Getting Granular

00:43:02

PPC Origins - Tim Reed

Getting Granular ·

2024/11/06

Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.PPC

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00:36:20

PPC Origins - Jeannot Delugeau

Getting Granular ·

2024/04/04

Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC,

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00:25:12

PPC Origins - Lauren Roloff

Getting Granular ·

2024/02/20

Get to know Lauren in 139 seconds (00:24)Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)Importance of organization, clear communication, and adaptability in

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00:23:29

The Ins & Outs of Meta Business Manager

Getting Granular ·

2023/06/28

What are we talking about today? (00:46)What is Meta Business Manager? (02:05)Why do you NEED Meta Business Manager (03:51)How to check and see if you have Meta Business Manager setup (07:35)HORROR Story #1 of not having a Business Manager setup (10:16)What to do if your page is owned by someone may not know or you can not contact (14:14)Chris's shameless plug for LinkedIn Business Manager (16:00)HORROR Story #2 of not having a Business Manager setup (16:20)HORROR Story #3 of not having a Business

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00:40:21

Ad blocking within Instagram. Is it a good idea?

Getting Granular ·

2023/01/11

How this thought experiment came to be (01:24)The thought experiment setup (07:23)TL:DL - setup summary (11:00)Learnings from the setup (11:25)Ads are being served (15:00)Week 1 - feels oh so right (17:57)Week 2 - it starts to get spicy (20:12)Week 3 - the wheels are now off the bus (26:40)Wrapping up the takeaways (31:50)Email us at info@GranularMarketing.comFollow us on Facebook and Instagram

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00:21:32

PPC Origins - Megan Klein

Getting Granular ·

2022/12/28

Get to know Megan in 107 seconds (1:53)Poli Sci? Nah. PPC? Yes, please. (3:40)The selling points of making PPC a career (4:44)Where PPC was when Megan got her start (6:50)What brought Megan to Granular (8:17)The Granular difference and culture (10:11)Megan’s method to client relationships (13:00)To the future! Where Megan thinks PPC is going (15:40)Bonus: a quick philosophy lesson (18:40)Email us at info@GranularMarketing.comFollow us on Facebook and Instagram

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00:27:46

A Deep Dive into Programmatic - Part V Audio...

Getting Granular ·

2022/08/02

What makes up Programmatic audio (01:37)How is it different than a traditional radio buy (02:21)Podcasts - a special snowflake (03:22)Examples within the world we live (04:47)Positives of advertising on a podcast (06:01)Downsides to advertising on a podcast (09:06)A peak inside podcast targeting and purchase options (10:12)Positives of Programmatic audio (14:41)Why you may not want to use Programmatic audio (22:04)Final thoughts! (25:23) New to Programmatic? Check out our primer episodeEmail us at

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00:16:14

A Deep Dive into Programmatic - Part IV (geofencing...

Getting Granular ·

2022/07/19

Geofencing vs. geoframing vs. geotargetingWhat is geofencing? (01:28)What is geoframing? (03:11)What is geotargeting (display)? (04:17)Real-world examples (04:46)The Pros of each tactic (09:01)The challenges of each tactic (11:43)Episode wrap-up (14:55)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

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00:14:28

A Deep Dive into Programmatic - Part III (OOH)

Getting Granular ·

2022/07/05

What is Programmatic OOH? (00:50)Is OOH suited for certain industries? And examples of where to best utilize OOH (02:49)In’s and out of the alternative OOH channels (04:32)The less common channels (05:15)The benefits of leveraging Programmatic OOH Advertisement (06:18)Potential downsides of OOH Advertising (10:07)The final takeaway (12:56)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

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00:15:12

A Deep Dive into Programmatic - Part II (KPIs)

Getting Granular ·

2022/06/21

A high-level look at what is a KPI (01:17)The KPIs of OTT & CTV (03:39)The main KPIs of audio (09:41)The main KPIs of display & native (12:36)The main takeaway (13:54)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

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00:24:10

A Deep Dive into Programmatic - Part I (CTV, OTT)

