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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

55:09

Why Real Experts Hate Marketing — and What to Do...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/10/21

This podcast originial aired on Real Business Connections! Thank you, Ben Albert, for letting me publish it here. Does marketing suck?For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.Michelle explains that the core problem is not ability but communication. Experts tend to

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17:28

400 Episodes In: Here’s the Hill I’ll Die On

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/06/03

400 episodes. That number blows my mind. Most podcasts don’t even make it to episode 10 before vanishing into the internet ether. But somehow—through algorithm changes, personal crises, recessions, and a whole lot of terrible marketing advice—I’ve made it here. And I’m still going.To celebrate, I’m not just popping confetti. I’m sharing the four rebel truths this podcast has been built on from day one. These are the hills I’ll die on. If you only listen to one episode of my show, let it be

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11:43

Fix This One Thing Or Keep Wasting Time On Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/05/27

What if a recession could actually help your business grow?Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperately searching for right now.When budgets tighten, people get picky. They’re not gambling on vague promises or “just one step ahead” service providers. They want someone who knows their stuff. That’s where we come in.Here’s how to capitalize on

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12:17

Why the Flashy Fakes Keep Winning—and What Real...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/05/20

Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you’ve got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night?Same. And I’ve had enough.Let’s talk about why the flashy fakes keep winning—and what we, the real experts, can do about it.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and

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12:30

The 60-Year-Old Marketing Truth That Still Trumps...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/05/13

Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets.I’ve seen it over and over again (and yep, I’ve been there too).Here’s what’s really going on: you’re saying the right thing… to the wrong person… in the wrong place.That’s why I keep coming back to something Eugene Schwartz laid out back in 1966. It’s called the Customer Awareness Spectrum, and it’s the foundation for how I help

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14:05

How to Make Your Offer Essential (Not Expendable) in...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/04/29

Let’s play a quick game. I say a thing, and you tell me if it’s:EssentialA TreatPostponableExpendableToilet paper? Essential.Fancy lip gloss? Treat.A new couch when the old one still works? Postponable.An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus).Here’s the rebel truth:Your clients are playing this exact same game with your offer.Right now. Whether they realize it or not.And if you land in the wrong bucket, guess what

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15:56

The Curse of Sloppy Messaging: Four Signs You're...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/04/22

Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right?But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing:They’ve positioned what they do as essential, not optional.And that’s exactly what I want to help you do too.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and

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14:15

How to Thrive in the Sh!t Show: Marketing Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/03/25

It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing.Most people react in one of two ways:Freeze completely and do nothing.Frantically try everything at once.Neither works. But there’s a third option that does.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

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14:36

What's Really Killing Your Sales? (Hint: Not Your Offer)

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/03/04

Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring for it. You have a wait list for it. They're excited, and you feel like this success train is just gonna roll forever. You figured it out, finally. Except it doesn't. And at some point, the sales, they just peter out.It's so easy to blame the offer, to think, “Oh my gosh, I need to tweak this thing to make it more appealing so people want it again.” Sometimes, you might

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13:51

95% of Your Audience isn’t Ready to Work With You...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/02/11

You do all this work to build relationships. Get the word out about your business and grow your audience. Then once you have someone's attention and they are finally following you or joining your email list, 95% of the time, they are not ready to work with you. Surprise!After you've got someone's attention, how do you keep them engaged and that relationship going strong? Today, we're talking about what's next. Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show

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14:38

Growing Your Audience Is a Pain in the Ass (Here's Help)

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/02/04

Let's get real. Growing your audience is a huge pain in the ass. Once upon a time in the wild west days of online business, it was super easy. Post on social media, run Facebook ads that would cost you a buck, a conversion and instant audience. Nowadays, forget about it. Finding new people who don't know you exist and enticing them into your world, it's one of the suckiest parts of marketing. It's such a big job, and it also requires special messaging. I’ll break it down for you today on

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13:30

Defeat The Marketing Blob Before It Eats Your Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/01/28

Remember the horror movie The Blob? Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path - buildings, people, trees, pets - it doesn't matter because it's the blob. Well, marketing can feel exactly like that. It’s this huge amorphous thing that, if you are not careful, will suck up all your time, energy, and mental health in the process. But here's the good news. There is a way to defeat the marketing blob. It's all about putting some

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12:51

Avoiding The Second Launch Fizzle: 4 Insights From...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2025/01/21

Here's the dirty little secret about creating a new offer that nobody talks about. The hard part isn't creating the offer. The hard part is figuring out how to market and sell it after it exists. I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition. Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up

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11:25

Your Marketing To-Don’t List

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/10/29

Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses. And sometimes we don't even realize we are doing these things, but there are these tiny ways that we sabotage our business, our sanity with the choices we make when it comes to marketing.Let's jump right in with the first big sabotage I see all the time. In this episode, you will hear:How solo business owners

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65:20

Duped: The Weapons of Influence

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/10/22

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business. *******Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title. It’s Robert Cialdini’s Influence: The Psychology of Persuasion.While we have referenced this book many times on the pod, we have never actually done a

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18:39

Marketing BS Detector: Separating Messaging,...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/10/08

One of the things that pisses me off about online business is how people play fast and loose with words. A lot of the time, they use words in a way where they don't mean what they think they mean. And this past year, I've noticed a lot of people talking about messaging and how they help you with your messaging. But when I look at their programs, because, believe it or not, I take a lot of courses on messaging and marketing to keep my own skills sharp, I often find the program isn't about

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34:49

Opt-out of Opt-ins: Email Strategies That Actually...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/08/20

“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.”Think fast. How many lead magnets have you created for your business? For this iteration of my business, I have created at least 6 different lead magnets. Rarely have I created one that I was really satisfied with.I've spent so much time

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32:58

Why Short Form Content Sucks for Experts with Jessica...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/08/13

“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.”Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way too, please know that you are not alone.And today, I'm talking to Jessica Lackey, who, like me, hates short form content, so she decided not to

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27:01

Pod Takeover: Aligning Marketing & Growth with...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/08/06

This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed. Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speaker for the Make Marketing Suck Less virtual event). Aligning Marketing and GrowthDo you struggle to decide your marketing strategy? Do you know

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3:41

Wanna Ditch the Marketing "Shoulds" (and Social Media...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2024/08/01

A special invite to the Make Marketing Suck Less Virtual Event!Social media feels like a 20-lb weight choking all the joy out of my business.All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too?Here's the deal: you don't have to RELY on social media for audience growth.You've got a ton of options. Finding what works for you is freeing.I'm hosting a virtual event, Make Marketing Suck Less to help you do just that. I'm gathering 10

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