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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

38:01

#813: Big Game Recap: Zappi CMO Nataly Kelly shares...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/13

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience?Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience. Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions

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25:51

#812: Capillary Technolgies' Jim Sturm on customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/12

In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity?Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time. Today, we're going to talk about the evolution of customer loyalty from a simple marketing

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29:02

#810: Bynder's Luke Roberts on brand and content...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/09

What if the biggest threat to your brand’s integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your own teams are creating every single day?Agility requires more than just speed; it demands a solid foundation of control and intelligence. It's the ability to create, adapt, and deploy content at the pace of the market without sacrificing governance, consistency, or compliance. Today, we're going to talk about the content paradox facing modern

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23:47

#807: AI21 Labs CMO Sharon Argov on navigating...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/04

With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versus simply not being left behind?Agility requires more than just speed; it demands a fundamental shift in how we approach problem-solving and storytelling, especially when a technology like AI re-writes the rulebook. Today, we're going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often

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30:56

#806: NiCE Cognigy VP of Marketing Alan Ranger on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/02/02

We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as useful as possible while we’re at it? Agility requires more than just adopting the latest technology; it demands a fundamental rethinking of customer engagement, moving from reactive responses to proactive problem-solving. Today, we're going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale

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28:31

#805: Omnissa CMO Renu Upadhyay on balancing AI...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/30

What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing?Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security. Today, we're going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of

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25:27

#804: GenLayer CEO Albert Castellana on AI's...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/28

When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire?Agility requires both the speed to adopt new technologies like AI agents, as well as the foresight to build the guardrails that prevent that speed from driving your brand off a cliff. Today, we're going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with autonomous AI agents, a critical question is being ignored: when an

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20:08

#803: Apollo.io CMO Marcio Arnecke on agentic...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/26

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook? Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent. Today, we're going

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28:57

#802: eTail's Lena Moriarty on e-commerce in the year...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/23

What happens when your best customer is no longer a person, but an AI agent acting on their behalf? Agility requires not just adapting to new technologies, but fundamentally rethinking the customer journey when those technologies change the very definition of a customer. It demands a proactive stance on what’s next, rather than a reactive one. Today, we're going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead

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30:06

#799: ISM President Dave Simon on maximizing retail...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/16

Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally.Agility requires more than just shifting budgets to the newest channel; it demands a fundamental rethinking of how internal teams collaborate and how technology is applied to the unique environment of retail. Today, we're going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from

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35:18

#798: Phill Agnew of the Nudge Podcast on the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/14

In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions. Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an

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31:02

#795: Resident Expert: Novi CEO Kimberly Shenk on how...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/08

This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com As we look ahead to the next holiday season, will your marketing strategy even matter if an AI agent is making the final

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29:06

#794: LiveRamp CMO Jessica Shapiro on building brand...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/07

With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can’t be automated at all?Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It’s about integrating the power of AI without losing the soul of the brand. Today, we're going to talk about the unexpected paradox of the AI revolution. As artificial

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28:36

#793: PAN Communications CMO Mark Nardone on 2026...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/05

What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control?Agility requires a fundamental shift in mindset, moving beyond just broadcasting your message on owned channels to actively shaping the narrative across an entire ecosystem you don't fully control. Today, we're going to talk about how generative AI is creating a new layer between your brand and your customers, changing

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29:48

#792: Replay: Increasing speed to insights with Sid...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2026/01/02

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards? Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time.Today we’re going to talk about how AI is reshaping customer

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26:30

#790: Replay: Building stronger customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/29

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behaviors, thereby enhancing customer satisfaction and

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31:04

#780: Third-party partner experience and security...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/05

What if the biggest threat to your brand’s agility and security isn't a competitor, but the welcome mat you lay out for your own partners?Agility requires not just the ability to move quickly, but the confidence to do so securely. It’s about building a foundation of trust that enables seamless collaboration without introducing unnecessary risk. Today, we're going to talk about a critical, yet often overlooked, aspect of brand agility: the digital experience we provide to our third-party partners

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29:06

#778: Intuit Mailchimp's Diana Williams on moving...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/03

During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise?Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly.Today, we're going to talk about how small and mid-sized

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25:39

#777: Cisco's Chang Chang on how AI is turning the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/12/01

Is your contact center ready to become a profit center? Agility requires not just adopting new technologies like AI, but also fundamentally rethinking how we structure our teams, measure success, and interact with customers. It demands a willingness to experiment, learn, and adapt quickly in a constantly evolving landscape. Today, we're going to talk about how artificial intelligence is revolutionizing the contact center, transforming it from a cost center into a driver of customer loyalty and

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26:19

#776: Black Friday Special: Zappi CMO Nataly Kelly on...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/28

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever?Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We’re going

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