PODCAST

Fitnesspreneur"s Life

Vito La Fata

Launch Your Business, Income and Lifestyle

business management & marketing

All Episodes

15:25

Episode #59: 4 Steps How to Choose the Right Network...

Fitnesspreneur"s Life ·

2017/06/06

Do you have a bad taste in your mouth about network marketing companies? Still think it's all about getting your friends and family to sign up? Just like not all businesses are created equally, neither are network marketing companies. It's time to change your mindset and see that thanks to online marketing and social media you can build a network marketing business without a single friend or family member. I’m gonna show you four steps on how to go out there and choose the right network

45:19

Episode #58: 3 Steps to Keep Your Guests In A Unique...

Fitnesspreneur"s Life ·

2017/05/31

Does your tribe know your story? Heck, do you even know what your story is? In this weeks Fitnesspreneur's Life Show, you're going to learn 3 ways to improve your story and improve your business. Mark Fisher, owner of Mark Fisher Fitness and the leader of the Ridiculous Humans (his gym members) was so intriguing to me at NorCal Fitness Summit that I had to learn more about how he tells story to build an insane culture most people would never dare attempt. Mark is well-read, insanely smart,

41:04

Episode #57: 7- Steps for Creating Content That Sells

Fitnesspreneur"s Life ·

2017/05/16

Do you have massive amounts of great content, but your bank account isn't growing because of it? The point of putting out quality content is so that you can create enough authority and credibility that it positions you as an expert that people would be willing to buy from you. If your content isn't helping you build authority or position you as an expert, it's not effective, because your people will head to Mr.Googs and social media engines for better content. How do you create content

57:16

Episode #56: 3 Moves for the Future of Your Fitness...

Fitnesspreneur"s Life ·

2017/04/26

The future’s coming faster than you think. And those of us in this industry that are stuck with some old ways of thinking are bound to get left behind. I’m amazed at all the people I encounter who don’t want to evolve their business. They’re like the people who kept buying CDs when the iPods came out. Move with the times! 1) Geography Doesn’t Matter The internet has made borders a non-issue. You can do business now with anyone around the world at any time. But some people still think

36:27

Episode #55: 5 Steps and 4 Lists to Creating Systems...

Fitnesspreneur"s Life ·

2017/04/18

5 Steps to Easily Create Replicatable Systems for Your Business If you are trading dollars for hours, struggling without systems in your business, and constantly finding yourself sucked into repeated tasks that drain your energy, this is for you! If you feel that you have no freedom, you MUST read this article. Even better, read it and then go listen to my podcast where I interview Alicia Streger, founder of Fitpro Essentials, because we break down 5 steps on how to create system for your

52:04

Episode #54: 3 Valuable lessons on how to niche...

Fitnesspreneur"s Life ·

2017/03/07

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford What type of people do you think are making the big bucks today? Who are the visionaries? Who are the people living the freedom lifestyle? It’s the Henry Fords of the world- people that are willing to think outside the box and take a risk. My latest guest on The Fitnesspreneur’s Life Show podcast, Craig Parravano AKA the Knee Pain Guru, found a problem, actually he fell into a problem in his own

11:06

Episode #53: The Road to People Freedom

Fitnesspreneur"s Life ·

2017/02/14

From the person who cut you off in traffic to the person you come home to at night, we affect one another. So why wouldn’t you want to put the best people in your life? That’s people freedom and here’s how to achieve it. 1 - Understand The Power of People Freedom For many people, it’s actually not a choice. A lot of people are stuck (and unhappy) with the people in their lives. Worse, they think this is the way it has to be. Nope. You can have people freedom. You deserve it,

27:13

Episode #52: The 4 BIG Mental Shifts That Separate...

Fitnesspreneur"s Life ·

2017/02/07

I hate to be the bearer of bad news, but this fear of sales, lack of marketing know how, and poor business skills is killing us. We don’t have enough people in the industry hungry, and I mean hungry as though they are salivating to learn how to think and be CEO’s. We need more CEOs. CEOs have vision and vision is what’s going to be needed to change this world right now. I’ve put together four huge shifts on thinking like a CEO. Do these and you’re going to be an unstoppable force to

57:16

Episode #51: Marketing At Its Best

Fitnesspreneur"s Life ·

2016/12/21

A lot of people avoid thinking about sales. It isn’t sexy. But you know what’s really not sexy? Being broke. And the time you put into executing a sale directly impacts how much profit comes from it. So sell, sell, sell! Here are three great tips that Mike Arce, the CEO of Loud Runner, recently shared on my podcast. He loves the psychology of customers and makes selling a game! You can, too! 1) Match Offers to the Avatar Understanding your avatar is the crucial first step. This involves

09:46

Episode #50: Negative People In Your Life? Here's How...

