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PODCAST

Book Marketing Success Podcast

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love

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All Episodes

3:04

To Reiterate: Start Small, Make a Tiny Win

Book Marketing Success Podcast ·

2026/01/11

This country song is adapted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can impact how you write and market your books.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A celebration that makes you smile.A friend who keeps you accountable.Start small. Stay consistent.Let the wins

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4:13

Start Small. Stay Consistent. Make Change Stick.

Book Marketing Success Podcast ·

2026/01/08

This rock song and post is excerpted from Guy Kawasaki’s newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can really impact how you write and market your books.And always keep a pocketful of joy to spread around to all the people you come in contact with.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A

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3:16

Simplify Your Life, Country Version

Book Marketing Success Podcast ·

2026/01/06

The following country song features an excerpt from a passage in Henry David Thoreau’s Walden.Lyrics from WaldenIf one advances confidentlyin the direction of his dreams,and endeavors to live the lifewhich he has imagined,he will meet with a successunexpected in common hours.He will put some things behind,will pass an invisible boundary;new, universal, and more liberal lawswill begin to establish themselvesaround and within him;or the old laws be expanded,and interpreted in his favorin a more

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2:15

The AIO Revolution, Gospel Version

Book Marketing Success Podcast ·

2025/12/30

A few months ago one of my friends called me desperate for advice. For years he had a top-rated website for his brand, key words, and all his great content. Google and other search engines sent him hundreds of targeted leads for his products and services. Every day!Then it ended. Poof, his traffic was gone. Well, there was still a trickle but, for the most part, he had no real traffic.His traffic was decimated. Gone. Kaput. Nada. Zip. Zilch.But why?Because Google, Bing, and even Duck Duck Go decided

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5:22

Happy Holidays: Special Website Marketing Tip

Book Marketing Success Podcast ·

2025/12/28

Happy holiday season to everyone.One thing I’d like you to focus on or understand is how important it is to share greetings to your customers, your fans, your visitors, etc. Wish them Merry Christmas. Wish them Happy New Year. Wish them Happy Valentine Day. Wish them happy Mother’s Day. Wish them Happy Independence Day. And so on.Do it through your social media. Do it through your website.As you’ll notice in the graphic below, 7 of the top pages on my website during the week of Christmas 2025 were

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2:54

Testimonials as Songs - Gospel Version

Book Marketing Success Podcast ·

2025/12/25

I received a wonderful testimonial today — and then created a gospel music version of that testimonial. This, of course, is another way to use music to promote you and your book. By the way, Happy Holidays and Merry Christmas!John’s guidance brings clarity when ideas feel scattered. The insights he shares are practical and thoughtful. They help turn vision into action. 1001 Ways to Market a Book has been a real resource for me. Clear, useful, and easy to apply. I’ve gained confidence, direction, and

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2:52

The AIO Revolution Early Bird

Book Marketing Success Podcast ·

2025/12/24

For years he had a top-rated website,key words, and all the great content.Google and other search enginessent hundreds of targeted leadsfor his products and services. Every day!Then it ended.Poof, his traffic was gone.Decimated.Kaput.Nada.Zip.Zilch.Do you realize that in less than six monthsyour website visibility will go to zero?Do you want to survive — and prosper!during this SEO AI apocalypse?You can!Sign up now for an early-bird alert.Sign up for The AIO Revolution.More to come … This is a

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4:50

Living for the Real with Derek Hunter

Book Marketing Success Podcast ·

2025/12/23

Check out this wonderful new song from Derek Hunter. Note: I wrote the lyrics for this song based on a podcast episode I wrote several years ago.LyricsDon’t trade your soul for a golden chainThe clock keeps ticking but love remainsHold your dear ones close at nightLet your eyes dance in the firelightLiving for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slowFeed your heart with morning dewThe world shines brighter when you doSpend time with those

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2:49

Find a Way Home, Country Music Version

Book Marketing Success Podcast ·

2025/12/19

You can create songs from your children’s books. Listen in to the song above, Find a Way Home, with the lyric excerpted from the end of Gail Berry’s children’s book, Little Fox and the Golden Hawk.I used Mureka to create the song from Gail’s text (Mureka: https://www.mureka.ai/?utm_source=rewardful&via=7aa6dd).You can use the song or songs to promote your book, whether a children’s book, a novel, poetry, or a nonfiction book. In the next few days, I’ll share a song from each genre that I’ve

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0:58

Happy Holidays, Merry Christmas

Book Marketing Success Podcast ·

2025/12/18

Through the past two issues of this newsletter and podcast, I’ve been saying two things.1. The best presentation of an idea or story is the one that reveals YOUR perspective on the story or idea. So, always include YOU in your podcasts, articles, newsletter issues, and books.2. Merry Christmas. May you experience the peace and joy of the holidays in all do.Both The Drummer Boy and Hallelujah celebrate life, joy, and abundance.If you missed the past two issues of the newsletter, here are links to

