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PODCAST

Fractals: Life Science Conversations

The Bracken Group

Insightful, informative, and warmly good-humored, Fractals features life sciences leaders sharing wisdom, career highs and lows, and compelling stories from the intersections of clinical development, health care, and technology. Presented by The Bracken Group.

science life sciences

All Episodes

00:34:28

Love the Problem, Not the Product: Imaging Solutions...

Fractals: Life Science Conversations ·

2024/06/18

With a proven track record of transforming clinical trial imaging data and workflows, Fractals guest Jeff Sorenson knows what it takes to eliminate delays and accelerate results in the life sciences industry. As the co-founder and CEO of Yunu, Jeff collaborates with life science companies and cancer centers to revolutionize clinical trials, achieving faster time-to-market for sponsors and CROs. Join Jeff and host Colin Miller for a conversation on the world of medical imaging, including:Automating

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00:05:52

The Radiobiological Impact: Talking Nuclear Medicine...

Fractals: Life Science Conversations ·

2024/06/05

In this debut episode of SNiPs, a special recurring segment of Fractals: Life Science Conversations, Alexander (Sandy) J.B. McEwan, MB, MSc, FRCPC, Bracken’s in-house expert in nuclear medicine, returns to the audio stage. Dr. McEwan, who has served as Past President of SNMMI, Chief Medical Officer at Ariceum, and Vice President of Radiopharmaceuticals at Ipsen, brings a wealth of experience and academic knowledge. He and host Colin Miller discuss the anticipated technological advancements in the

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00:30:31

Talking Innovation: Data Analytics with Guest Ben...

Fractals: Life Science Conversations ·

2024/05/08

Data analytics expert, systems and operations specialist, optimization and automation wizard—that’s our Senior Partner, Ben Mitchell. Previously the founder of tech startup The Brite Mind, then Vice President of Operations and Information Services and Analytics here at Bracken, Ben now works in a consulting capacity. Join Ben and host Colin Miller on this episode of Fractals: Life Science Conversations to discuss innovation across life science technology and data analytics, including:The evolution

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00:39:55

From Pixels to Patients: The Role of Digital...

Fractals: Life Science Conversations ·

2024/04/16

What’s ahead for digital and omnichannel marketing? Why does crafting web and analytics framework in the life sciences matter to the industry at large? What purpose does generative AI serve in the biopharmaceutical arena? Enter Kurt Muller, Bracken’s in-house expert in all things digital and featured guest on Fractals: Life Science Conversations. Specializing in fractional Chief Digital Officer and Chief Innovation Officer services, Kurt excels in digital marketing, stakeholder segmentation, and CX

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00:27:58

Connections, Comprehension, & Communication:...

Fractals: Life Science Conversations ·

2024/03/25

A professional problem solver—that’s our Senior Partner, Marybeth Profrock. With a wealth of experience in accelerating growth for life sciences and digital health companies, Marybeth thrives on crafting innovative marketing solutions. Throughout her career, she’s specialized in digital innovation, B2B marketing, and content strategy, driving tangible results through analytical problem solving and meticulous execution. Tune in to the latest episode of Fractals to hear Marybeth and host Colin Miller

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00:24:27

Complex & Crucial: The World of Regulatory Affairs...

Fractals: Life Science Conversations ·

2024/03/06

Head of Regulatory Affairs, FDA communications expert, and Managing Partner: That’s Liz Bloss. Join us for this episode of Fractals: Life Science Conversations as we welcome Liz to the program. Liz brings a wealth of experience, from formulating early IND submission strategies to guiding companies through the complexities of NDA preparations. With a sharp focus on FDA communications and meeting readiness, Liz adeptly navigates milestone gatherings crucial for development program success. Her

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00:29:27

Impact, Success, and Forward Movement: Exploring...

Fractals: Life Science Conversations ·

2024/02/26

Groundbreaking science and entrepreneurial spirit go hand-in-hand with our latest guest: osteoarthritis expert and Senior Partner, Jon Larkin. With over two decades of research in pharma and biotech giants as well as his own startup, Jon shares insights on pioneering osteoarthritis therapies, leading clinical development efforts, and shaping the world of biopharma in academics, industry, and consortia alike. In this episode of Fractals, join Jon and host Colin Miller for valuable insights on:How the

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00:32:07

The Necessity of Nuclear Medicine:...

