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PODCAST

Book Marketing Success Podcast

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love

arts books

All Episodes

53:54

Getting Sponsors for Book Authors

Book Marketing Success Podcast ·

2026/02/17

Every book, every author, deserves sponsors for what they offer to their unique and wonderful audiences.In this podcast, John Kremer and Roberta Vigilance, author of How to Secure Sponsors Successfully, talk about how authors should go about getting sponsors for their books and events.Check out the transcript on Substack if you’d rather read this podcast than listen in. Thanks for joining us!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider

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3:41

Live More, a Folk Song

Book Marketing Success Podcast ·

2026/02/15

This song reminds all of us that we have so much to live for, so much to do if we choose to do it. As writers, we have so much we can share.Live More LyricsWe are all calledTo grow and evolveTo be moreMore of who we areThen share what we learnWith those we loveAnd those we knowAnd those who come after usKindness, like chocolate,Is best when sharedOne dayOne actOne smile at a timeFear less, hope moreWhine less, breathe moreTalk less, say moreHate less, love moreAnd all good things are yoursAre you

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3:11

Magic Lever, a poem by Steve O'Keefe

Book Marketing Success Podcast ·

2026/02/12

I translated my friend Steve O’Keefe’s recent poem, Magic Lever, into a folk song. I hope you like it. And I especially hope that Steve likes it.Poems make great songs. Any poet can write songs like these.Magic Lever PoemEveryone’s lookin’ for a magic leverLookin’ for a button to pressLookin’ for a phrase to utterTo get us out of this messEveryone wants a silver bulletOr a magical sword that slaysOr else they want a magic potionTo take the mess away.I’m lookin’ for a new solutionSomething bigger

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2:48

Book Marketing Success Comes with Changing Attitudes

Book Marketing Success Podcast ·

2026/02/09

If you want to be successful in writing and marketing a book, the first fundamental is simple: Change your attitude. Control your attitude. Your attitude is the only thing in all of marketing a book that you have any control over. Be sure to keep it positive.This book marketing tip and the song lyrics for Changing Attitudes are adapted from a speech by Charles Swindoll.Changing Attitudes LyricsThe longer I live, the more I realizeThe impact of attitude on lifeAttitude is more important than

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7:00

How to Get Sponsors for Your Book and Other Work

Book Marketing Success Podcast ·

2026/02/07

The Author’s Guide to Strategic SponsorshipsThe principles of sponsorship apply directly to book authors planning launches, tours, or large-scale promotional projects. Drawing from the strategies used by major events and industry experts, here are the top 10 reasons book authors should seek sponsors.1. Get Substantial Financial SupportSponsorship provides authors with direct funding to cover essential costs that might otherwise be unaffordable. This cash sponsorship can be used to fund a book tour,

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6:00

The Secrets of SXSW for Book Authors

Book Marketing Success Podcast ·

2026/02/06

One of the biggest cultural events on the planet, South by Southwest, will be coming up soon in Austin, Texas (beginning on March 12). More info: https://sxsw.com.This video showcases how SXSW became so big, by using its own marketing playbook.So what exactly is SXSW? And how did it get so big?With an attendance of just 700 people, SXSW started back in 1987 with a goal to help creative people achieve their goals. Fast forward to 2019, and that number had exploded to over 417,000 people from 106

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2:24

A Song for Funerals and Live Celebrations

Book Marketing Success Podcast ·

2026/01/30

In the last episode, I showcased a country song based on John Donne’s famous poem. Some people asked if I sang the song. No, I did not.The lyrics of the sonnet are by John Donne with a few modern tweaks made by me. The music and singing are done by AI.I used a program called MurekaAI. If you decide to explore this AI program, please use my affiliate link: https://www.mureka.ai/?utm_source=rewardful&via=7aa6dd.Why? Because it helps me pay for doing this newsletter and podcast. That simple. So, if you

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2:23

Death, Be Not Proud by John Donne

Book Marketing Success Podcast ·

2026/01/27

I create a song based on John Donne’s famous poem.Death, Be Not Proud by John DonneDeath, be not proud, though some have called theeMighty and dreadful, for you are not so;For those whom you think you overthrowDie not, poor Death, nor yet can you kill me.From rest and sleep, which but your pictures be,Much pleasure; then from you much more must flow,And soon our best men with you do go,Rest of their bones, and soul’s delivery.You are slave to fate, chance, kings, and desperate men,And also with

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3:04

To Reiterate: Start Small, Make a Tiny Win

Book Marketing Success Podcast ·

2026/01/11

This country song is adapted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can impact how you write and market your books.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A celebration that makes you smile.A friend who keeps you accountable.Start small. Stay consistent.Let the wins

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4:13

Start Small. Stay Consistent. Make Change Stick.

