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PODCAST

Sales & Marketing Playbook: Unleashed

Evan Polin & Craig Andrews

"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing.Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape.Whether you"re a seasoned professional or just starting out, "Sales and Marketing Playbook: Unleashed"

business marketing

All Episodes

28:57

Robots Do Paperwork; You Do Winning

Sales & Marketing Playbook: Unleashed ·

2026/02/01

Send us a text What if your team could trade hours of grunt work for minutes of streamlined execution—and spend the saved time actually winning business? We sit down with a former law firm manager turned automation strategist to unpack how robotic process automation reduces repetitive tasks, safeguards accuracy, and gives clients more of your human attention where it counts. We draw a bright line between RPA and AI: AI imitates thinking, while RPA imitates clicks and keystrokes with clear ru...

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25:30

How Smart Lawyers Stop Doing Busywork And Start...

Sales & Marketing Playbook: Unleashed ·

2026/01/25

Send us a text What if your firm grew faster the moment you stopped doing “everything”? We brought on Ron Bockstahler of Amata Office Centers to show how small and solo law practices scale with less stress by outsourcing the back office, using virtual offices for presence, and focusing lawyer time on what actually pays: legal work and prospecting. We start with a reality check for attorneys leaving big firms. The comforts of enterprise-grade support vanish on day one—secure systems, phones, ...

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28:17

Top marketing agencies that focus on b2b lead generation

Sales & Marketing Playbook: Unleashed ·

2026/01/18

Send us a text Ready to trade noisy “more leads” for a pipeline you can actually close? We dig into what growth marketing really means for B2B teams: systematic experimentation tied to revenue, not vanity metrics. With Evan Polin’s sales coaching lens and Craig Andrews' growth marketing strategy playbook, we map how to align sales and marketing so both sides win and buyers feel it from the first touch. We start by cutting through agency labels and assets that masquerade as strategy. Then we ...

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28:43

Simple Wins: Sales And Marketing Lessons From 2025

Sales & Marketing Playbook: Unleashed ·

2025/12/15

Send us a text We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026. • simplifying a core promise and message • focusing on ICP fit and problem-led language • replacing bloated pipelines with task-driven CRM • disqualifying fast to speed decisions • using small touches over big-bang campaigns • kee...

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26:09

From Messy CRMs To Measurable Growth With HubSpot

Sales & Marketing Playbook: Unleashed ·

2025/10/26

Send us a text If your CRM feels like a black hole instead of a growth engine, this conversation will change how you build, measure, and coach your sales and marketing efforts. We sit down with Cathy Cane-Blank of WDG Agency to unpack the real reason teams struggle with HubSpot—and how to fix it fast. We start by drawing a hard line: strategy before software. Cathy explains why DIY implementations fail, how to map progressive deal stages that reflect real buyer movement, and which definition...

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28:52

What Happens When You Automate the Entire Client...

Sales & Marketing Playbook: Unleashed ·

2025/10/19

Send us a text Buyers don’t wake up searching for your brand—they wake up searching for answers. We dive into how to meet them there and guide them all the way to loyal, long-term customers using automation that still feels human. With Dr. Denise Dennis of Action Accelerated, we map a complete journey from awareness and consideration to decision, onboarding, retention, and optimization—and show where automation saves hours without stripping out your voice or values. We start with solution-fi...

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23:03

How Sales and Marketing Win Q4 and Set Up a Bigger Q1

Sales & Marketing Playbook: Unleashed ·

2025/10/12

Send us a text Q4 doesn’t forgive drift. We pull back the curtain on the exact plays we use to finish the year strong while quietly stacking wins for a faster Q1—no fluff, just moves you can run this week. From pinpointing the two or three channels that drove most of your revenue to reviving “closed-lost” opportunities with value-first outreach, we show how sales and marketing work together when the clock is ticking. Evan Poland (co-author of Selling Professional Services The Sandler Way) br...

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29:23

AI Is Already in Your Business Whether You Know It or...

Sales & Marketing Playbook: Unleashed ·

2025/09/29

Send us a text Are your employees already using AI without your knowledge? What competitive advantages are you missing by not having a clear AI strategy? Fractional COO Julio Gonzalez reveals how small and mid-sized businesses can harness artificial intelligence to drive efficiency and growth without massive investments or technical expertise. Drawing from decades of experience as a CIO and operational strategist, Julio cuts through the AI hype to deliver practical insights you can implement...

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26:20

AI-Powered Sales Coaching: Revolutionizing Practice...

Sales & Marketing Playbook: Unleashed ·

2025/09/14

Send us a text What if your sales team could practice their pitches, objection handling, and closing techniques with an AI that looks, sounds, and responds just like a real prospect? On this episode of Sales and Marketing Playbook Unleashed, we dive deep into the revolutionary world of AI-powered sales training with special guest Mike from Colleva. Perfect practice makes perfect—but most sales professionals only get real-world practice once or twice a week with actual prospects. Mike reveals...

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26:01

Financial Clarity: The Missing Leg of Your Business...

Sales & Marketing Playbook: Unleashed ·

2025/09/07

Send us a text Imagine building a table with only three legs – it would inevitably collapse. Your business operates the same way, requiring four sturdy supports: sales, marketing, financial health, and people management. When one weakens, everything becomes unstable. Steve Kapfer, founder and CEO of Tower CFO, joins hosts Craig Andrews and Evan Polin to reveal how financial clarity transforms business decision-making. With decades of experience simplifying finance for growth-minded entrepren...

