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PODCAST

The Push

The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don"t bother with superfluous tactics you don"t need.We understand that senior marketing is uniquely frustrating. You have to sell the "why" more than any other department.You"re held accountable for results beyond your control.You"re forever dealing with non-marketers who "know better than you".Stakeholder politics, opinions, and “gut

business marketing

All Episodes

23:55

S3 E61: Evolved Brand Building: The Case for...

The Push ·

2025/12/30

This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...

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9:36

S3 E57: One Brand, 28 Retail Stores Launched:...

The Push ·

2025/12/02

In this episode, host Jack Ferguson breaks down the real drivers of revenue growth by going back to first principles. No tactics worship, just the underlying forces that move product. He talks about: - How 28 retail launches helped him isolate the true impact of tactics - You can grow revenue and still lose market share, and why many brands mistake this for promotional success. - The danger of trying to compensate for weak demand with better creative or more advertising. - What marketers ...

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34:11

S3 E56: How Marketers Are Made: The Origin Story of...

The Push ·

2025/11/25

Two marketers who never planned to be marketers break down exactly how they fell into the industry. One came through science. One came through life coaching. Both arrived here by accident. Jack Ferguson and Ben Reeves are this episode's co-hosts. Listen in to hear: How and why Jack lost money on his very first client How a podcaster launched Ben’s marketing career How different Jack found the automatic respect given to marketer's vs those with a scientific background The story behind Be...

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28:24

S3 E55: Career Doubt in Marketing: Setback Stories,...

The Push ·

2025/11/11

Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...

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10:34

S3 E54: Rogue Brand Building Stories feat. Bumble,...

The Push ·

2025/11/04

Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...

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23:52

S3 E53: Marketers vs Scope Creep: When Projects...

The Push ·

2025/10/28

Every marketer has lived through a project that started smoothly and ended sideways. In this episode, co-hosts Jack Ferguson and Ben Reeves discuss scope creep. They share war stories, practical scoping habits, and mindsets that keep you sane when a client says, “Can we just add one more thing?” If you deal with unclear briefs, have underquoted projects before, or work with clients who expect magical turnarounds, this one’s for you. On this episode: Jack shares how instant quotes backfire whe...

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12:55

S3 E52: How Play-Doh’s brand distinctiveness was...

The Push ·

2025/10/21

Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive. In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious. He explores: How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for youThe overlooked power of non-visual assets like smell, touch, and soundHow brands like Play-Doh, AFL, and Coca...

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12:49

S3 E51: The Friends Theme Song: The Perfect...

The Push ·

2025/10/14

Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day. Though not only was it loved by millions, but it's also a case study in superb branding. In particular, its theme song is the perfect distinctive brand asset. In this episode we break this down and discuss why. Evidence-based brand strategist Jack Ferguson is your host. He discusses: How...

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28:30

S3 E50: Lessons from 50 Podcast Episodes: Production...

The Push ·

2025/10/07

The Push has hit Episode 50 for Season 3! With 99% of podcasts not making it past Episode 20, we thought this was a great opportunity to stop and reflect. Listen in as your host Jack Ferguson shares 50 lessons from producing 50 episodes! He covers: Our podcast tech stackHow much it costs to produce and promote the podcast every yearWhat the season’s most downloaded episodes areThe number of views Season 3 podcast content has on YouTubeHow the podcast has attracted clientsTactics th...

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49:45

S3 E49: Marketing’s Turbulent People Puzzle: How...

The Push ·

2025/09/30

Marketing careers don’t stall by accident; they stall because the way agencies hire, reward, and manage talent leaves a lot to be desired. This episode is co-hosted by: - Brand Strategist Jack Ferguson and - Fractal Marketing Agency Owner Gerard Doyle Here’s what the episode covers: Gerard shares a story of how a prominent brand fired an agency in the midst of a talent shortage, only for it to backfireGerard explains why the best marketers are often the first to leave when agen...

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12:59

S3 E48: Should You Bother Making Your Brand Unique?

The Push ·

2025/09/23

With 2 million businesses in Australia and most brands blending into a sea of sameness, is uniqueness even achievable, or worth chasing? In this solo episode, Jack Ferguson unpacks what the data says about meaningful differentiation (spoiler: only 5–10% of brands get there), explores why most brands blur together, and introduces the idea of “demand point constellations” as a pathway to true brand growth. If you’re a senior marketer wrestling with strategy, stakeholder persua...

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45:37

S3 E47: When Marketers Market Themselves: The...

