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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

28:15

UN 370 - IJRM. Decoding Emoji Marketing.

Up Next with Gabriella Mirabelli ·

2025/07/10

Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.

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27:09

UN 369 - David Hirshfeld. Startup Insights.

Up Next with Gabriella Mirabelli ·

2025/06/26

In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons from his own entrepreneurial journey, including both a successful exit and a company that didn’t make it.

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26:32

UN 368 - YPulse. Youth Behavior Insights.

Up Next with Gabriella Mirabelli ·

2025/06/19

In this episode, YPulse’s MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It’s a revealing look at what’s driving the next wave of digital habits.

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27:07

UN 367 - James Nord. Fohr & Influencer Marketing.

Up Next with Gabriella Mirabelli ·

2025/06/12

Influencer marketing isn’t just a trend, it’s becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

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26:31

UN 366 - IJRM. The Power of Anticipation.

Up Next with Gabriella Mirabelli ·

2025/06/05

In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how

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27:07

UN 365 - Mason Breeding. Gaming Influencers.

Up Next with Gabriella Mirabelli ·

2025/05/29

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

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25:47

UN 364 - Doug Hall. Proactive Problem Solving.

Up Next with Gabriella Mirabelli ·

2025/05/22

In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for identifying and resolving challenges using systems thinking. Inspired by Dr. W. Edwards Deming, Hall emphasizes engaged leadership and empowering those closest to the work. The conversation focuses on moving beyond simply fixing problems to proactively preventing them.

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28:03

UN 363 - YPulse. Ad Effectiveness and DEI.

Up Next with Gabriella Mirabelli ·

2025/05/15

In this interview, YPulse’s MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers’ strong commitment to DEI.

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26:29

UN 362 - Karpukhina & Wang. A Silly Strategy.

Up Next with Gabriella Mirabelli ·

2025/05/08

Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.

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29:02

UN 361 - IJRM. Generative AI in Marketing.

Up Next with Gabriella Mirabelli ·

2025/05/01

An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effectiveness in real-world ad campaigns. The conversation highlights the rapid development of AI in marketing and its potential to create "superhuman"

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25:07

UN 360 - Rana Faure. Making the Most of Photography.

Up Next with Gabriella Mirabelli ·

2025/04/24

Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effective headshots, and create a compelling visual strategy for your business. Get advice on stock vs. custom photography, event coverage, and understanding image rights. Listen for practical tips for elevating your professional image.

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28:21

UN 359 - YPulse. Social Behaviors & 20s trends

Up Next with Gabriella Mirabelli ·

2025/04/17

MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok’s role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.

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28:07

UN 358 - Steve Kazanjian. AI-powered Social Marketing.

Up Next with Gabriella Mirabelli ·

2025/04/10

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

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25:26

UN 357 - IJRM. Humans v. Hal (A meta-analysis of 20...

Up Next with Gabriella Mirabelli ·

2025/04/03

In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to build trust in AI solutions. The research reveals nuanced perspectives on how people perceive and interact with different types of AI in various

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26:26

UN 356 - Bringing B2C Creativity to the B2B World.

Up Next with Gabriella Mirabelli ·

2025/03/27

In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.

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29:10

UN 355 - YPulse. Tweens.

Up Next with Gabriella Mirabelli ·

2025/03/20

This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.

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29:57

UN 354 - Brad Farris. Scaling Agencies.

Up Next with Gabriella Mirabelli ·

2025/03/13

In this interview, Brad Farris, a seasoned advisor with over 20 years of experience helping agencies scale their businesses to the $3-5 million range, discusses the unique challenges agencies face as they grow, particularly when trying to break through that crucial $1 million revenue mark. He offers invaluable insights into leadership, profitability, client acquisition, and team management.

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28:42

UN 353 - IJRM. The Creators’ Dilemma: Authenticity v....

Up Next with Gabriella Mirabelli ·

2025/03/06

Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with creators effectively. Learn about maintaining authenticity in sponsored content and the future of social media marketing.

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28:19

UN 352 - Marissa McKool. Redefining Rest.

Up Next with Gabriella Mirabelli ·

2025/02/27

Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work stress, redefining rest, and achieving sustainable work-life balance. Learn practical strategies to process emotions, challenge limiting beliefs, and embrace rest without guilt, ultimately boosting creativity and well-being.

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29:06

UN 351 - YPulse. Level Up Your Marketing Game.

Up Next with Gabriella Mirabelli ·

2025/02/20

In this interview, YPulse's MaryLeigh Bliss discusses young consumers’ gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marketing and social media's role in driving entertainment engagement. Learn which platforms and strategies resonate most today.

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308 results

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