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PODCAST

Discovering Forestry

Discovering Forestry

The industry’s only podcast focused on all things tree and landscape. Joe Aiken & Korey Lofy combine over 60 years of industry knowledge and experience and will discuss some of the trends, concerns, and opportunities in the fields of forestry and arboriculture.

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All Episodes

00:28:26

Episode 209 - Updates with Marketing and AI in the...

Discovering Forestry ·

2025/07/07

Korey and Joe sit down with Wesley Smith, CEO of Tree Service Digital, to discuss how digital marketing has changed since his last appearance on the show in 2022. Wesley breaks down how AI is impacting marketing and shares how tree service companies can use technology to improve the marketing of their business. Wesley also discusses his new book The Accelerated Growth Roadmap for Tree Companies. For more on Wesley and Tree Service Digital, you can visit their website Treeservicedigital.com If you

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00:29:29

Episode 208 - Guiding the Next Generation of Urban...

Discovering Forestry ·

2025/06/23

Korey and Joe sit down with Paul Blome, an Urban Forest Management Instructor at the Muskegon Community College through Michigan State University’s IAT Urban Forest Management certificate program. Paul and the guys discuss his 30 year career in urban forestry and tree industry, as well as his work to develop the future workforce of urban foresters. Paul also expresses the need for the tree care industry to better promote themselves as a potential future career to young people. For more info on the

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00:28:24

Episode 207 - How to Price Your Job with Sam Sadoff, CPA

Discovering Forestry ·

2025/06/09

Korey and Joe sit down with Sam Sadoff, a CPA and owner of Sadoff LLC. The guys and Sam discuss his career, his journey into the forestry industry, and his Tree Service Profit System, a course and coaching program built to help tree pros stop guessing, know their numbers, and finally make real money. To check out Sam’s pricing calculator you can click here: https://sadoffacademy.com/forestry/ For more on Sadoff LLC you can visit their website www.SadoffLLC.com If you enjoyed the podcast please rate,

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00:30:52

Episode 206 - Fascinating Fungi and Other Pathogens...

Discovering Forestry ·

2025/05/26

Korey and Joe sit down with Chelsi Abbot, Scientific Advisor/Education Specialist at the Davey Institute. Chelsi discusses her career as a plant pathologist and how she works to help educate people on plant pathology. Chelsi and the guys also discuss some of the new technology entering the plant pathology industry and what its impact could be down the line. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to

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00:29:01

Episode 205 - Streamlining Your Business with Jeff...

Discovering Forestry ·

2025/05/12

Korey and Joe sit down with Jeff Wraley, CEO and Founder of Groundwork, for a discussion on how Groundwork is using technology to help companies streamline their business processes and improve customer service. For more on Groundwork you can visit their website www.hellogroundwork.comIf you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠.Be sure to follow us on all

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00:27:22

Episode 204 - A Passion for Arborist Education with...

Discovering Forestry ·

2025/04/28

Korey and Joe sit down with Steven Eyster, owner of the Arborist Institute, to discuss his work with the Arborist Institute as well as his career as an Urban Planner II for the city of Tampa. The guys and Steven discuss how he is using his passion project, the Arborist Institute, to help other arborists and himself continue their arborist education. Steven also shares some of the scholarships the Arborist Institute has been able to provide those looking to continue their arborist education. For more

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00:26:15

Episode 203 - Invasive Plants and Knowing Your Local...

Discovering Forestry ·

2025/04/14

Korey and Joe sit down with Jamie Daughterty Hagyari, Florida-Friendly Landscaping & Urban Forestry Agent for UF/IFAS Extension Sumter County. Jamie discusses her illustrious career in the forestry industry, her work with invasive plants, how she’s working to educate people about their local environments, and more. See below for links to Jamie’s work.Blog: https://blogs.ifas.ufl.edu/global/author/jamielyncdaugherty/Newsletter Signup:

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00:28:02

Episode 202 - Working to Limit Tree Waste in the...

Discovering Forestry ·

2025/03/31

Korey and Joe sit down with Dennise Vidosh of Re-Tree to discuss her tree preservation work. Dennise shares how Re-Tree is helping to limit tree waste in the forestry industry for both residential and commercial properties. For more on Re-Tree you can visit their website https://www.re-tree.org/ If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠.Be sure to follow

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00:36:50

Episode 201 - Building Credibility as a Green...

Discovering Forestry ·

2025/03/17

Korey sits down with returning guest, John Snow, owner of Treecheckup.com. John and Korey discuss how you can understand and determine your value in the industry, as well as how you can build credibility as a green industry professional. For more on Tree Check Up you can visit their website at https://treecheckup.com/ and to connect with John you can visit https://stan.store/JohnSnowIf you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics

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00:33:48

Episode 200 - Educating the Industry with Bear...

