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PODCAST

The Measure Pod

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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All Episodes

65:26

#133 The role of AI in analytics (with Juliana...

The Measure Pod ·

2025/11/14

Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNljWatch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a knack for blending technical data insights with commercial strategy, she currently holds the

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80:45

#132 The impact of AI on digital experience (with...

The Measure Pod ·

2025/10/31

Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNdWatch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of data stakeholders. They also discuss how AI is redefining user experiences, the complexities of

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78:09

#131 From raw export to insight-ready data (with...

The Measure Pod ·

2025/10/17

Full show notes, transcript and AI chatbot - http://bit.ly/47craLCWatch on YouTube - https://youtu.be/lvzrZTee9lY-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for

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87:53

#130 GenAI in action: Cloud DevOps and...

The Measure Pod ·

2025/10/03

Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJaWatch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company

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1:14:30

#129 The impact of AI on digital analytics and user...

The Measure Pod ·

2025/09/19

Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbFWatch on YouTube - https://youtu.be/5hchBfk763o 00:00:00 – Introduction 00:01:54 – Privacy and data sharing 00:05:16 – AI pilots failure statistics 00:08:09 – Economic impact of automation 00:10:39 – AI usage and income correlation 00:15:12 – Automation versus augmentation in AI 00:18:04 – AI and privacy in analytics 00:21:21 – Google Analytics Individual Qualification 00:25:41 – Data democratisation in analytics 00:30:07 – Google's

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1:16:07

#128 MCP servers in digital analytics (with Gunnar...

The Measure Pod ·

2025/09/05

Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZFWatch on YouTube - https://youtu.be/sFBo_j3cLIE Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancements 00:12:55 - Competitive image editing software 00:16:03 - Google Translate's new features 00:18:40 - Future of language learning 00:22:39 -

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1:11:14

#127 Ensuring robust data collection – lessons from...

The Measure Pod ·

2025/08/22

Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpmWatch on YouTube - https://youtu.be/Bz4YYZCjT6g 00:00:00 Introduction 00:03:11 GPT-5 release predictions 00:06:15 Incremental updates in AI 00:10:14 AGI as a marketing label 00:14:41 Regulation catching up with AI 00:18:24 Google Cloud Marketing Analytics Partnership 00:20:07 Dataform's impact on data quality 00:25:39 First computer experience 00:27:52 AI coding and productivity challenges 00:31:24 Data collection challenges in

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1:12:00

#126 First-party data strategy – a client side...

The Measure Pod ·

2025/08/08

Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNeWatch on YouTube - https://youtu.be/Leb1rjtODGc 00:00:00 - Introduction 00:03:26 - Google Analytics and AI News 00:05:06 - ChatGPT Agent Tool and Pizza Ordering 00:07:06 - ChatGPT 5 Speculations 00:09:09 - Google Notebook LM and Video Generation 00:12:24 - Google AI Search in the UK 00:14:27 - Google's AI Strategy and Advertising 00:15:10 - ChatGPT Study Mode 00:16:12 - Introduction of Guest Roman Petrochenkov 00:18:00 - Roman's

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1:14:05

#125 Proactive pipelines – the power of shifting left...

The Measure Pod ·

2025/07/25

Full show notes, transcript and AI chatbot - http://bit.ly/452Y00xWatch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shifting left in data quality 00:28:19 Tools for data engagement 00:31:12 Data contracts as agreements 00:34:06 Power dynamics in data relationships 00:37:27

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1:05:53

#124 Transforming tag management with server-side GTM...

The Measure Pod ·

2025/07/11

Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsEWatch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:23 - WhatsApp Introducing Advertising 00:11:13 - VO3 Video Model from Gemini 00:12:55 - AI-Generated Content and Deepfakes 00:14:29 - Webinar

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1:00:53

#123 Why teams are turning to warehouse-native...

The Measure Pod ·

2025/06/20

Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7sWatch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges and solutions 00:16:25 Warehouse native analytics solution 00:22:37 Data warehousing accessibility and democratisation 00:24:37 Data warehouse

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1:12:02

#122 Digital transformation in the age of AI (with...

The Measure Pod ·

2025/06/06

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer Technology 00:05:48 - Anthropic's New Claude Models 00:06:55 - AI Model Benchmarks and Comparisons 00:08:34 - Practical Uses of New Claude

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50:12

#121 Using Dataform and DBT in modern analytics (with...

The Measure Pod ·

2025/05/23

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFhWatch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools

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1:01:59

#120 Marketing analytics updates and a BigQuery...

The Measure Pod ·

2025/05/02

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yGWatch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer

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1:00:23

#119 Google Cloud Next 25 roundup

The Measure Pod ·

2025/04/18

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZWatch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good

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1:02:46

#118 Dan & Bhav’s farewell, best moments & a game of...

The Measure Pod ·

2025/03/14

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnllWatch on YouTube - https://youtu.be/VI6Qe0rZL1w 00:00:00 - Introduction and Special Announcement 00:00:36 - Dara returns 00:00:57 - Farewell to Dan and Bhav 00:03:29 - Dara's Quiz Introduction 00:04:13 - Quiz Rules and Format 00:06:09 - First Quote: Analytics Belts 00:10:34 - Second Quote: Eggs in One Basket 00:14:06 - Third Quote: Enduring Pain 00:14:06 - Fourth Quote: Curiosity 00:17:44 - Fifth Quote: All Models Are

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54:57

#117 Marketing incrementality, attribution & ROI...

The Measure Pod ·

2025/02/28

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsfWatch on YouTube - https://youtu.be/Qgg42DI_Z08 00:01:22 Technology's Role in Analytics. 00:06:48 E-commerce transaction percentage in Coppel. 00:09:19 Attribution challenges in marketing. 00:12:41 Human understanding in technology. 00:19:23 E-commerce impact on business growth. 00:22:32 Omni-channel marketing evolution. 00:30:39 Impact of User-Generated Content. 00:34:10 Human understanding in data analysis. 00:39:05 Attribution

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16:12

#116 Highlights from Superweek 2025!

The Measure Pod ·

2025/02/14

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What’s been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who’s never been before? ----- Episode Summary: In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of

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53:51

#115 Lessons from a data science content creator...

The Measure Pod ·

2025/01/31

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblNWatch on YouTube - https://youtu.be/Bc79OgBxR9w 00:02:03 Content creation as a process. 00:04:06 Transition from physics to AI. 00:08:02 YouTube content creation journey. 00:09:15 Beginners in data science content. 00:12:41 Personal wisdom and mental health. 00:16:20 Getting started in data science. 00:19:10 Data scientist vs. data analyst. 00:21:49 Data science role evolution. 00:25:24 Bridging skills gap in analytics. 00:28:25 Art

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54:59

#114 Sanity over vanity – focusing on metrics that...

The Measure Pod ·

2025/01/17

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftipWatch on YouTube - https://youtu.be/E202iZDFAOY Chapters: 00:00:00 - Introduction 00:04:13 - Welcoming Ole to the Show 00:04:51 - Ole's Background and Project A Overview 00:05:55 - Role of Data in Early-Stage Companies 00:07:25 - Early Interest in Data 00:09:12 - Timing for Investing in Data 00:10:04 - Early Data Strategy and Investment 00:18:39 - Handling Limited Data 00:21:11 - Challenges in Data Representation 00:23:13 - Asking

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148 results

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