x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Measure Pod

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

technology marketing

All Episodes

58:05

#113 MMM, MTA and the future of marketing measurement...

The Measure Pod ·

2024/12/13

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoKWatch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors Beyond Clicks in Marketing Measurement 00:15:25 - Defining Attribution Modeling and MMM 00:20:03 - Data-Driven Multi-Touch Attribution 00:22:17 - Pros

en-gb

52:06

#112 Product analytics tool assessment

The Measure Pod ·

2024/11/29

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retention analysis. 00:18:28 - Product analytics and event data. 00:22:07 - Google Analytics limitations discussed. 00:24:58 - Measurelab advertisement 00:25:39

en-gb

52:13

#111 ROI of analytics and GA’s gravy train (with Adam...

The Measure Pod ·

2024/11/15

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGcWatch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:54 - Optimising sales call strategies 00:24:04 - Measurelab Ad 00:25:22 - Simplicity in analytics adoption 00:29:41 - Empowering analysts through

en-gb

39:50

#110 Live from MeasureCamp London 2024: analytics in...

The Measure Pod ·

2024/10/25

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrCWatch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos and Business Expectations 00:06:07 - Politics and Bureaucracy in Organisations 00:07:28 - The Evolution of Analytics Roles 00:09:05 - Specialisation vs

en-gb

59:45

#109 The analytics of PlayStation (with Gabor Mester...

The Measure Pod ·

2024/10/11

Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1IWatch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview 00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation 00:02:03 - Hosts' Backgrounds and Initial Thoughts 00:04:12 - Gabor's Career Journey at PlayStation 00:07:08 - Platform Analytics vs. Game Analytics 00:10:01 - Technology Behind Tracking In-Game Analytics 00:12:27 - Defining Engagement in Platform Analytics 00:15:21 -

en-gb

43:13

#108 The death of accuracy: an obituary

The Measure Pod ·

2024/09/27

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCeiWatch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Reforged 00:04:47 - Impact of Cookie Banners on Data Accuracy 00:05:30 - Challenges in Validating Data Accuracy 00:08:09 - Using Transactional Data as a

en-gb

58:30

#107 Analytics: from cost to profit centre (with...

The Measure Pod ·

2024/09/13

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihdWatch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analytics from Cost Center to Profit Center 00:09:19 - Defining Better Questions in Analytics 00:13:34 - Profit Enablement Center Concept 00:17:06 - Measuring

en-gb

48:40

#106 What an ideal expert analyst looks like

The Measure Pod ·

2024/08/30

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - Analytics Survey and Its Purpose 00:04:27 - Ida's Question on Measure Slack 00:05:29 - Lack of Content for Experienced Analysts 00:07:51 - The Difference

en-gb

53:43

#105 A web analyst’s guide to app analytics (with...

The Measure Pod ·

2024/08/16

Full show notes, transcript and AI chatbot - https://t.ly/6eOxgWatch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learning from Developers 00:20:59 - Bhav's Reflection on Juliana's Journey 00:22:47 - GA4 Training Course Ad 00:23:32 - Juliana's Perspective on Business

en-gb

46:45

#104 Bumbling around dating analytics (with Rosie...

The Measure Pod ·

2024/08/02

Full show notes, transcript and AI chatbot - https://bit.ly/4fmRrudWatch on YouTube - https://youtu.be/LE4Qb59aBdg 00:00:00 - Introduction and Episode Overview 00:01:19 - Rosie's Background and Career Path 00:02:03 - Insights from the Episode 00:03:30 - Rosie's Role at Bumble 00:07:09 - Decision Making in Product Analytics 00:12:00 - Testing and Iteration at Bumble 00:20:23 - Data Collection and Ecosystem Analysis 00:23:05 - Algorithm Testing and Causal Impact 00:27:01 - The Role of AI in Dating

en-gb

57:14

#103 Modern marketing (with Ken Williams @ DiveTeam)

The Measure Pod ·

2024/07/19

Full show notes, transcript and AI chatbot - https://rb.gy/4ldywlWatch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Williams 00:04:46 - Ken's Background and Career Journey 00:07:42 - Starting DiveTeam and Entrepreneurship 00:09:07 - Defining Modern Marketing 00:15:29 - Shifts

en-gb

52:09

#102 Data is a road trip, not a destination

The Measure Pod ·

2024/07/05

Full show notes, transcript and AI chatbot - https://rb.gy/brjbryYou can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content Warning for Data Engineers 00:02:45 - Upcoming Events and Surveys 00:04:34 - Connecting with Hosts and Companies 00:04:55 - Catch-Up with Bhavik 00:05:15

en-gb

3:07

Sound Bite: The future of attribution modelling in...

The Measure Pod ·

2024/04/03

Episode Summary:In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels. Full episode here: https://shorturl.at/cqyEN ----- About The Measure Pod: The

en-gb

4:36

Sound Bite: How to approach building a dashboard

The Measure Pod ·

2024/03/27

Episode Summary:In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: https://shorturl.at/ioOUW ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product

en-gb

47:09

#101 Daralytics (with Dara Fitzgerald @ Measurelab)

The Measure Pod ·

2024/03/08

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analogy. [00:20:30] Outsourcing analytics services. [00:22:10] Analytics in company resource management. [00:25:32] Industry-changing technology

en-gb

3:32

Sound Bite: Building deeper relationships through...

The Measure Pod ·

2024/03/06

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle. Full episode here:

en-gb

53:21

#100 ROI positive MarTech: is it possible? (with...

The Measure Pod ·

2024/03/01

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs landscape complexity [00:26:42] CDP components and pricing [00:31:06] The landscape of packaged CDPs [00:33:32] Customer journey and data

en-gb

52:09

#99 AI in Self-Serve Analytics (with Gaurav Tiwari @...

The Measure Pod ·

2024/02/23

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMRYou can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro 00:03:27 - Welcoming Gaurav Tiwari 00:03:59 - Gaurav's Background in Data Analytics 00:08:01 - Empowerment through Self-Serve Analytics 00:09:21 - The Challenge of Data Literacy 00:13:10 - The Role of Generative AI in Analytics 00:14:02 - The Future of Self-Serve and Semantic Layers 00:20:00 - The Necessity of a Semantic

en-gb

04:11

Sound Bite: How can personalisation drive lasting value?

The Measure Pod ·

2024/02/21

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode here: https://shorturl.at/CFHIX ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product

en-gb

49:21

#98 What on earth is a semantic layer?! (with David...

The Measure Pod ·

2024/02/16

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction. [00:06:32] What is a semantic layer? [00:08:13] Semantic layers in data analysis. [00:15:50] Semantic layers in AI. [00:25:40] Building modern data stacks. [00:30:04] The future of semantic layers. [00:33:27] Building data infrastructure challenges. [00:38:41] The challenge of self-serve. [00:40:52] Google's

en-gb

148 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs