x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Optimized: A Marketing Performance Podcast

Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we"ll gain 1% performance improvement together, and discuss three guiding principles to help achieve your marketing goals.

business marketing

All Episodes

01:01:50

039 - Marketing & Maintenance: The Unexpected Power...

Optimized: A Marketing Performance Podcast ·

2025/12/08

In this episode of Optimized, host Janet Rosseth speaks with Mark Cukro, a maintenance expert and consultant, about the critical relationship between marketing and maintenance in the property management industry. They discuss Mark's extensive experience in the field, the importance of training for maintenance teams, and how personal experiences, such as an apartment search with his daughter, highlight the significance of customer service.00:00 Introduction to Maintenance and Marketing

en

00:45:43

038 - Navigating the Impact of AI in Brand...

Optimized: A Marketing Performance Podcast ·

2025/10/29

In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. Nicholas shares how the next era of search, powered by AI tools like ChatGPT and Gemini, is shifting the way residents discover properties, and why marketers must

en

00:40:46

037 - The Intersection of Marketing and Change...

Optimized: A Marketing Performance Podcast ·

2025/10/20

What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear

en

00:50:18

036 - Differentiating in Student Housing

Optimized: A Marketing Performance Podcast ·

2025/10/14

What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.With over 15 years of experience in student and multifamily housing, Alyson shares how

en

00:42:00

035 - The Future of Property Management with Alyssa...

Optimized: A Marketing Performance Podcast ·

2025/09/08

What can running teach us about leadership? And how can the right technology transform the way we approach property management?In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client satisfaction and resident retention with innovative,

en

00:46:12

034 - Navigating the Future of Multifamily Marketing

Optimized: A Marketing Performance Podcast ·

2025/08/18

Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges.In this episode, host Janet Rosseth sits down with Doug Stuckey to unpack his journey across both the operator and vendor sides of the business. Together, they explore how multifamily marketing has transformed—from the dominance of ILS to the power of

en

00:19:14

033 - AList Runs For TX - Turning Miles into Impact -...

Optimized: A Marketing Performance Podcast ·

2025/07/16

What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business.When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative that quickly turned into a nationwide campaign. With

en

00:44:32

032 - Unpacking the Multifamily Marketing Landscape...

Optimized: A Marketing Performance Podcast ·

2025/07/14

What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity.Trevor shares what’s broken in the world of trade shows and

en

00:46:34

031 - Building a Community for Career Growth

Optimized: A Marketing Performance Podcast ·

2025/06/02

Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi Cory, executive search leader and founder of Leaders on Deck, to unpack what it takes to rise above in today’s crowded job market—especially for marketers and executives navigating shifting roles and expectations.Kelsi brings powerful insights into how the landscape of real estate, marketing, and

en

00:35:17

030 - Navigating the PropTech Landscape with Shelley...

Optimized: A Marketing Performance Podcast ·

2025/05/19

Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions.As a seasoned professional who’s grown from leasing

en

00:46:26

029 - Navigating Career Transitions Effectively with...

Optimized: A Marketing Performance Podcast ·

2025/05/05

What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace.Whether you’re climbing the ladder, shifting industries, or just trying to figure out your next step, this conversation will challenge

en

00:36:00

028 - The Endurance Mindset with Kadi Mancuso Rice

Optimized: A Marketing Performance Podcast ·

2025/04/21

What do endurance running and leadership in business have in common? More than you think. In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversation dives deep into how resilience, reflection, and

en

00:29:00

027 - Revolutionizing Multifamily Housing:...

Optimized: A Marketing Performance Podcast ·

2025/03/31

Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention?In this episode of Optimized! A Marketing Performance Podcast, host Janet Rosseth sits down with Stephanie Versin https://www.linkedin.com/in/stephanieversin/ , founder of SLG Consulting, to explore the evolving landscape of multifamily housing. They discuss how

en

00:45:00

026 - Leveraging Technology for a Better Leasing...

Optimized: A Marketing Performance Podcast ·

2025/03/24

In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction? The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection?In this episode of Optimized! A Marketing Performance Podcast, hosts Janet Rosseth and Eden Chai

en

00:33:55

025 - The Synergy Between Marketing and Operations...

Optimized: A Marketing Performance Podcast ·

2025/03/10

What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing.In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily industry and how he’s redefining property management. From creating hospitality-driven resident experiences to

en

00:45:11

024 - The Journey of Nurture Boss: From Idea to...

Optimized: A Marketing Performance Podcast ·

2025/02/24

The world of multifamily marketing is evolving at lightning speed. With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch?In this episode of Optimized, host Janet Rosseth sits down with Jacob Carter https://www.linkedin.com/in/jacobscarter/ , founder of Nurture Boss, to unpack the latest innovations in multifamily leasing and marketing. They dive into the delicate balance between automation and personalization, the

en

00:48:35

023 - Can't Live Without it Tools - Meet HelloData

Optimized: A Marketing Performance Podcast ·

2025/02/17

📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management.🚀 From startup

en

00:06:30

022 - Wildfires California

Optimized: A Marketing Performance Podcast ·

2025/01/13

When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode, Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the affected and the helpers.Janet shares powerful insights on creating a centralized hub of resources

en

00:36:09

021 - 2024 Wrap-Up - Behind the Scenes of the...

Optimized: A Marketing Performance Podcast ·

2024/12/30

Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media NetworkWant to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025! In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack

en

00:41:51

020 - Navigating the Senior Housing Marketing...

Optimized: A Marketing Performance Podcast ·

2024/12/10

Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet RossethWelcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day. Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover

en

40 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...