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PODCAST

Book Marketing Success Podcast

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love

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All Episodes

5:43

Book Marketing in 2026

Book Marketing Success Podcast ·

2025/11/03

The following ten points were written by the Comet AI browser based on the following question: What are the ten best ways to market a book in today’s world?I would quibble about the results of the AI’s recommendations — and I will do so in a later podcast episode. I would also use most common language in making these points. Too many long words and too many long paragraphs.Note: The attached video is one of three videos created by NotebookLM using the following words as input. In the next two

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0:42

Support a Cause

Book Marketing Success Podcast ·

2025/11/02

Passionate about the environment? Write a book! Passionate about inner city health? Write a book! Passionate about gun violence? Write a book! Whatever cause you support, you can support it more effectively by writing a book versus donating money or time.And create more impact than doing a simple video or podcast.Website: https://www.ProToPublished.comWebsite: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.comBook Marketing Success is a reader-supported publication

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0:32

Build a Career

Book Marketing Success Podcast ·

2025/10/31

There’s no better way to build and nurture a career than to start by writing a book. Books open doors. Books get respect. Books get you promotions. And books get you job offers, again and again.Website: https://www.ProToPublished.comWebsite: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.How to Write an Article Trove Book

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0:32

Your Book as a Business Card

Book Marketing Success Podcast ·

2025/10/30

Books are the best business card you can carry. Your book is a business card on steroids. You can create a very big business card that will get the attention of your customers and prospects. That is how you create more business and more sales in everything you do.Website: https://www.ProToPublished.comWebsite: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus

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0:44

Attract Better Customers

Book Marketing Success Podcast ·

2025/10/26

The best way to develop great customers is to give your book to prospective customers. Those prospects who read your book and like it will become your best customers.Just write a book that answers the top 20 questions that prospects ask you again and again. Prospects always ask better questions after reading a book. If they ask the right questions, they will hire you and keep hiring you. That’s the best kind of customer.Website: https://www.BookMarketingBestsellers.comWebsite:

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2:17

Now, This Is How to Tell a Story

Book Marketing Success Podcast ·

2025/10/07

The following story is taken from a tweet a few days ago sent out by The Redheaded Troublemaker (https://x.com/try2underit).I’ve Been Banned from Tractor SupplyYesterday I was at my local TSC store buying a large bag of my dog’s food for my Australian Cattle Dog. I was in the checkout when a woman behind me asked if I had a dog?What did she think I had an elephant? So, since I’m retired and have little to do, on impulse I told her that no, I didn’t have a dog, I was starting the Purina Dog Diet

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3:14

How to Entice People to Do What You Want

Book Marketing Success Podcast ·

2025/10/01

I recently saw a viral video featuring the strategies dogs use to get snacks from their humans (see the video here: https://www.myincrediblewebsite.com/dogs-know-how-to-manipulate-humans-for-food-food-food).With the right techniques, almost any person can be persuaded to share their meal. Here are a few of the most effective strategies of dogs, along with my comments on how anyone can entice anyone else to do what they want.1. Position yourself in your human’s direct line of sight.The first step in

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1:52

5 Ways to Become a Better Speaker

Book Marketing Success Podcast ·

2025/09/16

The tips for today’s podcast came from a recent Time magazine article on 5 Ways to Make Small Talk When You Have Social Anxiety.Practice in low-stakes settings.Start by speaking at your local library, bookstore, Rotary Club, or a friend’s house (or your own).Script some go-to phrases.Practice telling some stories from your own experience.Use the echo technique.Encourage your audience to ask you questions that you can answer, drawing on your experience & knowledge.Find an anchor.When speaking to a

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7:21

The Sacred Spell of Storytelling

Book Marketing Success Podcast ·

2025/08/30

The above video was created from a Microsoft PowerPoint presentation created with the help of Microsoft Copilot. It essentially expanded on the presentation I created in the last video (based on an article by Jamie K. Wilson, The Death of Enchantment).I was actually, for the most part, disappointed with this creation—too abstract, almost devoid of life. But I thought you should be able to compare my original video at https://bookmarketing.substack.com/p/what-hollywood-sadly-has-forgotten with the

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1:47

What Hollywood Sadly Has Forgotten

Book Marketing Success Podcast ·

2025/08/28

The following is excerpted from an article by Jamie K. Wilson, The Death of Enchantment (https://pjmedia.com/jamie-wilson/2025/08/26/the-death-of-enchantment-why-hollywood-no-longer-holds-us-n4943034).The spell of story is not complicated, but it is sacred:Trust the writer.Trust the director.Trust the story to carry its own truth.And most importantly: Trust the viewer.Hollywood has forgotten that the audience is not a passive consumer but a participant. A story isn’t finished until it’s received —

