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PODCAST

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse

We"re on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.Hear how brands are building

business marketing

All Episodes

31:12

AEO, GEO, SEO: Who, What & Why

The Affiliate Marketing Podcast ·

2026/04/16

The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been half-listening to conversations about AI search and hoping it will settle down before you have to do anything about it, this episode is your wake-up call. Reza Moaiandin, co-founder of SALT.agency, has spent 25 years watching the internet evolve from static HTML to generative AI. He joins Lee-Ann to cut through the noise on SEO, ...

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25:56

Is Your Affiliate Program Sick? How to Triage It

The Affiliate Marketing Podcast ·

2026/04/09

The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed. If your affiliate program is underperforming and you are not sure where to start, this episode will change how you think about the problem. No guest, no interview, just Lee-Ann, her two decades of affiliate marketing experience across e-commerce, SaaS, B2B, retail and iGaming, and the step-by-step framework she uses with clients to diagnose exactly what is...

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26:34

Mastering The Art of Difficult Conversations With...

The Affiliate Marketing Podcast ·

2026/04/02

The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable. If you have ever walked into a partner meeting already dreading it, or sent a reactive email on a Friday evening and regretted it by Sunday, this episode is for you. Tara Alvarez Garcia, performance and leadership coach with over 15 years in marketing and commercial roles, joins Lee-Ann to break down why difficult conversati...

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34:24

Why Traction Beats Perfection: Unveiling the Power of...

The Affiliate Marketing Podcast ·

2026/03/26

From Casino Dealer to iGaming Exit: What Hustle Actually Looks Like You've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel in 2024, traces every "fortunate" moment back to a decision, a risk, or a leap taken before she felt ready. In this episode, she joins Lee-Ann to talk about building a business in a male-dominated industry, the lessons that only come from failing, and her new book...

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36:43

Season 24 in Review: The Industry is Changing: Here’s...

The Affiliate Marketing Podcast ·

2026/03/19

Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performance If you missed any episode this season, or if you listened to all of them and want to make sense of where they connect, this is the one to come back to. Lee-Ann revisits every guest from Season 24 and draws out the thread that ran through every conversation: affiliate marketing is not evolving slowly anymore. It's shifting in real time, and the programs that are bu...

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29:50

Rethinking Affiliate, Creator, and Marketplaces with...

The Affiliate Marketing Podcast ·

2026/03/12

The E-Commerce Brand's Guide to Unified Performance Marketing in 2026 If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've structured your program. Lauryn Day, Director of Agency Partnerships at Levanta, joins Lee-Ann to explain why the lines between affiliate and creator marketing have blurred beyond the point of separate strategies, what a unified approach actually looks l...

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37:02

Open Attribution: The Fix for the Zero-Click Era

The Affiliate Marketing Podcast ·

2026/03/05

Why Every Affiliate Manager Needs to Understand What's Happening to Search Right Now Search is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to generate trackable clicks, and the content that influences purchasing decisions is increasingly going unrecognised and unpaid. In this episode, Lee-Ann sits down with Alex Springer, Director at openattribution.org, and Leanna Klyne, Head of Agency at KonverJ, to unp...

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28:51

The Hidden Affiliate Risk That Could Sink Your Brand

The Affiliate Marketing Podcast ·

2026/02/26

How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line. If compliance makes your eyes glaze over, this episode is worth pushing through. Sarafina Wolde Gabriel, CEO of Rightlander and a 20-year veteran of affiliate marketing, joins Lee-Ann to make the case that compliance is not a legal formality but a direct driver of revenue. They get into why the biggest programs are still leaving massive blind spots unchecked...

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29:24

Trust Over Transactions: Building Loyalty in Modern...

The Affiliate Marketing Podcast ·

2026/02/19

Why personalised affiliate recruitment still outperforms automation (and what the best affiliate managers do differently) If your affiliate recruitment is generating lists but not conversations, this episode is your reset. Frederic Jean-Bart, founder of Performance Partners, has spent 17 years building relationships across every side of this industry: affiliate networks, brand-side program management, and as an affiliate himself. Lee-Ann and Fred get into why the era of AI-generated outreach ...

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32:14

Awin's Adam Ross: Why Affiliate Still Wins! Two...

The Affiliate Marketing Podcast ·

2026/02/12

Why tracking everything your affiliates do matters more now than ever before (and what conversion protection tells us about lost revenue) If your affiliate program isn't tracking properly, you could be losing millions without realising it. Adam Ross, CEO of Awin and 21-year industry veteran, reveals exactly how AI-powered search is fragmenting the customer journey, why deterministic tracking alone won't survive the next five years, and how Awin's Conversion Protection Initiative has already...

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24:46

Beyond Discounts: Zilch Reveals What Actually...

