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PODCAST

How To Be A Handmade Boss

Steph Cole-Lewis

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How

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All Episodes

12:34

#78 - Stop Comparing Your Handmade Business to Others...

How To Be A Handmade Boss ·

2025/09/03

Ever find yourself doomscrolling through Instagram wondering why that handmade shop has more sales, more followers, or just seems further ahead? In this episode, we’re flipping the comparison trap on its head. You’ll learn how to: Spot the “highlight reel” trap before it derails your momentumTurn jealousy into a learning tool (without copying a single thing!)Set healthy boundaries around competitor stalking 😉Track YOUR growth (not theirs) and build a business that feels good to you

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26:09

#77 - From Fresh Flowers to Thriving Wreath Business:...

How To Be A Handmade Boss ·

2025/08/27

Running a handmade business isn’t always a straight line and today’s guest, Claire, proves it beautifully. 🌸 After starting with fresh flowers and even pedalling around town on a trike (yes, really!), Claire found her passion and success in creating stunning artificial wreaths and arrangements through her business Jamesia Blooms. In this episode, she opens up about: • How personal loss inspired her to chase her creative dream &n...

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8:22

#76 - Instagram Not Converting? Here’s Why (+ How to...

How To Be A Handmade Boss ·

2025/08/20

Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it. You’ll discover: Why likes and views don’t always mean product interestHow to guide your followers from scrolling to shoppingA simple content plan that works without eating up your whole day Whether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post wit...

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11:30

#75 - Instagram Reels That Sell: Step-by-Step for...

How To Be A Handmade Boss ·

2025/08/13

If your Reels are getting crickets (or you’re too nervous to even post one 🫣), this episode is for you. I’m walking you through my simple step-by-step Reels formula made specifically for handmade sellers - no dancing, no lip syncing, no pointing at floating bubbles. Just clear, doable tips to help you finally feel confident on camera and actually get your products seen 👀 Inside this episode: ✅ How to write a scroll-stopping hook ✅ What to film if you feel awkward or unsure ✅ Real-life

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12:47

#74 - Etsy’s Latest Earnings: What It Really Means...

How To Be A Handmade Boss ·

2025/08/06

Feeling like your Etsy sales have dipped recently? You’re not imagining it and Etsy’s Q2 2025 earnings report confirms it. In this episode, I break down exactly what’s going on behind the scenes at Etsy, why sales are down platform-wide, and what it means for you as a handmade business owner. We’ll talk about rising fees, buyer hesitation, and Etsy’s push toward AI and personalisation... all without the corporate waffle. But more importantly, I’ll walk you through what to actually do abou...

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13:47

#73 - How to Market Your Handmade Products on...

How To Be A Handmade Boss ·

2025/07/30

Sick of posting on Instagram and getting crickets? This episode is your full, step-by-step training on how to turn your handmade Instagram into a sales-driving machine - without feeling salesy or spending all day online. Steph breaks down the exact strategy that handmade business owners need in 2025, including: What to post (and why!) using the 4 Value PillarsHow to plan your weekly Instagram rhythm without burning outThe difference between “Going Wide” for growth and “Going Deep” for con...

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9:21

#72 - 15 Autumn Trends for 2025 Handmade Sellers Need...

How To Be A Handmade Boss ·

2025/07/23

🍁 Want to get ahead with your autumn product ideas and boost your handmade sales this season? In this trend-packed episode, I’m breaking down 15 of the biggest autumn trends set to dominate in 2025... with real, practical examples you can turn into products today. From modern rustic to miniature scenes, dupe-it-yourself decor to cosy accessories, I’m covering what’s going to be everywhere (and how to make it work for your handmade business). 🍂 Whether you sell on Etsy, your own site, or at

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29:14

#71 - Proven Etsy Listing Tips to Boost Your Sales...

How To Be A Handmade Boss ·

2025/07/16

Struggling to get sales on Etsy? In this episode of How to Be a Handmade Boss, Steph shares 5 powerful tips to help your Etsy listings get found, get clicked, and get bought. Whether you’re brand new to selling handmade products online or you’ve been on Etsy for a while with little traction, this episode will show you exactly how to optimise your Etsy listings for more visibility, better conversion, and sustainable growth. We’re covering: ✅ Etsy SEO tips for beginners ✅ How to write titles ...

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24:51

#70 - Building a Brand Around What You Actually Love:...

How To Be A Handmade Boss ·

2025/07/09

In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo). Fran also opens up about leaving behind a business th...

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15:26

#69 - Why Some Makers Stay Stuck (and How to Finally...

How To Be A Handmade Boss ·

2025/07/02

Feel like your handmade business is stuck in the same place month after month - no matter how hard you try? 😩 In this episode, we’re getting honest about why so many makers hit a plateau (even when they’re doing “all the right things”)… and what to do if that’s you right now. You’ll learn: 🔸 The illusion of growth that keeps you treading water 🔸 The real cost of DIY-ing everything alone 🔸 Why your fear of investing might be costing you more than you think 🔸 How to know when you’r...