Discovering Forestry ·

2025/03/03

Joe and Korey sit down with Bear LaVangie and Melissa LaVangie Ingersoll, co-founders of the Women’s Tree Climbing Workshop. Bear and Melissa discuss how they're helping to educate those in Arboriculture, how WCTW started, their love for trees, how they got into the industry, and more! For more on WCTW, you can visit their website: https://www.womenstreeclimbingworkshop.com !If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you

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00:25:18

Episode 199 - Tales of the Tree Industry with Chris...

Discovering Forestry ·

2025/02/24

Joe and Korey sit down with Chris Rippey, owner of Missouri Arborist Company, for the second and final part of this two part episode. In the second part Chris, a BCMA and RCA, shares some of his wildest stories from his career in the tree industry. If you would like to know more about Chris’ company you can visit www.MissouriArborist.com for more information. Additionally if you or someone you know needs help with drugs or addition you can visit the following resources:

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00:23:18

Episode 198 - Tales of the Tree Industry with Chris...

Discovering Forestry ·

2025/02/17

Joe and Korey sit down with Chris Rippey, owner of Missouri Arborist Company, for part one of a two part episode. Chris, a BCMA and RCA, shares some of his wildest stories from his career in the tree industry. Chris and the guys also take an in depth look at the tree care industry and where to find the monetary value as someone working in the industry. If you would like to know more about Chris’ company you can visit www.MissouriArborist.com for more information. Additionally if you or someone you

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00:29:02

Episode 197 - The Impact of a Good Website on Your...

Discovering Forestry ·

2025/02/10

Korey sits down with Graeme Knight, owner of Tree Care SEO Service and author ofThe Digital Marketing For Tree Service Companies. Graeme shares how the right website and digital marketing can grow your business. He shares the power of SEO and emphasizes the need to prioritize your website and needing to make it easily accessible to your potential customers. For more on Tree Care SEO Service you can visit the company’s website:https://treecareseoservices.com/ If you enjoyed the podcast please rate,

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00:30:13

Episode 196 - Using Technology to Improve Your...

Discovering Forestry ·

2025/02/03

Joe and Korey sit down with Steve Samuels, Senior Account Executive for SingleOps, to discuss how improved software can help your business run better. Steve and the guys discuss the need for thinking big picture and treating every client as your most important. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follow us on all your favorite social

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00:32:07

Episode 195 - Insurance as Part of Your Risk...

Discovering Forestry ·

2025/01/27

Joe and Korey sit down with Eric Petersen, President of ArboRisk. The guys and Eric discuss the importance of having the right insurance as a tree care company to protect your business and employees.You can learn more about ArboRisk by visiting their website www.arboriskinsurance.com If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follow us on all

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00:35:26

Episode 194 - A Modern Approach to Soil Management...

Discovering Forestry ·

2025/01/20

Joe and Korey sit down with Zak Shier, arborist and PHC manager for Joseph Tree of Dublin Ohio. Zak discusses his 12 years in the industry, his journey with Joseph Tree, soil management, and more! For more on Joseph Tree you can visit https://josephtreeservice.com/.If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follow us on all your favorite

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00:32:36

Episode 193 - Soil Care to Improve Tree Health with...

Discovering Forestry ·

2025/01/13

Joe and Korey sit down with Kevin Brewer, Northeast Regional Technical Manager at Arborjet Inc., to discuss the impact of soil care on a tree’s health and more. Kevin also plays the role of host interviewing the guys on the success of the podcast and their thoughts on the current state of the plant health care industry. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to

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00:30:07

Episode 192 - A Love for Trees with Author Marc Goldberg

Discovering Forestry ·

2025/01/06

Joe and Korey sit down with Marc Goldberg to discuss his new book An Arborist Point of View From Under The Canopy. The guys review Marc’s book and discuss his passion and interest in trees. You can purchase Marc’s book on Amazon by following the link: https://a.co/d/1Ig9T3G !If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follow us on all your

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00:36:00

Episode 191 - Philosophy, Psychology, and Accounting...

Discovering Forestry ·

2024/12/30

Joe and Korey sit down with Edward Morrow aka “Edward the Arborist,” to discuss his career journey from starting out as an accountant and transitioning to an arborist and author. Edward shares his passions for trees and more! To learn more about Edward or purchase any of his books you can visit edwardthearborist.com ! If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to

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00:23:22

Episode 190 - A Joe and Korey Holiday Special

Discovering Forestry ·

2024/12/23

Joe and Korey sit down to discuss some of their favorite holiday traditions and the fascinating history behind them. From Christmas Tree lots to decorating trees and more! Wishing all our listeners Happy Holidays and a safe New Year! If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follow us on all your favorite social media platforms! Twitter/X:

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