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PODCAST

Local Marketing Secrets

Danny Leibrandt

Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you"re a local business owner or marketer, this podcast is for you! We"ve had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better

business entrepreneurship

All Episodes

01:04:33

Dave Carroll: We've Grown DOPE Marketing to $30M/year...

Local Marketing Secrets ·

2025/10/27

In this episode of Local Marketing Secrets, Danny Leibrandt joins Dave Carroll—the founder & CEO of DOPE Marketing, a direct-mail software and fulfillment company that lets small businesses and agencies send laser-focused mail with no minimums. DOPE Marketing just landed on the Inc. 5000 for the second year in a row (No. 475 last year, No. 675 this year) and now runs a 100+ person print operation that integrates with tools like HighLevel and Zapier to trigger postcards, handwritten notes, and

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00:48:37

Jason Hennessey: My Law Firm SEO Agency Does...

Local Marketing Secrets ·

2025/10/13

In this episode of Local Marketing Secrets, Danny Leibrandt joins Jason Hennessey—an internationally recognized SEO strategist, author of Law Firm SEO and Honest SEO, and founder of Hennessey Digital. Jason shares how he went from reverse-engineering Google in the early 2000s to leading a 100-person, eight-figure agency, while building a 1.7M+ audience on Instagram with daily insights on marketing and growth.You’ll learn what truly drives local search in 2025: clean technical foundations,

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00:51:29

Local Marketing Expert: We Have 200+ Lawn Care...

Local Marketing Secrets ·

2025/10/06

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Ricketts—founder & CEO of LawnLine Marketing—to unpack how he grew one of the most recognized niche agencies in lawn & landscape. Over the past nine years, Tony has scaled LawnLine to serve 200+ companies and surpass $3M ARR, while spinning up two SaaS plays: Crystal Insights (AI call analysis) and AgencyTitan (an operating system for agency fulfillment and management).Tony walks through the pivotal shift from

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00:50:22

Local SEO Expert: Do THIS To Show Up in ChatGPT For...

Local Marketing Secrets ·

2025/09/29

On this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Chris Dreyer, founder and CEO of Rankings.io — one of the most dominant SEO agencies in the country, built exclusively to serve personal injury law firms. Chris shares his wild journey, from playing Magic: The Gathering competitively to building an affiliate empire, crushing online poker tournaments, and ultimately launching a powerhouse agency that’s made the Inc. 5000 list eight years in a row.They dive deep into the

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00:51:28

Local SEO Expert: My Community Has 100k+ People,...

Local Marketing Secrets ·

2025/08/25

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tim Kahlert — founder of Hyptrix, author of The Local SEO Bible, and leader of the largest Local SEO Facebook group with over 100,000 members. Tim shares his incredible journey from being broke and living in a van in Australia to becoming one of the most recognized and influential voices in the Local SEO space.Throughout the conversation, Tim breaks down what really moves the needle in Google Business Profiles, why

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00:56:20

Sales Expert: Home Service Businesses Need To Up...

Local Marketing Secrets ·

2025/08/11

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions

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00:48:21

Google Business Profile Expert: You Won’t Believe...

Local Marketing Secrets ·

2025/08/04

In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Claudia Tomina, the founder of ReputationArm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a Platinum Product Expert for GBP, a contributor to Search Engine Land and the Local Search Ranking Factors study, and someone who’s helped countless businesses—from national restaurant chains to mom-and-pop shops—rank in the map pack and recover from suspensions.We cover everything from the

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00:51:46

#1 Plumbing Influencer: My Secret Behind 1.5M...

Local Marketing Secrets ·

2025/07/28

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Roger Wakefield—master plumber, keynote speaker, and the most recognized face in the trades on social media. With over 650,000 YouTube subscribers and millions of views, Roger has built more than just a plumbing business. He’s built a personal brand that’s redefining what it means to be a modern tradesperson.Roger shares his journey from managing a restaurant at 16 to becoming one of the loudest voices for blue-collar

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00:48:53

Local Marketing Expert: I Became a Millionaire at 21,...

Local Marketing Secrets ·

2025/07/21

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.Danny and

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00:47:36

#1 HVAC Influencer: How I've Grown To 200k+ Followers...

