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PODCAST

Sales & Marketing Playbook: Unleashed

Evan Polin & Craig Andrews

"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing.Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape.Whether you"re a seasoned professional or just starting out, "Sales and Marketing Playbook: Unleashed"

business marketing

All Episodes

29:34

Stop Chasing Cheapest Jobs And One Star Reviews

Sales & Marketing Playbook: Unleashed ·

2026/03/29

Send us Fan Mail Sales and marketing can either fuel each other or quietly sabotage each other. Recording live at PJ Wellahan’s in Oaks, PA with the Electrical Association of Philadelphia, we get brutally practical about what happens when marketing generates attention but sales can’t close, or when sales blames “bad leads” while marketing swears the leads are fine. The fix is not another tactic. It’s alignment: one message, one definition of the right customer, and one shared goal tied to rev...

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33:23

How to Measure the effectiveness of Sales Training...

Sales & Marketing Playbook: Unleashed ·

2026/03/24

Send us Fan Mail Want proof your sales training actually works? We dig into a no-fluff framework that moves beyond “feel-good” workshops and into measurable behavior change, pipeline impact, and real revenue. With sales coach Evan Polin and growth marketer Craig Andrews, we unpack how to align marketing and sales into a single system that compounds results instead of clashing at the handoff. We start by setting clear objectives: which problems are we solving, which skills must improve, and h...

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28:48

How to Market a Local Business Using Local Search,...

Sales & Marketing Playbook: Unleashed ·

2026/03/01

Send a text Buyers on their phones aren’t browsing—they’re choosing. We dive straight into how local search, clear messaging, and sales alignment transform high-intent moments into revenue you can forecast. Craig lays out the local-first marketing framework that gets your brand where it matters: “near me” queries, city pages, and listings that speak the language of your neighborhood. Evan shows how to carry that clarity into the first call, qualify fast, and keep the promise your marketing ma...

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27:41

A Practical Path From Idea To $100M

Sales & Marketing Playbook: Unleashed ·

2026/02/22

Send a text Ready to move beyond founder-led hustle and build a business that scales on purpose? We sat down with growth leader Dave Jimenez, a six-time CRO with three exits, to unpack the real stages of scale: proving the idea, proving the product, proving the market, and finally proving the business. Along the way, we get specific about what changes at each stage, why integrations and workflows matter more than flashy features, and how to recognize the moment when personal relationships bec...

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28:11

A CRM For Consultants Who Hate Selling

Sales & Marketing Playbook: Unleashed ·

2026/02/15

Send a text You don’t need a bigger tool—you need the best CRM for consultants, one that actually fits how relationship-driven businesses grow. We sit down with Ruben Schwartz, creator of a CRM built specifically for consulting, to unpack why copying enterprise sales systems suffocates solo operators and small teams—and what to do instead. If you’ve been searching for the best CRM for a small consulting business, this conversation reframes what “good” really means. We start by dismantling the...

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27:15

Sales Management Training/Coaching for Small Business...

Sales & Marketing Playbook: Unleashed ·

2026/02/08

Send a text Tired of “partly sunny” pipeline updates and finger-pointing between sales and marketing? We dig into a practical system that replaces chaos with clarity by separating three roles most leaders blur: sales training, sales coaching, and sales management. Training builds team-wide skills, coaching advances live deals for individuals, and management sets the structure, cadence, and accountability that make results predictable. We start by mapping goals to data. What’s your ideal clie...

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28:57

Robots Do Paperwork; You Do Winning

Sales & Marketing Playbook: Unleashed ·

2026/02/01

Send us a text What if your team could trade hours of grunt work for minutes of streamlined execution—and spend the saved time actually winning business? We sit down with a former law firm manager turned automation strategist to unpack how robotic process automation reduces repetitive tasks, safeguards accuracy, and gives clients more of your human attention where it counts. We draw a bright line between RPA and AI: AI imitates thinking, while RPA imitates clicks and keystrokes with clear ru...

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25:30

How Smart Lawyers Stop Doing Busywork And Start...

Sales & Marketing Playbook: Unleashed ·

2026/01/25

Send us a text What if your firm grew faster the moment you stopped doing “everything”? We brought on Ron Bockstahler of Amata Office Centers to show how small and solo law practices scale with less stress by outsourcing the back office, using virtual offices for presence, and focusing lawyer time on what actually pays: legal work and prospecting. We start with a reality check for attorneys leaving big firms. The comforts of enterprise-grade support vanish on day one—secure systems, phones, ...

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28:17

Top marketing agencies that focus on b2b lead generation

Sales & Marketing Playbook: Unleashed ·

2026/01/18

Send us a text Ready to trade noisy “more leads” for a pipeline you can actually close? We dig into what growth marketing really means for B2B teams: systematic experimentation tied to revenue, not vanity metrics. With Evan Polin’s sales coaching lens and Craig Andrews' growth marketing strategy playbook, we map how to align sales and marketing so both sides win and buyers feel it from the first touch. We start by cutting through agency labels and assets that masquerade as strategy. Then we ...

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28:43

Simple Wins: Sales And Marketing Lessons From 2025

Sales & Marketing Playbook: Unleashed ·

2025/12/15

Send us a text We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026. • simplifying a core promise and message • focusing on ICP fit and problem-led language • replacing bloated pipelines with task-driven CRM • disqualifying fast to speed decisions • using small touches over big-bang campaigns • kee...

