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PODCAST

Martina Flor’s Open Studio

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special

business

All Episodes

00:59:02

187. James Hughes: How to Build a Creative Career...

Martina Flor’s Open Studio ·

2025/05/06

In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career.James shares how he turned his freelance illustration practice into an educational platform that helps artists learn the skills traditional schools often skip—like pricing, outreach, and real-world business strategy. You’ll hear why newsletters have become

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00:41:46

186. The Power of Personal Projects & Building a...

Martina Flor’s Open Studio ·

2025/04/28

🎧 This is Part 2 of my conversation with The Angry Designer Podcast! If you missed Part 1, check out Episode 185 first.In this episode, we dive into the power of personal projects, how they can unlock unexpected opportunities, and why creating work just for yourself might be the smartest investment in your creative career. I also talk about mentorship, leading a creative team, and how to build a sustainable career doing what you love—even with all the chaos of everyday life.To access the full show

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00:48:59

185. Why Your Design Career Feels Stuck – And How...

Martina Flor’s Open Studio ·

2025/04/22

This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry.If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to turn your passion for letters into a thriving career—this episode is for you.🎧 In this episode:The difference between type, font, and lettering (and why it

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00:47:44

184. Lettering Changed Our Lives: Real Stories from...

Martina Flor’s Open Studio ·

2025/04/15

Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment is open now until Tuesday, April 15.🔗 Sign up at theletteringseminar.comTo access the full show notes for this episode, click here:

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00:15:13

183. Want a Career in Lettering? This Is the Program...

Martina Flor’s Open Studio ·

2025/04/09

In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.🌟 Ready to Join?Enrollment is open now until Tuesday, April 15.🔗 Sign up at TheLetteringSeminar.com💬 Want to hear student stories?👉 Visit the testimonial page at

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00:15:42

182. The Lettering Revolution: Why This Is Just the...

Martina Flor’s Open Studio ·

2025/04/02

Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving career, this episode is for you.📌 In This Episode:- The shift from lettering being a trend to an essential design skill- Why brands and agencies actively seek lettering artists- How lettering can help you differentiate

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01:01:41

181. Alanna Flowers: From Passion to...

Martina Flor’s Open Studio ·

2025/03/28

Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s also the illustrator of Love Letters: An Alphabet of Affirmations.Alanna and I talk about how she built her career in lettering, from her first freelance gig to landing major projects. She shares how being proactive—whether

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00:18:26

180. How a career in lettering design looks like -...

Martina Flor’s Open Studio ·

2025/03/25

Ever wondered what a career in lettering design actually looks like? 🎨 In this episode, Martina Flor pulls back the curtain on the daily life of a lettering artist, how to get paid for your work, and why this career is more realistic than you think. If you’ve ever asked yourself:✅ How do lettering artists make money?✅ What do they do every day?✅ Can I actually make a living with this skill?Then this episode is for you! 🚀What You’ll Learn in This Episode:🎨 What lettering designers actually do

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00:16:48

179. The Lettering Design Roadmap - Martina Flor

Martina Flor’s Open Studio ·

2025/03/21

Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly where you are and what’s next!What You’ll Learn in This Episode:✨ The 6 stages of a successful creative career🚀 How to identify your current stage &

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00:18:16

178. 5 Quick Ways to Boost Your Income as a Lettering...

Martina Flor’s Open Studio ·

2025/03/17

Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financial boost, these methods will help you monetize your art today!💰 5 practical income-boosting strategies for lettering artists🎨 How to sell digital products & custom artwork📢 The best way to teach online & build

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01:23:03

177. Jackson Alves: From Graphic Designer to Global...

Martina Flor’s Open Studio ·

2025/03/14

In this episode of Open Studio, I sit down with Jackson Alves ⁨@letterjack⁩ , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He shares his journey from graphic designer to internationally recognized calligraphy artist, offering insights on confidence, career growth, and creative evolution.What You’ll Learn in This Episode:🎨 How Jackson transitioned from

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00:13:09

176. Why Your Mindset Might Be Holding You Back (And...

Martina Flor’s Open Studio ·

2025/03/11

In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business.✨ Growth Over Perfection – Focus on progress, not perfection. Every mistake is a stepping stone to improvement.🎯 Seek Guidance – Finding mentors and a supportive network can accelerate your creative

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00:13:45

175. How These 3 Women Made Real Money with Their...

Martina Flor’s Open Studio ·

2025/03/07

Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a side hustle, or elevate your current design career, their stories will spark ideas and motivation.💡

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01:21:48

174. Goodtype - Building a Career in Lettering,...

Martina Flor’s Open Studio ·

2025/03/04

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.Topics Covered:✅ Leaving agency jobs to pursue a creative career✅ The power of community in the lettering world✅ How art licensing became a key revenue stream✅ Overcoming imposter syndrome and self-doubt in design✅ Why typography and

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00:16:22

173. How I Kicked-off my Lettering Career with Two...

Martina Flor’s Open Studio ·

2025/02/28

💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same.🔥 In This Episode, You’ll Learn:✅ The #1 daily habit that helped me build momentum in my creative work✅ Why finishing what you start is the key to unlocking new opportunities✅ How these two small mindset shifts can set you on the path to a full-time creative career✅ A simple

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00:15:25

172. 7 Game-Changing Lessons I Wish I Knew Before...

Martina Flor’s Open Studio ·

2025/02/25

Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, and direction, this is for you!📥 Grab your FREE guide: "Lettering Success Secrets" → martinaflor.com/guideThis guide dives deeper into the most common questions about lettering and building a creative career. Don't miss it!🎧

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01:17:37

171. Podcast with Jimbo Bernaus - How to Turn Your...

Martina Flor’s Open Studio ·

2025/02/22

How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business.If you’ve ever wondered how to monetize your lettering skills, build confidence as a freelancer, and create multiple income streams, this episode is for you!🔗 Follow Jimbo Bernaus:

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00:15:21

170. How to Build a Lettering Portfolio That Gets You...

Martina Flor’s Open Studio ·

2025/02/18

In This Episode, You’ll Learn:✔️ Why starting early is key (even before client work!)✔️ How to create self-initiated projects that showcase your skills✔️ The three essential elements every strong portfolio must have✔️ How to curate your best work to attract the right clients✔️ The importance of a strong bio and professional profile picture✔️ How to make your contact information impossible to miss✔️ A powerful free tool to generate project prompts for your portfolio💡 BONUS: Struggling with what to

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00:14:34

169. The Pricing Mistake That Cost Me Thousands (And...

Martina Flor’s Open Studio ·

2025/02/14

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.💡 In this episode, you’ll learn:✔️ The two main pricing models: hourly vs. value-based pricing✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands✔️ How to set your rates with confidence and stop undercharging✔️ Industry

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00:18:49

168. How to Make Money with Your Lettering (Without...

Martina Flor’s Open Studio ·

2025/02/11

Welcome to a new episode of Martina Flor's Open Studio.Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from licensing and selling prints to teaching and brand collaborations.Want to dive deeper into building a thriving lettering career? Download Lettering

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