Fitnesspreneur"s Life ·

2016/11/14

It seems like the moment you walk out the door you’re hit with a wall of negativity. The news, the traffic, people’s attitudes. Nothing seems good anymore. And when you’re working hard at building a business, even the tiniest drop of negativity can pull you off your game and change the course of your day. Don’t let it! I’ve got a three step system that flips the script on the haters and naysayers of the world. Check it out! STOP When someone comes at you, your first instinct is usually

52:33

Episode #49: Telling Your Brand’s Story

Fitnesspreneur"s Life ·

2016/11/08

Storytelling is useful when you’re working on your brand. What does your brand story say about you and who you serve? Recently on The Fitnesspreneur's Life Show podcast I had Mike Murphy, co-creator of the Visionary Planning System and we talked about the path a good brand takes their audience on. Here are some tips he shared. Your Brand Won’t be Built in a Day (or week or month or year…) Success is a marathon, not a sprint. So drink lots of water and get ready for at least a year and a

20:39

Episode #48: 5 Freedoms - The New American Dream

Fitnesspreneur"s Life ·

2016/09/13

The human being craves freedom. So why then are so many of us stuck with jobs that feel like a ball and chain? It’s because we believe that time is money and that we should be rewarded for all the hours we work. Work smarter, not harder. And find the right career that gives you these five essential freedoms. 1) Time Freedom The clock itself is broken. It’s only got 24 hours in it. If you don’t maximize those hours, you lose the potential for making money. The stars have to align to get

01:04:22

Episode #47: 6 Steps On How To Own Your Day's...

Fitnesspreneur"s Life ·

2016/09/05

“You can build a dream in just 15 minutes.” – Craig Ballantyne The above quote is just one of the many nuggets that I took away from my latest interview with Craig Ballantyne, productivity guru, editor of Early to Rise and Fitnesspreneur, when he came on The Fitnesspreneur’s Life Show podcast and after reading his book, The Perfect Day Formula. If you want to have the future you desire, you’ll make the time now. Focus and productivity all start with the night before. Craig teaches us how to

01:44:49

Episode #46: Off The Floor Income

Fitnesspreneur"s Life ·

2016/08/09

When I was younger, I accepted the fact that as a trainer, I wasn't going to make any money and that I was stuck. I accepted that working on the floor was going to be something that I'd live with for the rest of my life and that I was stuck cutting corners on my life in order to do a job that I loved. As life happened to me, I realized that I needed to start taking ownership. I needed to start creating a life instead of letting it happen, and so I did. As a trainer, a million things can get in

47:28

Episode #45: Building the Right Culture in Your Business

Fitnesspreneur"s Life ·

2016/08/01

Culture has become a big buzzword in many industries. And when my latest guest, Ashley, came by my podcast, she shared some incredible tips on created a positive (and lucrative) workplace culture. Whether you’re a small staff just starting out or a whole floor of specialists, your business can find success by following these three important tips. -----> GRAB FREE CHEAT SHEET: http://vitobiz.com/building-the-right-culture-in-your-business-cs Find People That Care You need people that care

23:00

Episode #44: Three Things You’ll Need to Walk The Wire

Fitnesspreneur"s Life ·

2016/07/11

When I was a kid I remember going to the circus and being impressed by those tightrope walkers high above my head. Those dudes really took their lives into their own hands and that’s a powerful thing. It stays with me to this day. I’m always encouraging my coaches to live like those guys, with their lives on the wire. Nothing brings your mission into sharper focus than realizing that one false move can throw your balance off and You too can life like those tightrope walkers. All you need are

53:12

Episode #43: How to Be a Better Fitness Teacher

Fitnesspreneur"s Life ·

2016/07/06

Being a fitness coach isn't as easy as you might expect. A lot of hard work goes unnoticed and since this industry is competitive like any other. Only the, best can reap the fruits of success. Mandy Ingber is an author of two books. She has been a fitness coach for twenty years, and during that time she has had the pleasure of working with film superstars such as Jennifer Aniston, Brooke Shields and Helen Hunt. What makes her approach so special is that she believes that you need to teach your

29:45

Episode #42: 5-Step Social Media Influence Formula

Fitnesspreneur"s Life ·

2016/05/31

Nothing will kill your sales faster than being generic. If you’re like everyone else, why would people stop at you specifically to buy your products? Can’t they move on the next person whose the same? Social media is the perfect tool to showcase your uniqueness. But most people don’t know where to begin. Here’s five places. Step 1: Share Your Personal Story We all have a personal story. We’re all unique and telling that story through social media is compelling stuff to your tribe. The

48:36

Episode #41: PopSugar Fitness Host, Anna Renderer...

Fitnesspreneur"s Life ·

2016/05/23

Anna Renderer is beautiful and brilliant. I’m not just saying that because she’s my wife. Her own brand, Sexy Confident Woman, has a million downloads on PopSugar Fitness. She shared three places that she consistently goes to when looking to create her content. Take a look. 1 ) Frequently Asked Questions Knowing your niche is everything. Their mindset is exactly what you’re trying to tap into. So why not use their very words to generate content? During the course of several interactions with

13:25

Episode #40: Creating Content In a Snap

Fitnesspreneur"s Life ·

2016/04/26

Content is what separates one business from another. It’s your authority, your expertise, your positioning in the market. But, most importantly it’s how you serve your tribe, deliver value far in advance of ever asking for a dollar, and how you build a relationship that eventually earns your more sales. The number one excuse I hear about not wanting to put out content is “I don’t have the time to go out and put content on all those different platforms.” So, today, I’m sharing one of my best

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