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26:09

From Messy CRMs To Measurable Growth With HubSpot

Sales & Marketing Playbook: Unleashed ·

2025/10/26

Send us a text If your CRM feels like a black hole instead of a growth engine, this conversation will change how you build, measure, and coach your sales and marketing efforts. We sit down with Cathy Cane-Blank of WDG Agency to unpack the real reason teams struggle with HubSpot—and how to fix it fast. We start by drawing a hard line: strategy before software. Cathy explains why DIY implementations fail, how to map progressive deal stages that reflect real buyer movement, and which definition...

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28:52

What Happens When You Automate the Entire Client...

Sales & Marketing Playbook: Unleashed ·

2025/10/19

Send us a text Buyers don’t wake up searching for your brand—they wake up searching for answers. We dive into how to meet them there and guide them all the way to loyal, long-term customers using automation that still feels human. With Dr. Denise Dennis of Action Accelerated, we map a complete journey from awareness and consideration to decision, onboarding, retention, and optimization—and show where automation saves hours without stripping out your voice or values. We start with solution-fi...

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23:03

How Sales and Marketing Win Q4 and Set Up a Bigger Q1

Sales & Marketing Playbook: Unleashed ·

2025/10/12

Send us a text Q4 doesn’t forgive drift. We pull back the curtain on the exact plays we use to finish the year strong while quietly stacking wins for a faster Q1—no fluff, just moves you can run this week. From pinpointing the two or three channels that drove most of your revenue to reviving “closed-lost” opportunities with value-first outreach, we show how sales and marketing work together when the clock is ticking. Evan Poland (co-author of Selling Professional Services The Sandler Way) br...

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29:23

AI Is Already in Your Business Whether You Know It or...

Sales & Marketing Playbook: Unleashed ·

2025/09/29

Send us a text Are your employees already using AI without your knowledge? What competitive advantages are you missing by not having a clear AI strategy? Fractional COO Julio Gonzalez reveals how small and mid-sized businesses can harness artificial intelligence to drive efficiency and growth without massive investments or technical expertise. Drawing from decades of experience as a CIO and operational strategist, Julio cuts through the AI hype to deliver practical insights you can implement...

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26:20

AI-Powered Sales Coaching: Revolutionizing Practice...

Sales & Marketing Playbook: Unleashed ·

2025/09/14

Send us a text What if your sales team could practice their pitches, objection handling, and closing techniques with an AI that looks, sounds, and responds just like a real prospect? On this episode of Sales and Marketing Playbook Unleashed, we dive deep into the revolutionary world of AI-powered sales training with special guest Mike from Colleva. Perfect practice makes perfect—but most sales professionals only get real-world practice once or twice a week with actual prospects. Mike reveals...

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26:01

Financial Clarity: The Missing Leg of Your Business...

Sales & Marketing Playbook: Unleashed ·

2025/09/07

Send us a text Imagine building a table with only three legs – it would inevitably collapse. Your business operates the same way, requiring four sturdy supports: sales, marketing, financial health, and people management. When one weakens, everything becomes unstable. Steve Kapfer, founder and CEO of Tower CFO, joins hosts Craig Andrews and Evan Polin to reveal how financial clarity transforms business decision-making. With decades of experience simplifying finance for growth-minded entrepren...

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27:33

Margins Matter: The 10X ROI Secret No One Talks About

Sales & Marketing Playbook: Unleashed ·

2025/08/31

Send us a text Have you ever wondered why your company struggles to convert leads despite having a robust marketing strategy? The answer might lie in the fundamental misunderstanding that plagues many businesses today. Dwayne Riff, President of Global Source International, joins hosts Craig Andrews and Evan Poland to unpack a critical business truth: sales and marketing are not the same thing. Drawing from decades of experience helping companies scale their revenue, Dwayne reveals how this m...

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29:08

Stop Wishing, Start Planning: Your Post-Summer Sales...

Sales & Marketing Playbook: Unleashed ·

2025/08/24

Send us a text The back-to-school season isn't just for students—it's the perfect time for businesses to refocus and strategize for year-end success. Seasoned sales expert Evan Polin and marketing strategist Craig Andrews reveal the playbook for maximizing your Q3-Q4 performance when summer distractions fade and serious business resumes. We dive deep into the critical task of pipeline review, teaching you how to perform an honest "autopsy" of your year-to-date sales performance. Discover why...

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30:52

Swing for Success: Summer Sports Sales Strategies

Sales & Marketing Playbook: Unleashed ·

2025/07/27

Send us a text What if the path to sales and marketing excellence was hiding in your favorite summer pastimes? Evan Polin and Craig Andrews reveal powerful business strategies inspired by golf, baseball, and pickleball in this thought-provoking episode. Golf isn't just about swinging clubs—it's a masterclass in preparation and customized strategy. Like selecting the right club for each hole, successful sales professionals choose the perfect approach for each prospect. The "platinum rule" of ...

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26:00

Summer Sales & Marketing Refresh: Tuning Up for...

Sales & Marketing Playbook: Unleashed ·

2025/07/13

Send us a text The halfway point of the year often sneaks up on us—one moment we're setting ambitious goals for January, and suddenly we're staring down July, wondering where the time went. This critical juncture demands honest reflection: Are you on track to hit your annual targets, or do you need to recalibrate? Evan Polin and Craig Andrews deliver a masterclass in mid-year sales strategy assessment with their "Summer Break, Time for Sales Tune-Up" episode. They break down four essential a...

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64 results

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