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PODCAST

Discovering Forestry

Discovering Forestry

The industry’s only podcast focused on all things tree and landscape. Joe Aiken & Korey Lofy combine over 60 years of industry knowledge and experience and will discuss some of the trends, concerns, and opportunities in the fields of forestry and arboriculture.

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All Episodes

00:28:58

Episode 218 - Understanding Trees with Henry Kuppen,...

Discovering Forestry ·

2025/11/10

Korey and Joe sit down with Henry Kuppen, a Tree Ambassador and Consultant in the Netherlands, for a conversation on how to responsibly and smartly plant trees. Henry and the guys emphasize the need to value quality over quantity when it comes to planting trees. Henry and the guys also talk about the importance of having plans in place on how to take care of the trees after they have been planted. For more on Henry you check out his website https://www.henrykuppen.nl/en !If you enjoyed the podcast

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00:30:23

Episode 217 - Traditional Forestry Management with...

Discovering Forestry ·

2025/10/27

Korey and Joe sit down with Bill Cook, Editor, Michigan Forests and a retired MSU Extension forester/biologist, to discuss his 40+ years in the forestry industry. Bill shares how his experience as both a forester and wildlife biologist impacted his view of forestry management and have allowed him to view the “bigger picture.” See below for links to Bill’s work.BeLEAF It or Not! videos for classrooms: https://www.youtube.com/c/beleafitornot Michigan Forests Forever Teachers Guide:

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00:33:17

Episode 216 - Preserving Trees and Money with Mark...

Discovering Forestry ·

2025/10/13

Korey and Joe sit down with Mark Mann, the Founder of Tree Mann Solutions, LLC. Mark and the guys discuss their shared passion for preserving trees. Mark shares his journey through the tree industry, starting in landscape, working for Davey Tree, and eventually starting Tree Mann Solutions and further shares the consulting work they are doing to help preserve trees. For more on Tree Man Solutions you can visit their website; https://treemannsolutions.com/If you enjoyed the podcast please rate,

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00:28:34

Episode 215 - Reducing Wildfire Risk with Jessica...

Discovering Forestry ·

2025/09/29

Korey and Joe sit down with Jessica Rahn, Executive Director of Grand County Wildfire Council to discuss her role with the council and her work with the Firewise USA program. Jessica shares the story of her and her family losing their home in the East Troublesome Fire in 2020. She also shares tips for how homeowners can reduce their fire risk. For more on Grand County Wildfire Council you can visit their website www.BeWildfireReady.org.If you enjoyed the podcast please rate, review, subscribe and

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00:29:18

Episode 214 - Suburban Forestry with the “Tree Dr.,”...

Discovering Forestry ·

2025/09/15

Korey and Joe sit down with the “Tree Dr.” Michael “Ox” Oxman, for a discussion on suburban forestry. Michael shares experiences from his 50+ years in the tree industry! Michael and the guys talk about climbing, working with homeowners, tree health, and more! For more on Michael and his work you can visit his website www.treedr.com and checkout his YouTube channel https://www.youtube.com/@MichaelOxman. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your

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00:29:36

Episode 213 - Pickup Trucks and Trees with Fred Haefele

Discovering Forestry ·

2025/09/01

Korey and Joe sit down with Fred Haefele, arborist and author, to discuss his 40 plus year career in the forestry industry. Fred and the guys also discuss his newest book, The Essential Book of Pickup Trucks. You can order Fred’s new book here: https://shorturl.at/fosPN. For more on Fred, you can visit his website fredhaefele.org.If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to

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00:24:30

Episode 212 - Trail Stewardship with Erica Bean

Discovering Forestry ·

2025/08/18

Korey and Joe sit down with Erica Bean, Stewardship Program Manager at Headwaters Trails Alliance, for a discussion on trail stewardship, forestry recreation, and more. Erica discusses her career and shares how she works daily with her team to help maintain trails in Grand County, Colorado and help to educate those who use the trails. Erica and her team educate recreationists by sharing leave no trace principles, trail regulations, and helping them be prepared for any obstacles they could face on

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00:32:30

Episode 211 - The Reutilization of Urban Wood with...

Discovering Forestry ·

2025/08/04

Korey and Joe sit down with David Merriman, President of ArborScape Inc, and Thaddeus Driscoll, Urban Wood Program Facilitator at Colorado State Forest Service, for a conversation on urban wood. David discusses the work of his company ArborScape Services as well as their subsidiary ArborScape Wood Products, which uses recycled wood to make their products. Thaddeus shares how he is helping cities to learn which wood can and cannot be reused, along with work he and David are doing together to educate

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00:23:14

Episode 210 - A Summer Update with Joe and Korey

Discovering Forestry ·

2025/07/21

Korey and Joe sit down for a summer check in where they discuss the impact that the dryer summers are having on trees. The guys also discuss leaf scorch, pruning and why you should wait to prune if you can. Lastly Korey and Joe reflect on the progress of the forestry industry, where the industry still has room to grow, and the different lenses in which people view arboriculture in. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics

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00:28:26

Episode 209 - Updates with Marketing and AI in the...

