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PODCAST

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO"s, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

business management

All Episodes

29:04

Modernizing Impact Strategy with Neelima Grover of...

Leaders of B2B Podcast - Interviews on Business... ·

2025/10/01

Losing 85% of her company portfolio became the catalyst for radical reinvention. In this episode, we're joined by Neelima Grover, Founder and CEO of Q2IMPACT. She shares hard-won insights from navigating transformation, crisis and reinvention at the helm of a global consulting firm.Neelima explores how Q2IMPACT, after losing 85% of its business due to a governmental shift, pivoted to become an AI-first organization while continuing to serve global development and national security needs. She

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18:17

Making the Invisible Visible: Team Utilization...

Leaders of B2B Podcast - Interviews on Business... ·

2025/04/21

Utilization isn’t just a metric — it’s the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud, Founder and CEO of Visus LLC, sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of weekly over monthly KPI tracking for agility.Key Takeaways:(00:54) Making utilization transparent directly

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30:14

Turning Brand Messaging Into a Strategic Advantage...

Leaders of B2B Podcast - Interviews on Business... ·

2025/04/07

Most brands focus on messaging — but is that enough? In today’s episode, Tamsen Webster, Founder and Chief Learning Officer of Message Design Institute, shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience’s beliefs and needs. She also explains why message design is an excavation process rather than an invention, uncovering the true

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25:27

Maximizing Profits Through Smarter Pricing with Brian...

Leaders of B2B Podcast - Interviews on Business... ·

2025/03/24

Most businesses unknowingly leave money on the table — are you one of them? In this episode, we’re joined by Brian Doyle, President and CEO of Holden Advisors, who shares strategies for increasing pricing power to drive revenue and profitability. Brian is an ex-Air Force pilot and recognized expert in leadership and communication. Brian explains how businesses can improve their revenue and profitability through value-based pricing strategy and go-to-market effectiveness.Key Takeaways:(01:36)

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22:30

Avoiding Private Equity Pitfalls with Mark Gartner of...

Leaders of B2B Podcast - Interviews on Business... ·

2025/03/10

Not all private equity firms are created equal. Founders need to ask the right questions before accepting investment. In today’s episode, Mark Gartner, Managing Director of RLH Equity Partners, shares how to evaluate potential investors, avoid common pitfalls and ensure alignment on capital, expertise and culture. He also explains what makes a professional services firm attractive to investors and how RLH helps businesses scale strategically.Key Takeaways:(01:22) RLH Equity Partners has

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23:17

Breaking Through the Noise in Marketing with Matt...

Leaders of B2B Podcast - Interviews on Business... ·

2025/02/24

The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market.Key

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13:37

Marketing That Moves the Needle with Amy Higgins of...

Leaders of B2B Podcast - Interviews on Business... ·

2025/02/10

Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses how businesses can measure ROI effectively while balancing long-term and short-term marketing goals.Key

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13:04

Aligning Sales and Marketing Strategies with Amber...

Leaders of B2B Podcast - Interviews on Business... ·

2025/01/27

Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success.Key Takeaways:(01:47) Sales and

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11:05

Driving Impactful Storytelling in Regulated Markets...

Leaders of B2B Podcast - Interviews on Business... ·

2025/01/13

Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the

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18:59

From Content Audits to Sonic Branding: Modern...

Leaders of B2B Podcast - Interviews on Business... ·

2024/12/16

On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video

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33:43

Driving ROI Through B2B Podcasts with Jake Jorgovan...

Leaders of B2B Podcast - Interviews on Business... ·

2024/12/02

In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ.Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while

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36:09

The Future of Work: Fractional Executives with Mike...

Leaders of B2B Podcast - Interviews on Business... ·

2024/08/23

In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations.Key Takeaways:(01:20) The rise of fractional

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26:00

Effective Sales Conversations with Justin Michael of...

Leaders of B2B Podcast - Interviews on Business... ·

2024/08/07

In today’s episode, we’re joined by Justin Michael, Executive Coach, Co-Founder, and CRO at Hard Skill Exchange. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.Key Takeaways:(01:20) Justin’s method for pattern interrupt in sales.(02:52) Making business development techniques mobile-friendly.(05:01) The growth of sales tech and SDR strategies.(08:13) The importance of hyper-personalization in

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50:30

Adapting to Technological Changes with Steve Mordue...

Leaders of B2B Podcast - Interviews on Business... ·

2024/07/24

In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.Key Takeaways:(00:54) Slowing down and effectively delegating tasks is vital.(05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.(10:50) The benefits of remote

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34:19

Bridging Gig Economy and Traditional Employment with...

Leaders of B2B Podcast - Interviews on Business... ·

2024/07/10

On today’s episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.Key Takeaways:(01:13) Movo’s mission is to optimize human capital management for frontline workers.(02:56) The

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43:58

Mastering the Job Search in 2024 with Erika Klics,...

Leaders of B2B Podcast - Interviews on Business... ·

2024/06/26

In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers,

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46:45

Enhancing Fleet Management With AI with Sasha...

Leaders of B2B Podcast - Interviews on Business... ·

2024/06/14

On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.Key Takeaways:(01:00) Sasha's transition from academia to business and the challenges faced.(02:34) The inspiration from Microsoft's Zune failure and its influence on

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48:20

Go-to-Market and AI Success with Emin Can Turan from...

Leaders of B2B Podcast - Interviews on Business... ·

2024/05/28

In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.Key Takeaways:(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence,

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39:00

Optimizing IoT Data Transmission with Charles Yeomans...

Leaders of B2B Podcast - Interviews on Business... ·

2024/05/14

In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology.Key Takeaways:(04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025.(06:19)

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35:05

Driving Business Growth Through Effective Ads with...

Leaders of B2B Podcast - Interviews on Business... ·

2024/04/30

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways:(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.(06:53) The significance of integrating CRM and analytics for effective marketing.(09:43) Personalization in advertising

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235 results

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