The Affiliate Marketing Podcast ·

2026/02/05

If you're running an affiliate program based purely on last-click attribution, you're missing the complete picture of how customers actually buy. Phil Thompson, Partnerships Manager at fintech publisher Zilch, shares insights from their platform's 5 million UK customers to reveal shopping behaviours that challenge everything affiliate managers assume about consumer loyalty, price sensitivity, and partner value. Lee-Ann and Phil discuss why traditional cookie tracking leaves critical gaps, how...

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31:57

Conversations with a Pinnacle of the Affiliate Industry

The Affiliate Marketing Podcast ·

2026/01/29

When Tricia Meyer's name was called as this year's Pinnacle Award winner at Affiliate Summit West, there was a moment of silence. Not because the room disagreed, but because Tricia herself didn't believe it. After two decades of watching her heroes receive that same recognition, the publisher-turned-executive director of the Performance Marketing Association finally earned the industry's most prestigious honor. This conversation explores what it actually takes to reach the top without losing ...

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36:01

Why Human Approaches to Building Affiliate...

The Affiliate Marketing Podcast ·

2026/01/22

The OG Publisher's Blueprint for Building Partnerships That Actually Last Your affiliate program has hundreds of approved publishers, but only a handful are actively promoting you. Sound familiar? Stuart Miles, founder of Squirrel and former owner of Pocket-lint (which he grew to 12.5 million monthly readers before exiting), reveals why most affiliate managers are accidentally destroying publisher relationships before they even begin. Lee-Ann and Stuart discuss why product feeds matter more t...

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33:22

The Great Affiliate Bypass: Understanding the Impact...

The Affiliate Marketing Podcast ·

2026/01/15

Why Your Affiliate Program Might Be Losing Traffic Without You Realising It When 62% of AI citations reference affiliate sources but only 20% link to direct providers, something fundamental has shifted in how consumers discover financial products. Jon Ostler, CEO of finder.com and digital marketing veteran since 1997, reveals research that should worry every affiliate program manager: AI is scraping content from publishers, summarising their expert analysis, then sending consumers directly to...

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33:04

Honey, We Have a Problem? Navigating the Affiliate...

The Affiliate Marketing Podcast ·

2026/01/08

Why Auto-Approving Affiliates in 2026 Is Like Leaving Your Front Door Wide Open If you're still auto-approving affiliate applications or letting every partner type into your program without a clear strategy, this episode explains exactly why that approach will cost you this year. Ishtvan Torpoi, known industry-wide as "that affiliate guy," joins Lee-Ann to unpack the MegaLag controversy, distinguish between coupon browser extensions and cashback models, and reveal why the vast majority of aff...

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33:19

New Year, New Season: Affiliate Marketing Review and...

The Affiliate Marketing Podcast ·

2026/01/01

The Year Affiliate Marketing Proved Its Power While Rewriting All the Rules If you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most transformative year our industry has ever experienced, where UK brands delivered £16 for every £1 invested while simultaneously watching 60% of searches end without a single click. This isn't just a recap of what happened. It's a master class in how the smart...

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36:27

A Christmas Wrap-Up: The Conversations That Shaped...

The Affiliate Marketing Podcast ·

2025/12/25

A Christmas Day Special Celebrating the Insights, Breakthroughs, and Bold Conversations That Defined Our Season Welcome to this very special Christmas Day edition of the Affiliate Marketing Podcast. Throughout Season 23, we dug deep into the engines behind impactful content, questioned the role of SEO and AI algorithms in a world that still craves human connection, and spotlighted the evolution of affiliate marketing from community-driven growth to loyalty-first strategies and consumer discov...

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36:42

Ethical Affiliate Marketing in the Age of AI

The Affiliate Marketing Podcast ·

2025/12/18

When Automation Becomes Dehumanisation (And How to Stop It Before You Lose Your Best Partners) If you're using AI to manage your affiliate program but wondering why engagement keeps dropping, this episode explains exactly what's going wrong. Leanna Klyne, Affiverse's Agency Director with 18 years in the trenches, joins Lee-Ann to dissect the hidden cost of over-automation. They explore why AI-approved partners sometimes include your competitors, how content creators are being misrepresented b...

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34:07

Pathways to Performance: Mastering the Modern User...

The Affiliate Marketing Podcast ·

2025/12/11

Why Your Clicks Are Down But Your Impact Might Be Up If your affiliate traffic feels fragmented and you're wondering whether to panic about AI search, this episode cuts through the noise. Ewen Finser, CEO of ScaleVisible, shares battle-tested insights from managing over 100 websites through Google's algorithm upheavals and into the AI era. Lee-Ann and Ewen discuss why Reddit threads now outrank traditional reviews, how zero-click searches create hidden value for brands, and why YouTube might ...

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30:50

5 Tips for Growing your Affiliate Program in Emerging...

The Affiliate Marketing Podcast ·

2025/12/04

Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire) If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might be building on sand. Yana Ivanova and Nir Iter from Exness share how they scaled from 18 to 115 countries not through brute force marketing, but through something radical in trading: patience. Lee-Ann and her guests discuss why daily payouts matter more than commiss...

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287 results

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