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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

46:44

How To Navigate The Relentless Slog Of Marketing with...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/07/30

“I know that there's this unicorn idea that you can preschedule things months in advance, and preschedule all of your content, and, like, sit down for 8 hours in one day, and record 17.6 reels. But that is a lie unto me, and it never worked for me. And so for me, it had to be. It sucked even worse if I tried to batch content.”Marketing is relentless. It is something that is never done and dusted. Yet, it's a core pillar of what you need to do to have a sustainable business. So when

en

32:24

Funnels Suck: What This Coach Did Instead To Market...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/07/16

“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.”If you just build the right funnel, have the right welcome sequence, and the right lead magnet, you can put money into ads and people will come out and wanna work with you. And this seems like the absolutely best way

en

15:36

How To Differentiate Your Expertise To Carve Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/06/11

Your client has a lot of options when it comes to solving their problem. There's so much competition and competition for their time, energy, and financial resources. >>>How do you make sure that your business is the one they choose? >>>How do you show you're different from the web celebs with charismatic marketing? You do it by differentiating your business. So what is differentiation and why is it critical for your business? That's exactly what we're gonna talk about on

en

20:46

How a 3 Word Rebellion Transformed My Marketing from...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/06/04

“How does having a 3 Word Rebellion make marketing suck less?” That's a question I got from a listener and it's a super smart question. To truly make marketing suck less:you have to know that the work you put in will actually pay offthat it will make marketing easier and more effective to bring in your right-fit clients.Today, I’m taking you behind the scenes of my own business and showing you how my 3 Word Rebellion makes marketing take half the time while being twice as effective for my

en

16:43

Communicate the Value of Your Expertise with the 3...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/05/21

Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!” I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you. The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make

en

12:39

Defying Anti-Expert Bias and Claiming Your Identity...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/05/14

Why is it so hard to claim your expertise?To own what makes you truly exceptional at your work.To own the capacity and the ability you uniquely have to guide your clients to results. Then why is it so hard to promote that? To tell people about it? And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself. We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why

en

14:24

How To Stand Out In A Sea Of Marketing Clichés

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/05/07

If everyone is saying the same thing to market their business, how do you— as an expert—stand out? How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition? Today we're doing something a little bit different. We’re diving into Marketing Message Makeovers so you can stop using overused marketing cliches that make you blend in. Instead, you can stand out by asking yourself two very simple

en

13:35

The Three Things You Control In Your Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/04/30

Confession. I'm a bit of a control freak. Control is something we are socialized to do. We are told that we are the masters of our destiny! the captains of our ship! and we can pull ourselves up by our bootstraps!And in reality - in a business - there are so many things that are out of our control, like whether:A prospective client says yesYou land a podcast interview or a TEDx talk,People open our emails The algorithm shows people a social media post you spent an hour writing. Even

en

12:22

From Overlooked To The In Demand Expert: Crafting...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/04/23

You are the business owner who gets results for your clients. You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience. What is the deal with that? I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hired instead of the charismatic few who did it for themselves and now they are shouting it from the rooftops that they can do it for you

en

29 results

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