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PODCAST

Sequence Over Strategy

Michelle Warner

Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner"s goal is to help you find and trust your own sequence of actions rather than follow someone else"s theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you"ll wrestle with the problem, examining your business to find solutions. And every time you"ll walk away with a single tool or

business entrepreneurship

All Episodes

00:26:05

Market Smarter: You Are Not Your Client

Sequence Over Strategy ·

2025/01/16

What if trying to market your business the same way you serve your clients is actually hurting your success? In this episode of Sequence Over Strategy, Michelle Warner reveals why prioritizing relationship marketing over traffic-based tactics is key for businesses offering high-end, service-based services. She explores how focusing on meaningful connections with a select group of clients—not overwhelming yourself with mass marketing—can lead to better results. Warner also shares strategies for

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00:20:13

Breaking Down the Relationship Marketing Awareness Pie

Sequence Over Strategy ·

2025/01/02

Are you struggling to get your marketing to connect with the right people? It might be time to shift your focus from strategy to sequence! In this episode of Sequence Over Strategy, Michelle Warner explains why the sequence of actions in your marketing—specifically, the awareness stage—is more important than the strategies you use. She breaks down how to build impactful relationships with your audience by focusing on three key components: what you say, who you say it to, and the strength of the

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00:14:16

Why Relationship Marketing Matters in Today's Market

Sequence Over Strategy ·

2024/12/19

What if everything you thought you knew about marketing is wrong—especially when it comes to attracting the right clients? In this episode of Sequence Over Strategy, Michelle Warner reveals why relationship marketing is now more crucial than ever, as businesses that once thrived on traffic marketing are seeing their success dry up. She explains how the market has matured, shifting power from business owners to consumers, who now prefer a more personal, relationship-based approach. Warner urges

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00:24:26

Decoding Hidden Advantages

Sequence Over Strategy ·

2024/12/05

Ever feel like some business strategies work perfectly for others but never quite seem to hit the mark for you? In this episode of Sequence Over Strategy, Michelle Warner dives into the hidden advantages behind success stories—things like timing, natural charisma, or a solid network—that often go unnoticed. These “unfair advantages” can make it hard to see the full picture. Michelle helps you recognize these biases, ask the right questions, and make smarter decisions that actually work for your

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00:26:47

Why Asking Matters

Sequence Over Strategy ·

2024/11/21

Do you hesitate to ask for help because it feels selfish or awkward? In this episode of Sequence over Strategy, Michelle challenges that mindset and shows why asking is actually key to building strong relationships. Far from being a burden, a well-crafted ask strengthens trust and connection. Michelle introduces the "ask continuum" to help you avoid the traps of asking for too much or nothing at all. She also breaks down five practical ways to make your asks clear, realistic, and meaningful. By

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00:22:24

How I Use Social Media (and Why You Rarely See Me...

Sequence Over Strategy ·

2024/11/07

Are you tired of social media feeling like a numbers game? In this episode of Sequence Over Strategy, Michelle Warner shares how to transform social media into a powerful tool for building relationships that generate high-quality leads. She discusses why service-based businesses should shift from traditional traffic marketing to a more intentional, connection-driven approach. Michelle offers practical tips on creating authentic content that not only attracts the right clients but also establishes

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00:26:30

Engineering Leads That Act Like Referrals

Sequence Over Strategy ·

2024/10/24

Have you ever thought about how to generate leads that feel as powerful as referrals without waiting for them to come in? In this episode of Sequence Over Strategy, Michelle Warner breaks down how to engineer leads that act like referrals through relationship marketing. She explains why service-based businesses, in particular, need to move beyond traffic marketing and focus on creating meaningful, impactful first impressions that build trust and convert potential clients quickly. Michelle shares

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00:25:16

Filling the Engagement Gap

Sequence Over Strategy ·

2024/10/10

Have you ever wondered why some marketing campaigns capture attention but fail to convert that interest into sales or lasting relationships? In this episode of Sequence Over Strategy, Michelle Warner emphasizes the pivotal role of engagement strategies in effective marketing. She discusses how businesses often excel at creating awareness but falter when it comes to engaging their audience, which is essential for converting interest into action. Michelle introduces her framework that prioritizes a

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00:31:24

The Trust Transfer Playbook

Sequence Over Strategy ·

2024/09/26

Have you ever considered the role of trust transfer in borrowing audiences for relationship marketing? In this episode of Sequence Over Strategy, Michelle Warner explores how establishing trust through collaboration can greatly enhance an individual's impact on new audiences. The key to success lies in whether the host understands and values the guest's expertise, facilitating a smooth trust transfer between the guest and the audience.Through real-life examples, Michelle contrasts successful

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00:20:22

How to Master Your Marketing Using Sequence First

Sequence Over Strategy ·

2024/09/12

Many entrepreneurs find themselves asking, “Is my marketing working?” It’s a question Michelle Warner addresses in this episode of Sequence Over Strategy. Rather than trying to figure out if a strategy is failing or not, Michelle emphasizes the importance of sequence—the order in which marketing steps are implemented.Michelle explains how breaking marketing down into three steps—awareness, engagement, and sales—can provide a clear framework for diagnosing issues. Often, the problem lies not in your

