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PODCAST

Martina Flor’s Open Studio

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special

business

All Episodes

00:10:58

Your Portfolio is Too Complicated — How to Simplify...

Martina Flor’s Open Studio ·

2025/11/19

👉 Registrations for BIG AMPERSAND are open!Sign up here: https://www.bigampersand.com/Registrations close on Friday November 21st.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio📬 Join my newsletter ➤ https://www.martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉

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00:10:45

Scared to Post Your Work

Martina Flor’s Open Studio ·

2025/11/05

Do you ever feel scared to share your work online? You’re not alone. In this video, we’ll talk about the fear of putting your creations out into the world — where it comes from, why it holds us back, and how to overcome it so you can grow as a lettering artist and designer. 🌱If you want to keep building confidence in your creative journey, visit martinaflor.com/fixIt’s packed with tools and insights to help you move forward and keep creating boldly.✨ Connect with me on social media🎨 Instagram ➤ /

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00:13:30

How to Land Your First Speaking Gig (and Why It Grows...

Martina Flor’s Open Studio ·

2025/10/22

🎁 Get my free Speaker Pitch Email Template in the comments below.🎟️ Join my U.S. Tour → New York & Los Angeles meetups — links below.When I gave my very first talk at Creative Mornings Berlin, I had no idea it would change my life. I was new to the city, didn’t know anyone, and just sent a hopeful little postcard — and that moment opened doors I didn’t even know existed. In this episode, I’m sharing how you can land your first speaking gig, even if you’re just starting out, and why stepping on

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01:19:25

204. Mike Lowery: Portfolio Tips, Sketchbooks, Making...

Martina Flor’s Open Studio ·

2025/10/15

Join us in this episode with Mike Lowery, a New York Times bestselling illustrator known for his vibrant storytelling and unique approach to art.In this episode, Mike shares his journey from a young artist to a celebrated illustrator, discussing the pivotal role of sketchbooks in his creative process. We talked about his passion for storytelling, the challenges of bookmaking, and the importance of creating art that resonates with audiences.Mike also opens up about his teaching experiences and how he

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00:08:22

203. Stop Underselling Your Lettering Work!

Martina Flor’s Open Studio ·

2025/09/24

👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work.In this video, I’ll show you the mindset, strategies, and tools you need to stop underselling yourself and start charging based on the true value you create. From shifting away from hourly rates to mastering value-based pricing, I’ll

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01:11:03

202. Tuesday Bassen: Moving Continents, Feminism,...

Martina Flor’s Open Studio ·

2025/09/17

In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision. We delve into her transition from illustration to ethical fashion, discussing the challenges and triumphs of building her brand, Tuesday of California.Tuesday's passion for chainstitch embroidery led to unexpected

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00:08:15

201. Should You Quit Your Job for Lettering?

Martina Flor’s Open Studio ·

2025/09/10

Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guideHave you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?In this video, I share my real story of leaving a 9–5 graphic design job to build a career in lettering — the struggles, the breakthroughs, and the lessons I wish someone had told me before I made the leap.✨ What you’ll learn in this episode:• The 3 signs you’re actually ready to quit your job•

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00:11:19

200. How to Get Your First Lettering Client WITHOUT...

Martina Flor’s Open Studio ·

2025/08/27

📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience?In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, and even what to charge for your very first paid work.💡 Remember: Every successful lettering artist started with ONE first client. This video will show

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01:29:31

199. Hayley Francis (aka Type Affiliated):...

Martina Flor’s Open Studio ·

2025/08/20

🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guideHayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayley opened up about her personal challenges, including her battle with Hodgkin's Lymphoma, and how these experiences have shaped her outlook on

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00:05:00

198. 3 Lettering Mistakes You’re Probably Making (and...

