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PODCAST

One More Time Podcast

One More Time is the music business podcast for independent artists who treat their career like a business.Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you.Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run

business entrepreneurship

All Episodes

78:22

How to Get Millions of Views on Music Content ft....

One More Time Podcast ·

2026/04/30

Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching. In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to hi...

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87:39

How To Build A Global Indie Music Career Without a...

One More Time Podcast ·

2026/04/23

Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label. We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re...

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71:20

71 Minutes of Tough Love For Indie Artists ft. Jane...

One More Time Podcast ·

2026/04/16

Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech. We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procr...

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96:50

The New “Management” Model that Built Brent Faiyaz’s...

One More Time Podcast ·

2026/04/09

Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business. Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done...

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80:51

GaryVee’s Livestream Producer: The Indie Artist...

One More Time Podcast ·

2026/03/26

In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists. In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans. If you’re an indie artist who w...

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27:00

The Truth About Making It In Music After 30 #260

One More Time Podcast ·

2026/03/19

If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages. We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “secret weapon” that ties it all together. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIA...

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64:47

The Hitmaking Mindset Behind 18 Hot 100 #1s ft. Sean...

One More Time Podcast ·

2026/03/11

Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list. In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most ...

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37:29

7 Ways to Weaponize Comment Sections to Grow Your...

One More Time Podcast ·

2026/02/26

Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (turning strangers into real fans). We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discovered by commenting on the right pages, and use pinned/starter comments to control the narrative (...

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95:53

How To Make A Sh*t Load of Content to Promote Your...

One More Time Podcast ·

2026/02/18

Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the bank, and consistently pull millions of views. In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (like 50 reels in ~2 hours, seriously). We talk how much content to post per release, what metrics ...

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52:33

We Graded 12 Music Marketing Strategies (What...

One More Time Podcast ·

2026/02/04

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026. EXCLUSIVE livestreams, resources & more on our Patreon: https://www.patreon.com/cw/OneMoreTimeTV FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/z...

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65:57

Release More, Grow Faster: The Hyper-Drop Strategy...

One More Time Podcast ·

2026/01/26

For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you. Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician. You’ll learn: 🔂 A realistic release schedule (why bi-weekly drops can be the sweet spot) 🔂 How to plan a rollout strategy

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75:02

Direct-To-Consumer 101: Make Money With a Small...

One More Time Podcast ·

2026/01/13

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music. Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective. BONUS FOOTAGE + MORE on our Patreon: https://www.p...

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65:15

He Quit His Job and Built a Lo-fi Music Empire ft....

One More Time Podcast ·

2026/01/05

L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting “into the void” to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company. If you’re an artist or producer thinking about quitting, this episode will show you how to pivot, keep going, and build a real full-time music business from home. WATCH on YouTube: https://youtu.be/E-xemFCxajU FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWu...

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85:36

How to Make It in the New Music Business ft. Ari...

One More Time Podcast ·

2025/12/29

Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music". In this episode, he breaks down what "making it" actually means, how to avoid burnout as an artist, best way to build a team, and the strategies successful indie artists are using to make a living. WATCH on YouTube: https://youtu.be/A6n3GkB5-kU&...

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71:35

He Turned Millions of Views into Millions of Dollars...

One More Time Podcast ·

2025/12/22

On this episode, we sit down with Futuristic – an artist, manager, and CEO who spends 100% of his time in the indie artist world. He’s not just using the game for his own career anymore… he’s obsessed with helping other independent artists win. Yes, he turned millions of views into millions of dollars and built a seven-figure career off viral content. But today, most of his energy goes into managing indie artists, running an indie artist education platform, & building systems, content fo...

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83:09

Inside the Modern Record Label: What ACTUALLY Works...

One More Time Podcast ·

2025/12/11

We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026. We dig into: 👉 How indie labels are beating the majors 👉 Why A&R + digital marketing are the only two functions that matter 👉 New-era deal structures 👉 What real artist development looks like today 👉 Why some artists win with tiny teams while others don’t grow at all 👉 The power of data, consistency, and sustained momentum 👉 The

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69:31

The New Blueprint for Turning Fans Into Community ft....

One More Time Podcast ·

2025/12/08

Director of Music Distribution at Genius/Worldstar Kayvan Daragheh breaks down why community is the new superpower for indie artists. We dive into building real fans, keeping them engaged, and why most artists lose the audience they already have by treating fans like customers instead of people. Kayvan shares how he built “Kayvan’s House,” what modern A&Rs actually look for, and the mindset every artist needs to build a lasting career. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR ...

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71:10

He Accidentally Built One of Music’s Most Powerful...

One More Time Podcast ·

2025/11/20

Brian Freeman, creator of Cadillac Chronicles, breaks down how he accidentally built one of the most impactful music platforms today. We talk self-discovery, consistency, artist development, virality, and why performance/interview platforms matter more than ever. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH ...

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30:13

LaRussell: The REAL Cost of Being Independent (Money,...

One More Time Podcast ·

2025/11/05

Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more. This episode is for every artist who’s ever wondered: am I really built for the indie lifestyle? FREE ACCESS to "100 VIRAL...

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31:37

The Truth About Going Viral (Artists BEWARE) #246

One More Time Podcast ·

2025/10/22

"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance. In this episode, we break down the truths about what "going viral" ACTUALLY means for artists. What you'll learn: 🔂 Practical definition of "viral" and a mindset shift on how to approach it 🔂 Pre-viral readiness checklist so you're prepared when something pops 🔂 How to react properly to a viral moment to maximize imp...

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