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PODCAST

Optimized: A Marketing Performance Podcast

Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut through the industry noise, delivering clarity and actionable wisdom in every episode. You’ll hear guidance designed to help you optimize your marketing approach, stay ahead of the curve, and empower your professional growth.

business marketing

All Episodes

00:50:35

47 - Resident Experience - Letting Data be Your Guide

Optimized: A Marketing Performance Podcast ·

2026/04/07

In this episode, Anne Baum https://www.linkedin.com/in/annebaum1/ from Town Properties shares how data-driven strategies and KPIs can transform the resident experience in multifamily. Discover practical insights on measuring brand, improving resident satisfaction, and leveraging AI tools for better decision-making.Chapters00:00 Introduction to the Resident Experience04:56 Data-Driven Insights on Resident Experience09:50 Measuring the Resident Journey17:05 Focus Groups and Resident Feedback24:40

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00:42:35

46 - Resident Experience: Everyone in the...

Optimized: A Marketing Performance Podcast ·

2026/03/30

In this episode, Lisa Moore https://www.linkedin.com/in/lisa-moore-4a076827 from GoldOller https://www.linkedin.com/company/goldoller-real-estate-investments/ shares insights on creating a long-term, engaging resident and employee experience, leveraging technology, and fostering a supportive company culture. Discover how GoldOller's innovative approach enhances retention, brand loyalty, and operational success.Chapters02:21 Lisa Moore's Background and Role at GoldOller04:22 GoldOller's

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00:41:48

46 - Resident Experience: The Power of Intentional...

Optimized: A Marketing Performance Podcast ·

2026/03/23

Join Janet Rosseth https://www.linkedin.com/in/janetrosseth/ in a deep dive with Melania Armenta https://www.linkedin.com/in/melaniaarmenta/ from Gallery Residential as they explore innovative resident experience programs, including the impactful Artist in Residence initiative, and how these efforts are transforming multifamily communities.This Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more

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00:52:57

Building a culture of collaboration and trust:...

Optimized: A Marketing Performance Podcast ·

2026/03/02

In this episode of Optimized, host Janet Rosseth and guest Julese Dortch https://www.linkedin.com/in/jdortch/ delve into the intricacies of portfolio marketing within the multifamily sector. They explore Julisse's journey from retail to multifamily marketing, the importance of understanding marketing responsibilities, and the critical role of reputation management. The conversation emphasizes the need for internal audits, building trust with teams, and the significance of user experience. They

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00:50:46

043 - Revolutionizing Multifamily Marketing: Insights...

Optimized: A Marketing Performance Podcast ·

2026/02/23

In this episode of the Optimized podcast, host Janet Rosseth welcomes Justin Godwin, https://www.linkedin.com/in/justinmgodwin/ Director of Marketing Strategy and Innovation at Cushman & Wakefield, to discuss the evolving landscape of marketing in the multifamily sector. The conversation kicks off with Justin sharing his journey into the industry, which began nearly two decades ago when he stumbled into a marketing role while signing a lease. As the discussion unfolds, Justin highlights the

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00:43:03

042 - Marketing as a Partner; Insights with Josh...

Optimized: A Marketing Performance Podcast ·

2026/02/16

In this episode of Optimize, host Janet Rosseth speaks with Josh Hinchley, https://www.linkedin.com/in/joshhinchley/ VP of Leasing and Marketing at Sentinel Properties, about the intricacies of multifamily marketing. They discuss Josh's journey in the industry, the role of marketing in property management, and the importance of collaboration with on-site teams. The conversation also covers key performance indicators, the four P's of marketing strategy, and innovative initiatives like

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00:55:03

2025 Wrap Up: All Things MMN

Optimized: A Marketing Performance Podcast ·

2025/12/29

Find it here! The unofficial, unscripted recap of 2025 with MMN! Host Janet Rosseth turned the mics on MMN founder Mike Brewer, and VP of Marketing & Sales, Jennifer Carter to discuss what has evolved - including the increase in podcast hosts, the importance of community and relationships in the industry, and the strategies for sponsorship and marketing. The conversation also highlights the significance of authentic conversations and the role of influencers in shaping the industry. Looking ahead