Martina Flor’s Open Studio ·

2025/08/13

If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional.Fix these, and your lettering will instantly improve — no extra tools or years of practice needed.📥 FREE GUIDE → Lettering Success SecretsGet my free guide packed with tips, tricks, and answers to the most common lettering questions:👉

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00:06:10

197. How to Build a Lettering Portfolio That Attracts...

Martina Flor’s Open Studio ·

2025/08/06

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guideYour portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover curation, presentation, storytelling, and how to make your portfolio a true client magnet.Grab my free

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00:04:23

5 Signs You’re Ready to Go Pro with Your Lettering –...

Martina Flor’s Open Studio ·

2025/07/23

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist.Whether you’re obsessing over type, building a body of work, or getting those “Can I hire you?” messages—this might just be your sign.👉 Plus, I’ll share practical next steps you can take right now to start behaving

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01:16:19

195. Lauren Hom: Passion Projects, Personal Branding...

Martina Flor’s Open Studio ·

2025/07/16

Lauren Hom, a renowned lettering artist, designer, and muralist joined us for our latest Open Studio episode.Lauren shared her journey from lettering to culinary arts and explained how passion projects can shape a creative career. Lauren blends her interests into her work, the importance of personal branding, and practical tips for aspiring muralists. Whether you're an artist or simply curious about the creative process, this conversation is packed with valuable advice and inspiration.👉🏼 See

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00:05:06

194. Lettering vs Calligraphy vs Type Design – What’s...

Martina Flor’s Open Studio ·

2025/07/09

📥 Grab my free guide Lettering Success Secrets: https://martinaflor.com/guidePeople often confuse lettering, calligraphy, and type design—and honestly, I get why. I used to use the terms interchangeably too. In this video, I break down the real differences between the three, why it matters, and how to figure out which one fits your creative style best.I’ll also share a bit about how these disciplines overlap—and why you don’t have to choose just one.Let me know in the comments which one you’re most

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00:06:47

193. How to Start a Career in Lettering Design -...

Martina Flor’s Open Studio ·

2025/07/02

🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good news: you don’t need clients to get started.In this video, I share the exact steps to kickstart your lettering design career — even if you're starting from zero. Whether you're a graphic designer,

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00:06:04

192. 5 Portfolio Mistakes That Are Costing You...

Martina Flor’s Open Studio ·

2025/06/24

🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Costing You ClientsIn this episode of Open Studio, I (Martina Flor) break down 5 common portfolio mistakes that might be stopping potential clients from reaching out—and more importantly, how to fix them.As a lettering artist,

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00:15:07

191. 3 Things I’d Do Differently If I Started My...

Martina Flor’s Open Studio ·

2025/06/03

🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career TodayIn this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again.Whether you're just getting started or looking to grow your creative practice, these lessons will help you avoid common mistakes and build a more sustainable, joyful, and profitable path.✨ In this episode, I

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00:57:32

190. How Becca Built a Calligraphy Empire: YouTube...

Martina Flor’s Open Studio ·

2025/05/27

🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together!👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT✨ Welcome back to Open Studio with Martina Flor!In today’s episode, I sit down with the incredible Becca Courtice—modern calligrapher, educator, and founder of Workshop Week—to dive deep into the power of community and how it can transform your creative journey.If you’ve ever felt isolated as a solo

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00:22:36

189. Is Social Media Still Worth It for Artists? -...

Martina Flor’s Open Studio ·

2025/05/20

In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort?📉 Tired of pouring hours into content that doesn’t perform?🎯 Unsure how to grow an audience or reach clients online?💡 Feeling like the algorithm is working against you?Martina shares her unfiltered thoughts and practical strategies for artists, illustrators, and designers to build a healthy and effective relationship with social

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00:16:08

188. Why You’re Not Getting Noticed (and How to Fix...

Martina Flor’s Open Studio ·

2025/05/13

🎙 Welcome to another episode of Open Studio with Martina Flor!Ever feel like your work is being ignored, no matter how much effort you put in?In today’s episode, Why You’re Not Getting Noticed (and How to Fix It), I uncover the real reasons why many talented creatives are struggling to get seen—and the exact steps you can take to change that. Whether you're a lettering artist, illustrator, or creative entrepreneur, this episode will help you build visibility without selling out or burning

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