x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Push

The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don"t bother with superfluous tactics you don"t need.We understand that senior marketing is uniquely frustrating. You have to sell the "why" more than any other department.You"re held accountable for results beyond your control.You"re forever dealing with non-marketers who "know better than you".Stakeholder politics, opinions, and “gut

business marketing

All Episodes

7:14

S3 E38: Short-Term B2B Sales: A Go-To Playbook

The Push ·

2025/07/15

What do you do when you're under pressure to deliver B2B sales.....fast? In this solo episode, Jack breaks down the exact moves he makes when he or his clients need to drive short-term revenue. This includes practical plays that have been effective. You’ll hear: Why most of a B2B market isn’t buying, and what to do about itHow to cash in on brand equity without burning bridgesWhere to find the 1% who are ready to buy nowThe three channels Jack uses when time (and cash flow) is tightWhy short-...

en-au

28:36

S3 E37: Proving Brand Drives Growth: Metrics That...

The Push ·

2025/07/08

In this episode, Jack sits down with Chanel Clark to unpack a rare achievement in modern marketing: proving that brand drives real business outcomes. Listen in and hear how: – Chanel increased brand awareness for a FMCG company by 12% in 9 months – Chanel ran one campaign so effectively, the brand tracking platform thought the data was broken – To use sentiment tracking to identify (and fix) major messaging gaps. – To use a “cinema pre-release” analogy to help non-marketers un...

en-au

3:31

S3 E36: When Marketing Transparency Backfires: Share...

The Push ·

2025/07/01

Every marketer’s had a moment they wish they’d said less. You’re trying to be transparent. Clear. Accountable. But sometimes, transparency backfires; especially when it gives stakeholders the wrong frame to judge your work. In this episode, Jack shares a short story about a well-meaning update that led to weeks of misaligned expectations. And the simple language shift that Jack now uses to avoid the same trap. Jack will discuss: Why quantifying performance can invite binary thinkingHow to ref...

en-au

35:09

S3 E35: The Theatre of Pitching: How Agencies Win,...

The Push ·

2025/06/24

In this episode, Jack Ferguson and Gerard Doyle break down how marketing agency pitches really work, revealing the hidden costs, internal strain, and showmanship that often wins business, regardless of the agency’s ability to deliver. Listen in and hear how: Gerard used cellophane glasses, laser-cut covers, and a 22-year-old grad to win over Coca-Cola executives. An H&M global pitch left an agency office bearing $50,000 in unrecoverable costs.A baby sock accidentally pulled out durin...

en-au

5:05

S3 E34: Brand Building Buy-In: What Changes...

The Push ·

2025/06/17

Every senior marketer’s been there. You know brand building drives long-term growth, but the people holding the purse strings only care about this quarter’s numbers, and direct response advertising….and what ‘works’. In this episode, Jack breaks down how he shifts that stakeholder mindset. He’ll share: How to use Binet & Field’s research to reframe the short vs. long-term debate How to explain brand building boosts short-term performance What metrics stakeholders care about—and how to...

en-au

35:30

S3 E33: 6 Marketing Campaigns That Backfired: When...

The Push ·

2025/06/10

In this episode, Jack and Ben share real marketing campaigns that backfired, and discuss how complex interdependencies across teams, tools, and timelines can sabotage best-laid plans. From production mishaps to broken sales handovers, we explore how weak links can unravel an entire campaign. Listen in and hear how: A $200,000 lead gen campaign was derailed by red tape and poor follow-up. A major production shoot was ruined by a $50 microphone. Poor lighting choices made an entire governmen...

en-au

31:47

S3 E32: Marketing Partnerships: More Than Business...

The Push ·

2025/05/27

Partnerships: everyone says you have to do them. But most of that advice is dangerously naive, bordering on incompetent. This episode discusses self-serving agendas and ineffectual approaches that tanked collaborations, as well as successful partnerships that drove great commercial outcomes (and why). Listen in and hear: How a software company and a diversity & inclusion service provider created a successful partnership by filling each other's gaps. How a softw...

en-au

40:12

S3 E31: A Brewery Isn’t a Pub: How Company Competency...

The Push ·

2025/05/13

There is a chasm between market want and corporate can. In this episode we dissect company core competency and the impact misunderstanding this has on marketers. If you’ve ever felt there is some invisible architecture that dictates success or failure in your organisation, but can’t quite put your finger on why, it might be due to a deficit in core competence. Forget chasing trends. We discuss why superficial market appeal is a fool's errand without the intrinsic capability to delive...

en-au

20:04

S3 E30: Why Your Marketing Job Feels Unsatisfying

The Push ·

2025/04/29

In this episode of the podcast we dive into a fascinating concept that could explain why your marketing job feels misaligned or difficult. We explore the idea of company "orientation," how a company’s focus and cultural direction can shape your experience as a marketer. From sales-focused companies to product-driven organisations, we'll break down 4 distinct orientations and how they impact everything from internal communications to strategic decisions. Plus, we’ll discuss how underst...

