Getting Granular

00:13:50

The Click Brief Podcast: August 2026

Getting Granular ·

2026/09/16

Jeremy Packee is flying solo for August's Click Brief while Emily Anderson is out on maternity leave, breaking down another busy month of paid media, measurement, and AI updates.Google completed its budget-limited bidding rollout, expanded AI Max testing and Performance Planner controls, and introduced more flexibility within GA4. Meanwhile, Microsoft followed Google's lead with AI Max, ChatGPT continued expanding its advertising platform, and new AI-powered analysis and reporting tools made their

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00:08:46

The Click Brief Podcast: July 2026

Getting Granular ·

2026/08/18

Episode HighlightsBiggest Platform Shift Google is beginning to move Local Services Ads into Google Ads as specialized Performance Max campaigns. While bringing everything into one platform should make management easier, advertisers will lose some control, including manual bidding and service-level target CPA settings. Historical performance reports also won’t transfer, making it important to export data and establish benchmarks before migration. Platform to Watch OpenAI continues building

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00:32:38

PPC Origins - Noah Hardy

Getting Granular ·

2026/08/13

Introduction (00:23): Host Chris Cesar welcomes listeners back to Getting Granular for the 50th episode of the podcast and introduces Noah Hardy, one of Granular’s newest team members. Noah shares a bit about himself, including his nearly decade-long career in digital marketing, love of travel, video games, cooking, and life in Grafton, Wisconsin.Getting an Early Start in Digital Marketing (03:58): Noah traces his PPC origins back to college, when he joined Milwaukee startup GenoPalate at just

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00:32:57

PPC Origins - Connor Lom

Getting Granular ·

2026/07/20

Introduction (00:12): Host Chris Cesar welcomes listeners back to Getting Granular and introduces Paid Media Analyst Connor Lom, Granular's youngest hire and a graduate of the company's mentorship program. Connor shares a bit about himself, including his love of music, marathon training, and community service.From College to Paid Media (07:15): Connor explains how he discovered Granular through a university mentorship program while pursuing degrees in marketing and data analytics. After applying

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00:42:21

The Click Brief Podcast: June 2026

Getting Granular ·

2026/07/13

Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytics reporting features, and what these changes mean for advertisers navigating an increasingly AI-driven landscape. As always, the conversation focuses on separating platform hype from practical strategies

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00:30:50

PPC Origins - Chris Geracie

Getting Granular ·

2026/07/09

Introduction (00:01): Host Chris Cesar welcomes listeners back to Getting Granular and introduces fellow Granular team member Chris Gerasi, joking about having yet another Chris on the team. Meet Chris Gerasi (01:47): Chris shares his background growing up in Dallas, Texas, why he chose to move to Milwaukee, and how his passions for music, home brewing, and building community made Wisconsin feel like home. Discovering Paid Media (07:54): After returning to school at 30, Chris graduates during

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00:53:07

The Click Brief Podcast: May 2026

Getting Granular ·

2026/06/16

Jeremy Packee and Emily Anderson break down the biggest paid media story of the year so far: Google Marketing Live 2026. The episode explores Google's vision for an AI-powered future, including major updates to AI Mode, AI Max, Demand Gen, Merchant Center, measurement, creative workflows, and agentic commerce.The hosts discuss how search is becoming more conversational, why first-party data is increasingly critical, and what Google's new tools mean for advertisers managing both e-commerce and lead

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00:38:55

The Click Brief Podcast: April 2026

Getting Granular ·

2026/06/10

Jeremy Packee and Emily Anderson break down April’s biggest paid media updates, including Google’s aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google’s new AI-powered qualified call lead tracking, Meta opening AI connectors for advertisers, and the growing shift toward conversational and visual search experiences.The episode

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00:40:48

The Click Brief Podcast: March 2026

Getting Granular ·

2026/04/15

Jeremy Packee and Emily Anderson break down March’s biggest paid media updates, including OpenAI’s shift away from experimental tools like Sora and Meta’s continued push into AI-powered campaign management with Manus. They also explore Google’s expanding Performance Max capabilities, new cross-channel budgeting tools in Google Analytics, and Apple’s long-awaited move into ads within Apple Maps.The episode highlights major changes to attribution, increased visibility and control within automated

