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PODCAST

One More Time Podcast

One More Time is the music business podcast for independent artists who treat their career like a business.Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you.Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run

business entrepreneurship

All Episodes

37:49

What to Do Every Day Before and After You Release a...

One More Time Podcast ·

2026/10/05

We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0. Using Lil Breadstick's new single, Stale, we walk every day from 30 days out to 30 days after: finding the stopper with Trial Reels, a month of content from one shoot, a 100 CD preorder with $0 up front, and the day you decide whether to keep pushing. Free Superfan Tracker (for your Day -7 push): https://one...

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91:05

Viral Music Marketer: The Mistakes Keeping Talented...

One More Time Podcast ·

2026/09/28

If you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it. He breaks down the three sins that keep a page stuck, why a trend only works if you remix it, the HLEV framework behind every RAPVILLE video, the mute test for your old posts, and why going viral and building a fan base are not opposites. Then ...

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68:45

What an A&R Hears That You Don't: Why Good Songs...

One More Time Podcast ·

2026/09/21

Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits. Justice Baiden (LVRN): Instagram: https://instagram.com/justicewearscoolpants LVRN: https://www.lvrn.com LVRN on Instagram: https://ins...

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87:11

Music Publishing Is Boring. Not Understanding It Is...

One More Time Podcast ·

2026/09/14

Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black box, and what to do this week if you've never registered a song. Apply to KOSIGN: https://form.typeform.com/to/B2K0IOEu Io Audio Technologies: https://ioaudiotech.com ...

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34:07

Physical Music Is BACK! Here's How to Start Selling...

One More Time Podcast ·

2026/09/07

Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week. Free Superfan Tracker (mentioned in the episode): https://onemoretime.fm/tracker Everything OMT: Website: https://onemoretime.fm/pod Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm The Blue Room: https://discord.com/invite/rTAYsPcyEY Apply to be on the show...

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84:09

Most Artists Will Never Get a Manager. Here's What to...

One More Time Podcast ·

2026/08/31

He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it. In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the m...

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95:30

How Artists Turn a Small Fanbase into a Full-Time...

One More Time Podcast ·

2026/08/24

Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early. In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% mana...

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79:37

Brand Deals Aren't Just for Big Artists ft. Gary...

One More Time Podcast ·

2026/08/17

Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time. In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actua...

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39:05

Most of Your Music Career Doesn't Need You. Here's...

One More Time Podcast ·

2026/08/10

About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you. In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an ed...

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81:33

62M Streams, Sold-Out Shows, & 6-Figure Brand Deals:...

One More Time Podcast ·

2026/08/03

Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music. In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should...

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33:56

$0 to $100K: Every Move That Gets an Indie Artist...

One More Time Podcast ·

2026/07/27

Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack. We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the business, and by the end you can see exactly how the math gets to six figures. FREE: The Superfa...

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96:39

Artist Development in 2026: What Every Independent...

One More Time Podcast ·

2026/07/20

Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter. In this episode, Amber breaks down what art...

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30:18

200 Viral Content Ideas Every Musician Should Steal...

One More Time Podcast ·

2026/07/15

200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viral The ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break down the four jobs every artist's content should do: ATTRACT new people, SHOW the music, TELL the story, and CONNECT with viewers. Inside the free playbook, every idea includes why it works and how to execute it, with filters, search, saved favorites, shareable links, many real examples, and a Surprise M...

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86:18

How Musicians Go From 0 To 1,000,000 Fans In 2026 ft....

One More Time Podcast ·

2026/07/09

Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share. In this episode, Jesse breaks down how musicians can go from zero to 1,000,000 fans in 2026. We talk ab...

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35:45

Why Nobody Stops Scrolling When You Post Your Music...

One More Time Podcast ·

2026/07/02

Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet. In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give their songs context before people scroll away. Grab our free 456 Viral Text Hooks for Musicians...

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97:58

How Musicians Should Run Meta Ads in 2026 ft. Andrew...

One More Time Podcast ·

2026/06/24

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working. Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Adva...

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20:03

The AI Playbook for Indie Artists With No Team #269

One More Time Podcast ·

2026/06/17

In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career. We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how on...

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39:33

Is AI the End of Indie Artists? ft. Top Music...

One More Time Podcast ·

2026/06/03

AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about. In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artist...

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41:16

We Found The Best Music Content Advice on The...

One More Time Podcast ·

2026/05/21

Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one. We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down ...

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71:30

How to Tour as an Indie Artist Before Anyone Knows...

One More Time Podcast ·

2026/05/12

KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough. In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum. She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world a...

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286 results

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