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PODCAST

Sales & Marketing Playbook: Unleashed

Evan Polin & Craig Andrews

"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing.Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape.Whether you"re a seasoned professional or just starting out, "Sales and Marketing Playbook: Unleashed"

business marketing

All Episodes

29:02

Finding Your Core Customer: The Key to Business Growth

Sales & Marketing Playbook: Unleashed ·

2025/04/28

Send us a text What if everything you thought about your ideal customer was wrong? In this eye-opening conversation with Kevin O'Connor, Vice President of Strategic Coaching and Consulting for Align5 and scaling up business coach, we uncover the crucial difference between high-revenue customers and truly profitable core customers that can transform your entire business strategy. Kevin challenges conventional thinking by defining core customers as those who not only generate maximum profit bu...

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23:37

Trade Show Aftermath: Converting Connections into Cash

Sales & Marketing Playbook: Unleashed ·

2025/04/21

Send us a text The trade show is over. You've collected business cards, scanned badges, and had promising conversations. Now what? In this final installment of our trade show trilogy, Evan Polin and Craig Andrews reveal the most critical—and most commonly neglected—phase of trade show strategy: the post-show follow-up. We begin with the clear signs of on-floor success that should set you up for effective follow-up. From high booth traffic and qualified leads to social media buzz and positive...

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24:52

Beyond Cold Calls: The Relationship-First Approach to...

Sales & Marketing Playbook: Unleashed ·

2025/04/13

Send us a text Breaking into new markets demands more than just cold calling and digital prospecting—it requires strategic relationship building. In this episode, we dive deep with Brendan Dodge, networking extraordinaire from VC3, who reveals exactly how he successfully entered the Philadelphia/New Jersey marketplace by leveraging his existing connections. Brendan shares the game-changing mindset shift that transformed his networking approach: switching from "what's in it for me" to "how ca...

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29:00

Whole Being: The Evolution of Corporate Wellness

Sales & Marketing Playbook: Unleashed ·

2025/04/07

Send us a text Former architect Alice Dommert reveals how she transformed her corporate wellness company Prasada Whole Being through strategic data management and relationship building. From her first days as an entrepreneur, Alice implemented CRM systems that allowed her team to track every client interaction, analyze engagement patterns, and make data-driven decisions about sales and marketing approaches. Alice's architectural background instilled a deeper understanding of systems thinking...

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26:01

Trade Show Success: Maximizing Your Presence on the...

Sales & Marketing Playbook: Unleashed ·

2025/03/31

Send us a text Trade show season is upon us, and success requires much more than simply showing up with a booth and some brochures. Sales expert Evan Polin and marketing strategist Craig Andrews dive deep into what really makes trade shows work for your business during the crucial "at-show" phase. The foundation of trade show success begins before you ever reach the event. Without proper preparation—researching attendees, scheduling meetings in advance, and preparing your team with strong el...

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31:40

The Strategic Approach to Pre-Trade Show Preparation...

Sales & Marketing Playbook: Unleashed ·

2025/03/25

Send us a text Trade shows demand substantial investments of money, time, and resources—so why do so many companies approach them without a comprehensive strategy? In this first installment of our three-part trade show series, we unpack the critical pre-show preparation phase that separates ROI winners from budget wasters. Most organizations focus exclusively on the event itself, missing the opportunity to lay groundwork weeks before arrival. We reveal proven tactics for researching attendee...

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26:55

The Sexy Side of LinkedIn: Why Clarity Wins in B2B

Sales & Marketing Playbook: Unleashed ·

2025/03/17

Send us a text Ready to transform your LinkedIn profile from a digital resume into a powerful business development machine? Our latest episode featuring Angela Dunz, the self-described "Business Development Badass," delivers game-changing insights that will revolutionize how you approach professional networking online. Angela cuts through the noise with a refreshingly direct message: "The sexiest thing on LinkedIn right now is clarity." While many professionals hide behind clever but cryptic...

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24:14

Your Elevator Pitch Is Making People's Eyes Glaze...

Sales & Marketing Playbook: Unleashed ·

2025/03/08

Send us a text Beholder AgencyWe provide marketing strategies & services that increase in awareness, sales & engagement.Polin Performance GroupWe offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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26:13

The Elevator Pitch: It’s Not Just About Selling

Sales & Marketing Playbook: Unleashed ·

2025/03/03

Send us a text Unlock the secrets to a powerful elevator pitch in our latest episode of Sales and Marketing Playbook Unleashed! Is your current pitch captivating enough to grab attention in the first 10 seconds? If you find yourself struggling to connect with potential clients, this episode is a must-listen. We dive into the core elements that make an elevator pitch effective, moving beyond the typical facts and figures to identify and engage with the problems your prospects face. Discover h...

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23:51

Reimagining Law Firm Efficiency with AI and Strategy

Sales & Marketing Playbook: Unleashed ·

2025/02/18

Send us a text This episode emphasizes the critical need for legal professionals to embrace technology, particularly AI, to stay competitive and efficient in today's market. Daya Nafe shares practical insights on redefining success, assessing operational efficiency, and making strategic decisions to drive growth. • Understanding the importance of a growth mindset • Exploring the role of AI in modern business practices • Assessing the risks of traditional practices in the leg...

