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PODCAST

How To Be A Handmade Boss

Steph Cole-Lewis

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How

business marketing

All Episodes

17:42

#111 Are Your Etsy Prices Too Low? A Simple Handmade...

How To Be A Handmade Boss ·

2026/04/22

Pricing handmade products on Etsy can feel weirdly stressful, especially when you’re scared of charging too much, undercharging yourself, or getting it completely wrong. In this episode, I’m walking you through a simple beginner-friendly way to price handmade products for Etsy without using spreadsheets or overcomplicating it. We cover: 💸 the bare minimum numbers you actually need 💸 how to include your time in your prices 💸 why so many handmade sellers undercharge 💸 how buyer psychology

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22:50

#110 Starting Etsy Without a Perfect Niche: What...

How To Be A Handmade Boss ·

2026/04/15

Do you need a niche to start on Etsy? Yes… but not in the rigid, overcomplicated way the internet makes it sound. In this episode, I’m breaking down how beginner Etsy sellers can choose a niche without boxing themselves in too early. We’re talking about the difference between having a clear starting direction and being all over the shop, how to test product ideas properly, and how to use Etsy data like views, favourites, and search terms to refine your niche over time. Inside this episode, yo...

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17:21

#109 How to Write Etsy Listings Like a Human (That...

How To Be A Handmade Boss ·

2026/04/08

If your Etsy listing sounds awkward, stiff, or like you panicked and copied bits from 12 other shops… this one’s for you. Because here’s the thing: your traffic probably isn’t the problem. Your listing just isn’t doing its job yet. In this episode, I’m showing new Etsy sellers how to write Etsy listings like a real human (without ditching SEO), so buyers actually understand what you’re selling and feel confident enough to click Add to basket. We cover: ✅T he simple Etsy listing structure t...

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13:43

#108 - What to Do This Week If You’re New to Etsy (A...

How To Be A Handmade Boss ·

2026/04/01

If you’re new to Etsy and everything feels messy, overwhelming, or like you’re doing loads but getting nowhere… this video is your reset. In this episode, I walk you through a simple, calm weekly plan for Etsy beginners and early-stage sellers who feel stuck, scattered, or unsure what to focus on next. We cover: – What to actually work on this week (not everything) – The one thing to stop doing if you want momentum – How to build progress without burnout – Why doing less in the right order ...

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15:46

#107 - Etsy SEO for Beginners (Without the Algorithm...

How To Be A Handmade Boss ·

2026/03/25

Etsy SEO feels confusing on purpose. And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress. In this episode, I break down Etsy SEO for beginners in plain English. No algorithm fear. No trending keywords. No constant listing refreshing. We cover: ✨ How Etsy search actually works (without the jargon) ✨ What keywords are… and what they’re not ✨ Where keywords matter, and where they really don’t ✨ Why refreshing listings doesn’t ma...

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20:14

#106 - Your First Etsy Listings: What Actually...

How To Be A Handmade Boss ·

2026/03/18

Struggling to make sense of your Etsy listings? In this episode, Steph breaks down what actually matters when creating Etsy listings that convert - without SEO overwhelm or overthinking. You’ll learn: • What makes someone click a listing • Photos vs titles vs descriptions (in the right order) • A simple listing structure you can follow • What NOT to obsess over yet Perfect for early-stage Etsy sellers who want clarity, not chaos. Subscribe for practical Etsy and handmade business advice t...

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20:42

#105 “How to Set Up an Etsy Shop Without Overthinking...

How To Be A Handmade Boss ·

2026/03/11

If you’re stuck setting up your Etsy shop and haven’t made your first sale yet, this video is for you. In this episode, Steph breaks down the bare minimum you actually need to open an Etsy shop properly, without overthinking, over-preparing, or faffing with things that don’t matter yet. This is for complete beginners who feel “busy” but not progressing and want clear permission to stop tweaking and start selling. You’ll learn: 👉 What you must set up before opening your Etsy shop (and what

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23:01

#104 “Brand New to Etsy? Watch This Before You Do...

How To Be A Handmade Boss ·

2026/03/04

Just opened an Etsy shop and already feel overwhelmed? This video is your calm reset. I’m breaking down what Etsy actually expects from brand new sellers, what you can completely stop worrying about for now, and why feeling lost at the start doesn’t mean you’re doing it wrong. If you’re new to Etsy and want to start without panic, guesswork, or burning out before your first proper sale, watch this before you do anything else. ✨ Want a calm checklist instead of guessing? The Handmade Busi...

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22:03

#103 - 5 Real Ways to Make Money With Canva (The...

How To Be A Handmade Boss ·

2026/02/25

Canva can make you money. But if you’re treating it like a shortcut to passive income, you’ll just end up with a very tidy Canva folder and… no sales. In this video, I’m breaking down 5 real ways to make money with Canva in 2026. No hype. No “sell one template and retire”. Just honest, workable routes that actually make sense, especially if you sell on Etsy. You’ll learn: 👉 The 5 Canva money routes that actually work 👉 Exactly what to create for each one (not vague ideas) 👉 ...

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19:48

#102 - My 2026 Etsy Profit Playbook: How Six-Figure...

How To Be A Handmade Boss ·

2026/02/18

If you’re stuck around £100–£2k a month on Etsy and your current plan is “maybe I just need more products”… we need to talk. In this episode, I’m breaking down my 2026 Etsy profit playbook and how six-figure Etsy shops are actually built - quietly, calmly, and without burning yourself into the ground. This isn’t hustle advice. It’s structure, clarity, and knowing what actually moves the needle. We’ll cover: 👉Why more products usually stall growth (not scale it) 👉The difference between niche

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17:53

#101 - Etsy Views But No Sales? Fix Your Listings So...

