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PODCAST

The Measure Pod

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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All Episodes

57:05

#138 Is Claude the future of agentic AI

The Measure Pod ·

2026/03/13

Full show notes, transcript and AI chatbot - https://bit.ly/40Zlwd1Watch on YouTube - https://youtu.be/l-tb1uryhg8-----Episode Summary:Dara and Matthew are back with a packed episode. From the Pentagon drama that had Anthropic, OpenAI and Sam Altman making headlines, to Google's latest releases in BigQuery, Flux, Code Wiki and Workspace CLI, there's no shortage of things to unpack. The main event though is a thorough exploration of why both hosts keep coming back to Claude above all else -

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48:38

#137 Which LLMs stand the test of time?

The Measure Pod ·

2026/02/20

Full show notes, transcript and AI chatbot - https://bit.ly/406exPnWatch on YouTube - https://youtu.be/ZvVsb9ezGKI-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew ride the wave of technological change, diving into the fast-moving dynamics of AI model competition and what it means for the industry. They explore how tools like Co-work are reshaping the way developers write code, and reflect on the broader trend of removing friction from technology - touching on recent

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58:36

#136 Agents, swarms, and the AI awakening

The Measure Pod ·

2026/02/06

Full show notes, transcript and AI chatbot - https://bit.ly/49YPF1LWatch on YouTube - https://youtu.be/hcYLQIw9N-s-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew ease into the new year, shake off the podcasting rust before diving into big-picture ideas about AI’s potential to guide humanity toward a more optimistic, almost Star Trek–like future. Along the way, they explore themes spanning cloud engineering and analytics, setting up thoughtful conversations at the

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50:09

#135 Twelve highlights of 2025 and future predictions

The Measure Pod ·

2025/12/19

Full show notes, transcript and AI chatbot - https://bit.ly/4s2dxZdWatch on YouTube - https://youtu.be/mcSx6M5-V4w-----Episode Summary:In this episode of The Measure Pod, join Dara and Matthew as they look back over the year with 12 of their favourite highlights. They discuss the funniest and most thought-provoking moments from past episodes, including the infamous tungsten cubes story, the importance of critical thinking in the age of AI, and the rapid acceleration of productivity. They

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91:40

#134 Building AI agents, from consciousness to...

The Measure Pod ·

2025/11/28

Full show notes, transcript and AI chatbot - https://bit.ly/43VYaqOWatch on YouTube - https://www.youtube.com/watch?v=kV6RsjPsj3c-----Episode Summary:In this episode of The Measure Pod, we welcome Daniel Hulme, an expert in artificial intelligence and the founder of Satalia, a company recently acquired by WPP. Daniel shares insights from his extensive background in AI, which includes studying at UCL, where he completed both his undergraduate and master’s degrees, as well as a PhD focused on

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65:26

#133 The role of AI in analytics (with Juliana...

The Measure Pod ·

2025/11/14

Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNljWatch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a knack for blending technical data insights with commercial strategy, she currently holds the

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80:45

#132 The impact of AI on digital experience (with...

The Measure Pod ·

2025/10/31

Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNdWatch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of data stakeholders. They also discuss how AI is redefining user experiences, the complexities of

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78:09

#131 From raw export to insight-ready data (with...

The Measure Pod ·

2025/10/17

Full show notes, transcript and AI chatbot - http://bit.ly/47craLCWatch on YouTube - https://youtu.be/lvzrZTee9lY-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for

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87:53

#130 GenAI in action: Cloud DevOps and...

The Measure Pod ·

2025/10/03

Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJaWatch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company

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1:14:30

#129 The impact of AI on digital analytics and user...

The Measure Pod ·

2025/09/19

Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbFWatch on YouTube - https://youtu.be/5hchBfk763o 00:00:00 – Introduction 00:01:54 – Privacy and data sharing 00:05:16 – AI pilots failure statistics 00:08:09 – Economic impact of automation 00:10:39 – AI usage and income correlation 00:15:12 – Automation versus augmentation in AI 00:18:04 – AI and privacy in analytics 00:21:21 – Google Analytics Individual Qualification 00:25:41 – Data democratisation in analytics 00:30:07 – Google's

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1:16:07

#128 MCP servers in digital analytics (with Gunnar...

The Measure Pod ·

2025/09/05

Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZFWatch on YouTube - https://youtu.be/sFBo_j3cLIE Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancements 00:12:55 - Competitive image editing software 00:16:03 - Google Translate's new features 00:18:40 - Future of language learning 00:22:39 -

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1:11:14

#127 Ensuring robust data collection – lessons from...

The Measure Pod ·

2025/08/22

Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpmWatch on YouTube - https://youtu.be/Bz4YYZCjT6g 00:00:00 Introduction 00:03:11 GPT-5 release predictions 00:06:15 Incremental updates in AI 00:10:14 AGI as a marketing label 00:14:41 Regulation catching up with AI 00:18:24 Google Cloud Marketing Analytics Partnership 00:20:07 Dataform's impact on data quality 00:25:39 First computer experience 00:27:52 AI coding and productivity challenges 00:31:24 Data collection challenges in

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1:12:00

#126 First-party data strategy – a client side...

The Measure Pod ·

2025/08/08

Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNeWatch on YouTube - https://youtu.be/Leb1rjtODGc 00:00:00 - Introduction 00:03:26 - Google Analytics and AI News 00:05:06 - ChatGPT Agent Tool and Pizza Ordering 00:07:06 - ChatGPT 5 Speculations 00:09:09 - Google Notebook LM and Video Generation 00:12:24 - Google AI Search in the UK 00:14:27 - Google's AI Strategy and Advertising 00:15:10 - ChatGPT Study Mode 00:16:12 - Introduction of Guest Roman Petrochenkov 00:18:00 - Roman's

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1:14:05

#125 Proactive pipelines – the power of shifting left...

The Measure Pod ·

2025/07/25

Full show notes, transcript and AI chatbot - http://bit.ly/452Y00xWatch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shifting left in data quality 00:28:19 Tools for data engagement 00:31:12 Data contracts as agreements 00:34:06 Power dynamics in data relationships 00:37:27

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1:05:53

#124 Transforming tag management with server-side GTM...

The Measure Pod ·

2025/07/11

Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsEWatch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:23 - WhatsApp Introducing Advertising 00:11:13 - VO3 Video Model from Gemini 00:12:55 - AI-Generated Content and Deepfakes 00:14:29 - Webinar

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1:00:53

#123 Why teams are turning to warehouse-native...

The Measure Pod ·

2025/06/20

Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7sWatch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges and solutions 00:16:25 Warehouse native analytics solution 00:22:37 Data warehousing accessibility and democratisation 00:24:37 Data warehouse

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1:12:02

#122 Digital transformation in the age of AI (with...

The Measure Pod ·

2025/06/06

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer Technology 00:05:48 - Anthropic's New Claude Models 00:06:55 - AI Model Benchmarks and Comparisons 00:08:34 - Practical Uses of New Claude

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50:12

#121 Using Dataform and DBT in modern analytics (with...

The Measure Pod ·

2025/05/23

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFhWatch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools

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1:01:59

#120 Marketing analytics updates and a BigQuery...

The Measure Pod ·

2025/05/02

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yGWatch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer

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1:00:23

#119 Google Cloud Next 25 roundup

The Measure Pod ·

2025/04/18

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZWatch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good

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