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PODCAST

The Business of Luxury Weddings

James × Schulze

The only podcast designed to help driven wedding professionals elevate your wedding business, travel to amazing locations, and double your revenue even if you don"t think this is possible…yet. Each week we talk to luxury wedding pros who have broken through & built a high-net-worth clientele. Together we share the strategies, success tips, and roadmap to follow. So you can build a lifestyle filled with powerful experiences, inspiring relationships, and long-lasting connections. ‌

business visual arts

All Episodes

46:09

Colin Cowie: The Gold Standard — Lessons in Luxury,...

The Business of Luxury Weddings ·

2024/10/07

In this captivating episode of The Business of Luxury Weddings, we’re honored to be joined by the renowned Colin Cowie, an iconic figure in the world of luxury events. With nearly 40 years of experience, Colin shares his fascinating journey from his humble beginnings with just $400 and a dream to becoming the go-to planner for Hollywood's elite. He opens up about the evolving landscape of the event industry, offering invaluable insights into navigating its cyclical nature while keeping elegance and

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38:45

The Fourniers: Risk, Resilience, and the Road to...

The Business of Luxury Weddings ·

2024/09/16

In this episode of The Business of Luxury Weddings Podcast, we sit down with Joshua Fournier, one half of the power duo behind a flourishing luxury wedding photography brand. Coming from a medical background, Joshua and Leidy share how they transitioned from physician assistant studies to photographing weddings full-time—all while balancing the demands of medicine and life as new parents. They discuss their early success, booking 19 weddings in their first year, and their consistent growth, even

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45:56

Experience is Everything: Mastering the Art of...

The Business of Luxury Weddings ·

2024/08/26

In this episode of The Business of Luxury Weddings Podcast, James and Otto chat with Rosemary Hattenbach of Rosemary Events. Rosemary's journey started in the film industry as a line producer, where she worked with A-list directors. Now, she brings that same level of attention to detail and collaboration to luxury weddings. Rosemary shares what it takes to succeed in high-end event planning—confidence, experience, and a solid team that’s willing to go the extra mile. She talks about how timelines

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48:26

Diwan by Design: Keeping Time - Where Watches, Design...

The Business of Luxury Weddings ·

2024/08/12

In this episode of The Business of Luxury Weddings Podcast, hosts James and Otto sit down with Sneh Diwan of Diwan by Design. Sneh opens up about her journey from studying design and merchandising at the Fashion Institute of Technology to becoming a "timekeeper" in wedding planning, where her love for watches perfectly complements her passion for crafting unforgettable events. Sneh shares the profound emotional impact of weddings, those rare moments where all the important people in your life come

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50:50

42 North: Together We Shine - The Beauty of...

The Business of Luxury Weddings ·

2024/07/30

On today’s episode, hosts James and Otto are joined by Britt and Francie from 42 North, a weddings and event planning business. While much of their clientele is in New England, they also plan destination weddings for clients in New York, Chicago, and LA. Britt and Francie share what a wedding planner does, comparing wedding planning to putting on a Broadway production with no rehearsals. They discuss building their venues and creating beautiful yet functional environments, such as mitigating dust

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54:04

Alison Bryan Destinations: The Power of Vulnerability...

The Business of Luxury Weddings ·

2024/07/22

On today’s episode, hosts James and Otto are joined by Alison and Bryan from Alison Bryan Destinations. The couple has an impressive portfolio, which includes work around the globe, including Morrocco, Spain, and Greece, Italy and Mexico, just to name a few. Many people use “experience” as a buzzword, but with Alison and Bryan, it is a fundamental part of their ethos. Kicking things off, Alison and Bryan share their business, which started 16 years ago in Seattle, moved through Michigan

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44:08

Erik Clausen: From Creativity to Content: The Power...

The Business of Luxury Weddings ·

2024/07/15

As photographers and business owners, continuous growth is the name of the game. What gets in the way of this growth are the blindspots we all have. If we’re not booking the weddings we want or showing up the way we want to, curiosity and radical self-honesty are the only way to initiate the change we need. It’s really hard to assess ourselves, and often that process is brought on by a huge life event. Nothing makes us self-reflect more than a moment of transition in our lives, like the end of a

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47:34

Manda Worthington: How to Craft A Wedding Around...

The Business of Luxury Weddings ·

2024/07/08

Unique experiences, powerful emotions, beauty, family, love and legacy…these are some of the words planners use to describe the service they provide. It’s very rare to hear a planner talk about wellbeing and happiness being the leading drivers of what they do. At the highest level of wedding planning, the concept of caring for people can get lost in the luxurious logistics. What sets the best apart isn’t being really good at the job because everyone’s good. What makes the difference is caring

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48:29

Brooke Keegan: It's a Party! But it's Still a Business

The Business of Luxury Weddings ·

2024/07/01

Luxury weddings involve so many great things like travel, amazing experiences and glamorous events. Because all these facets are so fun and exciting, it’s easy to fall into the trap of treating the job like a hobby. In order to build something that sustains you, you have to treat it like a business. Yes, the job is fun, but it’s also our livelihood so we have to handle it accordingly. In an industry where the barrier gets lower everyday, the people who have staying power are the ones who think

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43:46

Le Rêve Films: How to Turn One Industry Relationship...