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00:23:51

Customer Maturity as Marketing Strategy

Sequence Over Strategy ·

2024/08/29

Is your business missing the mark by not speaking to customers at the right level of understanding? Are you losing customers because your messaging is either too advanced or too basic for where they are? In this episode of Sequence Over Strategy, Michelle Warner unpacks the crucial concept of customer maturity and how it directly impacts your marketing success. She dives into why understanding exactly what your customers know and care about is the key to designing offers that truly resonate. You'll

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00:29:26

Aligning Product and Customer Growth

Sequence Over Strategy ·

2024/08/15

Is your business struggling with aligning its advanced products with an evolving customer base? In this episode of Sequence Over Strategy, Michelle Warner explores how a mismatch between your product sophistication and customer needs can lead to frustration and ineffective marketing. Learn how to address the common issue of feeling bored or frustrated with your clients by realigning your product, customer, and marketing strategies. Let’s discover how to navigate these shifts smoothly to keep your

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00:23:49

Aligning Marketing and Growth

Sequence Over Strategy ·

2024/08/01

Do you struggle to decide your marketing strategy? Do you know if you want to reach as many people as possible or just your target audience? Michelle Warner, a business designer and strategist, discusses a shift in her marketing strategy. Previously focused on one-on-one work and relationship marketing, she’s now transitioning to teaching more bootcamps, which requires a higher volume of leads. This shift means she needs to balance her marketing strategies, incorporating more traffic marketing

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00:21:39

Reframing Value Exchange

Sequence Over Strategy ·

2024/07/18

What if the key to successful relationship marketing isn't about trading audiences, but about providing value that makes others look better in front of their audience? In this episode of "Sequence Over Strategy," Michelle Warner challenges the common misconception that audience size determines fair exchange when borrowing audiences. By reframing the value exchange as a way to help others achieve better results, Michelle shares examples from her own business to illustrate how focusing on value can

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00:34:08

The Five Stages of Small Business Growth

Sequence Over Strategy ·

2024/07/04

What stage of small business growth are you currently in, and are you prioritizing the right actions for that stage? In this episode of "Sequence Over Strategy," Michelle Warner discusses the importance of understanding and aligning with the five stages of small business growth, with a special look at what happens when you prematurely outsource or automate your processes. From the importance of validating your business idea to finding product-market-founder fit and building a solid foundation,

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00:32:55

Building Deeper Business Relationships

Sequence Over Strategy ·

2024/06/20

They say you are the average of the five people you spend the most time with. What happens when you apply that line of thought to your business? It’s your network that determines your business’s worth. In this episode of Sequence Over Strategy, Michelle Warner discusses how to create and nurture strong networks and how specificity, involvement, and consistent communication will build deeper connections with the right people.Check out the full episode at TheMichelleWarner.com/sos

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00:27:41

Getting Paid for the Right Things

Sequence Over Strategy ·

2024/06/06

If you know you’re going to get new business after a keynote or other speaking event, should you also be getting paid for it? In this episode of Sequence Over Strategy, Michelle Warner takes this question head-on, and immediately starts digging down into what we really need to answer instead. Using listener Jay Acunzo's question as a case study, Michelle emphasizes the importance of distinguishing between when speaking serves as a marketing tool versus a paid product, and shares the tools you need

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00:27:34

How To Get Out Before It Stops Working

Sequence Over Strategy ·

2024/05/23

What does First Mover Advantage look like when we’re talking about marketing strategies? At first, it looks like a lot of well-earned success, but then the wave crests and what used to work doesn’t anymore. Today on Sequence Over Strategy, Michelle Warner is talking about how to identify when you’re benefiting from First Mover Advantage, and how to tell when it’s about to come crashing down, so you can get out, pivot, or change your expectations before it’s too late. Check out the full episode at

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00:32:00

Why This Podcast and Why Now

Sequence Over Strategy ·

2024/05/09

What job are you asking your marketing strategies to do for you? In this episode of "Sequence Over Strategy," Michelle Warner, a business designer and strategist, shares her decision-making process behind starting a podcast and why she doesn’t rely on it for awareness. Today’s question concerns transitioning from private to group coaching. Michelle highlights the importance of understanding the job you need your marketing strategies to do and how to align them with your business goals.Check out the

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00:27:21

Network Rework

Sequence Over Strategy ·

2024/04/25

How do you take the 'ick' out of networking when you need to scale your business? In this episode of Sequence Over Strategy, Michelle Warner addresses this crucial question posed by Joy, a leadership coach looking to expand her practice to include an online course for emerging female leaders. It all comes down to identifying ideal connection avatars and adapting your networking strategies to reach a larger audience. That way, you can leverage your existing skills for business growth. It’s Sequence

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