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PODCAST

eComFuel

Andrew Youderian | e-Commerce Entrepreneur

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry"s top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your "make money online" attempt into a profitable, growing online store. Get show notes, in-depth eCommerce

business management

All Episodes

57:15

Crafting Comp Plans, Building a Network of...

eComFuel ·

2025/11/14

What does it take to scale a 50-year-old family business built around vintage Ford Broncos? In this episode, I sit down with Walt Wimmer, CEO of TOMS OFFROAD, to talk about transforming a passion project into a thriving eCommerce brand serving classic car enthusiasts around the world. Listen in as Walt shares how he balances heritage and innovation - from managing thousands of SKUs and global manufacturing partners to designing a transparent compensation structure that keeps his 36-person team

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44:30

The Forgotten Ad Channel Quietly Delivering 4x-10x ROAS

eComFuel ·

2025/11/07

Is Pinterest the most overlooked ad platform in eCommerce right now? In this episode, I sit down with Kate Ahl, founder of SimplePinMedia.com, to talk about how Pinterest is quietly delivering strong returns for brands that understand how to use it—and why it's far more than a place for DIY boards and recipes. Listen in as Kate explains how Pinterest actually works as a search engine for inspiration, what brands often get wrong when running ads, and how to design campaigns that convert. She also

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23:35

Stealing eCom Marketing Playbooks for Short-Term Rentals

eComFuel ·

2025/10/31

From real estate tax strategies to custom guest books to leaky ice maker lines, this episode covers it all. Today I'm riding solo to share why—despite all the horror stories—I decided to launch my first Airbnb and how I'm approaching it like any other high-performing business owner. Listen in as I break down the full setup process, including sourcing a trustworthy co-host, AI-assisted marketing, home automation tools, and the long-term vision behind the property. You'll also hear why this project

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21:55

Prioritizing AI Investments + Sora 2

eComFuel ·

2025/10/24

Feeling behind on AI? You’re not alone. With new tools launching almost daily, it’s easy to get overwhelmed—or worse, stuck in inaction. But if you’re running a 7- or 8-figure brand, understanding how to integrate AI into your business is no longer optional. So in this solo episode, I’m diving deep into how to effectively leverage AI in your business. Listen in as I share why having a clear roadmap and getting personally involved in your AI journey is essential. You’ll also hear why automation

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27:23

Top Takeaways from ECF Live 2025

eComFuel ·

2025/10/17

From lessons on leadership and scaling strategies to an incredible talk about vulnerability as an entrepreneur, this year’s ECF Live had it all. In this episode, I’m joined by longtime co-host and community member Bill D’Alessandro to recap our 10th annual event—this time hosted in Bozeman, Montana. Listen in as we share standout talks, reflect on the energy and evolution of the ECF community, and laugh our way through some unexpected moments (including the hardest speaker slot in history). From

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26:28

Rules for Prioritizing Business and Life When You’re...

eComFuel ·

2025/10/10

Ever feel like life keeps throwing curveballs just when you think you’re caught up? In this solo episode, I reflect on the emotional aftermath of ECF Live in Bozeman and share how I’m wrestling with priorities in a world that never seems to slow down. Listen in as I explore how to triage time as a founder, walk through the five core responsibilities of a CEO, and open up about scheduling challenges, mental load, and the tension between aspiration and reality. From honest reflections on burnout to

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01:03:59

Made in America: Growing FilterBuy.com Into a $250...

eComFuel ·

2025/10/03

Ever wonder if you can truly compete with overseas manufacturing from right here in the U.S.? In this rerun episode, I sit down with David Heacock, CEO of Filterbuy.com. David shares how he grew a family business into a $250M powerhouse, all while keeping production entirely on U.S. soil. Listen in as David walks us through how he reverse-engineered a product line that could thrive domestically, why logistics are his real competitive advantage, and how he scaled from a rough startup phase to a

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50:49

Rethinking AI, Ad Spend & Growth Strategy as a Founder

eComFuel ·

2025/09/26

Ever wonder how founders are actually using AI in their businesses—and in their lives—without getting lost in the hype? In this episode, I’m joined by Adam Callinan, founder of Pentane, to talk about how he’s thinking differently about AI, growth, and performance in both business and life. Listen in as we dig into how AI is changing the SaaS founder experience, how to approach Q4 ad strategy rationally, and how to identify the invisible relationships in your marketing data. Plus, Adam shares what

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58:00

Favorite Business Books, Influencers Ruining the...

eComFuel ·

2025/09/19

What do Palm Springs hot tubs, a six-month influencer experiment, and a stack of business books have in common? In this month’s State of Play episode, I sit down with long-time friend and community member Bill D’Alessandro to unpack the latest in founder life, marketing trends, and entrepreneurial insights. Listen in as we reflect on the return of eComm Camp in 2026, share lessons from recent vacations with kids, and debate the state of influencer marketing. We also cover wealth management

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38:30

Building an AI Brain: Lessons from a Failed Attempt...

eComFuel ·

2025/09/12

In this milestone episode, we’re taking you behind the scenes of one of our internal projects: building a brand-new AI bot for the ECF community. Two years ago, we dipped our toes into the AI space with our first attempt… and let’s just say it didn’t quite pan out. But a lot has changed since then. Now that AI is not only more powerful but more accessible, we’ve decided to try again—with clearer goals, a sharper focus, and a commitment to enhancing the member experience rather than replacing the

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23:11

ECF Live 2025 Bozeman Teaser + Parenting Reality Check

eComFuel ·

2025/09/05

What do a minimalist fanny pack, the Chicago Cubs, and a powerful moment of self-awareness have in common? In this solo episode, I’m sharing a deeply personal reflection on the end of my gap year, a trip to Chicago with my dad, and what I’m looking forward to as I dive back into work and host the upcoming ECF Live in Bozeman, Montana. Listen in as I preview the ECF Live agenda and speaker lineup, share highlights from my 2,000-mile road trip, and kick off a new season of Forge What Matters with a

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30:23

The 30-minute Wholesale Crash Course that Will Free...

eComFuel ·

2025/08/29

What if the key to explosive growth wasn’t a killer ad strategy, but getting out of DTC entirely? In this episode, I’m joined by Jared Mehr, Sales Director at Pura Vida Bracelets, who helped scale the brand’s wholesale channel to over $35 million a year. Now, he's teaching other eCommerce brands how to win big in wholesale without sacrificing their margins or their sanity. Listen in as we talk about how Pura Vida went from zero wholesale revenue to landing major accounts like Nordstrom, what most

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40:47

Shopify’s Chief Revenue Officer on the Shop...

eComFuel ·

2025/08/22

What happens when one of the most powerful voices in eCommerce sits down for an unfiltered conversation? In this episode, I’m joined by Bobby Morrison, Chief Revenue Officer at Shopify. With decades of experience at the intersection of tech and commerce, he offers a rare inside look at how Shopify is evolving in a world where competition is fierce, margins are tight, and AI is changing everything. Listen in as we cover the rising pressures facing merchants - from macroeconomic shifts to fee hikes

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44:19

How Mastering Manufacturing Built a Business...

eComFuel ·

2025/08/15

What happens when two car lovers bet on themselves—and win? In this episode, I’m joined by Amy and Dan Snyder of SPE Motorsport, the husband-and-wife team turning heads in the Ford performance world. From building their first parts in a garage to developing carbon fiber manifolds and launching a new classic-meets-modern car sales brand, their journey is one of grit, innovation, and a whole lot of horsepower. Listen in as we talk about the early days of SPE, how Dan taught himself CAD from scratch,

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54:42

Focusing on Employee Happiness Almost Destroyed...

eComFuel ·

2025/08/08

What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I’m joined by Taylor Holiday, CEO of Common Thread Collective, who gets candid about one of the most pivotal seasons in his company’s history. Listen in as we talk about the difficult transition from an employee-focused to a customer-centric model, how Taylor updated CTC’s values and mission, and the surprising results of that cultural reset. Taylor also

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41:18

Reddit Marketing, Optimizing for LLMs & AI Content...

eComFuel ·

2025/08/01

Is Reddit the most overlooked - and potentially most powerful - marketing platform for eCommerce brands today? This week, I’m joined by my friend Danny Kirk, founder of ReddiReach, to explore the high-risk, high-reward nature of Reddit marketing, why it's different from any other platform, and how generative AI is reshaping how people find and trust brands. Listen in as we talk about how to market on Reddit without getting roasted, how LLMs are changing search and discovery (and what you can do

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32:03

Social Fallout From Success, Embracing AI Avatars (Or...

eComFuel ·

2025/07/25

After selling the business he built over 12 years, what’s next for Bill D’Alessandro? In this episode, Andrew reconnects with Bill, longtime friend, returning guest, and co-host of Acquisitions Anonymous, to talk about life post-exit, the unexpected challenges of newfound freedom, and how he’s thinking about AI, identity, and investing in today’s wild market. They also chat about the blurred lines between personal and entrepreneurial success, dealing with changing relationships after wealth, and

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42:59

Reflecting on the Gap Year with My Wife

eComFuel ·

2025/07/18

What happens when you press pause on business as usual and take a family gap year instead? In this special episode, I’m joined by my wife, Annie, who shares the mic with me for the first time as we reflect on the past 10 months of travel, family time, and life outside the usual grind. From the decision to leave home to what we’ve learned along the way, this conversation is a peek behind the curtain into the most transformational year of our lives. Listen in as we talk about the highs and lows of

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20:18

Why You Need to Double Down on Marketing Partnerships

eComFuel ·

2025/07/11

What’s the most effective way to grow your brand when traditional marketing gets harder and harder? This week, I’m sharing one of the most overlooked but highest-ROI strategies in eCommerce: partnerships. Whether you’re launching a product, building a community, or just trying to break through the noise, this episode will help you think differently about how to get attention. Listen in as I share why partnerships are more important than ever, how to identify the best opportunities, and mistakes to

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59:54

Raising & Selling Bison DTC in Montana (Rerun)

eComFuel ·

2025/07/04

What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this rerun episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices. Listen in as we discuss the intricacies of field harvesting, the economic dynamics of ranch management, and sustainable practices in

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267 results

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