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00:47:19

040 - Marketing Acceleration with Amy Barricelli

Optimized: A Marketing Performance Podcast ·

2025/12/15

In this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They discuss the importance of structuring marketing departments to be proactive, the integration of AI in marketing strategies, and the need for continuous training and data-driven decision-making. Amy shares insights on how her team focuses on enhancing resident experiences and the critical feedback loops

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01:01:50

039 - Marketing & Maintenance: The Unexpected Power...

Optimized: A Marketing Performance Podcast ·

2025/12/08

In this episode of Optimized, host Janet Rosseth speaks with Mark Cukro, a maintenance expert and consultant, about the critical relationship between marketing and maintenance in the property management industry. They discuss Mark's extensive experience in the field, the importance of training for maintenance teams, and how personal experiences, such as an apartment search with his daughter, highlight the significance of customer service.00:00 Introduction to Maintenance and Marketing

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00:45:43

038 - Navigating the Impact of AI in Brand...

Optimized: A Marketing Performance Podcast ·

2025/10/29

In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. Nicholas shares how the next era of search, powered by AI tools like ChatGPT and Gemini, is shifting the way residents discover properties, and why marketers must

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00:40:46

037 - The Intersection of Marketing and Change...

Optimized: A Marketing Performance Podcast ·

2025/10/20

What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear

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00:50:18

036 - Differentiating in Student Housing

Optimized: A Marketing Performance Podcast ·

2025/10/14

What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.With over 15 years of experience in student and multifamily housing, Alyson shares how

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00:42:00

035 - The Future of Property Management with Alyssa...

Optimized: A Marketing Performance Podcast ·

2025/09/08

What can running teach us about leadership? And how can the right technology transform the way we approach property management?In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client satisfaction and resident retention with innovative,

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00:46:12

034 - Navigating the Future of Multifamily Marketing

Optimized: A Marketing Performance Podcast ·

2025/08/18

Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges.In this episode, host Janet Rosseth sits down with Doug Stuckey to unpack his journey across both the operator and vendor sides of the business. Together, they explore how multifamily marketing has transformed—from the dominance of ILS to the power of

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00:19:14

033 - AList Runs For TX - Turning Miles into Impact -...

Optimized: A Marketing Performance Podcast ·

2025/07/16

What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business.When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative that quickly turned into a nationwide campaign. With

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00:44:32

032 - Unpacking the Multifamily Marketing Landscape...

Optimized: A Marketing Performance Podcast ·

2025/07/14

What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity.Trevor shares what’s broken in the world of trade shows and

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00:46:34

031 - Building a Community for Career Growth

Optimized: A Marketing Performance Podcast ·

2025/06/02

Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi Cory, executive search leader and founder of Leaders on Deck, to unpack what it takes to rise above in today’s crowded job market—especially for marketers and executives navigating shifting roles and expectations.Kelsi brings powerful insights into how the landscape of real estate, marketing, and

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00:35:17

030 - Navigating the PropTech Landscape with Shelley...

Optimized: A Marketing Performance Podcast ·

2025/05/19

Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions.As a seasoned professional who’s grown from leasing

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00:46:26

029 - Navigating Career Transitions Effectively with...

Optimized: A Marketing Performance Podcast ·

2025/05/05

What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace.Whether you’re climbing the ladder, shifting industries, or just trying to figure out your next step, this conversation will challenge

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00:36:00

028 - The Endurance Mindset with Kadi Mancuso Rice

Optimized: A Marketing Performance Podcast ·

2025/04/21

What do endurance running and leadership in business have in common? More than you think. In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversation dives deep into how resilience, reflection, and

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48 results

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