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PODCAST

HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson

Join the The Kingdom as we cover all things Marketing. We are content marketing experts, combining our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software. Is your business looking for an advantage that disrupts your marketplace? Find out more at https://www.thekingdom.com.au/hubnspoke

business management & marketing

All Episodes

16:00

#39 - Is Inbound Marketing The Same As Content...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/04/18

Is Inbound Marketing the same as Content Marketing? Is there such a thing as Inbound Content Marketing? So what is the difference? Should you do both inbound marketing and content marketing? Do you need both? Are you using traditional media and want to get better at digital advertising but are not sure where to start? In Episode 39 of HubnSpoke, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which marketing methods

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21:35

#38 - The 3 Must-Have Web Pages to Drive Organic Traffic

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/04/10

Today we discuss three important and oft-forgotten web pages your website must have but probably does not. These are the three most important pages to drive valuable organic web SEO traffic. After years of being a leading advertising agency and award-winning inbound marketing agency, The Kingdom team have seen plenty of websites. We have created website pages using Wordpress, and HubSpot. In doing our free inbound marketing assessments, we often dig deep into the effectiveness of a website's

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17:42

#37 - How and When To Use Hashtags and @ Signs

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/04/07

In this edition of HubnSpoke, we investigate how and when is the best time to use Hashtags and @ mentions with your social media platforms. The Kingdom Social Media Expert, Zaahn Johnson and CEO Adam Steinhardt, help you understand the best way to get maximum social media impact for your business communications. Do you want to get a competitive advantage from Content Marketing? An effective social media strategy makes content marketing more robust. Find out why Hashtags are so important. 63% of

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19:20

# 36 - Why #SMMW17 has Facebook as the #1 Business...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/03/29

San Diego was the location as over 4000 social media, content marketing, inbound marketing, podcast, and digital sales and marketing experts from all over the globe gathered for Social Media Marketing World 2017. The Kingdom's inbound marketing experts Zaahn Johnson and Adam Steinhardt were in the thick of the action. Here is what they had to say about it: Social Media Marketing World 2017 is the world's largest social media marketing conference. By attending, you'll make connections with 120+ of

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22:21

#35 - The Five Essential Elements For A Successful Blog

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/03/21

The Kingdom inbound marketing experts discuss the five essential elements for a successful blog. Are you wondering how to get started with blogging? What is the difference between a blog and a regular website page? A blog provides commentary and allows you greater flexibility in presenting your content marketing. A website page is typically something that is more formal that is not likely to change over time. Zaahn Johnson, social media expert and CEO, Adam Steinhardt discuss the differences

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19:54

# 34 - The 5 Must-Have Lists For Your HubSpot portal

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/03/14

Are you a HubSpot user? Chief Executive Officer, Adam Steinhardt and social media expert, Zaahn Johnson discover the five different List that every HubSpot portal should have. Let's investigate some must have lists for your HubSpot portal. The customer lifecycle stage list This is a must have where you have the list of your clients this allows you to quickly push out the latest news about your organisation to customers that are familiar with you. This can also be used with the HubSpot smart fields,

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17:12

#33 - Why You Must Focus On "The Why" You Are Doing...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/03/07

We investigate The Why behind what you are what you are doing with your inbound marketing, content marketing and any marketing. This may be a huge episode, but if we focus on what you are doing and why you are doing it. What is your Why? Why are you looking to purchase or have HubSpot? What is the point? Inbound marketing is powerful, creates sales and leads, but Why do you want those benefits? What goes first? What is the priority? 80% of marketers report their lead generation efforts are only

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27:22

#32 - The Five Point SMART Guide To HubSpot Success

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/03/02

The HubnSpoke podcast team of Zaahn Johnson and Adam Steinhardt talk about Five Hidden Keys to HubSpot Success. How do you ensure HubSpot is successful for your business? We take the SMART acronym and turn it on its head to get a new perspective on how to make HubSpot and inbound marketing work for your business. S = Sales Training M = Management Buy In A = Application R = Remove the Haters T = Time, give it time If you are not sure what HubSpot is, you can discover a demonstration movie here. S =

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24:33

#31 - Why You Should Be Updating Your Website Daily

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/02/27

On this episode of the popular HubSpot podcast, HubnSpoke, the content marketing team of Adam Steinhardt and Zaahn Johnson investigate why your business should update your website every single day. The old way of building a website based on a long drawn out project that lasts for six months then is done with for years is over. A great lead generating website should be built every day. Each day your business gets new inbound questions. Are you answering them? The more questions you get, the more

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18:44

# 30 - Marketing Automation or Website Content. What...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/02/22

Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss powerful marketing automation workflows, or is it content marketing? What should be created first? Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) Find out