Local Marketing Secrets ·

2025/07/07

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Mormino—25-year HVAC veteran, VP of Tactical Media at Air Control Concepts, and the creator of HVAC TV. He’s built a massive personal brand with over 50,000 followers on both LinkedIn and Instagram, and he’s living proof that you can grow a real audience—even in industries like HVAC, pest control, or painting.We dive into how Tony took his field experience and turned it into trust-building content that actually brings in

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01:06:53

The PIONEER Of Conversion Rate Optimization: Bryan...

Local Marketing Secrets ·

2025/06/30

In this episode of Local Marketing Secrets, I’m joined by Bryan Eisenberg — two-time New York Times bestselling author, co-creator of the Persuasion Architecture Framework, and the guy who literally coined the term conversion rate optimization. We talk about the origin of CRO, how Bryan helped companies like Google, Dell, and Disney generate hundreds of millions in revenue, and how local businesses can apply the same frameworks to dominate their markets.We dig into Bryan’s “Five Rs” of SEO and

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00:52:29

Everything You’re Doing Wrong in Local SEO: Jason Brown

Local Marketing Secrets ·

2025/06/24

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews

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00:51:58

Barry Schwartz: The Future Of SEO and How Google is...

Local Marketing Secrets ·

2025/06/16

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with the legendary Barry Schwartz — the founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and a go-to authority for all things SEO and Google updates. For over 20 years, Barry has tracked every major algorithm shift, interviewed Google’s top search executives, and built one of the most trusted voices in the SEO world.Together, Danny and Barry dive deep into the future of SEO, the rise of

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00:51:41

The 7 Systems Every Home Service Business Needs: Al Levi

Local Marketing Secrets ·

2025/06/09

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Al Levi, a renowned business strategist and author of the bestselling book, The Seven Power Contractor. Al, a third-generation contractor who transformed his family’s plumbing and HVAC business into a thriving enterprise, shares his proven strategies that have helped thousands of trades businesses systematize their operations for less stress, more profit, and sustainable growth.Danny and Al delve deep into the Seven

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00:48:02

How To Optimize Your Website For Conversions: Aaron...

Local Marketing Secrets ·

2025/05/19

In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Aaron Weiche, co-founder of Leadferno, a groundbreaking SaaS platform that boosts conversions for local businesses through streamlined text-based messaging. Aaron's impressive career includes leading GatherUp to an Inc. 5000 recognition before successfully exiting, and he's renowned for his insightful talks at major industry conferences like MozCon Local and SMX Advanced.Tune in as Danny and Aaron dive deep into the

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00:49:41

How To Close Every Call For Home Services: Brigham...

Local Marketing Secrets ·

2025/05/12

Join host Danny Leibrandt on this powerful episode of Local Marketing Secrets as he welcomes Brigham Dickinson, founder of Power Selling Pros, the nation’s leading coaching organization for customer service representatives (CSRs) in the home services industry. Brigham shares his game-changing "Pattern for Excellence" framework, revealing how to transform every incoming call into revenue, drive customer loyalty, and master the art of emotionally intelligent customer service.With insights gleaned from

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00:52:20

The Complete Guide To Radio For Home Services: Jim...

Local Marketing Secrets ·

2025/05/05

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you

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00:47:22

How To Build a $100M+ Brand For Home Services: Dan...

Local Marketing Secrets ·

2025/04/28

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing

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00:49:18

How To Build a Billion Dollar Home Service Business:...

Local Marketing Secrets ·

2025/04/21

In this episode of Local Marketing Secrets, host Danny Leibrandt is joined by Adam Coffey—a three-time CEO who’s scaled multiple private equity-backed companies to over a billion dollars. Adam outlines the four key stages of growth every entrepreneur must master, from zero to a million, a million to 10 million, 10 million to 100 million, and eventually 100 million to a billion. Drawing on his 58 acquisitions and $2.5B in deal experience, Adam shares how to build and structure a business for maximum

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00:37:26

How To Do Facebook Ads For Local Businesses: Ben Heath

Local Marketing Secrets ·

2025/04/14

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.Lead

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65 results

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