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4:36

The Origin of All Songs

Book Marketing Success Podcast ·

2025/12/16

The Origin of All Songs song featured here is just one version of an excerpt from Walt Whitman’s Song of Myself. The version featured here is a country song. Did you ever think you’d here Whitman’s Song of Myself as an actual song?And, if you listen to the following YouTube playlist, you’ll hear The Origin of All Songs as folk music, pop, more pop, rock, Christian, rap, and reggae.https://www.youtube.com/playlist?list=PLBmBDUpR8MYIVCMZlHKtzjy2W8F6tt6pTI shared the above playlist because I want you

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5:12

Something True with Derek Hunter

Book Marketing Success Podcast ·

2025/12/14

Check out this wonderful new song from Derek Hunter:Something True with Derek HunterPaint your world with colors bold,Don’t just blend them like a mold.If you use words people know,They’ll lose interest, so make them grow.In every song, add a twist,Make sure your fun is never missed.If you stick to what is clean and plain,Your voice and meaning will never wane.Be unpredictable. Be one of a kind.Don’t use the words people expect,They’ll grow bored, be testy, and blind,So be surprising and

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5:12

Move with What You Love with Derek Hunter

Book Marketing Success Podcast ·

2025/12/11

The following song was developed from an excerpt of a poem in my I Tell You Poetry collection (to be published soon).No one is moved by what they see,People are moved by what they do.Do the thing you fear,Move with what you love.Lyrics for Move with What You LoveI saw a sky full of stars, so bright and clearBut I knew I had to step out, leave my comfort nearThe world was quiet, no one was aroundYet I felt the courage to make that first soundI heard a whisper, soft and lowIt said, “Just try, let it

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3:12

Dream Big with Amy G. Walker

Book Marketing Success Podcast ·

2025/12/09

This song is based on a blog post I wrote a few years ago. You can read the entire blog post at https://bookmarketingbestsellers.com/john-kremer-on-aiming-large.If your aim is small, the results will be small. If your aim is large, the results will be large. Very simple math. But absolutely accurate. — John KremerDream Big with Amy G. Walker — LyricsSet your sights on the stars so brightDream big dreams, let them take flightIf you aim for the sky, you’ll reach new heightsSmall aims bring small

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3:20

Pursue Your Dreams with Amy G. Walker

Book Marketing Success Podcast ·

2025/12/08

This song video is based on a blog post I wrote several years ago. Source: https://bookmarketingbestsellers.com/book-authors-memo-to-selfHere’s what I wrote:Do something every day to further your passions. Start today. And don’t miss out on your life as you pursue your dreams. — John KremerHere are the lyrics for the song:Wake up every morning, eyes wide open,Got a fire in my belly, won’t let it wow.Take one step today, make it count,Don’t wait for tomorrow, let’s make it now.Every day a chance,

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3:36

Building Bonds with Amy Walker

Book Marketing Success Podcast ·

2025/12/07

The above video and audio were created based on a blog post I wrote a number of years ago. The post read:We can all make friends. It’s a talent we’ve had since we were little children. Use it. Take time out today to make some new friends — not just acquaintances, but real friends. You can start with your social networks and eventually branch out to creating professional relationships that are made up of real friends.LyricsHere are the lyrics to the song (sung by Amy Walker):In my circle, I weave

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6:06

I Love Books Recommends: Blessings Abound

Book Marketing Success Podcast ·

2025/12/06

I Love Books Recommends: Blessings Abound: Awaken to the Gifts at Hand by Katherine Scherer and Eileen BodohThrough Blessings Abound, you will discover blessings in human and divine love, in unassumed places, in the natural world, in music, and in everyday life. The power and awe of blessings come in waves as you realize the unlimited nature of all that you encounter, even aspects of life you may think of as painful or trite.Here are just a few reasons readers will want to read and buy Blessings

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0:11

Stories Change Things

Book Marketing Success Podcast ·

2025/12/02

In order for us to change things, stories ae at the center of it all. To give people light and joy within the messiness: it is the flower that grows out of the concrete. …To have a movie that entertains and has a message is a delicate dance. If I go all the way in on just entertainment, the reason to do it goes away. And if I go all the way into just meaning and no one comes to see it, then what’s the purpose? — John M. Chu, directorSource: an interview in Time magazineJohn Kremer is the author of

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1:06

The Person Behind the Story

Book Marketing Success Podcast ·

2025/11/30

The point of story is to reveal the human person as he or she actually is: contradictory, particular, sometimes wrong, often glorious. …A story without the courage of the person behind it isn’t a story. It’s a press release. And a culture that feeds on press releases will forget how to recognize the truth when it hears it.Jamie K. Wilson (executive editor, Conservatarian Press), author, How Publishing Lost the Plot: The Writer’s DilemmaWebsite: https://www.BookAuthorAuthority.comWebsite:

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5:55

The Book Author's Marketing Plan

Book Marketing Success Podcast ·

2025/11/10

This video was created using NotebookLM from Google based on a podcast recording of me with Judith Briles and a text document on 10 key book marketing tactics. I like this video better than a similar one created and posted yesterday. Why? Because the graphics are more engaging. And that’s because I learned how to edit output from NotebookLM.Be Heard: Create Your Content EngineHost your own podcast.Be a guest on other podcasts.Create short content-rich videos.Build Your Tribe: Community and Direct

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