How To Be A Handmade Boss ·

2026/02/11

Getting Etsy views but no sales can feel maddening. Because if people are clicking… why aren’t they buying? In this podcast, I’m breaking down why Etsy listings get views but don’t convert, and exactly how to fix it without: - more traffic - more posting - or weeks of faffing with SEO If your shop feels busy but not profitable, this is almost always a listing problem, not an algorithm problem. We’ll cover: - Why clicks ≠ sales (and what buyers actually need to feel safe buying) - The photo...

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22:56

#100 - How Top 0.1% Etsy Sellers Got There And Why...

How To Be A Handmade Boss ·

2026/02/04

Ever look at another Etsy shop and think “How are they doing that… when I’m working just as hard?” Same platform. Same niche. Same handmade chaos. Yet some Etsy sellers quietly scale while others feel permanently behind. In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things. Spoiler: It’s not luck. It’s not talent. And it’s not the Etsy algorithm hating you personally. We’...

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26:48

#99 - How to Start Selling on Etsy in 5 Simple Steps...

How To Be A Handmade Boss ·

2026/01/28

Want to start selling on Etsy but feel completely overwhelmed by SEO, fees, rules, and everyone shouting different advice at you? In this video, I’m walking you through how to start selling on Etsy in 5 simple steps, without melting your brain, overthinking your shop, or feeling like you need a business degree to get started. This is a calm, beginner-friendly Etsy setup guide for 2026 and beyond, especially if you’re: Brand new to Etsy Stuck in research mode and not actually opening your sho...

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21:37

#98 -The Etsy 2026 Trend Report

How To Be A Handmade Boss ·

2026/01/21

You keep hearing people talk about Etsy trends for 2026… but what does that actually mean for your Etsy shop, your products, and your income? In this video, I’m breaking down the handmade economy in 2026 and the trends that actually matter for handmade sellers. Not vague predictions. Not Pinterest aesthetics. Real shifts in buyer behaviour and how to turn them into products, listings, and content that sell. We’ll cover: What the handmade economy really looks like heading into 2026 The bigge...

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26:25

#97 - Future-Proofing Your Etsy Shop: Navigating...

How To Be A Handmade Boss ·

2026/01/14

You keep hearing rumours about Etsy updates, fee changes, algorithm tweaks and “big changes coming in 2026”… and it’s enough to make any seller panic. In this episode, I’m breaking down how to future-proof your Etsy shop without trying to predict every update or burning yourself out in the process. We’ll talk honestly about why Etsy is always changing, what you can and can’t control, and how to build a business that doesn’t fall apart every time Etsy moves a button. You’ll learn: • Why wai...

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24:23

#96 - Etsy's Post-Holiday Slump: Strategies to Thrive...

How To Be A Handmade Boss ·

2026/01/07

January hit… and your Etsy sales fell off a cliff? Before you spiral, open Indeed, or convince yourself your shop is doomed, take a breath. This episode is here to talk you down and give you a clear, calm plan for navigating the post-Christmas slump without burning everything to the ground. In this episode, Steph walks you through why January sales drops are completely normal for handmade businesses, how to read your December Etsy stats properly, and the small, practical tweaks that actuall...

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54:37

#95 - BEST OF 2025 - #7 Starting a new Etsy shop or...

How To Be A Handmade Boss ·

2025/12/31

Holiday Replay: Our 2nd Most-Popular Episode of 2025 🤶 🎅 We’re rerunning the Start-Your-Shop Checklist because it helped a ton of makers stop faffing and finally launch. No waffle. No scare tactics. Just the order of steps that actually works. What you’ll learn: A simple setup that makes you want to sit down and createTarget market + niche, done without a headacheA USP that isn’t “I make it with love”Naming your shop (short, memorable, available everywhere)Legal bits + money basics without

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40:45

#94 - BEST OF 2025 - #1 - The Beginner's Guide to the...

How To Be A Handmade Boss ·

2025/12/24

Holiday Replay: Best of 2025 ☃️ We’re re-running our most-downloaded episode of the year - the no-fluff beginner’s guide to the Etsy algorithm. No scare tactics. No clickbait. Just how it actually works and what to do next. In this episode, you’ll learn: • The two-step search process: query matching → ranking (and why “Page 1” isn’t universal anymore) • The 7 signals Etsy uses: rele...

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39:19

#93 - “Your niche is your flag - plant it, own it,...

How To Be A Handmade Boss ·

2025/12/17

Right. Meet Gemma from Wild & Gem – archaeologist-turned-jeweller capturing real bits of the outdoors and turning them into wearable moments. 🌿✨ In this chat we get practical, not precious: • 📸 iPhone photos that actually sell – no fancy kit, just light and intention • 🎯 Your niche is your flag – plant it, own it, stick to it • &nbs...

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19:58

#92 - How To Post Consistently (Even When You’ve Got...

How To Be A Handmade Boss ·

2025/12/10

If you’re spinning plates, drowning in orders, and trying to post on Instagram while reheating your tea for the fourth time - this episode’s for you. Steph shares her real-life four-step system to stay consistent on social media even when life feels chaotic. No 5am alarms. No “just push through” advice. Just a simple rhythm that actually works - especially if your energy and focus fluctuate (hello, ADHD friends 👋). You’ll learn: 💡 The 4P framework: Plan, Prepare, Post, Protect 🧠 How to

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112 results

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