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00:38:19

The Click Brief Podcast: February 2026

Getting Granular ·

2026/03/16

Episode NotesMeta Embeds Manus AI Into Ads Manager Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists. Jeremy Packee and Emily Anderson break down February’s biggest paid media updates, including Meta’s push deeper into AI-powered campaign

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00:32:27

The Click Brief Podcast: January 2026

Getting Granular ·

2026/02/16

Episode NotesOpenAI Tests Ads in ChatGPTAds rolling out to Free and Go users in the U.S.~$60 CPM chatter for high-intent queriesStrict privacy guardrails emphasizedRelevancy and user trust will determine long-term viabilityTikTok Smart Plus + Platform UpdatesSmart Plus automation reduces manual setupTikTok One centralizes creator tools and productionPulse Suite expands premium adjacency optionsMarket Scope introduces deeper first-party analyticsGoogle’s Agentic Commerce PushUniversal Commerce

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00:25:58

The Click Brief Podcast: December 2025

Getting Granular ·

2026/01/16

In this special December episode, Jeremy and Emily look back at the most important paid media and AI trends of 2025 and share predictions for where digital advertising is headed in 2026.Top takeaways2025 Paid Media & AI TrendsAI and automation became the defaultAI-driven campaign types and optimizations are now standard across platforms.Advertisers increasingly need to opt out, rather than opt in, to automation.The strongest teams are using AI as a productivity multiplier, not a

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00:16:19

The Click Brief Podcast: November 2025

Getting Granular ·

2025/12/11

November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon’s unified ad platform and creative agents, ChatGPT’s new shopping assistant, and Google’s expansion of PMax into Waze placements.Top takeawaysGoogle Gemini 3 + Nano Banana ProHigh-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.Direct exports to Sheets/Slides

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00:38:35

The Click Brief Podcast: October 2025

Getting Granular ·

2025/11/17

October brought a wave of AI-driven browser launches, shopping enhancements, and ad platform updates, and Jeremy and Emily are here to break down what matters most. In this episode of The Click Brief, they cover OpenAI’s new ChatGPT Atlas browser, Google’s visual and conversational shopping experience, Amazon’s top-of-search reserve share of voice, TikTok’s attribution improvements, and Meta’s major Q5 lead gen upgrades. They also hit Perplexity’s new free browser, Meta’s EU ad-free subscription

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00:38:05

The Click Brief Podcast: September 2025

Getting Granular ·

2025/10/08

Jeremy Packee and Emily Anderson dive into a jam-packed month of digital marketing updates designed to help advertisers fine-tune their Q4 campaigns. The hosts break down Google’s expansion of campaign total budgets to Search, Performance Max, and Shopping campaigns, sharing pros, cons, and Q4 testing advice. They discuss how Microsoft’s Supplemental Feeds bring long-missing flexibility to product updates, while Google’s new Demand Gen Drops showcase fresh features like promotion assets, omnichannel

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00:31:17

The Click Brief Podcast: August 2025

Getting Granular ·

2025/09/16

Get Q4-ready in minutes. Jeremy Packee and Emily Anderson break down August’s biggest ad-platform shifts. Google’s loyalty integrations, AI-first ads (AI Mode/AI Max), new PMax transparency + Asset Studio, Microsoft’s premium streaming buys, and Meta’s new Instagram “Follows” metric.Top takeawaysSwitch on loyalty perks + the new optimization goal to boost repeat buyers.Test AI Max via native experiments; keep sitelinks/brand guidelines tight.Audit PMax’s new channel/cost views and Search Partner

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00:28:14

The Click Brief Podcast: July 2025

Getting Granular ·

2025/08/21

In this exciting inaugural podcast episode of The Click Brief, hosts Jeremy Packee and Emily Anderson dive into the latest digital advertising and Martech updates from July 2025. They kick things off with a deep dive into OpenAI's new ChatGPT Agent, an advanced tool that can browse the web, use APIs, and automate multi-step tasks. The hosts explore its potential to save time and make work more efficient, sharing their personal experiences with grocery shopping and campaign management using the

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00:30:34

PPC Origins - Rachael Beech

Getting Granular ·

2025/02/17

Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company’s PPC efforts at just 19 years old.Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven

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00:29:39

PPC Origins - Kelsea Smart

Getting Granular ·

2024/12/20

Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for

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00:32:17

PPC Origins - Sarah Christiaansen

Getting Granular ·

2024/11/12

Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.PPC in

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