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PODCAST

eComFuel

Andrew Youderian | e-Commerce Entrepreneur

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry"s top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your "make money online" attempt into a profitable, growing online store. Get show notes, in-depth eCommerce

business management

All Episodes

53:47

From Near Death Experience to One of the Coolest...

eComFuel ·

2025/05/09

Have you ever wondered what happens when you completely walk away from a successful business, and build something even more meaningful? This week, I’m joined by Ben Katzaman, founder of Sculpted Peaks, who shares how a near-death experience led him to rethink his life, sell his first company, and start fresh with a business built around passion, craft, and awe-inspiring moments. Listen in as Ben shares how he went from burnout to sabbatical to founding a unique business that crafts hand-carved stone

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41:11

Can Tariffs Lead to Higher Margins for U.S. Sellers?

eComFuel ·

2025/05/02

Could the current wave of tariffs actually help U.S. eCommerce sellers? In this episode, I’m joined by longtime ECF member Aaron Rubin, founder of ShipHero, to explore a counterintuitive take on how recent tariff changes might level the playing field for American brands. Aaron shares his insights on de minimis reform, market dynamics, and why he believes stronger margins could be on the horizon for domestic sellers. Listen in as we break down how fraud, loopholes, and uneven enforcement have hurt

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59:30

De Minimis Reform, 2nd Order Tariff Implications &...

eComFuel ·

2025/04/25

Are you feeling the weight of rising tariffs and wondering how to adapt your business? In this "State of Play" episode, I’m joined by my good friend Steve Chou to unpack the latest challenges shaking up the eCommerce world, from geopolitical tensions to the rapid pace of AI and automation. We dive into how these shifts are reshaping manufacturing and margins, as well as what the future might hold for sellers like us. Listen in as we explore how tariffs are driving supply chain shifts, the potential

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01:11:28

The Unfiltered Truth About Marketing Agencies: Why...

eComFuel ·

2025/04/18

Do you ever feel like hiring a marketing agency is more hassle than help? You’re not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these relationships. Listen in as we discuss Kevin’s wild background (you won’t believe the stories behind

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43:42

Cringe-Worthy Leadership Mistakes & What We Learned

eComFuel ·

2025/04/11

Ever made a leadership call that totally backfired - or waited too long to make a tough team decision? In this episode, I’m joined by my good friend and repeat guest Bill D’Alessandro to swap stories and lessons from our biggest leadership failures. We get honest about the missteps we’ve made building teams, managing people, and growing businesses over the years. Listen in as we dive into topics like ownership mindset, team dynamics, and the delicate balance of motivation through pay versus purpose

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47:50

Advanced AI Geek Out: Building Autonomous Agents, a...

eComFuel ·

2025/04/04

What if your marketing team never slept and could execute flawlessly 24/7? In this episode, I geek out with Jacob Posel (until recently, Director of AI at Common Thread Collective), who’s building AI agents that act like your own go-to-market team. If you’ve been curious about how to leverage AI to run parts of your business more efficiently, you’re going to love this one. Listen in as we talk through what an AI “agent” really is, how to train your team to use AI tools effectively, and how Jacob’s

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01:03:07

Two Guys Talk About Their Underwear (And How It’s...

eComFuel ·

2025/03/28

Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today’s fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success. Listen in as Mac reveals how he established a niche in the Merino wool market by prioritizing quality and long-term strategy over short-term wins. We explore the importance of

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01:02:05

Substack, Japanese Manufacturing, and Personal Brand...

eComFuel ·

2025/03/21

Are you feeling burnt out by social media but still trying to grow your brand? In this episode, I chat with Sonia Roselli, founder of Sonia Roselli Beauty, about navigating the ever-changing world of digital marketing, branding, and eCommerce. Sonia shares her journey building a successful beauty brand, the challenges of personal branding, and why she’s rebranding her business while stepping back from social media’s exhausting demands. Listen in as we dive into the power of platforms like Substack

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01:02:18

How a Non-Programmer Cut $150K in SaaS Fees by...

eComFuel ·

2025/03/14

Have you ever thought about building your own AI tool to boost your business? In this episode, I'm thrilled to share the incredible story of Zac Plansky, owner of AT3Tactical.com. Zac transformed his business by developing a custom AI tool for inventory management, saving substantial costs and enhancing operational efficiency—all without prior programming experience. Listen in as we dive into Zac's journey from identifying the need for better inventory management to the creation and implementation

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46:11

March State of Play - What to Do with a Declining...

eComFuel ·

2025/03/07

Are you ready to catch up on the state of play in the eCommerce world? This week, I’m bringing back our most popular co-host, Bill D’Alessandro, for this month’s deep dive into current trends and strategies. Join us as we unpack everything from the latest in AI advancements to the nuances of seasonal business dynamics. Listen in as we break down what every eCommerce entrepreneur should be aware of, including the strategic use of AI tools in business, the complexities of managing a diverse product

