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PODCAST

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse

We"re on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.Hear how brands are building

business marketing

All Episodes

41:43

The Five Step Flywheel for Growing a Successful...

The Affiliate Marketing Podcast ·

2025/10/02

Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-tested system they use daily to connect brands with high-performing affiliates, and they're sharing it all, fr...

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35:11

Data Partnerships: A Blueprint for Affiliate Program...

The Affiliate Marketing Podcast ·

2025/09/25

Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relations...

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34:28

Creating High-Value Connections: Relationship Mastery...

The Affiliate Marketing Podcast ·

2025/09/18

From self-proclaimed "software engineer introvert" to confident industry connector, Julia Draghici, Co-Founder & CEO of CPV Lab and CPV ONE, has mastered the art of turning authentic relationships into business growth. In this candid conversation with host Lee-Ann Johnstone, Julia reveals how she transformed from someone who believed "building good software and having good customer support would be enough" into a partnership-driven entrepreneur whose business thrives on genuine co...

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27:17

Lessons from Both Sides: Building Stronger Affiliate...

The Affiliate Marketing Podcast ·

2025/09/11

This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of buildi...

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33:14

Partners, Not Just Payouts: What Really Makes...

The Affiliate Marketing Podcast ·

2025/09/04

This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becoming one of iGaming's most respected voices, Paul shares unfiltered insights on what separates thriving partnerships from those that crash and burn. This isn't your typical "build trust and communicate" advice—Paul digs into the tactical realities o...

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37:33

Trust, Strategy, and Teamwork: The Foundations of...

The Affiliate Marketing Podcast ·

2025/08/28

From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsbook. In this fascinating episode, Dimitry shares hard-won insights on building trust-based partnerships that survive decades of industry uphe...

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38:46

Why Retention Strategies Support Better Partnership...

The Affiliate Marketing Podcast ·

2025/08/21

What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs. From a jaw-dropping case study that delivered 40% growth in 12 months to practical frameworks for building emotional equ...

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40:18

How Smart Brand Owners Win Big With The Right...

The Affiliate Marketing Podcast ·

2025/08/14

Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typ...

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34:43

The Power of Walking a Mile in Your Affiliate’s...

The Affiliate Marketing Podcast ·

2025/08/07

Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from s...

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38:30

Building Partnerships That Last: Why Affiliates...

The Affiliate Marketing Podcast ·

2025/07/31

In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversation goes beyond typical business advice, exploring the human elements that make partnerships truly...

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37:14

Building Bulletproof Partnerships: Data, Control,...

The Affiliate Marketing Podcast ·

2025/07/24

Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale ...

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39:29

Affiliate in Every Moment: Highlights & Lessons from...

The Affiliate Marketing Podcast ·

2025/07/17

This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demonstrate how sophisticated tracking, authentic partnerships, and cross-channel integration are revolutionising the way brands approach affiliate mar...

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37:02

From Outreach to Outcomes: Building Smarter Affiliate...

The Affiliate Marketing Podcast ·

2025/07/10

In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, Lauren shares invaluable insights on scaling affiliate operations, the critical mindset shifts required...

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34:58

Optimising Wellness Affiliate Programs with Trust,...

The Affiliate Marketing Podcast ·

2025/07/03

The health and wellness sector represents one of affiliate marketing's most promising yet challenging frontiers. With heightened regulatory scrutiny, razor-thin profit margins, and an increasingly sophisticated consumer base, brands operating in this space must navigate complex compliance requirements whilst maintaining profitability. However, as Anna Lewis demonstrates on this week’s Affiliate Marketing Podcast, these challenges also present unique opportunities for affiliate managers willin...

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32:54

Traffic, Tools & Trust: How Everflow is Powering the...

The Affiliate Marketing Podcast ·

2025/06/26

This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationships. Key segments of this podcast and where you can tune in to go direct: [03:20] Sam's 20-year affiliate marketing journey. [21:44] Insights ...

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38:13

The 6 Affiliate Wonders That Grow Affiliate Programs

The Affiliate Marketing Podcast ·

2025/06/20

Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're ...

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37:50

Swipe, Earn, Repeat: Unlocking the Power of...

The Affiliate Marketing Podcast ·

2025/06/12

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a networ...

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34:51

Performance Meets Precision: Building Stronger...

The Affiliate Marketing Podcast ·

2025/06/05

In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle. From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry...

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36:40

Why Relationships, Not Just Revenue, Drive Affiliate...

The Affiliate Marketing Podcast ·

2025/05/29

In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer ...

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32:23

Affiliate in Totality – Why Data is the Game-Changer

The Affiliate Marketing Podcast ·

2025/05/22

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs. Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast...

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279 results

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