The Business of Luxury Weddings ·

2024/06/24

Most wedding professionals are taught to grow by way of digital marketing, but there’s something with a much higher ROI - relationship marketing. When you compare what you get out of fostering industry relationships with digital marketing, it’s not even close. The former will always win. One ad can bring in a single wedding. One industry collaboration can bring you hundreds of weddings throughout your lifetime. That’s the kind of ROI marketing dollars will never buy! It doesn’t matter what level

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39:59

Lea Stafford: How to Intentionally Fold Familiarity...

The Business of Luxury Weddings ·

2024/06/17

When you work in the fast-paced, demanding world of luxury weddings, it’s easy to run on reactivity - to act first and then think later. Running on intentionality, being thoughtful first and then taking action is a completely different approach. Living by intention touches every facet of your life, and of course impacts how you run your business and serve your clients. For Lea Stafford, being intentional means slowing down to think more clearly, identifying what allows her to be her best and making

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41:43

Augusta Cole: Atmospheric, Tangible and Organic: How...

The Business of Luxury Weddings ·

2024/06/10

A special event is made up of 3 types of experiences - the atmospheric, the tangible and the organic pieces of what’s happening in the moment. Wedding planners are tasked with weaving all these things together and adding connection to the recipe. When this takes place in the context of a destination - local or abroad - there also has to be a story component centered on the place. From the fluttering fun of initial planning to the gratification of the culminating moment, everything has to be about

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34:55

Don't Devalue Yourself: How to Triple Your Price...

The Business of Luxury Weddings ·

2024/05/22

Offer a discount, drop your rates, or put more into the package - this is what most people will do when they want to get more business. The problem is, in doing this, you’re devaluing yourself in the eyes of the client, which works against you in luxury. The secret to raising your rates is actually refining your brand and elevating your proposal which means eliminating elements. Instead of incentivizing clients by lowering your price or stuffing your offering, you get them to spend by valuing

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34:01

Jack Ezon: Experience First, Location Later: The...

The Business of Luxury Weddings ·

2024/05/17

As luxury shifts from conspicuous consumption to conscious consumption, we have to change how we think about the services we provide. It’s not that people are spending less money, they are just choosing to spend smarter, and putting more meaning behind every buying choice. In the luxury travel space, crafting a great experience shouldn’t start with the location, it starts with the feeling people are seeking. It’s about focusing on the ingredients of the experience rather than the deliverable. What

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39:30

Sofia Crokos: How to Chase Beauty, Inspiration, and...

The Business of Luxury Weddings ·

2024/05/06

Every human being has moments where inspiration strikes them, but not everyone will chase it. A great creative concept, collaboration, or business idea can fade because you’re scared to put it out there. Not for Sofia Crokos. She goes down every avenue of creativity from fashion and weddings to food and flowers. Her secret: manifesting, chasing beauty, and acting on inspiration without limitation. Instead of saying ‘no’ or ‘not now’ to an idea she engages with it and goes after it. Because of

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40:18

Lindsey Morgan: Letting a Profitable Business Go For...

The Business of Luxury Weddings ·

2024/04/29

When your successful planning business has a thriving floral arm, why would you shut it down? To make room for more creativity and collaboration! Most people wouldn’t dream of ending something that’s doing so well, but that could be keeping us from what we really want. If a business is just chugging along, it’s easier to keep going as is. Shaking things up is actually so much harder than staying the same, but as entrepreneurs, we often have to let go to level up. We have to close down something

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27:36

Them, Not You: How to Adapt a Better Branding Mindset

The Business of Luxury Weddings ·

2024/04/23

When it comes to branding and approach, most photographers are focused on themselves. It’s all about their aesthetic and getting clients to fit into it. We make ourselves the thing our clients should aspire to. That was our approach for years…until we realized that it wouldn’t allow us to sustain real success in luxury. So we switched to this: focusing on our clients; and instead of pigeonholing them, shifting our approach according to their needs. Many photographers would consider that selling

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01:07:01

Photographer's Edit: Creating Desire in the Mind of...

The Business of Luxury Weddings ·

2024/04/16

Get to know your client and match yourself up to that. That’s the format of traditional marketing we’re taught to use. What if we could accomplish more by going about it in a completely different way? In luxury, cost isn’t the biggest factor in the decision making process - desire is. If we make people want our service, they will buy it. Creating desire instantly makes us more sought-after, especially in a market segment where exclusivity and uniqueness are the currency of buying choices. From

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52:45

B&H Photo: Shifting From Cost to Want Transformed Our...

The Business of Luxury Weddings ·

2024/04/08

For many photographers, weddings are a highly intimidating niche. The idea of shooting a once in a lifetime event, at the highest spectrum of emotions can be daunting. And that’s before you add a luxury component to it. Shooting that level of event and having that caliber of client comes with a lot, but the biggest thing is a shift in our own mindset. To break into luxury and command those rates, you’re basically creating value overnight and that can understandably be a real challenge

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01:00:42

Alicia Fritz: Staying Grounded in the High Gravitas...

The Business of Luxury Weddings ·

2024/03/12

At the luxury level of weddings, it’s easy to think you have to live in an epicenter city and have a ton of notoriety to succeed. The whole world has to know you if you want your business to grow. But bigger, famous and splashier isn’t the only route to visibility, success can happen without notoriety. You can thrive while being the best kept secret. It’s possible to create these gravitas “goosebump moment” events, and still live your life. A planner can create dreamy destination weddings without

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55 results

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