x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

29:06

#778: Intuit Mailchimp's Diana Williams on moving...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/03

During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise?Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly.Today, we're going to talk about how small and mid-sized

en

25:39

#777: Cisco's Chang Chang on how AI is turning the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/01

Is your contact center ready to become a profit center? Agility requires not just adopting new technologies like AI, but also fundamentally rethinking how we structure our teams, measure success, and interact with customers. It demands a willingness to experiment, learn, and adapt quickly in a constantly evolving landscape. Today, we're going to talk about how artificial intelligence is revolutionizing the contact center, transforming it from a cost center into a driver of customer loyalty and

en

26:19

#776: Black Friday Special: Zappi CMO Nataly Kelly on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/28

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever?Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We’re going

en

28:46

#771: Design Systems as a Digital Transformation...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/20

What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation?Agility requires more than just speed; it demands a shared language and a foundational framework that allows teams to build, test, and innovate without being crushed by the weight of their own complexity. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and

en

29:47

#757: Funnel CEO Fredrik Skantze on the evolution of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/27

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern

en

29:20

#752: Microsoft Azure Core CTO Marcus Fontoura on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/17

Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset?Agility requires a fundamental shift in mindset, embracing collaboration, rapid iteration, and a willingness to adapt to change. It demands a commitment to not just talking about silos, but meaningfully breaking them down, while fostering a culture of shared ownership across the organization.Today, we're going to talk about the power of a platform mindset in driving

en

27:28

#751: Traject Data CEO Rochelle Thielen on the role...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/15

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one. Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud

en

24:38

#750: MOO's Corin Mills on the strength of physical...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/13

With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad?Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experiment with new channels and tactics, even those that might be considered “traditional"Today, we're going to talk about the surprising resurgence of physical

en

25:44

#737: Unlocking sustainable growth using AI with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/19

Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape?Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like AI, in ways that empower marketers to make smarter decisions, faster. Today, we're going to talk about how AI-driven consumer intelligence can help

en

34:55

#736: Taking ROI models from confusion to clarity...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/18

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today,

en

31:44

#735: Creating a winning personalization and testing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/17

When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to anticipate their evolving needs. We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech

en

26:02

#734: Focusing on the marketing that matters with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/15

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors. We are here today in New York City at Opticon25 and seeing and

en

30:22

#733: Agentic AI delivering business value with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/12

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives. Today, we are here in New York City at Opticon25

en

20:33

#732: Using AI to see video content with Meenal...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/11

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it. To help me discuss this topic and some of the recent announcements from Reka, I’d like to welcome Meenal Nalwaya, Head of

en

27:10

#727: Growing sales in uncertain times with Chris...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/03

What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition?Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth amidst economic uncertainty—something every brand leader is trying to figure out right now.To help me discuss this topic, I’d like to welcome Chris Cubba,

en

25:49

#726: How AI is changing the search experience and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/01

If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI.Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics dashboards. To help me discuss this topic, I’d like to welcome Sean King, Chief Revenue Officer and GM of Media & Entertainment at Veritone. About Sean

en

22:47

#721: Making the most of peak season with Helaine...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/20

Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts?Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce landscape. Today, we are here at eTail Boston and we're going to talk about navigating the complexities of global ecommerce, from peak season delivery

en

22:44

#720: Building stronger customer relationships using...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/18

AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behaviors, thereby enhancing customer satisfaction and loyalty. I’m thrilled to be joined by Noah Zamansky, Vice President of Product, Tech and Design, Client

en

26:37

#719: Composable Customer Data Platforms with Tejas...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/15

Are you building your customer data strategy around your goals, or are your goals constrained by your data platform?Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel personalization, better customer outcomes, and real business value. Today we’re going to talk about composable customer data platforms and how AI is

en

27:26

#718: Building trust while building a brand with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/13

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships?Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining ethical and transparent practices, especially when dealing with sensitive topics such as infant health. It also demands a willingness to experiment, learn,

en

625 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...