x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

28:36

#703: How AI and Deep Learning is affecting...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/11

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want?Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we’re going to talk about how Deep Learning and AI are

en

24:29

#699: Being real about synthetic personas with Narek...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/04

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology?Joining me today is Narek Vardanyan, CEO of Prelaunch.com, a platform focused on helping businesses validate their ideas before launching. Prelaunch.com recently introduced Customer Persona, an

en

23:30

#698: Staying customer-centric in the race to adopt...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/02

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust. Today we’re talking about staying customer-first in the race to adopt

en

24:10

#697: Building the total experience for customers...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/30

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake?We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of

en

24:05

#693: Optimizing the post-click customer experience...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/20

What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet?In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold. Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or a new influencer strategy—it lies in mastering the messy, invisible

en

31:23

#691: Gaining agility and results with composable...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/16

Is your CMS holding your creativity—and marketing growth—hostage?When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel. Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers’

en

26:47

#690: Focusing on long-term customer value using next...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/13

What if your most loyal customers are the ones you helped spend less?Agility in marketing isn't just about moving faster — it's about aligning brand intentions with customer outcomes in real-time, even when that means giving up short-term gains to earn long-term trust. Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how Telenet is transforming customer loyalty in a saturated market — not with discounts or gimmicks, but with ethical, AI-driven

en

30:06

#686: Autonomous innovation using predictable AI...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/06

What if your agentic AI could innovate autonomously—and still follow your business rules?Agility in the age of AI doesn't just mean speed. It means predictability, accountability, and the ability to innovate autonomously without businesses losing control of what is important, and what their customers value. Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how enterprises are starting to move beyond prompt-based, freewheeling AI models and toward

en

2:15

Introducing Travis Makes Money

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/06/04

I would like to recommend the Travis Makes Money podcast. Unlike many finance shows which focus on budgeting and saving techniques, Travis shows you how you can increase your income to achieve your dream lifestyle. We are huge fans of Travis and his show, and we hope you will enjoy it too.

en

23:28

#683: Navigating the effect of AI on marketing jobs...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/30

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride.Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue KeithSue Keith is

en

25:26

#682: Consequential AI and customer loyalty with Raj...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/28

If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice?Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy. Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when

en

2:15

Introducing Travis Makes Money

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/28

I would like to recommend the Travis Makes Money podcast. Unlike many finance shows which focus on budgeting and saving techniques, Travis shows you how you can increase your income to achieve your dream lifestyle. We are huge fans of Travis and his show, and we hope you will enjoy it too.

en

25:54

#681: Building a cohesive brand while personalizing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/26

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization?Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education

en

23:23

#679: Growing a brand by focusing on the details that...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/21

There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to welcome Dominic Minogue, CEO of Dirty Water, the world's first session hard seltzer, and a brand that started in New York City and has quickly grown well

en

2:15

Introducing Travis Makes Money

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/21

I would like to recommend the Travis Makes Money podcast. Unlike many finance shows which focus on budgeting and saving techniques, Travis shows you how you can increase your income to achieve your dream lifestyle. We are huge fans of Travis and his show, and we hope you will enjoy it too.

en

23:56

#678: AI gains emotional intelligence with Joshua...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/19

Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’re focusing on the wrong data and missing the emotional connections that truly drive consumer behavior?Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive

en

36:19

#677: Why thought leadership is more important than...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/16

If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?Today’s guest has a few thoughts on that—and more.Ben Shapiro, host of the MarTech Podcast, has had front-row seats to the shifting landscape of B2B marketing. With millions of downloads, Ben has interviewed the best minds in marketing and watched strategies

en

28:51

#673: Predictive and proactive customer experiences,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/07

Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and even empathetic?Joining me today is Vinod Muthukrishnan, VP & COO of Webex Customer Experience at Cisco. Vinod is a leader in the future of customer

en

37:46

#672: What can we learn from teaching others about...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/05/05

AI is no longer just a tool—it’s reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend? Joining us today is Greg Shove, CEO of Section, an AI education company on a mission to train the next generation of AI leaders. Greg has helped enterprises like Apple and AOL adopt AI beyond automation—leveraging it as a strategic driver of innovation,

en

28:59

#665: Developing strategies that cut through the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/04/18

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement?Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through

en

597 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF