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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

47:43

#256 How to Step into Your Value & Charge More as a...

The Marketing Freelancer: Unicorns Unite ·

2025/07/15

If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are.I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else’s blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build

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01:01:59

#255 How to Sell Courses on Udemy as a Freelancer...

The Marketing Freelancer: Unicorns Unite ·

2025/07/01

Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start?If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabeth Hambleton.Elizabeth is the Founder & CEO of Bonjour Branding, where she helps course creators and coaches turn their expertise into profitable and

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29:26

#254 How to Pitch Yourself as a Marketing Service...

The Marketing Freelancer: Unicorns Unite ·

2025/06/17

Freelancer Visibility Series #6If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.This is the final chapter in our

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01:04:05

#253 The Final Piece of the Messaging Puzzle: Brand...

The Marketing Freelancer: Unicorns Unite ·

2025/06/03

Freelancer Visibility Series #5Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center.In this Visibility Series episode, I’m joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first

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57:24

#252 The Secret to Standing Out as a Freelance...

The Marketing Freelancer: Unicorns Unite ·

2025/05/20

Freelancer Visibility Series #4One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients.In this Visibility Series episode, I’m chatting with Megan Yelaney, a business strategist and podcaster who’s helped over 1,000 coaches go from overlooked to fully booked

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50:54

#251 How to Make $10k from Your Next Podcast...

The Marketing Freelancer: Unicorns Unite ·

2025/05/06

Freelancer Visibility Series #3This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue.My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances

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54:59

#250 How Marketing Assistants Can Use Public Speaking...

The Marketing Freelancer: Unicorns Unite ·

2025/04/29

Freelancer Visibility Series #2If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way.In this episode, we're diving into the power of public speaking with Laurie-Ann Murabito: a reformed shy girl turned award-winning speaker, speaking coach, and strategist. Laurie-Ann helps clients communicate with

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01:00:51

#249 The Authority Framework: How Freelance Marketing...

The Marketing Freelancer: Unicorns Unite ·

2025/04/22

Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority.This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his

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31:30

#248 Real Talk from Social Media Marketing World:...

The Marketing Freelancer: Unicorns Unite ·

2025/04/15

I crashed the Social Media Marketing World conference…Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility

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19:31

#247 Playing Big as a Freelancer: Lessons from Tara...

The Marketing Freelancer: Unicorns Unite ·

2025/04/08

Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there.In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into

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59:17

#246 AI Copywriting Tools: How Custom GPTs Help...

The Marketing Freelancer: Unicorns Unite ·

2025/04/01

What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management.My guests are "The Laurens": a rocket scientist with Stanford AI training

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22:55

#245 How I Lost $2k in a Bad Media Placement (and How...

The Marketing Freelancer: Unicorns Unite ·

2025/03/25

I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me.As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created

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45:11

#244 Inside My Business: What’s Changing & Why with...

The Marketing Freelancer: Unicorns Unite ·

2025/03/18

Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, but you know what I mean).This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little

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01:09:35

#243 Five Funnel Fixes: How To Avoid Common Funnel...

The Marketing Freelancer: Unicorns Unite ·

2025/03/11

Funnel Series #19Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong.That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spiritual entrepreneurs build high-converting funnels that drive more leads, sales, and impact. With expertise in tech, implementation, and strategy, Angela

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01:18:09

#242 Mastering Automated ManyChat Funnels with Katy...

The Marketing Freelancer: Unicorns Unite ·

2025/03/04

Funnel Series #18What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot.We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs

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19:31

#241 Funnel Audits for Higher Sales: Order Bumps &...

The Marketing Freelancer: Unicorns Unite ·

2025/02/25

Funnel Series #17Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel.Most clients don’t realize where they’re losing money in their funnels. Maybe their checkout page is losing sales, they don’t have a solid order bump in place, or they have no clue what their

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01:04:07

#240 Webinar Sales Strategy: The Key to...

The Marketing Freelancer: Unicorns Unite ·

2025/02/11

Funnel Series #16Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)?In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your

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55:24

#239 How to Build a $50K Funnel Offer & Land...

The Marketing Freelancer: Unicorns Unite ·

2025/02/04

Funnel Series #15“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like?My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using

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01:14:10

#238 Funnel Messaging Secrets: What Every Marketing...

The Marketing Freelancer: Unicorns Unite ·

2025/01/28

Funnel Series #14What makes funnels work? It's not just the tech, but the messaging that drives results.Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters

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30:41

#237 Confidently Price Funnel Services as a...

The Marketing Freelancer: Unicorns Unite ·

2025/01/21

Funnel Series #13Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services?From understanding the scope of work to presenting your pricing like a pro, I’m giving you the tools you need to confidently quote your next project.Listen to

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