meanders: The Marketing Podcast for... ·

2024/08/13

In this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his background and the origin story of his company, which he started with his friend Dave Black. Initially focusing on web development, the company gradually shifted to email marketing, earning a strong reputation in the field. Key topics include the importance of data quality, segmentation, and relevancy in email campaigns. Chris

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29:51

Marketing agencies - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2024/05/15

Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider when writing a tender for agencies or a brief, how you can define and measure the success of an agency working relationship, and we give some examples of agencies providing additional value you'd not anticipated...

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30:50

We're back, and talking about agencies - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2024/04/23

We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back with a dive on the topic of why businesses might choose to work with marketing agencies. In Part One, we'll cover the symptm,s for why your business might actually need an agency, such as lack of time, the need for specialised skills, and the desire to scale marketing efforts efficiently. Then we look at the value that marketing

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34:42

The first of a mini-series, with no name...

Marketing Meanders: The Marketing Podcast for... ·

2023/09/20

It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one of them clicks their finger and stares intently at the other. 'Hang on. I've got a great idea for a business!' This is the start of a mini series of Marketing Meanders, but it has no name, yet. That's the point really, we are developing a proposition from scratch, and it doesn't need a name yet. We're working through an

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13:35

Breaking free from the trawler net: a lesson from...

Marketing Meanders: The Marketing Podcast for... ·

2023/08/15

In this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slightly terse tone, which made him question the negative effects of mass email campaigns on brand reputation. Sam advocates for a more targeted approach, comparing it to networking events where personalisation and value are key. He also discusses the potential benefits and drawbacks of using AI and sophisticated learning

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31:14

Watch your tone of voice - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2023/07/25

We dive into part two of our discussion on tone of voice. This time we explore the impact of artificial intelligence (AI) on tone of voice, emphasising the need for clear instructions to ensure desired outcomes. Sally shares her experience as a former marketing director, focussing on the importance of tailoring messaging to maintain a strong relationship with the audience.TimestampsAI and Tone of Voice [00:00:59] Monitoring Audience Tone of Voice [00:05:19] Customer Tone of Voice and

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29:45

Watch your tone of voice - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2023/07/14

In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voice that resonates with the target audience. They share their experiences and challenges in finding the right tone of voice, especially when marketing to different segments. They also discuss the impact of tone of voice on various communication channels and the importance of maintaining authenticity.The importance of tone of

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24:55

Over-egging the marketing pudding - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2023/06/13

This time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism. They also stress the importance of communication, collaboration, and a generalist understanding of all aspects of marketing. They explore the need for balance and experimentation in marketing, while also being mindful of the resources and time available. So, perhaps marketers need to take a deep breath, evaluate their strategies, and make adjustments as

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23:22

Over-egging the marketing pudding - Part One

Marketing Meanders: The Marketing Podcast for... ·

2023/05/23

In this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketing plan with too many new ideas and suggest going back to the overarching strategy to ensure that new ideas align with it. Have you thought of balancing your approach to innovation, and involving other departments in the decision-making process? Are you evaluating the return on investment of time and resources spent on various

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20:10

Pathways into Marketing: The Student Experience - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2023/05/02

This week, Sally and Sam conclude their discussion with Lynn McBain, a lecturer at Oxford Brookes University as they continue to discuss the student marketing experience. Listen to find out more about how students and businesses alike can benefit from university marketing courses.(0:28) Live-client exercises(3:55) Student placements(10:32) Student feedback(12:38) AI and MarketingConnect with Lynn McBain on LinkedInWe'd love to hear your thoughts and experiences, so please share! Tweet us

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21:41

Pathways into Marketing: The Student Experience - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2023/04/18

This week, Sally and Sam are joined by Lynn McBain, a lecturer at Oxford Brookes University to discuss Marketing and the student experience. Listen to find out more about how students and businesses alike can benefit from university marketing courses.(0:42) Student expectations of marketing(6:08) The generalist marketer in modern marketing(15:27) Dealing with deadlines(18:41) Learning skills for the workplaceConnect with Lynn McBain on LinkedInWe'd love to hear your thoughts and

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18:33

Tips for Successful Paid-For LinkedIn Campaigns - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2023/04/04

This week, Sally and Sam conclude their discussion on LinkedIn and it's uses as a marketing platform with paid campaigns. Join this meander as Sally continues asking the questions that we all have about LinkedIn and listen on for Sam's top tips for running paid LinkedIn campaigns.(0:20) The issue with relying solely on LinkedIn campaigns(3:36) Sam's top LinkedIn advice(9:40) Consistency within campaigns(15:36) Campaign calibrationWe'd love to hear your thoughts and experiences, so please

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26:05

Tips for Successful Paid-For LinkedIn Campaigns - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2023/03/21

This week, Sally and Sam discuss LinkedIn campaigns, how to get the most out of them and confront the common concerns that businesses may have when using them for the first time.(1:44) Is LinkedIn advertising difficult?(8:05) Using your CRM with LinkedIn campaigns(9:57) Targeting your audience(12:29) LinkedIn Campaigns for Smaller B2B(18:02) The importance of LinkedIn groupsWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or

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23:45

Micro-Segmentation and Granularity within Marketing -...

Marketing Meanders: The Marketing Podcast for... ·

2023/03/07

In part two of their discussion on Micro-Segmentation and Granularity, Sally and Sam discuss the difficulty of personalizing a brand for a large customer base, and the importance of alignment within businesses to facilitate customer segmentation.(1:19) Segmenting Large Customer Bases(5:55) Alignment and Internal Insight(9:22) Brand Establishment(12:40) Identifying Micro-Segments(17:53) Using Data to Drive SegmentationWe'd love to hear your thoughts and experiences, so please share! Tweet us

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20:37

Micro-Segmentation and Granularity within Marketing -...

Marketing Meanders: The Marketing Podcast for... ·

2023/02/21

In this episode of Marketing Meanders, Sally and Sam discuss how to move from segmented messages to personalization and micro-segmentation, with considerations for data privacy, customer data and website infrastructure, as well as discussions on the importance of evaluating the return on investment when segmenting customer lists.(1:40) Improving Personalisation and Micro-segmentation(3:51) Why you need to further segment your target audience(10:15) The impact of micro-segmentation on

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29:42

Imperfect Marketing Campaigns - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2023/02/07

In this episode of the podcast, Sam Birkett and Sally Green delve into eight common reasons why many marketing campaigns fail. The two also discuss how to identify when a campaign is not going to be successful and the measures that can be taken to make changes to turn it around.(0:15) Looking at the Bigger Picture(4:16) Understanding the Customer Journey(8:52) Marketing Metrics and Gauging Performance(13:59) Standing Out In Imperfect Circumstances(17:26) The Importance of Inter-departmental

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128 results

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