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PODCAST

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO"s, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

business management

All Episodes

41:21

Cultivating a Culture of Continuous Improvement with...

Leaders of B2B Podcast - Interviews on Business... ·

2024/04/19

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift

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21:43

The Role of Authenticity in B2B Content with Genesis...

Leaders of B2B Podcast - Interviews on Business... ·

2024/04/11

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape.Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.(05:49) Implementing OKRs and KPIs to

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24:38

Building Lasting Customer Relationships Through...

Leaders of B2B Podcast - Interviews on Business... ·

2024/04/01

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector.Key Takeaways:(00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry.(01:51) The

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45:48

Transforming Patient Care Through AI and Wearables...

Leaders of B2B Podcast - Interviews on Business... ·

2024/03/19

On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector.Key Takeaways:(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in

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45:07

Building a Work Culture of Discipline and Calm with...

Leaders of B2B Podcast - Interviews on Business... ·

2024/03/13

In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.Key Takeaways:(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.(03:39) Breaking down large

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41:51

Empowering Builders Through AI with Meirav Oren of...

Leaders of B2B Podcast - Interviews on Business... ·

2024/03/07

On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights.Key Takeaways:(02:27) How Versatile's creation was inspired by a tragic event.(03:23) Using data from cranes and other sources for easier decision-making.(09:21) Belief in your vision is key to overcoming startup challenges.(14:00)

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42:09

Predicting Life’s Financial Impacts with Robert Kirk...

Leaders of B2B Podcast - Interviews on Business... ·

2024/02/27

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects.His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for

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38:58

Harnessing Machine Learning for Business Growth with...

Leaders of B2B Podcast - Interviews on Business... ·

2024/02/16

In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.Key Takeaways:(01:02) Sotaog's approach to improving efficiency with machine learning.(06:23) The importance

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43:02

AI's Potential in B2B Marketing with Usman Sheikh of...

Leaders of B2B Podcast - Interviews on Business... ·

2024/02/09

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.Key Takeaways:(01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance

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38:24

Transforming Data Compliance with Dimitri Sirota of...

Leaders of B2B Podcast - Interviews on Business... ·

2024/01/31

In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses.Key Takeaways:(02:02) Growth in data generation and its enterprise challenges.(04:31) The importance of data understanding for value, compliance and security.(10:00) AI and machine

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43:19

Redefining the Retail Experience with Will Glaser at...

Leaders of B2B Podcast - Interviews on Business... ·

2024/01/19

In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology.Key Takeaways:(05:12) The genesis of Grabango and its mission to transform the retail checkout process.(11:30) The technical challenges and breakthroughs in

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39:55

Exploring Generative AI in Business with Jennifer...

Leaders of B2B Podcast - Interviews on Business... ·

2024/01/08

On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth.Key Takeaways:(04:12) The effectiveness of storytelling in business for conveying brand values.(08:35) The importance of consistency in storytelling to maintain a strong brand image.(15:47) Insights on adapting

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47:55

Embracing Diversity and Inclusion with Jorge Quezada...

Leaders of B2B Podcast - Interviews on Business... ·

2023/12/18

In today's episode, we're joined by Jorge Quezada, Chief Diversity Officer and VP of People and Culture at Granite Construction. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace.Key Takeaways:(06:34) Jorge's

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42:24

Advancing Cybersecurity in Healthcare with Leon...

Leaders of B2B Podcast - Interviews on Business... ·

2023/12/05

Leon Lerman, CEO and Co-Founder ofCynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs.Key Takeaways:(10:57) Improved accuracy in hospital cybersecurity with reduced false positives.(16:55) Selecting a market niche where deep technology offers a significant

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54:31

Sustainable Practices in Marketing with Carolyn...

Leaders of B2B Podcast - Interviews on Business... ·

2023/12/01

On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.Key Takeaways:(02:06) - The complexities of brand building and performance marketing, and focusing on

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44:33

Advancing Legal Services With AI Expertise with Kevin...

Leaders of B2B Podcast - Interviews on Business... ·

2023/11/17

In today's episode, Kevin Miller, CEO of LegalSifter, talks about the challenges and timing of introducing new AI technology in contract review.He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external funding in the

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41:37

Revolutionizing AI-Driven Customer Discovery with...

Leaders of B2B Podcast - Interviews on Business... ·

2023/11/08

On this latest episode, Shawn Olds, Co-Founder and CEO of boodleAI, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success.Key Takeaways:(03:00) Addressing AI misconceptions through daily use examples.(08:16) How people find creative AI uses, showing

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39:24

Inside Supply Chain Optimization with Inna Kuznetsova...

Leaders of B2B Podcast - Interviews on Business... ·

2023/11/02

On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains.The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of

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47:10

Revolutionizing AI-Enhanced Sales Strategies with...

Leaders of B2B Podcast - Interviews on Business... ·

2023/10/26

In today’s episode, we’re joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways.Key Takeaways:(03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration.(10:00) A diagnostic approach is

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38:25

Mastering Content Marketing with Blake Strozyk of...

Leaders of B2B Podcast - Interviews on Business... ·

2023/10/16

In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience.The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with

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235 results

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