en-au

17:04

S3 E29: Not-So-Rapid Fire Q & A: Senior Marketer Edition

The Push ·

2025/04/15

In this fun and insightful episode, we dive into a "Not-So-Rapid-Fire" Q & A session with senior marketers Alex and Jack. While the aim was to keep it quick, they got talking….and…well, it didn’t end up being that quick 😂 Alas, there are a lot of laughs as the entertainment factor is high! Questions include: - What is the best marketing advice you’ve ever received? - What is the best sales advice you ever received? - What’s your biggest frustration as a marketer? - What is the most

en-au

15:22

S3 E28: Same Goal, Different Game: Promoting Products...

The Push ·

2025/04/01

We all know the goal is the same—drive results. But when it comes to promoting products versus services, the game changes. In this episode, we dive into the differences with real life examples to draw upon. After all, we all know it’s not just about the product or service—it’s about how you approach the messaging, and the strategy behind it. What we cover: A story of a software developer rebranding as an education app developer, and how that led to more sales. Why we believe industry expe...

en-au

17:54

S3 E27: Marketing to Your Boss: Let’s Pull Teeth!

The Push ·

2025/03/18

In this episode….we’re going to pull teeth….wait, wait, we mean manage up as a marketer. What is actually going on when your boss is disagreeing with you? Let's explore this oh-so familiar situation and take a look at what's really going wrong, and what we can do about it. Get ready for: - A marketer trying to expand a CFO’s view beyond PPC. - A lesson from Trevor Noah in understanding your boss - Strategies for bridging the gap between your marketing expertise and your boss's belief ...

en-au

28:01

S3 E26: Peddling Poison: When the product sucks, can...

The Push ·

2025/03/04

Can you truly market a subpar product and come out on top? On this episode we explore the realities of marketing a product that simply doesn’t deliver. From Crocs to Google to Santorini, we’ll explore real-world examples of brands attempting to win with a product that falls short. We will explore: - Why marketers should always be asked about product - How a bootstrapped company did very little promotion yet found success by addressing a defined market need. - How Jack shaped a p...

en-au

26:12

S3 E25: Effectively Selling Marketing Expertise;...

The Push ·

2025/02/18

In this episode, we talk about how to sell yourself as a marketer! We’re giving you tales, tactics, and frameworks! Marketer's have unique challenges when it comes to selling our services and expertise. We are going to discuss why this happens, and strategies to overcome this! This episode is hosted by: Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart. This episode covers: - The challenges of selling marketing services due to inherent uncertainty in ma...

en-au

29:46

S3 E24: Breakup Advice for Marketers; When to Leave...

The Push ·

2025/02/04

In this episode, we are talking about employer/employee break ups (or client/contractor break ups). The key question we are looking is: When should a marketer leave an employer or client? Specifically, we discuss: - The importance of leaving a job at the right time - Personal stories of staying in the wrong job for too long - Signs that it’s time to leave - Tribalism in the workplace - The importance of leadership in shaping company culture and how it affects you - The catch 22 o...

en-au

28:10

S3 E23: Pricing Debate: How high is too high?

The Push ·

2025/01/28

In this episode, hosts Jack and Alex engage in a lively debate on pricing strategies.Jack argues passionately for pricing products and services as high as possible to maximize profits, while Alex presents a counterargument, drawing on real-world examples that highlight the importance of finding the right price point based on market dynamics and customer value.Jack shares stories of times when he has witnessed companies price too low.Alex shares stories of times when companies have priced too ...

en-au

35:50

S3 E22: Lessons from 22 Podcast Episodes; Building...

The Push ·

2024/12/31

In this special episode of the podcast, we're taking a step back to reflect on our journey over the past 22 episodes of the podcast. What started as an experiment has evolved into a valuable learning experience.We talk about the lessons we've learned from Season 3 of The Push podcast. Lessons include:- Understanding the power of parasocial relationships- The contrast between the storytelling style of Seinfeld and Game of Thrones - and how that can transform the success of your business’s...

en-au

26:50

S3 E21: Taming unrealistic expectations (The...

The Push ·

2024/12/17

Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer.This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier.In this episode, we’ll:Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Marketers a...

en-au

24:44

S3 E20: Taming Unrealistic Expectations: The...

The Push ·

2024/12/03

Welcome to the world of marketing – where the pressure to deliver results yesterday is real, but the time and strategy needed to create sustainable success is often overlooked. In this episode, Alex and Jack get real about the constant tug-of-war between marketers and executives over unrealistic expectations. As consultants who work with both sides, they’ve seen it all: the demands for rapid growth, the frustration over missed targets, and the pressure that comes with it.So why does this...

en-au

19:41

S3 E19: Could the Fyre Festival Work for B2B SaaS?

The Push ·

2024/11/19

In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.We discuss:The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conv...

en-au

111 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...