The Push ·

2025/09/16

Building a brand is hard enough; but when you’re a marketer, the challenge intensifies. You feel the pressure to be perfect, and every misstep feels like you “should’ve known better.” Brand Strategist Jack Ferguson and Founder of the Marketing Club Chanel Clark co-host this episode. In this episode, Chanel shares how leaning into authenticity and vulnerability, rather than perfection, built her credibility, grew the Marketing Club to 10,000 members, and turned simple diary-style LinkedI...

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6:45

S3 E46: The Marketing Objectives Paradox: Promises...

The Push ·

2025/09/09

Every marketer knows the value of objectives, they help you prioritise, decide what to push, and what to park. But here’s the paradox: the very objectives that keep you focused can come back to bite when stakeholders grip too tightly to the promises baked into them. This episode is hosted by Brand Strategist Jack Ferguson. In this solo episode, Jack unpacks a story of working with a professional services client where well-intentioned objectives turned into “but you said we’d have sales ...

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28:57

S3 E45: Marketers vs. Client Beliefs: Why Alignment...

The Push ·

2025/09/02

Every marketer has faced it, clients convinced marketing should be a quick fix or a single big idea. In this episode, we discuss challenges with non-marketer persuasion, and why alignment and expectation management matter more. This episode was co-hosted by Brand Strategist Jack Ferguson and E-commerce specialist Ben Reeves. They discuss: How Ben’s client claimed his one “big marketing idea” worked, and whether his claim stands up to scrutiny How Ben missed out on hiring a top UX designer ...

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6:11

S3 E44: The Referral Drought: A Service Portfolio...

The Push ·

2025/08/26

For small and medium sized brands, referrals feel like the holy grail of growth; no acquisition cost, easier conversions, and a compounding return on past work. But what if you’ve done everything right and they still aren’t coming in? In this solo episode, Jack shares how a referral drought in his own consultancy forced him to look beyond promotion and into service portfolios. This episode discusses: How to calculate the odds of referrals based on your customer base size and buying cycles ...

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34:57

S3 E43: Marketing Spend vs. Agency Overheads: How...

The Push ·

2025/08/19

When you’re paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping? In this episode, Gerard Doyle joins Jack to share the hidden economics of Marketing Agencies. We explore: Why glass-walled meeting rooms, front-desk greeters, and “free” pastries aren’t really freeHow bloated hierarchy and made-up titles inflate your bill without improving outcomesThe silo problem: when the SEO and Google Ads special...

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10:44

S3 E42: Uber, Kit Kat, and Laptop Bags: A Simple Way...

The Push ·

2025/08/12

Differentiation vs. Distinctiveness. It’s a debate that’s been looping in marketing circles for years; so what’s our take? In this episode Jack discusses the effectiveness of both concepts and shares how he talks about it with non-marketers. In this episode Jack covers: The "Laptop Bag Story" that simply explains category entry points, distinctiveness, and differentiation How Uber could have theoretically used differentiation in the beginning of their growth, before utilising distincti...

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48:07

S3 E41: When Marketers Hit Burnout: Navigating...

The Push ·

2025/08/05

In this episode, Jack and Chanel discuss burnout, how marketers are susceptible to it, and how tying your identity in a high-growth brand can be addictive, but unsustainable. We cover: How running 2 sold-out events in 1 day was a burnout breaking pointWhat it’s like to go from high-functioning to non-functioning overnightJack’s experience with burnout after launching 14 restaurants for a brand in a yearHow being “the face” of a breakout FMCG brand can blur every boundaryWhat happens when ambi...

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5:35

S3 E40: Queensland, Thrills, and Brands: How To...

The Push ·

2025/07/29

Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods. In this episode, we’ll share an effective analogy that helps stakeholders get it. We’ll cover: Why most brands confuse company, brand, and product positioning, and how to untangle them The ‘Queensland Analogy’ that makes positioning land with non-marketers How to explain positioning as a driver of choice, not just communication How to make stakeholders see p...

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37:09

S3 E39: When Marketing Is Reactive: You Ship, You...

The Push ·

2025/07/22

In this episode, Ben and Jack talk about the chaos that comes when every campaign, landing page, or price change is a response to right now. If you’ve ever found yourself dropping everything to chase a metric, or wondering why all your “busy” doesn’t feel like progress, this one’s for you. They get into: The invisible cost of constant changeWhy “quick wins” often lead to long-term stagnationWhat happens when leaders optimise daily but plan rarelyThe myth of control in short-term marketi...

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111 results

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