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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

25:44

#737: Unlocking sustainable growth using AI with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/19

Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape?Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like AI, in ways that empower marketers to make smarter decisions, faster. Today, we're going to talk about how AI-driven consumer intelligence can help

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34:55

#736: Taking ROI models from confusion to clarity...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/18

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today,

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31:44

#735: Creating a winning personalization and testing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/17

When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to anticipate their evolving needs. We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech

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26:02

#734: Focusing on the marketing that matters with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/15

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors. We are here today in New York City at Opticon25 and seeing and

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30:22

#733: Agentic AI delivering business value with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/12

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives. Today, we are here in New York City at Opticon25

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20:33

#732: Using AI to see video content with Meenal...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/11

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it. To help me discuss this topic and some of the recent announcements from Reka, I’d like to welcome Meenal Nalwaya, Head of

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27:10

#727: Growing sales in uncertain times with Chris...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/03

What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition?Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth amidst economic uncertainty—something every brand leader is trying to figure out right now.To help me discuss this topic, I’d like to welcome Chris Cubba,

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25:49

#726: How AI is changing the search experience and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/09/01

If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI.Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics dashboards. To help me discuss this topic, I’d like to welcome Sean King, Chief Revenue Officer and GM of Media & Entertainment at Veritone. About Sean

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22:47

#721: Making the most of peak season with Helaine...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/20

Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts?Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce landscape. Today, we are here at eTail Boston and we're going to talk about navigating the complexities of global ecommerce, from peak season delivery

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22:44

#720: Building stronger customer relationships using...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/18

AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behaviors, thereby enhancing customer satisfaction and loyalty. I’m thrilled to be joined by Noah Zamansky, Vice President of Product, Tech and Design, Client

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26:37

#719: Composable Customer Data Platforms with Tejas...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/15

Are you building your customer data strategy around your goals, or are your goals constrained by your data platform?Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel personalization, better customer outcomes, and real business value. Today we’re going to talk about composable customer data platforms and how AI is

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27:26

#718: Building trust while building a brand with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/13

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships?Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining ethical and transparent practices, especially when dealing with sensitive topics such as infant health. It also demands a willingness to experiment, learn,

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28:28

#717: Understanding customers by simulating them...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/11

Is the most effective way to understand real human behavior to simulate it first?Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways to scale customer understanding. Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right

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26:44

#716: Streamlining brand partnerships with Alan...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/08/08

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. Mutual Markets is already

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31:22

#712: Compounding returns on your marketing campaigns...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/30

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision?Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris

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31:14

#711: Making accessibility a priority with Make...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/28

The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? Today I’m joined by Michael Paciello, Chief Accessibility Officer at AudioEye. Michael is a pioneer in digital accessibility and a longtime advocate for

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64:13

#709: The state of CX and the value of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/24

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest tech. Without this, customer satisfaction will continue to slide, and brands won’t be any closer to knowing what to do to solve for that. I am here in Edinburgh with my guest today, who has worked with some of the world's largest brands, written several books, and hosts a great podcast of his own. To talk about a few

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29:15

#708: How commerce media is changing advertising with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/23

If you think commerce media is just a buzzword or a trend, think again.It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably falling behind. Today I’m joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media

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30:45

#706: Building more connected digital experiences...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/18

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively?Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how AI and more connected digital experiences are shaping the future of the web.To help me discuss this topic, I’d like to welcome Eric Stine, CEO of

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25:43

#705: What happens to your KPIs when both CLV and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/07/16

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the

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