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PODCAST

How Fitting: design a slow fashion business that fits

Alison Hoenes | women"s apparel patternmaker

How Fitting® is the podcast for slow fashion designers who want to create clothing and grow a business that fits their customer, lifestyle, and values. In biweekly episodes, hear how relatable fashion entrepreneurs (the kind who run their businesses from kitchen tables and cutting tables, not boardroom tables) navigate the fashion industry with integrity and define success based on their own principles. In each conversation, host Alison Hoenes (a freelance women’s apparel patternmaker) explores the

arts fashion & beauty

All Episodes

57:23

Expectations Vs. Reality of Fair Trade Manufacturing...

How Fitting: design a slow fashion business that fits ·

2024/10/22

In episode 105, hear the step-by-step timeline that Ari took to design, launch, and produce her first product for her historically-inspired maternity brand Glean & Grace. In our conversation, she reveals the ways the process didn’t go as planned, but how it has been rewarding and encouraging nonetheless.Ari is a trained tailor turned sustainable clothing designer. Ari and her husband have 2 kids, a 3 year old and an 18 month old. She uses historic patterning and modern design to create

en-US

57:49

Valuing The Longevity Of Clothing with Aiste...

How Fitting: design a slow fashion business that fits ·

2024/10/09

In episode 104, hear how Aiste designs for longevity, how she’s learned to do better when it comes to sustainability over the years, and what still needs to happen to make ethical fashion brands viable in the long-term. With over a decade in business, Aiste knows what works and what doesn’t and openly shares her knowledge.Aiste Zitnikaite is a Lithuanian born designer based in Hyannis, Cape Cod, MA. Aiste studied fashion design at Lasalle College in Montreal, Canada and spent several years

en-US

51:58

Making The “Right” Next Move For Your Brand with...

How Fitting: design a slow fashion business that fits ·

2024/09/24

In episode 103, Kristen Chester shares the beautiful moments and the uncertain realities of growing a fashion brand. She started Casa Danu after surviving breast cancer which transformed the way she thinks about clothing. Her mission with the brand is to help women feel more alive and more like themselves no matter what they are going through. Tune in to hear how Kristen makes decisions about production, materials, and profitability in alignment with this mission.Kristen is the founder of Casa

en-US

59:46

What Women Really Think About Pockets According To...

How Fitting: design a slow fashion business that fits ·

2024/09/10

In episode 102, women’s workwear brand founder Aditi Sinha speaks out against pocket inequality for women in the workplace. Hear how she is leveraging extensive research and customer feedback to close this gap - not just with the size of pockets - through her brand Point of View Label. Aditi Sinha is the founder & CEO of Point of View, a Seattle based functional and designer workwear brand on a mission to end pockets inequality for women through smartphone pockets in everything they make. POV

en-US

53:12

This Fit Is Not For Everybody (and that’s okay) with...

How Fitting: design a slow fashion business that fits ·

2024/08/27

In episode 101, Kalia Carter gets real about the challenges she’s faced creating BodyCon The Brand exclusively to fit full-bust women. She’s faced pushback from factories and internet trolls alike for her unwavering focus on full-bust fit, but she’s also created the pieces she’s always wished she could wear and has a growing community of women in her niche that get it and support what she’s building.Kalia started BodyCon the Brand as a fuller-bust clothing brand. Growing up she had always

en-US

58:59

How These Listener-Favorite Episodes Have Shaped Your...

How Fitting: design a slow fashion business that fits ·

2024/08/13

It’s episode 100 of How Fitting®! Each of these conversations with fashion designers and business owners has explored how they create clothing and grow a business that fits their customer, lifestyle, and values. I have enjoyed getting to know each of these people and seeing what drives their decisions and it has been a privilege to share their stories with you on this podcast over the past four years. Fashion has meaning and significance far beyond the superficial look.To celebrate this

en-US

47:33

Prioritizing The People (While Still Being...

How Fitting: design a slow fashion business that fits ·

2024/07/30

In episode 99, Kat Williford recounts how her brand Pamut has shifted over the years to sustain her and now her team through cross-continental moves, hard times, and new family priorities. Kat puts people first, but doesn’t miss a beat on the creative or the financial aspects of her business either. Hear how her thriving business model works in this episode.Kat is the owner and designer behind the slow fashion brand Pamut. After completing her BFA in Fashion at the Savannah College of Art and

en-US

49:10

Rethinking Braless Coverage, Comfort, and Clothing...

How Fitting: design a slow fashion business that fits ·

2024/07/16

In episode 98, hear how Vktori founder Keona Moy is challenging societal norms as well as her own self-limiting beliefs as she grows her braless, bandless, neuro-inclusive clothing brand. Women are told so many shaming messages about how they should dress their boobs, but Vktori is setting a new example of embracing comfort on your own terms.Keona Moy, with her 13-year healthcare background, founded VKTORI in response to the discomfort of traditional bras and the stigma of going braless. Her

en-US

56:33

Innovating Textile Prints For Fashion & Home with...

How Fitting: design a slow fashion business that fits ·

2024/07/02

In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage with new and minimal with maximal to create a deeply creative story.Patternier, the brainchild of Master Textile Designer, Heather Rose Rauscher, is a unique Art,

en-US

54:46

The Price Of Making Sustainable Fashion The Norm with...

How Fitting: design a slow fashion business that fits ·

2024/06/18

In episode 96,we ask the question: is it possible for fashion brands to be both sustainable and profitable? My guest, Selina Ho, the founder and CEO of sustainable consultancy Recloseted, paints a picture of what a renewed fashion industry could look like and what it would take to get us there. She shares practical steps that brands can take now to improve their sustainability efforts at each stage of business and how to communicate those efforts in specific and honest ways.Selina is the Founder

en-US

1:03:08

The Underrated Skills That Will Get You Far in...