Book Marketing Success Podcast ·

2026/01/08

This rock song and post is excerpted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can really impact how you write and market your books.And always keep a pocketful of joy to spread around to all the people you come in contact with.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A

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3:16

Simplify Your Life, Country Version

Book Marketing Success Podcast ·

2026/01/06

The following country song features an excerpt from a passage in Henry David Thoreau’s Walden.Lyrics from WaldenIf one advances confidentlyin the direction of his dreams,and endeavors to live the lifewhich he has imagined,he will meet with a successunexpected in common hours.He will put some things behind,will pass an invisible boundary;new, universal, and more liberal lawswill begin to establish themselvesaround and within him;or the old laws be expanded,and interpreted in his favorin a more

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2:15

The AIO Revolution, Gospel Version

Book Marketing Success Podcast ·

2025/12/30

A few months ago one of my friends called me desperate for advice. For years he had a top-rated website for his brand, key words, and all his great content. Google and other search engines sent him hundreds of targeted leads for his products and services. Every day!Then it ended. Poof, his traffic was gone. Well, there was still a trickle but, for the most part, he had no real traffic.His traffic was decimated. Gone. Kaput. Nada. Zip. Zilch.But why?Because Google, Bing, and even Duck Duck Go decided

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5:22

Happy Holidays: Special Website Marketing Tip

Book Marketing Success Podcast ·

2025/12/28

Happy holiday season to everyone.One thing I’d like you to focus on or understand is how important it is to share greetings to your customers, your fans, your visitors, etc. Wish them Merry Christmas. Wish them Happy New Year. Wish them Happy Valentine Day. Wish them happy Mother’s Day. Wish them Happy Independence Day. And so on.Do it through your social media. Do it through your website.As you’ll notice in the graphic below, 7 of the top pages on my website during the week of Christmas 2025 were

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2:54

Testimonials as Songs - Gospel Version

Book Marketing Success Podcast ·

2025/12/25

I received a wonderful testimonial today — and then created a gospel music version of that testimonial. This, of course, is another way to use music to promote you and your book. By the way, Happy Holidays and Merry Christmas!John’s guidance brings clarity when ideas feel scattered. The insights he shares are practical and thoughtful. They help turn vision into action. 1001 Ways to Market a Book has been a real resource for me. Clear, useful, and easy to apply. I’ve gained confidence, direction, and

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2:52

The AIO Revolution Early Bird

Book Marketing Success Podcast ·

2025/12/24

For years he had a top-rated website,key words, and all the great content.Google and other search enginessent hundreds of targeted leadsfor his products and services. Every day!Then it ended.Poof, his traffic was gone.Decimated.Kaput.Nada.Zip.Zilch.Do you realize that in less than six monthsyour website visibility will go to zero?Do you want to survive — and prosper!during this SEO AI apocalypse?You can!Sign up now for an early-bird alert.Sign up for The AIO Revolution.More to come … This is a

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4:50

Living for the Real with Derek Hunter

Book Marketing Success Podcast ·

2025/12/23

Check out this wonderful new song from Derek Hunter. Note: I wrote the lyrics for this song based on a podcast episode I wrote several years ago.LyricsDon’t trade your soul for a golden chainThe clock keeps ticking but love remainsHold your dear ones close at nightLet your eyes dance in the firelightLiving for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slowFeed your heart with morning dewThe world shines brighter when you doSpend time with those

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2:49

Find a Way Home, Country Music Version

Book Marketing Success Podcast ·

2025/12/19

You can create songs from your children’s books. Listen in to the song above, Find a Way Home, with the lyric excerpted from the end of Gail Berry’s children’s book, Little Fox and the Golden Hawk.I used Mureka to create the song from Gail’s text (Mureka: https://www.mureka.ai/?utm_source=rewardful&via=7aa6dd).You can use the song or songs to promote your book, whether a children’s book, a novel, poetry, or a nonfiction book. In the next few days, I’ll share a song from each genre that I’ve

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0:58

Happy Holidays, Merry Christmas

Book Marketing Success Podcast ·

2025/12/18

Through the past two issues of this newsletter and podcast, I’ve been saying two things.1. The best presentation of an idea or story is the one that reveals YOUR perspective on the story or idea. So, always include YOU in your podcasts, articles, newsletter issues, and books.2. Merry Christmas. May you experience the peace and joy of the holidays in all do.Both The Drummer Boy and Hallelujah celebrate life, joy, and abundance.If you missed the past two issues of the newsletter, here are links to

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4:36

The Origin of All Songs

Book Marketing Success Podcast ·

2025/12/16

The Origin of All Songs song featured here is just one version of an excerpt from Walt Whitman’s Song of Myself. The version featured here is a country song. Did you ever think you’d here Whitman’s Song of Myself as an actual song?And, if you listen to the following YouTube playlist, you’ll hear The Origin of All Songs as folk music, pop, more pop, rock, Christian, rap, and reggae.https://www.youtube.com/playlist?list=PLBmBDUpR8MYIVCMZlHKtzjy2W8F6tt6pTI shared the above playlist because I want you

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5:12

Something True with Derek Hunter

Book Marketing Success Podcast ·

2025/12/14

Check out this wonderful new song from Derek Hunter:Something True with Derek HunterPaint your world with colors bold,Don’t just blend them like a mold.If you use words people know,They’ll lose interest, so make them grow.In every song, add a twist,Make sure your fun is never missed.If you stick to what is clean and plain,Your voice and meaning will never wane.Be unpredictable. Be one of a kind.Don’t use the words people expect,They’ll grow bored, be testy, and blind,So be surprising and

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