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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

31:59

How To Turn One-Time Black Buyers Into Devoted Brand...

The Brand Marketing Show ·

2025/08/21

Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again. Let that sink in for a moment. Four out of five people who bought from you during your biggest sales event of the year will never come back. But here's the thing – it doesn't have to be this way. How do you ensure those new customers don't just disappear into the ether, never to be seen again? In this episode, I'm going to

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28:07

How to Win Black Friday as a Premium Brand Without...

The Brand Marketing Show ·

2025/08/14

What if I told you that the most successful Black Friday campaigns aren't about slashing prices by 80% or screaming 'EVERYTHING MUST GO!' in bright red text? What if the real winners are the brands that actually increase their perceived value during Black Friday whilst everyone else is racing to the bottom? Here's what most ecommerce brands get completely wrong about Black Friday: they think success is only possible with massive discounts, which equals damaged brand equity, razor-thin margins, and

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40:48

What True Omnichannel Marketing Looks Like for Brands...

The Brand Marketing Show ·

2025/08/08

Today, the final episode in this mini-series, we're tackling something that every brand thinks they're doing, but honestly? Most are getting spectacularly wrong. And frankly – I’ve had so many conversations in recent weeks where pretty much every single brand is making this mistake. We're talking about true omnichannel marketing in 2025. Most brands think they're doing omnichannel because they've got a website, an Instagram account, maybe they're on TikTok, they've got email marketing happening,

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20:49

The Creator Economy Takeover & The Authenticity...

The Brand Marketing Show ·

2025/08/04

Today in episode four of our core trends mini-series about the Great Ecommerce Realignment, we're diving into a force that's not just changing ecommerce—it's completely redefining it: The Creator Economy Takeover. Here's a stat that should wake you up: the creator economy is now worth over $104 billion. That's not just big—that's bigger than the entire GDP of many countries. But here's what's really mind-blowing: this isn't just about influencers getting paid to post pretty pictures. This is about

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24:14

How To Future-Proof Your Brand In The Trust Economy

The Brand Marketing Show ·

2025/07/22

Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying on the old playbook of tracking pixels, third-party cookies, and invasive data collection, you're not just behind the curve—you're setting yourself up for failure. Apple's iOS 14.5 update in 2021 wasn't just a software update—it was a declaration of war against traditional digital marketing. When Apple gave users the power to say "no" to tracking, over

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40:42

The Death of Digital Advertising (And What's Rising...

The Brand Marketing Show ·

2025/07/16

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers! We're talking about the death of digital advertising as we know it. And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom of the last decade is dying. Right now, there’s a perfect storm of changes that are fundamentally reshaping how people discover and buy products. Before

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29:57

Beware The Quiet AI Revolution in eCommerce... (It's...

The Brand Marketing Show ·

2025/07/09

If you're anything like me, you’ve seen and felt how different the online business and marketing world is, how different consumers are reacting to your marketing and not responding to buy in the same way they might have in years gone by. You're watching the eCommerce world transform right in front of your eyes and thinking "What the hell is actually happening?" Well, that's exactly what we're going to unpack in this new podcast mini-series. And today? We're starting with the big one. The one

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29:22

Why Did Every Brand Lose Their Mind This Mid-Year...

The Brand Marketing Show ·

2025/07/04

If you've been wondering why your email unsubscribe rate has been climbing, or why your Facebook ads feel like they're screaming into the void, you're not alone. We've been tracking some fascinating trends in how brands have been approaching their mid-year sales push. Today I’m joined by three experts from our team at Productpreneur Marketing, as a panel of marketing detectives ready to solve the case of "Why Did Every Brand Lose Their Mind This Mid-Year Sales Season?" We're tackling two big

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41:36

The Beauty Brand Transformation: How We Nearly...

The Brand Marketing Show ·

2025/06/26

Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and nearly doubled its revenue in just 12 months. This isn't your typical success story filled with overnight wins. This is about rolling up your sleeves, making tough decisions, and systematically rebuilding a brand from the ground up while keeping loyal customers happy. We're talking about Indagare Natural Beauty – a natural beauty brand we acquired

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28:59

Online Store Stuck in Hustle Mode? Here’s What’s...

The Brand Marketing Show ·

2025/06/20

Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you’re stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your website — and still not seeing the traction you were hoping for? Perhaps your marketing plan looks like this: “Post 3 reels this week. Do another giveaway. Drop 30% off sitewide. Oh, and light a candle and hope someone buys.” I call it the “Instagram Stories and a Prayer” method, and I see a lot of innovative

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22:54

Oxytocin Over Clicks: How to Use AI Without Losing...

The Brand Marketing Show ·

2025/06/11

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a “robots are taking over” doomsday kind of way, but in a very real, “my sales are slowing down and I don’t know why” kind of way. It used to be that if you could get your ad in front of the right person, or stuff your page with keywords, you’d drive traffic. Clicks equaled conversions. But now? We’re entering the era of generative search

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24:53

Meta’s Game-Changing Update: What It Means for Your...

The Brand Marketing Show ·

2025/04/11

If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is called… Andromeda. (Dramatic, I know!) And today, I’m going to break down exactly what it is, what it means for your ads, what you need to be doing

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32:01

How I Grew My Ecommerce Beauty Brand By 200% In Just...

The Brand Marketing Show ·

2025/03/27

Today, I’m pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy. So I know that a lot of businesses have felt discouraged and wondering if it’s actually possible to succeed right now. I’m not going to sit here and

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29:32

How Our All-Female Team is Bucking the Return to...

The Brand Marketing Show ·

2025/03/05

As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of work. I firmly believe that one of the greatest barriers to gender equality is financial disparity. I

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29:33

How To Boost Ecommerce Sales During The Quietest...

The Brand Marketing Show ·

2025/02/27

If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening their belts after a financially heavy start to the year. So, if you’re experiencing a sales slump, take a deep breath. It’s normal. But that doesn’t mean you

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33:33

In A Cashflow Crunch? Discounting Is Not The Solution...

The Brand Marketing Show ·

2025/02/20

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought,

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27:27

Agency vs Freelance vs DIY (& my $15,000 costly...

The Brand Marketing Show ·

2025/02/12

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know very well that no courier or postal service will ship our orders out for free. So we’re well trained to expect to pay for that service! But on the marketing side, the options (and fees involved) for marketing and advertising exist on a very wide spectrum, from crowdsourcing advice in free Facebook

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34:40

How To Choose The Best Email App For Your Ecommerce...

The Brand Marketing Show ·

2025/02/06

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32:08

How To Choose The Best Email App For Your Ecommerce...

The Brand Marketing Show ·

2025/01/29

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that’s how you discover new products. Whereas, when it comes to shopping online, typically you have to be actively searching for that thing. eCommerce is unlike having a brick and mortar store, where you can somewhat rely on foot traffic going past your shop front and being enticed into your shop as the point of discovery. In eCommerce,

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28:47

The Key to 2025 Success? The Profitable...

The Brand Marketing Show ·

2025/01/23

Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with. The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they’ve actually experience have been pretty disappointing to say the least. Now, a high ROAS result is a common enticement many agencies use to win business and it’s designed to make

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