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PODCAST

Optimized: A Marketing Performance Podcast

Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we"ll gain 1% performance improvement together, and discuss three guiding principles to help achieve your marketing goals.

business marketing

All Episodes

00:55:11

019 - Transforming Multifamily Marketing: The Power...

Optimized: A Marketing Performance Podcast ·

2024/11/17

Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI.Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in

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00:53:44

018 - The Complexity in the Marketing Role | Optimized!

Optimized: A Marketing Performance Podcast ·

2024/11/12

Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shaping 2025 and beyond. In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike

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00:48:53

017 - Auditing to Uncover Income | Optimized!

Optimized: A Marketing Performance Podcast ·

2024/10/22

Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your

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00:04:01

We Need Your Help to Create A Ripple Effect! | Optimized

Optimized: A Marketing Performance Podcast ·

2024/10/08

Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene. Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling

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00:48:21

015 - Multifamily Marketing & Leasing Synergy with...

Optimized: A Marketing Performance Podcast ·

2024/09/30

PropTech & Leadership Insights with Janet Rosseth and Katie NelsonAre you ready to find your 1% improvement in multifamily marketing and leasing strategies? Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares

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00:54:27

014 - Optimizing Multifamily Talent and Performance...

Optimized: A Marketing Performance Podcast ·

2024/09/23

Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams. Jared shares his journey from leasing to learning, emphasizing

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00:53:20

013 - Optimizing the Army of One - Optimized!

Optimized: A Marketing Performance Podcast ·

2024/09/09

Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio. Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet

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00:42:00

012 - Optimizing Your Career Growth with guest Brian...

Optimized: A Marketing Performance Podcast ·

2024/08/26

Unlocking Multifamily Marketing Secrets with guest Brian Rosenblatt Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to center stage! In this episode of the Optimized Podcast, we get personal with Brian Rosenblatt. From

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00:53:14

011 - Auditing Your Processes - Optimized!

Optimized: A Marketing Performance Podcast ·

2024/08/19

How to Optimize Your Multifamily Marketing Strategy | Insights from Industry ExpertsI've got an exciting marketing performance podcast for you today! 🚀 #MustWatch From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization. Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cadence Marketing Solutions, you'll learn how to audit your processes, streamline operations, and

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00:34:42

010 - Marketing Your Marketing - Optimized!

Optimized: A Marketing Performance Podcast ·

2024/08/05

Looking to boost your multifamily marketing strategy? Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driven decisions. In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert

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00:19:53

009 - Optimizing Under Stress - Optimized!

Optimized: A Marketing Performance Podcast ·

2024/07/29

5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet RossethDiscover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits. Join Janet Rosseth as she shares practical tips to improve your well-being. Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network. I'm your host, Janet Rosseth, a 25-year veteran in multifamily

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00:53:13

008 - Building KPIs with Anne Baum - Optimized!

Optimized: A Marketing Performance Podcast ·

2024/07/22

Marketing Performance & Data Insights with Anne Baum | Optimized PodcastIn this episode, Janet Rosseth interviews Anne Baum from Town Properties. They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing. Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budget, and aligning marketing with operations. I've got an exciting marketing performance podcast

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00:40:21

007 - Experiential Events with Amy Zaroff - Optimized!

Optimized: A Marketing Performance Podcast ·

2024/07/03

Elevate Your Property Events: Expert Tips on Experiential Marketing and Resident Engagement | Optimized PodcastJoin us for a captivating episode of "Optimized" with Janet Rosseth and special guest Amy Zaroff. Discover innovative strategies to enhance your property events, engage residents, and create memorable experiences that set your community apart. Welcome to another exciting episode of "Optimized," the marketing performance podcast. I'm your host, Janet Rosseth, a

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00:43:32

006 Deconstructing Multifamily Marketing Tactics with...

Optimized: A Marketing Performance Podcast ·

2024/06/30

This episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States. To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder

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00:48:37

005 - Wins Within Reach with Ronald Harrington -...

Optimized: A Marketing Performance Podcast ·

2024/06/17

Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance PodcastJoin Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties. Discover actionable insights to enhance your performance and create a seamless prospect experience. Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement. I'm Janet Rosseth, your host and a 25-year

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00:45:08

004 - Optimized! Branding Beyond Logos - Optimized!

Optimized: A Marketing Performance Podcast ·

2024/06/10

Welcome to Optimized, the marketing performance podcast hosted by Janet Rosseth! In this episode, we dive deep into multifamily branding with special guest Stacey Feeney from Zipcode Creative. Discover the secrets to optimizing your brand, boosting your marketing strategies, and achieving that 1% better every day. Welcome back to Optimized, the marketing performance podcast powered by the Multifamily Media Network! Today, we're thrilled to have Stacey Feeney from Zipcode Creative join

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00:56:17

004 - Widewail - Katie Ritter & Jake Hughes - Part 3...

Optimized: A Marketing Performance Podcast ·

2024/05/30

Enhancing Resident Experience: Insights from @widewailreviewmanagement4367 Widewail on Retention and Reviews | Optimized Podcast.I've got an exciting episode of Optimized for you! If you love Multifamily Marketing, join us as we unpack insights that drive resident retention. Today, we are pleased to interview Jake Hughes, Director of Marketing, and Katie Ritter, Multifamily Team Lead at @widewailreviewmanagement4367 one of our founding sponsors. In this episode, we discuss: *The

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00:37:45

003 - Building Efficient Work Models with guest...

Optimized: A Marketing Performance Podcast ·

2024/05/20

Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth. #MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models. Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network. I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence

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00:46:16

002 - Importance of Building Networks with Tara...

Optimized: A Marketing Performance Podcast ·

2024/05/13

Optimizing Multifamily Marketing: A Conversation with Tara Samuels Welcome to another episode of Optimize, the go-to marketing performance podcast powered by Multifamily Media Network. Join your host, Janet Rosseth, a multifamily marketing guru with 25 years of experience, as she welcomes Tara Samuels, the visionary behind Multifamily Mentor Matchmaking. Join us as we discuss multifamily marketing, explore efficient work models, and discover new perspectives. We're all about driving you

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00:11:45

001 - Introduction to Optimized & Our Goal to Find 1%...

Optimized: A Marketing Performance Podcast ·

2024/05/04

Unlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast Hey, hey! I'm Janet Rosseth, your host for the Optimize podcast by Multifamily Media Network. I've got 25 years under my belt in multifamily marketing and today marks a thrilling step into podcasting! Join me as we explore the world of marketing, aiming for a 1% improvement daily. This episode is packed with insights from the nuances of market analytics to the wisdom of experience

en

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