Getting Granular ·

2022/05/24

The basics of CTV and OTT (01:25)Real-world examples of CTV and OTT (03:12)How cost and placements help drive your video advertisement marketing plans (04:13)Gauging performance and KPI’s (06:30)Placement Strategy (08:14)Direct vs Trade Desk (9:30)What are the pros of CTV & OTT (10:30)Potential downsides to CTV & OTT (15:55)How does Traditional TV advertisement work within Programmatic (19:58)TL;DL - closing thoughts and the main takeaway (21:58)New to Programmatic? Check out our primer episodeEmail

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00:38:10

PPC Origins - Mike Schuerman

Getting Granular ·

2022/05/10

So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. Step 1 - Meet Mike (01:13)Step 2 - Explore how to travel from journalism to a paid search career (04:13)Step 3 - View the paid search landscape through Mike's eyes (09:31)Step 4 - Allow someone named “Chris” to validate your views (12:32)Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)Step 6 - Start to focus your skills and area of interest (15:18)Step 7 - Learn Mike’s personal approach to

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00:27:12

What you need to know about Landing Pages

Getting Granular ·

2022/04/26

The ABCs of landing pages (00:43)Examples of where having a landing page strategy would be a great idea (01:21)The benefits of building a landing page for you and the user (06:12)Higher quality scoreDrive focus to specific information Flexibility to optimize & test the page(s)Finding the perfect balance when creating lead form fill (13:40)Rounding out the pro’s of having a custom landing page strategy (17:29)The flip-side of the coin: What may be some of the downsides to a custom landing page

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00:32:42

PPC Origins - Aislinn Poe

Getting Granular ·

2022/04/12

How Aislinn went from the ballet barre to becoming a PPC expert (02:39)So why did PPC catch Aislinn’s eye as a career path (05:47)Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)Aislinn’s specialties, and the skills that help her succeed (12:50)Tik Tok! (18:30)Aislinn touches on her approach to client relationships and strategy (19:10)Circling back to the start, what brought Aislinn to Granular (22:13)The dog that offended

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00:27:56

Facebook Marketing for the B2B Client

Getting Granular ·

2022/03/22

The big question - is your business a good fit for advertising on Facebook? (03:00)Prospective on the B2B marketing funnel (06:04)Don’t forget the creative (08:49)What does using Facebook correctly look like? (10:44)Audience retargeting (12:44)Lookalike audiences (15:20)Website visitors retargeting (17:00)The LinkedIn hack (18:11)Interest-based targeting (20:30)The Pros & Cons (22:34)

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00:49:52

PPC Origins - Mark Lee

Getting Granular ·

2022/02/21

How Mark got started on his PPC path (02:19)HubSpot's utilization within the paid search world (06:21)Hear how a one-off work opportunity becomes a legitimate career path (10:55)Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)Chris is that guy (17:30)What the PPC landscape was like when Mark started (17:59)Marks take on the evolution of paid media and privacy changes happening (20:58)Chris & Mark talk about the

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00:20:46

PPC Origins - Meagan Guse

Getting Granular ·

2022/01/12

How Meagan got started in the industry (1:27)Why she is interested in paid search (2:57)What the PPC landscape was like when she started (4:00)Her take on the future of PPC(6:57)Her personal approach to client relationships and strategy (9:36)Meagan’s specialties (14:00)What brought her to Granular and what she likes about working here (17:50)

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00:20:55

Programmatic Digital Strategy

Getting Granular ·

2021/09/23

What is programmatic advertising (1:30)What is OTT & CTV and what are the differences (2:05)Geofencing and iOS updates (4:09)Who should use programmatic (6:10)Examples of how to target effectively (7:49)3rd party data providers (12:22)How to use data to meet goals (15:14)

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00:54:25

PPC Origins - Jordon Meyer

Getting Granular ·

2021/06/07

How Jordon started Granular (1:11)Why he got interested in PPC (12:58)What the landscape was when he started (17:28)Thoughts on automation (20:05)Changes to the landscape since he started (22:22)Prediction on future changes in PPC (25:51)Is the end of the keyword near? (30:34)His personal approach to account management (35:05)Success with new platforms and rolling them out to clients (38:20)Inspiration for the culture at Granular (42:56)

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00:21:32

Google Match Type Updates

Getting Granular ·

2021/05/14

Phasing out broad match modified (BMM) keywords (1:17)Google’s example of how things will change(2:24)The origination of BMM (4:12)Why they are phasing it out (8:21)What it means for advertisers (9:49)What you should do about it (12:35)Is Google being evil? (15:35)

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