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PODCAST

Local Marketing Secrets

Danny Leibrandt

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you"re a local business owner or marketer, this podcast is for you! We"ve had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better

business entrepreneurship

All Episodes

00:37:26

How To Do Facebook Ads For Local Businesses: Ben Heath

Local Marketing Secrets ·

2025/04/14

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.Lead

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00:56:31

White Hat Vs. Black Hat SEO in 2025: Craig Campbell

Local Marketing Secrets ·

2025/04/07

Welcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).In this candid conversation, we dive deep into:- Black Hat vs. White Hat: Understanding the real difference

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00:50:56

New Local SEO Data For Home Services: Andrew Shotland

Local Marketing Secrets ·

2025/03/31

In this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly

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01:08:08

How To Start and Grow a Podcast in 2025: Dennis Yu

Local Marketing Secrets ·

2025/03/24

In this interview, Danny Leibrandt sits down with Dennis Yu to discuss how to start a podcast. Dennis is the CEO and founder of a BlitzMetrics, a company that helps home service business grow through digital marketing.With over 30 years over experience in digital marketing, Dennis has helped major brands like Nike, Red Bull, Starbucks, Adidas, and the Golden State Warriors shine online. In total, he's managed over $1B of ad spend on Facebook and Google Ads. In this episode, we break down the

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00:43:25

How GoHighLevel Became a $1B SaaS Company: Co-Founder...

Local Marketing Secrets ·

2025/03/17

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Robin Alex, one of the three co-founders of GoHighLevel—a powerful sales and marketing platform now valued at over a billion dollars. Robin’s story begins in the trenches of local marketing, where he grew his own agency to over 200 clients before realizing the critical need for a more unified, automated approach to managing leads and communicating with customers.Robin dives into how he teamed up with his co-founders, their

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00:54:22

Josh Nelson on How To Grow an Agency, Helping 100+...

Local Marketing Secrets ·

2025/03/10

In this conversation, Danny Leibrandt interviews Josh Nelson, founder of Seven Figure Agency and Plumbing and HVAC SEO. They discuss Josh's journey from starting a web design company to building a successful digital marketing agency focused on plumbing and HVAC. Josh shares insights on scaling his agency to seven figures in just two years, the importance of client retention, and the evolution of his mentorship program for agency owners. They also explore the future of digital marketing, the role of

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01:05:54

Greg Sterling on Local Search Trends in 2025, 25+...

Local Marketing Secrets ·

2025/03/03

In this episode, Danny Leibrandt interviews Greg Sterling, a local marketing expert with over 25 years of experience. They discuss Greg's journey into local marketing, the importance of user testing and research, and how consumer behavior varies across different industries. The conversation also explores the role of AI in local business, emerging trends in local marketing, and the future of local search. Greg shares insights from his research, highlighting the significance of reviews and the

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01:18:15

Sean Akyildiz on New Ways To Use AI, Growing To 100k+...

Local Marketing Secrets ·

2025/02/24

In this episode, Danny Leibrandt interviews Sean Akyildiz, also known as Zoro The Wiz, a personal branding and AI expert. The two reminisce about their shared history, including starting a software company, Pegasus UGC, in 2023. They discuss Sean’s entrepreneurial journey from launching NFT projects to pivoting into AI development and personal branding, where Sean scaled his Instagram following to 100,000+.Sean shares insights on:AI in Business: He highlights the rapid evolution of AI, especially in

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00:48:56

Chris Yano on The Next Level Of Business, Going From...

Local Marketing Secrets ·

2025/02/17

In this conversation, Chris Yano, founder and CMO of RYNO Strategic Solutions, shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to clients, the lessons learned from his experiences, and the impact of his

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01:40:26

Jonathan Bannister on His Crazy Content Strategy,...

Local Marketing Secrets ·

2025/02/10

In this conversation, Danny Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics in driving business success. In this conversation, Jonathan

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01:07:21

Blake Denman on Local SEO Secrets, Google Business...

Local Marketing Secrets ·

2025/02/03

In this conversation, Danny Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and resources available for local SEO and the importance of testing and

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01:04:14

Tim Brown on How To Build an Agency, Top Lessons From...

Local Marketing Secrets ·

2025/01/27

In this conversation, Danny Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in providing services. Tim also highlights the significance of creating

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01:04:02

Gyi Tsakalakis on How To Crush Local Marketing, The...

Local Marketing Secrets ·

2025/01/20

In this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and

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01:02:17

Phil Risher on How To Drive Local Leads, Scaling HVAC...

Local Marketing Secrets ·

2025/01/13

In this episode of The Local Marketeer Podcast, host Danny Leibrandt chats with Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing.Phil shares his unique journey, from managing multi-million-dollar service branches at Enterprise Rent-A-Car to scaling HVAC and duct cleaning companies

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00:28:05

Neil Patel on How To Grow an Audience, Building To...

Local Marketing Secrets ·

2025/01/06

In this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online.Neil also reveals his secrets to social media growth,

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00:58:16

Peter Rota on How To Audit SEO Properly, Working With...

Local Marketing Secrets ·

2024/12/16

This podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content. The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit and search optimization led to a full-time career. He explains how

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01:05:46

Jonas Olson on How To Win Social Media, Growing To...

Local Marketing Secrets ·

2024/11/25

In this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business.During the conversation, Jonas explains how the pandemic became a turning point for his

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01:03:23

Chris Panteli on How To Build Local PR, The Death Of...

Local Marketing Secrets ·

2024/11/18

In this value-packed episode, Danny Leibrandt, founder of Pest Control SEO, chats with Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility. Chris shares his fascinating journey, from running a family-owned fish and chip shop to

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01:05:55

Ronald Osborne on How To Grow With Local SEO, His...

Local Marketing Secrets ·

2024/11/11

In this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his

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01:33:20

Brian Dordevic on How To Rank #1 on Google, Going...

Local Marketing Secrets ·

2024/11/04

In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his

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