Discovering Forestry ·

2025/07/07

Korey and Joe sit down with Wesley Smith, CEO of Tree Service Digital, to discuss how digital marketing has changed since his last appearance on the show in 2022. Wesley breaks down how AI is impacting marketing and shares how tree service companies can use technology to improve the marketing of their business. Wesley also discusses his new book The Accelerated Growth Roadmap for Tree Companies. For more on Wesley and Tree Service Digital, you can visit their website Treeservicedigital.com If you

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00:29:29

Episode 208 - Guiding the Next Generation of Urban...

Discovering Forestry ·

2025/06/23

Korey and Joe sit down with Paul Blome, an Urban Forest Management Instructor at the Muskegon Community College through Michigan State University’s IAT Urban Forest Management certificate program. Paul and the guys discuss his 30 year career in urban forestry and tree industry, as well as his work to develop the future workforce of urban foresters. Paul also expresses the need for the tree care industry to better promote themselves as a potential future career to young people. For more info on the

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00:28:24

Episode 207 - How to Price Your Job with Sam Sadoff, CPA

Discovering Forestry ·

2025/06/09

Korey and Joe sit down with Sam Sadoff, a CPA and owner of Sadoff LLC. The guys and Sam discuss his career, his journey into the forestry industry, and his Tree Service Profit System, a course and coaching program built to help tree pros stop guessing, know their numbers, and finally make real money. To check out Sam’s pricing calculator you can click here: https://sadoffacademy.com/forestry/ For more on Sadoff LLC you can visit their website www.SadoffLLC.com If you enjoyed the podcast please rate,

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00:30:52

Episode 206 - Fascinating Fungi and Other Pathogens...

Discovering Forestry ·

2025/05/26

Korey and Joe sit down with Chelsi Abbot, Scientific Advisor/Education Specialist at the Davey Institute. Chelsi discusses her career as a plant pathologist and how she works to help educate people on plant pathology. Chelsi and the guys also discuss some of the new technology entering the plant pathology industry and what its impact could be down the line. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to

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00:29:01

Episode 205 - Streamlining Your Business with Jeff...

Discovering Forestry ·

2025/05/12

Korey and Joe sit down with Jeff Wraley, CEO and Founder of Groundwork, for a discussion on how Groundwork is using technology to help companies streamline their business processes and improve customer service. For more on Groundwork you can visit their website www.hellogroundwork.comIf you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠.Be sure to follow us on all

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00:27:22

Episode 204 - A Passion for Arborist Education with...

Discovering Forestry ·

2025/04/28

Korey and Joe sit down with Steven Eyster, owner of the Arborist Institute, to discuss his work with the Arborist Institute as well as his career as an Urban Planner II for the city of Tampa. The guys and Steven discuss how he is using his passion project, the Arborist Institute, to help other arborists and himself continue their arborist education. Steven also shares some of the scholarships the Arborist Institute has been able to provide those looking to continue their arborist education. For more

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00:26:15

Episode 203 - Invasive Plants and Knowing Your Local...

Discovering Forestry ·

2025/04/14

Korey and Joe sit down with Jamie Daughterty Hagyari, Florida-Friendly Landscaping & Urban Forestry Agent for UF/IFAS Extension Sumter County. Jamie discusses her illustrious career in the forestry industry, her work with invasive plants, how she’s working to educate people about their local environments, and more. See below for links to Jamie’s work.Blog: https://blogs.ifas.ufl.edu/global/author/jamielyncdaugherty/Newsletter Signup:

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00:28:02

Episode 202 - Working to Limit Tree Waste in the...

Discovering Forestry ·

2025/03/31

Korey and Joe sit down with Dennise Vidosh of Re-Tree to discuss her tree preservation work. Dennise shares how Re-Tree is helping to limit tree waste in the forestry industry for both residential and commercial properties. For more on Re-Tree you can visit their website https://www.re-tree.org/ If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠.Be sure to follow

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00:36:50

Episode 201 - Building Credibility as a Green...

Discovering Forestry ·

2025/03/17

Korey sits down with returning guest, John Snow, owner of Treecheckup.com. John and Korey discuss how you can understand and determine your value in the industry, as well as how you can build credibility as a green industry professional. For more on Tree Check Up you can visit their website at https://treecheckup.com/ and to connect with John you can visit https://stan.store/JohnSnowIf you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics

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00:33:48

Episode 200 - Educating the Industry with Bear...

Discovering Forestry ·

2025/03/03

Joe and Korey sit down with Bear LaVangie and Melissa LaVangie Ingersoll, co-founders of the Women’s Tree Climbing Workshop. Bear and Melissa discuss how they're helping to educate those in Arboriculture, how WCTW started, their love for trees, how they got into the industry, and more! For more on WCTW, you can visit their website: https://www.womenstreeclimbingworkshop.com !If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you

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00:25:18

Episode 199 - Tales of the Tree Industry with Chris...

Discovering Forestry ·

2025/02/24

Joe and Korey sit down with Chris Rippey, owner of Missouri Arborist Company, for the second and final part of this two part episode. In the second part Chris, a BCMA and RCA, shares some of his wildest stories from his career in the tree industry. If you would like to know more about Chris’ company you can visit www.MissouriArborist.com for more information. Additionally if you or someone you know needs help with drugs or addition you can visit the following resources:

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223 results

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