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40:36

Paid and Search Trends, Gemini Deep Research &...

eComFuel ·

2025/02/28

Are you curious about how Amazon is reshaping the landscape of digital advertising? In this episode, I sit down with Joe Shelerud, co-founder of AdAdvance.com, who shares his journey from scaling an eCommerce business to creating a technology-enabled advertising company. We dive deep into how Amazon is becoming a formidable competitor against giants like Meta and Google, leveraging its vast data to revolutionize off-platform advertising. Listen in as we discuss the strategic use of Amazon's

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34:37

The Investing “Rules” I Refuse to Follow (And How it...

eComFuel ·

2025/02/21

Should you be buying bonds or real estate? And what’s the real path to financial freedom? In this episode, I'm breaking down the investment strategies that have worked for me over the last five years, from stock selection to wealth-building habits. I’ll share why buying individual stocks can be a great move—if done correctly—and why I believe angel investing and bonds aren’t the best options for most people. Listen in as I dive into the importance of knowing your financial numbers, how to build a

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23:21

Training AI Copywriters That Don't Disappoint (Unlike...

eComFuel ·

2025/02/14

Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I’m discussing the exciting world of AI-powered copywriting and sharing my journey of creating two AI "personas" to help me generate compelling marketing materials. I'll guide you through the process of building a robust knowledge base that empowers AI to write in your voice, understand your audience, and achieve your marketing goals. Listen in to discover the

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45:25

February State of Play

eComFuel ·

2025/02/07

Are you navigating the current state of eCommerce and wondering how global events will impact your business? In this episode, I’m joined by one of my favorite people and seasoned entrepreneurs, Bill D'Alessandro. We dive into everything from offbeat life experiences—such as exotic ski trips—to the nitty-gritty of eCommerce dynamics in 2025. Listen in as we banter about the world of outsourcing eCommerce teams to Latin America, the nuances of international hiring, and the real deal about managing

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22:35

Gap Year Update

eComFuel ·

2025/01/31

Interested in what a gap year with family looks like? About six months ago, I shared that my family and I were dialing back to embrace a year of intentional living and travel, focusing on creating lasting memories. Now, I'm back to give you a mid-year update on our adventures and learnings from this life-changing experience. Listen in as I dive into the joys and challenges of our travels—from surfing in Hawaii to navigating the crowded streets of Tokyo. I'll share the profound impact this time has

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26:16

Podcast Changes, Less Painful Quarterly Reviews &...

eComFuel ·

2025/01/24

Are you ready for a fresh take on eCommerceFuel? We’re mixing things up with the podcast and rolling out some new changes that mark a significant shift, from a new soundtrack to a revamped content strategy that dives deeper into not just the how-tos of eCommerce, but also the whys and the broader implications for entrepreneurs. Listen in as I discuss my reasoning for these changes, as well as why I'm strategically scaling back on interviews to share more personal insights and adventures in business

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59:09

Reviving a Plateaued Business & USA Manufacturing

eComFuel ·

2025/01/17

How do you breathe new life into a stagnant business? Today we have Chris Rose, President of Gunner.com, here to share his approach to doing just that. Specializing in high-quality, American-made dog kennels, Chris reveals how to revitalize your business by understanding customer lifetime value and strategically prioritizing initiatives that maximize impact. Tune in to hear about the advantages of manufacturing in the USA, from enhancing quality control to improving supply chain efficiencies. Chris

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58:14

Raising & Selling Bison DTC in Montana

eComFuel ·

2025/01/10

What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices. Listen in as we discuss the intricacies of field harvesting, the economic dynamics of ranch management, and sustainable practices in bison

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01:03:16

Reclaiming Family Time from Your Ever-Ravenous Business

eComFuel ·

2025/01/03

Are you striving to achieve both a thriving business and a fulfilling family life? In this episode, I’m joined by Sam Huebner of Parker Baby Co., who has masterfully balanced growing an eight-figure business while maintaining meaningful family connections, and he’s sharing the strategic and personal insights that have enabled him to avoid being a prisoner to his business. Listen in as Sam shares his innovative approaches to hiring, the impact of adopting core family values, and the benefits of

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51:43

From Dishwasher to $25M Empire (Replay)

eComFuel ·

2024/12/27

How did a former dishwasher turn a humble start into a multi-million dollar eCommerce empire? Santiago Roa, founder of Culiau.com, joins the show to tell us how he did just that, opening up about his incredible journey from washing dishes to revolutionizing his industry with a game-changing engraving pen. Listen in as Santiago shares the challenges, milestones, and game-changing strategies that fueled such explosive growth. He talks about the importance of mentorship, how failures shaped his

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260 results

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