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27:11

Boosting Business Performance Through Clarity and...

Sales & Marketing Playbook: Unleashed ·

2025/02/03

Send us a text The episode focuses on the essential role of accountability in driving business success. Industry professionals Darren Webster, Evan Polin, and Craig Andrews discuss strategies for aligning sales and marketing teams, the importance of actionable goals, and how technology can enhance accountability. • Focus on maintaining fewer, essential goals • Understand the difference between leading and lagging indicators • Harness technology for real-time accountability tracki...

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27:19

Mastering the Art of Elevator Pitches: Strategic...

Sales & Marketing Playbook: Unleashed ·

2025/01/27

Send us a textUnlock the secrets to crafting a captivating elevator pitch with expert insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to capture attention and make memorable first impressions within the first 15 to 40 seconds of any conversation. Discover the critical importance of tailoring your pitch to your audience's needs, ensuring your message is not only relevant but also compelling. Our experts share strategies to he...

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28:20

Navigating Regulated Industries: Strategic Legal and...

Sales & Marketing Playbook: Unleashed ·

2025/01/19

Send us a textThis episode explores the interplay between sales, marketing, and legal considerations essential for business growth. Bernard Williams joins us to share insights on avoiding legal pitfalls, the importance of contracts, and the valuable role of fractional general counsel in helping small businesses navigate complex regulations.• Understanding regulatory issues in sales and marketing • The critical role of contracts in preventing disputes • Common legal hurdles during bu...

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29:33

Supercharge Your Business in 2025: Strategic Goal...

Sales & Marketing Playbook: Unleashed ·

2025/01/05

Send us a textUnlock the secrets to supercharging your business in 2025 by mastering the art of strategic goal setting and content creation. Join us, Craig Andrews and Evan Polin, as we ring in the new year with a powerful discussion on the significance of reflecting on past successes to shape future victories. Evan shares his tried-and-true methods for analyzing client interactions, while Craig champions the use of data-driven insights for making impactful adjustments. Together, we paint 202...

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28:31

Building a Thriving Law Firm Through Strategic...

Sales & Marketing Playbook: Unleashed ·

2024/12/29

Send us a textWhat happens when a county prosecutor takes a bold leap into the world of criminal defense? We sit down with Dan Rosenberg, managing partner at Rosenberg Perry Associates, to uncover the strategies that have made his firm a standout in aggressive legal marketing. Dan takes us on his unique journey, sharing how questioning norms and embracing unconventional methods have been key to his success. Alongside our co-hosts, Craig Andrews and Evan Polin, we navigate the dynamic interpla...

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30:38

Preventing Burnout and Enhancing Team Well-Being with...

Sales & Marketing Playbook: Unleashed ·

2024/12/16

Send us a textDiscover the secret to sustainable success with Rachel Boehm, a renowned expert in burnout prevention and peak performance. Rachel shares her personal journey from burnout to becoming a coach and offers transformative insights into how mental well-being is a cornerstone of business success. Gain practical strategies to ensure your team thrives without compromising health, innovation, or creativity. Learn why fostering an environment where individuals can flourish personally and ...

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26:34

Elevating Your Law Firm Through Strategic Marketing...

Sales & Marketing Playbook: Unleashed ·

2024/12/09

Send us a textUnlock the secrets to building a successful law practice with Dan Posternock, managing shareholder at PosternockAppel, as he shares his journey into embracing an entrepreneurial mindset in the legal world. Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we examine how the often overlooked skills of sales and marketing can transform a professional career. Dan opens up about the challenges of marketing his firm and how law...

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25:25

Empowering Teams Through Strategic Alignment

Sales & Marketing Playbook: Unleashed ·

2024/12/02

Send us a textUnlock the secret to bridging the gap between sales and marketing with insights from Anthony Constantini, principal advisor at SRV HR. Discover how aligning these vital functions can propel your business to new heights by ensuring objectives and key results are in harmony. Misalignment often stems from sales focusing on revenue while marketing targets new markets. Anthony delves into how HR plays a pivotal role in this alignment, setting the stage for increased productivity and ...

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21:43

Business Leadership: CEO Roundtables and...

Sales & Marketing Playbook: Unleashed ·

2024/11/18

Send us a textUnlock the secrets to transformative business success with insights from Evan Polin and Craig Andrews alongside our special guest, Marc Sinkow. Dive deep into the world of CEO roundtables, where we explore how these sessions can elevate business leaders by fostering accountability and shared experiences. Marc, a veteran in guiding entrepreneurs as a "chief Sherpa," shares invaluable perspectives on overcoming the unique challenges that CEOs face. Discover how these collaborative...

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26:28

Strategic Sales Coaching and Effective Communication

Sales & Marketing Playbook: Unleashed ·

2024/11/04

Send us a textWhat if you could reshape the way your business approaches sales and marketing to achieve unprecedented growth? Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we unlock the secrets to accelerating sales cycles and enhancing digital presence. Evan shares his mastery in sales coaching, guiding businesses to cultivate the right mindset and strategic planning. Meanwhile, Craig illuminates the path to effective growth market...

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58 results

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