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27:33

Margins Matter: The 10X ROI Secret No One Talks About

Sales & Marketing Playbook: Unleashed ·

2025/08/31

Send us a text Have you ever wondered why your company struggles to convert leads despite having a robust marketing strategy? The answer might lie in the fundamental misunderstanding that plagues many businesses today. Dwayne Riff, President of Global Source International, joins hosts Craig Andrews and Evan Poland to unpack a critical business truth: sales and marketing are not the same thing. Drawing from decades of experience helping companies scale their revenue, Dwayne reveals how this m...

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29:08

Stop Wishing, Start Planning: Your Post-Summer Sales...

Sales & Marketing Playbook: Unleashed ·

2025/08/24

Send us a text The back-to-school season isn't just for students—it's the perfect time for businesses to refocus and strategize for year-end success. Seasoned sales expert Evan Polin and marketing strategist Craig Andrews reveal the playbook for maximizing your Q3-Q4 performance when summer distractions fade and serious business resumes. We dive deep into the critical task of pipeline review, teaching you how to perform an honest "autopsy" of your year-to-date sales performance. Discover why...

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30:52

Swing for Success: Summer Sports Sales Strategies

Sales & Marketing Playbook: Unleashed ·

2025/07/27

Send us a text What if the path to sales and marketing excellence was hiding in your favorite summer pastimes? Evan Polin and Craig Andrews reveal powerful business strategies inspired by golf, baseball, and pickleball in this thought-provoking episode. Golf isn't just about swinging clubs—it's a masterclass in preparation and customized strategy. Like selecting the right club for each hole, successful sales professionals choose the perfect approach for each prospect. The "platinum rule" of ...

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26:00

Summer Sales & Marketing Refresh: Tuning Up for...

Sales & Marketing Playbook: Unleashed ·

2025/07/13

Send us a text The halfway point of the year often sneaks up on us—one moment we're setting ambitious goals for January, and suddenly we're staring down July, wondering where the time went. This critical juncture demands honest reflection: Are you on track to hit your annual targets, or do you need to recalibrate? Evan Polin and Craig Andrews deliver a masterclass in mid-year sales strategy assessment with their "Summer Break, Time for Sales Tune-Up" episode. They break down four essential a...

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21:12

Internal Selling: Building Trust in Healthcare...

Sales & Marketing Playbook: Unleashed ·

2025/06/29

Send us a text What happens when compliance isn't a jail sentence but a collaborative approach to protecting your organization? Today's conversation with Raul, VP and Chief Compliance Officer for Jackson Health System, reveals the unexpected parallels between effective compliance work and successful sales and marketing strategies. With oversight of healthcare compliance for 15,000 employees across multiple hospitals and healthcare centers, Raul shares how his team has transformed potential f...

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28:31

Authenticity: Your Company Culture's Secret Weapon

Sales & Marketing Playbook: Unleashed ·

2025/06/22

Send us a text Authenticity isn't just a buzzword—it's the lifeblood of successful organizations. In this illuminating conversation with Rachel Platt, CEO of Platinum HR Consulting, we dive deep into how company culture directly impacts your bottom line and why the alignment between what you say and what you do matters more than ever. Rachel unveils the costly consequences of cultural disconnects: when your external messaging doesn't match your internal reality, employees sense it immediatel...

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27:41

Your Vision Needs to Leave Your Head

Sales & Marketing Playbook: Unleashed ·

2025/06/08

Send us a text Ever witnessed the classic battle between sales and marketing teams? "They're sending us garbage leads!" versus "They can't close what we're giving them!" This fundamental conflict has existed since the dawn of business itself, but it doesn't have to plague your organization. In this enlightening episode, EOS Implementer James Wisdom joins hosts Craig Andrews and Evan Polin to reveal how the Entrepreneurial Operating System transforms business alignment. With over two decades ...

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27:20

Measuring Marketing Impact: Beyond Vanity Metrics

Sales & Marketing Playbook: Unleashed ·

2025/06/01

Send us a text What happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platform that's exposing the massive blind spots in how businesses measure marketing effectiveness. You're about to discover why the metrics you've trusted for years might be leading you astray. Mike reveals how one company was unknowingly los...

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28:18

Know Your Buyer: How Sales Personas Drive Revenue Growth

Sales & Marketing Playbook: Unleashed ·

2025/05/25

Send us a text Are you struggling to connect with potential clients? The answer might be hiding in your understanding of customer personas. In this illuminating episode, sales coach Evan Polin and marketing expert Craig Andrews reveal how developing detailed customer personas can transform your sales approach from scattershot to laser-focused. "Personas are only important for salespeople and companies that want to close sales," declares Evan, setting the tone for a conversation brimming with...

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28:16

Master Your Customer Personas

Sales & Marketing Playbook: Unleashed ·

2025/05/11

Send us a text Have you ever felt like your marketing dollars are disappearing into thin air? Or wondered why your sales team struggles to convert seemingly good leads? The answer might lie in how well you understand who you're actually selling to. In this enlightening episode, Craig Andrews and Evan Polin tackle the often misunderstood concept of customer personas and why they're fundamental to business success. As Evan aptly puts it, "If you don't know what a good prospect looks like, you'...

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58 results

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