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21:20

# 29 - The 10 Hidden HubSpot Email Features That Blow...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/02/20

Email marketing is a critical part of your content marketing strategy. Many businesses use tools like Mailchimp to send email. In Episode 29 of HubnSpoke, our inbound marketing experts, Managing Director Adam Steinhardt and Zaahn Johnson deep dive into the HubSpot Email tool. What did they find? They discovered 10 powerful features that put Mailchimp to shame, and have HubSpot users glowing with sales and marketing software domination pride. So are you using your HubSpot email tool to its

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21:43

#28 - Discovering The Hidden Costs of HubSpot -...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/02/15

People often wonder how much the HubSpot investment costs? One of the hidden challenges when deploying HubSpot is the effort required affect change management with your team members. Any powerful marketing technology software platform is difficult to implement. The greater the complexity, the greater the marketing power. It's a part of the challenges of a changing media landscape of traditional media vs. digital media. It requires different tools, and those new tools can create fear. Getting

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18:46

# 27 - Speed, Quality, Price, Which Two Should You...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/02/13

�� The Kingdom content marketing experts are back in the same room in Adelaide today, in the pre-Valentines Day edition of HubnSpoke. Last week, while in the USA, the team recorded the HubnSPoke Podcast with Call Recorder for Skype. Are you looking at building a new website? Did you know that you can only ever have two of the following attributes? We talk about Speed, Quality and Price and why you only really ever get to pick two. In building a website, you are creating a computer program that has

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17:21

#26 - 5 Tips To Create Outstanding Onboarding Questions

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/02/09

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are separated across the Pacific again this week, but that can't stop them from speaking about inbound marketing best practices. The dynamic duo are committed to creating the best inbound websites using the powerful HubSpot toolkit. But as powerful as HubSpot is, you still need to know exactly what questions a customer will be asking to ensure you have the answers ready for them to find. Take it away, Adam Steinhardt and Zaahn Johnson. Full

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21:27

#25 - How Good Imagery Can Take Your Message Further

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/02/01

In this episode the HubnSpoke team of Adam Steinhardt and Zaahn Johnson collaborate across international waters to discuss one of the most common pitfalls of business blogging and social media strategy - poor quality images. From California, Adam provides his best tips for making your brand consistent using some incredibly powerful and easy to use apps, before handing it over to social guru Zaahn back in Adelaide to discuss whether Instagram is a necessary part of your business social media

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19:05

#24 The Sales Funnel Explained with Ice Cream

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/01/27

How does ice cream relate to your sales funnel? In the digital age, it's all about building trust with your potential buyer through your website. But how do you know how to attract them to your website to begin with? How can you engage with your consumers in alignment with their buyer's journey? This is where the sales funnel comes in. So what is TOFU, MOFU and BOFU and how does it relate to the journey your customers go on when going down your marketing funnel? TOFU, or Top of Funnel, is related

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19:42

#23 - Why all HubSpot Websites Should Have An...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/01/23

Content marketing and e-commerce experts, Zaahn Johnson and Adam Steinhardt discuss the power of HubSpot when working in conjunction with the global e-commerce platform, Shopify. Everyone should have an e-commerce site. Having your goods and services available online is a powerful way to increase your sites SEO, Google rankings. In this episode, we discuss five reasons to consider getting Shopify working with HubSpot. How do you reconnect with abandon cart owners? HubSpot is the perfect tool to

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17:56

# 22 - Discovering Hidden Features In HubSpot: Part 4...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/01/18

Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform. The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing? Managing Director Adam Steinhardt and Social Media Expert Zaahn Johnson dig deep into the hidden features of HubSpot. This weeks features is a brand new feature from Inbound 2016, the Lead Flows function. Lead Flows allow you to easily

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19:09

#21 - Kicking Off 2017 with The New HubSpot Facebook...

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2017/01/16

Welcome back to HubnSpoke, Managing Director, Adam Steinhardt and Social Media wizard, Zaahn Johnson are kicking off 2017 with plenty of engaging automated sales and marketing conversation. In this episode, we deep dive into the brand new releases from HubSpot over the Christmas break. The HubSpot Marketing tool has had an overhaul, which we discuss. Adam spent his holidays travelling to Las Vegas for the massive CES show and reports back on what he is liking in the world of electronics, science

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17:30

#20 - The 12 Coolest Mar-Tech Tools of 2016

HubnSpoke | HubSpotting with Adam Steinhardt and... ·

2016/12/28

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are here to round up the year of exciting technology developments in Inbound Marketing for 2016, with a particular focus upon HubSpot, a powerful cloud-based sales and marketing platform. The year has flown past at an incredible speed, in no small part to ever-evolving HubSpot platform and the Mar-Tech tools it engages with. The Kingdom have been working hard all year to dig deep into the diverse software tools and understand how HubSpot can

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59 results

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