How Fitting: design a slow fashion business that fits ·

2024/06/04

In episode 95, Madison Powers speaks about the story, the underrated skills, and the business plan that have helped her “effortlessly creative” business go far in just a few years. Madison is strategic with her decisions, and crystal clear on her customer and business values, and shares so many little-talked-of realities of fashion business in this interview.Madison was born and raised in Greensboro North Carolina, obtaining her bachelor's degree from NCCU in Business Administration and

en-US

50:09

Fashion As Skincare And Self-Awareness with Freya of...

How Fitting: design a slow fashion business that fits ·

2024/05/21

In episode 94, Freya challenges the assumption that synthetics are better for swimwear with her sensitive-skin-focused brand Solpardus – which means ‘sun leopard’. With natural-fiber swimwear and apparel, Freya cares for her skin and the community of other women living with psoriasis, eczema, and sensitive skin that she’s met through running her business.Solpardus makes all natural bamboo swimwear and linen clothing with skin comfort at the forefront of our design. We marry style with comfort to

en-US

58:02

Creating A Size Chart with Representation with Og...

How Fitting: design a slow fashion business that fits ·

2024/05/07

In episode 93, Oge Ajibe talks about what she’s learned (and where she’s learned) about inclusive fit and fashion business. After 6 years and multiple pivots in business, Oge has slowly created her own way to make sustainable, comfortable clothes that fit no matter your size. She’s uniquely created Oge Ajibe’s size chart, figured out pricing, stayed visible online, and she has big plans for the future of her brand. Oge Ajibe is a company that educates consumers on portraying themselves across all

en-US

50:17

Reaching Profitability In Fashion Business with Laura...

How Fitting: design a slow fashion business that fits ·

2024/04/23

In episode 92, The Shortlist founder Laura Briggs gives us a detailed look at how her fun and cheeky petite-only brand has reached profitability. From pricing and production to business operations, Laura describes the growing pains she’s gone through and the huge milestones she’s reached as she’s scaled her 3-year-old business.Laura was also my guest two years ago on How Fitting episode 37 where she talked about how she first started The Shortlist and what her first year of entrepreneurship

en-US

51:16

Prioritizing Customer Research and Values To Shape A...

How Fitting: design a slow fashion business that fits ·

2024/03/26

In episode 90, hear how Aja Cohen left her big corporate fashion career for a lifestyle - and fashion business - that put relationships and her values first. Transcendent Active is helping women embrace who they are and move confidently toward their goals. Her modest activewear designs aren’t just covering, but also comfortable, sustainable, and functional and are worn by more than just the modest community.After designing fast fashion for over a decade, Aja Cohen launched an activewear brand

en-US

54:12

Resortwear That Benefits The Natural World with Janet...

How Fitting: design a slow fashion business that fits ·

2024/03/12

In episode 89, hear how Janet St Cyr & Diana Kerins have created a swim and resort brand inspired by nature and travel. Learn what this mother-daughter partnership did to land a dream collaboration with a luxury resort and how they are growing their business slowly and steadily.Bambina is a women’s swim and resortwear brand owned and operated by mother-daughter duo Janet St Cyr and Diana Kerins. Their creations blend bold, vibrant aesthetics with unparalleled comfort to ignite confidence and

en-US

54:52

How To Source Fabrics As An Independent Designer with...

How Fitting: design a slow fashion business that fits ·

2024/02/27

In episode 88, textile sourcing rep Jay Arbetman of The Sourcing District walks us through how to source wholesale fabric for your independent fashion brand - even in low quantities. Jay shares insights on fabric quality, sustainable fibers, and how to not spend months on your fabric search. With decades in the business, Jay knows what questions designers should ask and what has helped his longest-standing clients be so successful.Jay has been in the garment and textile business since he was a

en-US

57:32

HF#87 Making Fashion Fit Your Way with Rivky...

How Fitting: design a slow fashion business that fits ·

2024/02/13

In episode 87, life-long lover of fashion and modest dresser, Rivky Itzkowitz, shares how she makes fashion work for her and other women like her through her brand Impact Fashion. Rivky seamlessly weaves her Orthodox Jewish values, skillful design and patternmaking, and fashion sense into each piece for sizes 2-28. Rivky Itzkowitz is a fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest clothes that actually fit, so she set out to

en-US

51:52

HF#86 The Future of On-Demand Production with Kirby...

How Fitting: design a slow fashion business that fits ·

2024/01/30

In episode 86, Kirby Best, the CEO & President of the innovative on-demand factory Bespoke Manufacturing Company, talks about what on-demand production is and what it means for the future of fashion. Learn the pros and cons of an on-demand model and how to know if it is a good fit for your fashion business. Kirby is currently the President & CEO of BMC.Fashion, iCreate.Fashion, and 3100 West. His main focus is on creating value to the customer through "on-demand" and fully customizable

en-US

55:47

HF#85 The Intimate Details of Lingerie Design And...

How Fitting: design a slow fashion business that fits ·

2024/01/16

In episode 85, design agency founder and intimate apparel brand co-founder Kristen Anderson reveals the inner workings of the lingerie and swim industry. Kristen speaks from her experience as an in-house designer, freelancer, intimate apparel design agency owner of KRSTN NDRSN, and co-founder of the intimates brand Iteration sharing the lessons she’s learned and the new innovations she’s excited about. Kristen has been designing apparel for over 13 years and has built a strong reputation for her

en-US

125 results

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