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13:49

#68 - Understanding the Seasons of Your Handmade...

How To Be A Handmade Boss ·

2025/06/25

Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business. In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn: 🌱 What each business season

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8:01

#67 - Day 5 Affirmation: Abundance & Repeatable Success

How To Be A Handmade Boss ·

2025/06/20

Welcome to Day 5, the final episode in this affirmation series! Today, we’re focusing on abundance and repeatable success because thriving in your handmade business isn’t just a lucky break, it’s the result of aligned action, consistency, and belief in your own power. These affirmations will help you step into the role of CEO with confidence, embrace systems that work for you, and welcome growth with ease (and joy!). Whether you listen once or on repeat all week, let this episode remind you ...

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7:53

#66 - Day 4 Affirmation: Embracing Visibility &...

How To Be A Handmade Boss ·

2025/06/19

Welcome to Day 4 of our affirmation series! Today we’re diving into visibility... showing up, shining bright, and calling in your dream customers with confidence and authenticity. These affirmations will help you shake off self-doubt, embrace your unique voice, and remind you that every post, story, and conversation is planting seeds of connection and impact. Whether you listen on repeat for a week or weave it into your challenge journey, let this audio help you feel more open, seen, and ma...

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8:20

#65 - Day 3 Affirmation: Selling with Ease and...

How To Be A Handmade Boss ·

2025/06/18

Welcome to Day 3 of our 5-day Affirmation Series, created to help you stay focused, inspired ✨, and energised as you move through the Sellathon. Today, we’re leaning into ease, authenticity, and creating a shop experience that feels as good to run as it does to buy from. These affirmations will help you release pressure, build genuine connections, and trust that your creativity and care naturally attract the right customers. Whether you’re tidying your workspace, packing orders, or simply sit...

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8:29

#64 - Day 2 Affirmation: Believing in Your Products...

How To Be A Handmade Boss ·

2025/06/17

Welcome to Day 2 of our 5-day Affirmation Series, designed to help you stay positive, motivated ✨, and focused as you build momentum during the Sellathon. Today, we’re focusing on something so many makers struggle with: truly believing in the value of your products and in your worth as a business owner, creative, and CEO of your handmade brand. These affirmations will help you reconnect with the joy, meaning, and impact behind what you create, and remind you that your work deserves to be seen...

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8:25

#63 - Day 1 Affirmation: Stepping Into Your Power as...

How To Be A Handmade Boss ·

2025/06/16

Welcome to Day 1 of our affirmation series! This episode is your gentle reminder that you already have everything you need to succeed in your handmade business. Together, we’ll ground ourselves, release fear, and focus on the small but mighty actions that create momentum and growth. Whether you’re listening in the car, on a walk, or while wrapping orders, let this short audio set you up for a day filled with clarity, intention, and courage. You are powerful. You are ready. And your dreams...

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9:44

#62 - The Truth About Etsy Policies (And How to Stay...

How To Be A Handmade Boss ·

2025/06/11

Ever had a listing randomly vanish from Etsy with no explanation? 😳 Or maybe you’ve heard whispers about copyright crackdowns and policy changes that left you wondering if your shop is truly “safe”? 🫣 In this episode, I’m breaking down exactly how Etsy’s policies work in 2025 and how you can protect your handmade business without losing sleep or second-guessing every listing. 😌 💻 We’ll walk through the real reasons Etsy updates its rules, the most common mistakes sellers make (yep, even

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14:07

#61 - The Real Reason You're Not Getting Sales (And...

How To Be A Handmade Boss ·

2025/06/04

😩 You’re posting on socials, updating your Etsy listings, and maybe even running the occasional sale... but still not seeing consistent orders? Let’s clear this up once and for all. In this episode, Steph breaks down the real reason you’re not getting sales and no, it’s not the algorithm, your branding, or even your prices. It’s your messaging and once you fix it, everything shifts. 👩‍🔧 We’ll cover: • What your customer really needs to ...

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14:31

#60 - Etsy's Algorithm Change (Etsy Q Score) + Etsy’s...

How To Be A Handmade Boss ·

2025/05/28

Etsy just dropped their Q1 2025 financial report… and there’s more to it than just numbers. In this episode, I’m breaking down what the latest earnings reveal about where Etsy is heading, how it’s affecting sellers like you, and the big changes to Etsy’s search algorithm - including the now-official Q Score. If you’ve ever felt in the dark about how Etsy decides who gets seen (and who doesn’t), this episode is your spotlight. The Q Score isn’t brand new, but it’s now a named, structured par...

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16:34

How Handmade Sellers Are Making £1k in Just 7 Days...

How To Be A Handmade Boss ·

2025/05/21

🎧 If you’ve ever thought “I just need more followers to start making decent sales,” this episode is your wake-up call. Meet Sam and Lydia - two handmade business owners using the same platform, same tools, even similar products. But one made over £1k in just 5 days… with less than 400 followers. The difference? Lydia had a plan. 👏 In this episode, we’re diving into: • Why engagement is the real currency on social media (not your followe...

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