Fractals: Life Science Conversations ·

2024/02/14

Former Chief Medical Officer, Vice President of Nuclear Medicine, and long-time academic physician—that's our in-house nuclear medicine expert, Dr. Sandy McEwan. From research and publications in the academic space to hands-on development of novel SRTs, Sandy’s expertise is as developed as it is broad. Join Sandy and host Colin Miller on this episode of Fractals to hear key insights on: The evolving landscape of nuclear medicine, radioisotope therapy, and radiopharmaceuticals in light of

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00:28:08

Evaluating Today & Anticipating Tomorrow: Integrated...

Fractals: Life Science Conversations ·

2024/01/29

At the forefront of digital healthcare technology, patient-centric initiatives, financial oversight, and integrated due diligence—that’s our accomplished Senior Partner, Martin Collyer. From orchestrating financial balance to crafting comprehensive due diligence strategies and addressing the pivotal need for personalized patient engagement in modern healthcare, Martin has consistently excelled at driving success with real results.Join Martin and host Colin Miller in this episode of Fractals: Life

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00:20:47

Strategizing Success: Biopharma Due Diligence,...

Fractals: Life Science Conversations ·

2024/01/10

Nick Spring is no stranger to the complexity of both building and sustaining business across the life sciences. In fact, from the wide-ranging topic of due diligence to the hands-on work of creating diagnostic products and therapeutic solutions, Nick has his finger on the pulse on how to thrive in the life sciences. Join Nick and host Colin Miller on this episode of Fractals: Life Science Conversations to learn about strategizing for success, with key insights on: The 4 steps for fruitful tactical

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00:28:26

The Radiopharmaceutical “Unk-Unk”: Managing...

Fractals: Life Science Conversations ·

2023/12/06

Andrew Beck’s impressive career has spanned various niches across the radiopharmaceutical development sphere. From utilizing a holistic path for building a successful strategy to the key pairing of pharmaceutical sales and patient advocacy, Andrew understands that an integrated approach is paramount to success. On this episode of Fractals: The Life Sciences Questionnaire, dig deeper into radiopharmaceutical development and hear Andrew’s key insights on:What the radiopharmaceutical “unk-unk” is (and

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00:24:19

Solving the Clinical Development Puzzle and Launching...

Fractals: Life Science Conversations ·

2023/11/08

Dr. Deepak Behera is no stranger to the puzzles of radiopharmaceutical development and life sciences marketing. That’s why, on this episode of Fractals: The Life Sciences Questionnaire, he shared his perspectives on holistic clinical development strategies and the importance of breaking siloed communication, as well as: Why pairing the needs of patients with clinical development strategy is essential for driving positive health outcomesDiversifying accessibility to clinical trials through community

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00:18:43

Bringing An Engineer’s Mindset to Clinical...

Fractals: Life Science Conversations ·

2023/10/04

Brad Wyman’s seen a few things over his 30-year career: the potential of medical imaging, the limits of biomarker development, and the struggles and successes inherent to translational medicine. Join host Colin Miller as Brad shares stories from the front lines of clinical development. Why successful biomarkers don’t guarantee clinical successEngineers vs. scientists, and how Brad distinguishes between them Integrated approaches to marketing and business strategyThe impact of AI, and where Brad

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00:19:35

Navigating M&A Ethics with guest Dawn Flitcraft

Fractals: Life Science Conversations ·

2023/09/12

With 50+ M&A deals to her name, Dawn Flitcraft knows what it takes to bring successful deals home, and spot problematic projects early on. Join host Colin Miller as Dawn serves as our Aristotle through the ethical landscape of M&A, with valuable takeaways at every turn:4 key components of successful (and unsuccessful!) dealsPrinciples for effective post-deal marketingSteering executive teams through M&AWhen emotion becomes an “X” factorOperation Warp Speed and Dawn’s time leading ethical review at

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34 results

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