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8:08

Creative Blocks: Unlocking Productivity

Book Marketing Success Podcast ·

2025/08/25

IntroductionI discovered another AI app that you can use to create slide show presentations (and videos like the one above). The app, Microsoft Copilot, allows you to create slide shows using PowerPoint. Both Copilot and PowerPoint are part of a Microsoft 365 subscription ($99 per year, personal edition).I started with three lines of information, as shown below. I entered these lines into the Create with Copilot option that comes up when you start up PowerPoint. Within a few minutes, Copilot and

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6:59

In Case of an Emergency, Break Glass

Book Marketing Success Podcast ·

2025/08/23

I discovered a great AI app that you can start using for free and then pay $5.00 per month for an upgrade. This app, Gamma (https://www.aippt.com), allows you to quickly create slide show presentations. And then use the presentation to create a video like the one above.I started with three lines of information, as shown below. I entered these lines into the Gamma app and within a few minutes, Gamma generated a ten-slide presentations that became the basis for the above video.Writer’s Block: In Case

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2:51

Stories Should Never End. They Should Go On and On!

Book Marketing Success Podcast ·

2025/08/03

In a column for PJ Media, publicist and novelist Scott Pinsker wrote that there are no happy endings. As readers and listeners, we never want a good story to end.Here is what Scott wrote:One more time: There are no happy endings!After all, when a story is truly great, we don’t want it to end. We need the story to go on and on forever — and for the adventures to continue. When it’s finally time to say goodbye, we mourn the loss.And mourning isn’t happy.But it’s par for the course in storytelling; the

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0:43

6 Ways to Spark Your Creativity

Book Marketing Success Podcast ·

2025/07/07

The following tips are adapted from an article in Woman’s World magazine.Trust your vision. A sense of independence sparks unique visions.Balance wonder and rigor. Daydream a little. Relax to spark your wonder. Then focus on the details.Tap into positivity. Reveal your passion. Study: People who write for the joy of it produce more creative work.Unleash your inner child. Having fun spurs active listening, curiosity, improvisation, and collaboration.Take a chance on yourself. Don’t be afraid to try

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3:55

Give Away Your Books

Book Marketing Success Podcast ·

2025/06/30

Why give away your books when you can sell them instead? Here are ten reasons why you might want to give away your books as a strategy for making more sales of everything you have to offer.1. Entice People to Action.If you want a potential customer to act, you can give them a free book as an enticement. Many websites offer free reports or books to encourage people to sign up for their newsletters or podcasts. A key reason: Books are still valued by consumers.2. Make an Upsell.If you are using your

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56:58

10 Key Strategies for Marketing Your Books

Book Marketing Success Podcast ·

2025/05/24

Judith Briles, The Book Shepherd, and book marketing expert John Kremer deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include:Overall strategies to leap forward.Why every author should have a newsletter.Tips for creating your own Summit and why you should.How to start your marketing offline.Why magazines are still hot and how to target/pitch to them.Why you should reach for a national TV

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27:31

Connie Bennett: On Getting a TedX Talk

Book Marketing Success Podcast ·

2025/05/21

JohnToday I'm interviewing Connie Bennett, author of I Blew My Diet, Now What? She's going to tell us a little bit about how to get to speak at a TEDx event.TEDx is a local event produced in different cities around the country. TEDx talks are a really great opportunity to expose you and your book to a book buying audience.ConnieI'm an author and I've been a long-time fan of yours since my first book, Sugar Shock, came out. Later, I came out with a book called Beyond Sugar Shock. And now I just came

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0:44

The Three Rules of a Professional Writer

Book Marketing Success Podcast ·

2025/05/12

How can you tell if you’re a professional writer?Professional writers do three things:1. They don’t write anything until they’ve sold it.2. They sell their work more than once.3. They write every day without fail.That’s it. That’s how you become a professional author.Are you professional? Or are you an amateur?Now you know how to tell which you are.Be honest.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This

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1:10

The World Needs More Humans

Book Marketing Success Podcast ·

2025/04/30

I'm sharing a note from somebody that I'm newly following on Substack, Yana G.Y. I've been doing episodes about stories lately. And the key thing about stories is you've got to be real. You've got to be human.The title of this episode is The World Needs More Humans.The subtitle is Are You Ready to Write Relatable, Raw, Vulnerable?And here's the note that Yana G.Y. shared, I believe, earlier today.The world doesn’t need more noise.It needs more humans.Raw. Relatable. Vulnerable.Keep writing. — Yana

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5:18

Sell More Books Crash Course on Thursday, May 1st

Book Marketing Success Podcast ·

2025/04/26

Do you have a nonfiction book out now or one coming out soon?If so, you’ve probably wondered, "How can I sell as many books as possible in the limited time I have?"After working with more than 15,000 non-fiction authors and helping launch such bestsellers as Rich Dad Poor Dad and Chicken Soup for the Soul, my friend Steve Harrison has learned what works (and doesn’t) when it comes to selling books.Sell More Books Crash CourseHe’ll reveal strategies and tactics successful authors use in a special

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